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* Creator/{{MSNBC}} started as a joint venture between Creator/{{NBC}} and Microsoft to bring a unique synchronicity between online and cable news. Microsoft pulled out, and the channel floundered for years, with its news programming in last place and prime time filled with TrueCrime and prison "documentaries". Since the latter part of the TurnOfTheMillennium, these have been replaced (at least on weekdays) by left-of-center opinion talkshows to counter-program the Creator/FoxNewsChannel. Thanks to shows hosted by Chris Matthews, [[Series/CountdownWithKeithOlbermann Keith Olbermann]] (before his departure for Current; he was originally the driving force in moving MSNBC toward liberal news commentary) and later [[Series/TheRachelMaddowShow Rachel Maddow]] (who following Olbermann's departure became the face of the network), they became a big player in cable news again. While their political viewpoints are one for debate, they're at least behaving like a ''news'' network again and not a cheesy ripoff of [=CourtTV=].\\

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* Creator/{{MSNBC}} MSNBC started as a joint venture between Creator/{{NBC}} and Microsoft to bring a unique synchronicity between online and cable news. Microsoft pulled out, and the channel floundered for years, with its news programming in last place and prime time filled with TrueCrime and prison "documentaries". Since the latter part of the TurnOfTheMillennium, these have been replaced (at least on weekdays) by left-of-center opinion talkshows to counter-program the Creator/FoxNewsChannel.Fox News Channel. Thanks to shows hosted by Chris Matthews, [[Series/CountdownWithKeithOlbermann Keith Olbermann]] (before his departure for Current; he was originally the driving force in moving MSNBC toward liberal news commentary) and later [[Series/TheRachelMaddowShow Rachel Maddow]] (who following Olbermann's departure became the face of the network), they became a big player in cable news again. While their political viewpoints are one for debate, they're at least behaving like a ''news'' network again and not a cheesy ripoff of [=CourtTV=].\\



* Creator/{{CNN}} suffered a slip for a while around 2007 when it decided to axe its more liberal commentators in an attempt to appeal more to Creator/{{Fox News|Channel}} viewers with a nightly lineup featuring right-wing commentators Lou Dobbs and Radio/GlennBeck, as well as Nancy Grace (the last two on Creator/{{HLN}} back-to-back with Larry King in his final seasons after that). With its new intentions, ratings plummeted; conservatives stuck with Fox News, and CNN lost a lot of faith among those who had once trusted it as a fairly non-partisan news network. While Beck was eventually fired from the network and Dobbs retired, CNN wouldn't fully recover from this programming change until Piers Morgan came in 2010. Arguably, they still haven't recovered, as the only time their viewers come in is for the most breaking of news. Ratings-wise, they're now mired in third place behind MSNBC and Fox News, and spent much of 2012 hitting ''20-year lows'' in terms of raw numbers.
** Creator/{{CNN}} has also been suffering from rank on-air incompetence. On ''Series/TheDailyShow'', CNN was close behind Fox News as Creator/JonStewart's favorite media whipping boy thanks to the poor quality of the newscasting [[https://www.youtube.com/watch?v=krFN7jHKNNo on display.]] Even those Americans looking for straight, non-partisan news reporting now turn to foreign outlets like Creator/TheBBC.

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* Creator/{{CNN}} CNN suffered a slip for a while around 2007 when it decided to axe its more liberal commentators in an attempt to appeal more to Creator/{{Fox News|Channel}} Fox News viewers with a nightly lineup featuring right-wing commentators Lou Dobbs and Radio/GlennBeck, as well as Nancy Grace (the last two on Creator/{{HLN}} back-to-back with Larry King in his final seasons after that). With its new intentions, ratings plummeted; conservatives stuck with Fox News, and CNN lost a lot of faith among those who had once trusted it as a fairly non-partisan news network. While Beck was eventually fired from the network and Dobbs retired, CNN wouldn't fully recover from this programming change until Piers Morgan came in 2010. Arguably, they still haven't recovered, as the only time their viewers come in is for the most breaking of news. Ratings-wise, they're now mired in third place behind MSNBC and Fox News, and spent much of 2012 hitting ''20-year lows'' in terms of raw numbers.
** Creator/{{CNN}} CNN has also been suffering from rank on-air incompetence. On ''Series/TheDailyShow'', CNN was close behind Fox News as Creator/JonStewart's favorite media whipping boy thanks to the poor quality of the newscasting [[https://www.youtube.com/watch?v=krFN7jHKNNo on display.]] Even those Americans looking for straight, non-partisan news reporting now turn to foreign outlets like Creator/TheBBC.
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* Discovery Health, one of the few Discovery-related channels to remain completely true to its concept (medical and health-related shows), eventually focused their programming on childbirths to the point that they were nicknamed as "The Childbirth Channel", with about 3-4 hours of shows that actually made it into the day's programming that didn't show only childbirth. ''Series/JonAndKatePlusEight'' started out on Discovery Health before [[ChannelHop moving]] to TLC. It was eventually replaced in 2011 with a network devoted entirely to [[Series/TheOprahWinfreyShow Oprah Winfrey]]. Yes, you read that correctly — an entire channel dedicated to ''Oprah''. Fortunately, Discovery Health made a comeback one month later, by merging with [=FitTv=] (becoming Discovery Fit & Health), and taking most of the programming hours, ironically restoring the original format that [=FitTV=] took over when it was brought by Discovery in the late '90s. Some executive meddling continues however; many of the original programs developed specifically by Fit & Health to air only on that network seem to always have a 'special preview' on TLC before they're taken outright by that network. In 2015, it get a new name, '''Discovery Life'''.

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* Discovery Health, one of the few Discovery-related channels to remain completely true to its concept (medical and health-related shows), eventually focused their programming on childbirths to the point that they were nicknamed as "The Childbirth Channel", with about 3-4 hours of shows that actually made it into the day's programming that didn't show only childbirth. ''Series/JonAndKatePlusEight'' started out on Discovery Health before [[ChannelHop moving]] to TLC. It was eventually replaced in 2011 with a network devoted entirely to [[Series/TheOprahWinfreyShow Oprah Winfrey]]. Yes, you read that correctly — an entire channel dedicated to ''Oprah''. Fortunately, the new Creator/OprahWinfrey Network (OWN); Discovery Health made a comeback one month later, by merging with [=FitTv=] (becoming [=FitTV=] to form Discovery Fit & Health), Health, and taking most of the programming hours, ironically hours (ironically restoring the original format that [=FitTV=] took over when it was brought by Discovery in the late '90s.'90s). Some executive meddling continues however; many of the original programs developed specifically by Fit & Health to air only on that network seem to always have a 'special preview' on TLC before they're taken outright by that network. In 2015, it get a new name, '''Discovery Life'''.Life''', largely becoming a rerun farm for TLC's reality-oriented programming.
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** The sale of both Challenge and Bravo to Sky in 2010 and Bravo's subsequent closure in 2011 meant that Challenge became the home of Wrestling/{{TNA}} Wrestling. Not to mention that as the years go on, Challenge's library of programs seems to get smaller. As of current, it looks like they are not showing any program older than 1990. Makes it rather annoying if you are a fan of a show such as Bullseye and wish to see any episodes from the early 80s through to 1989. Challenge eventually started getting back on track with some of the programs they air, though it does depend on what series of said show are licensed - older series of shows such as ''Bullseye'', ''Family Fortunes'', and the pre-Rich series of ''Strike it Lucky'' air on the network, and they are trying to add more from the back catalog as time goes by (The first series of ''Blockbusters'' aired a few months ago, albeit with a handful of missing episodes, and the first two seasons of the original Channel 5 version of ''Fort Boyard'' aired over the summer, with the rest of the episodes to come in 2015). It still doesn't explain why ''TNA Wrestling'' or shows like ''Brainiac: Science Abuse'' air on a channel otherwise known for old game shows.

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** The sale of both Challenge and Bravo to Sky in 2010 and Bravo's subsequent closure in 2011 meant that Challenge became the home of Wrestling/{{TNA}} Wrestling. Not to mention that as the years go on, Challenge's library of programs seems to get smaller. As of current, it looks like they are not showing any program older than 1990. Makes it rather annoying if you are a fan of a show such as Bullseye and wish to see any episodes from the early 80s through to 1989. Challenge eventually started getting back on track with some of the programs they air, though it does depend on what series of said show are licensed - older series of shows such as ''Bullseye'', ''Family Fortunes'', and the pre-Rich series of ''Strike it Lucky'' air on the network, and they are trying to add more from the back catalog as time goes by (The first series of ''Blockbusters'' aired a few months ago, in 2014, albeit with a handful of missing episodes, and the first two seasons of the original Channel 5 version of ''Fort Boyard'' aired over the summer, summer that year, with the rest of the episodes to come aired in 2015). It still doesn't explain why ''TNA Wrestling'' or shows like ''Brainiac: Science Abuse'' air on a channel otherwise known for old game shows.
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The MTV UK genre channels closed


* MTV UK's genre channels (MTV Base plays Urban, MTV Two plays indie rock & alternative, to give two examples) have their own programming, but it's related to the music that the channel plays — interviews, that sort of thing. These have recently been cut back in favour of playing more music videos, thus creating the first known instance of MTV being criticized for playing ''too many'' music videos.
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nce been dropped.

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nce been dropped.



** In 1996, Flextech fully purchased the channel. They planned to rename it as "The Challenge Channel" later on in the year, but due to competition by Granada Sky Broadcasting (a joint-venture between ITV franchisee Granada and British Sky Broadcasting), the launch was delayed, with The Family Channel instead offering up "Family Challenge Weekends", where the channel would air nothing but classic game shows. It eventually rebranded as "Challenge TV" in 1997, devoting itself fully to classic game shows, with ex-Family Channel programming airing as part of a block titled "Family Late", which only lasted a year, which meant the channel completely abandoned its original format in less than a year.
** In 2003, following its rebrand from "Challenge?" to "Challenge", the channel began its first signs of network decay under its current format, with the success of ''Takeshi's Castle'', the channel began to broadcast many action/reality shows and live poker programs. They fully went all on this by launching a full-on block called ''Player'' in May 2005, where they even aired movies and scripted television shows acquired from other channels.

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** In 1996, Flextech fully purchased bought out the channel. They remainder of the network and planned to rename re-launch it as "The Challenge Channel" later that fall, with a daytime lineup focusing on in female-skewing dramas, and evening and weekends focused on [[GameShow game shows]]. However, the year, but due to competition by Granada Sky Broadcasting (a joint-venture between ITV franchisee Granada and British Sky Broadcasting), re-launch was delayed so it wouldn't compete with the concurrent launch was delayed, with The Family Channel instead offering up of Granada's new digital channels, so they just ran constant "Family Challenge Weekends", where the channel would air nothing but Weekend" marathons on weekends before finally becoming Challenge TV full-time, with aired mainly classic game shows. It shows with phone-in games airing in-between, and eventually rebranded as "Challenge TV" in 1997, devoting itself fully original programmes.
** Due
to classic game shows, with an existing contract that didn't expire at the time, the ex-Family Channel programming airing continued to air as part of a late-night block titled "Family Late", which only lasted a year, which meant soon ended once the channel completely abandoned its original format in less than a year.
contracted itself ended.
** In 2003, 2002, following its rebrand from "Challenge TV" to "Challenge?" to and then simply "Challenge", the channel began its first signs of network decay under its current format, with the success of ''Takeshi's Castle'', the channel began to broadcast many action/reality shows and live poker programs. They fully went all on this by launching a full-on block called ''Player'' in May 2005, where they even aired movies (such as ''Film/{{Casino}}'') and scripted television shows acquired from other channels.



** This was subverted once Sky purchased the channel in 2010, and following its launch on Freeview in 2011, the channel began to acquire more game shows, but the channel started to broadcast TNA Wrestling and Video Gaming programming from European network Ginx TV (now Ginx E-Sports TV) and other Sky programs like ''Brainiac''.
** By 2017, the channel seemed to have completely averted this entirely once they lost the rights to TNA and Ginx's library, but due to the poor viewing figures of any show that's not named ''The Chase'', Sky has kept the budget of the channel to a minimum, relying on ''The Chase'' reruns to even gain viewing figures. In the words of a former Sky employee who ran the channel's social media pages on the current state of the network:

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** This was subverted once The sale of both Challenge and Bravo to Sky purchased in 2010 and Bravo's subsequent closure in 2011 meant that Challenge became the channel in 2010, and following its launch on Freeview in 2011, home of Wrestling/{{TNA}} Wrestling. Not to mention that as the channel began to acquire more game shows, but the channel started to broadcast TNA Wrestling and Video Gaming programming from European network Ginx TV (now Ginx E-Sports TV) and other Sky years go on, Challenge's library of programs seems to get smaller. As of current, it looks like ''Brainiac''.
they are not showing any program older than 1990. Makes it rather annoying if you are a fan of a show such as Bullseye and wish to see any episodes from the early 80s through to 1989. Challenge eventually started getting back on track with some of the programs they air, though it does depend on what series of said show are licensed - older series of shows such as ''Bullseye'', ''Family Fortunes'', and the pre-Rich series of ''Strike it Lucky'' air on the network, and they are trying to add more from the back catalog as time goes by (The first series of ''Blockbusters'' aired a few months ago, albeit with a handful of missing episodes, and the first two seasons of the original Channel 5 version of ''Fort Boyard'' aired over the summer, with the rest of the episodes to come in 2015). It still doesn't explain why ''TNA Wrestling'' or shows like ''Brainiac: Science Abuse'' air on a channel otherwise known for old game shows.
*** TNA airs on Challenge because Sky has the rights to Wrestling/{{WWE}}, and didn't want to get into trouble with them by putting a rival wrestling promotion on a Sky branded channel.
** By 2017, the channel seemed to have completely averted this entirely once they lost the rights to TNA and Ginx's library, but the variety went far '''worse''', due to the poor viewing figures of any show that's not named ''The Chase'', Sky has kept the budget of the channel to a minimum, relying on ''The Chase'' reruns to even gain viewing figures. In the words of a former Sky employee who ran the channel's social media pages on the current state of the network:
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----> I used to work on Challenge and used to run this page! The trouble is... we bought old 321, we bought old Terry Blankety Blank, we bought Bullseye series 1, we bought Max Bygraves and Bob Monkhouse Family Fortunes... and we were so excited! Then... nobody watched them... they never rated well and of course the channel is still a business so has to hit targets and make money. The Chase and millionaire... anything newer looking rates well and so of course they have to be put in more. I've seen the same over on Drama who had early episodes of The Bill which abruptly stopped and started showing the newer ones because they obviously rated better. If you owned a shop... bought a product and nobody bought it.. you would buy more of the products that everyone bought.
I get it, more choice of older shows would be great but I also get why Challenge show a lot of the newer shows.

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----> I used to work on Challenge and used to run this page! The trouble is... we bought old 321, we bought old Terry Blankety Blank, we bought Bullseye series 1, we bought Max Bygraves and Bob Monkhouse Family Fortunes... and we were so excited! Then... nobody watched them... they never rated well and of course the channel is still a business so has to hit targets and make money. The Chase and millionaire... anything newer looking rates well and so of course they have to be put in more. I've seen the same over on Drama who had early episodes of The Bill which abruptly stopped and started showing the newer ones because they obviously rated better. If you owned a shop... bought a product and nobody bought it.. you would buy more of the products that everyone bought.
bought. I get it, more choice of older shows would be great but I also get why Challenge show a lot of the newer shows.

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* From roughly 2014 to 2018, Destination America would focus mainly on paranormal shows. After most of those shows move to the Travel Channel (now known as Trvl), Destination America returned to its original purpose (lifestyle, food and home shows), while Trvl started to suffer its own decay as a result.

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* From roughly 2014 to 2018, Destination America would focus mainly on paranormal shows. After most of those shows move to the Travel Channel (now known as Trvl), Destination America returned to its original purpose (lifestyle, food food, and home shows), while Trvl started to suffer its own decay as a result.result.
* British Game Show channel Challenge has suffered through this '''a lot'''.
** The channel was originally launched as ''The Family Channel'' in September 1993, as a joint-venture between Flextech and International Family Entertainment. The purpose of the UK version existing was to air programs from the TVS Television and MTM Enterprises catalogs, which IFE acquired months earlier following TVS losing their ITV broadcast license.
** In 1996, Flextech fully purchased the channel. They planned to rename it as "The Challenge Channel" later on in the year, but due to competition by Granada Sky Broadcasting (a joint-venture between ITV franchisee Granada and British Sky Broadcasting), the launch was delayed, with The Family Channel instead offering up "Family Challenge Weekends", where the channel would air nothing but classic game shows. It eventually rebranded as "Challenge TV" in 1997, devoting itself fully to classic game shows, with ex-Family Channel programming airing as part of a block titled "Family Late", which only lasted a year, which meant the channel completely abandoned its original format in less than a year.
** In 2003, following its rebrand from "Challenge?" to "Challenge", the channel began its first signs of network decay under its current format, with the success of ''Takeshi's Castle'', the channel began to broadcast many action/reality shows and live poker programs. They fully went all on this by launching a full-on block called ''Player'' in May 2005, where they even aired movies and scripted television shows acquired from other channels.
*** Player was soon spun-off as its own channel 10 months later (before being replaced with Bravo 2 seven months afterward), however, Challenge kept airing poker shows and reality programming, pushing the game shows aside. Shows like ''Catchphrase'' were aired constantly, which little additions over the next few years as Flextech rebranded as Virgin Media Television.
** This was subverted once Sky purchased the channel in 2010, and following its launch on Freeview in 2011, the channel began to acquire more game shows, but the channel started to broadcast TNA Wrestling and Video Gaming programming from European network Ginx TV (now Ginx E-Sports TV) and other Sky programs like ''Brainiac''.
** By 2017, the channel seemed to have completely averted this entirely once they lost the rights to TNA and Ginx's library, but due to the poor viewing figures of any show that's not named ''The Chase'', Sky has kept the budget of the channel to a minimum, relying on ''The Chase'' reruns to even gain viewing figures. In the words of a former Sky employee who ran the channel's social media pages on the current state of the network:
----> I used to work on Challenge and used to run this page! The trouble is... we bought old 321, we bought old Terry Blankety Blank, we bought Bullseye series 1, we bought Max Bygraves and Bob Monkhouse Family Fortunes... and we were so excited! Then... nobody watched them... they never rated well and of course the channel is still a business so has to hit targets and make money. The Chase and millionaire... anything newer looking rates well and so of course they have to be put in more. I've seen the same over on Drama who had early episodes of The Bill which abruptly stopped and started showing the newer ones because they obviously rated better. If you owned a shop... bought a product and nobody bought it.. you would buy more of the products that everyone bought.
I get it, more choice of older shows would be great but I also get why Challenge show a lot of the newer shows.
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* Creator/CartoonNetwork was originally used as a showcase for classic Creator/HannaBarbera and [[WesternAnimation/LooneyTunes Warner Bros.]] cartoons, but these were eventually replaced by an increasing number of [[Creator/CartoonCartoons original productions]] and {{anime}}. That would have made Cartoon Network a "shift that fit"... if it wasn't for the late-2000s happening. Following a major executive change when Jim Samples resigned over the controversy of the [[http://en.wikipedia.org/wiki/2007_Boston_bomb_scare Boston Bomb Scare]] and was replaced by Stuart Snyder, who doubled down on the slow influx of live-action that Samples began. In addition to acquisitions of live-action movies and TV shows, original animated production were being canceled en mass and CN Real, a block of live-action reality shows and scripted series, was created in 2009. Though the intent was to give the network ratings on-par with that of Creator/{{Nickelodeon}} and Creator/DisneyChannel, who aren't exclusive to airing animation, the new live-action programming ''did the exact opposite'' due to audiences finding the shift odd and most of said programming... well, not being good. [[AuthorsSavingThrow Realizing where they went wrong]], the network made a strong effort to return to their roots with reruns of ''WesternAnimation/TomAndJerry'', ''WesternAnimation/LooneyTunes'', and the like as part of their regular weekday morning lineup. New animated programming such as ''WesternAnimation/AdventureTime'', ''WesternAnimation/RegularShow'', and ''WesternAnimation/ScoobyDooMysteryIncorporated'' sprung up in the early 2010s, while CN gradually phased out their live-action shows and gave them less advertising. ''Series/LevelUp''', their final live-action production, aired its last episodes 2013, while the Hall of Game Awards was cancelled after the 2014 event. The network's [[MilestoneCelebration 20th anniversary celebration]] was considered to be the network re-cementing its animation mission statement, though the channel still airs live-action movies for schedule filler.

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* Creator/CartoonNetwork was originally used as a showcase for classic Creator/HannaBarbera and [[WesternAnimation/LooneyTunes Warner Bros.]] cartoons, but these were eventually replaced by an increasing number of [[Creator/CartoonCartoons original productions]] and {{anime}}. That would have made Cartoon Network a "shift that fit"... if it wasn't for the late-2000s happening. Following a major executive change when Jim Samples resigned over the controversy of the [[http://en.wikipedia.org/wiki/2007_Boston_bomb_scare Boston Bomb Scare]] and was replaced by Stuart Snyder, who doubled down on the slow influx of live-action that Samples began. In addition to acquisitions of live-action movies and TV shows, original animated production were being canceled en mass and CN Real, a block of live-action reality shows and scripted series, was created in 2009. Though the intent was to give the network ratings on-par with that of Creator/{{Nickelodeon}} and Creator/DisneyChannel, who aren't exclusive to airing animation, the new live-action programming ''did the exact opposite'' due to audiences finding the shift odd and most of said programming... well, not being good. [[AuthorsSavingThrow Realizing where they went wrong]], the network made a strong effort to return to their roots with reruns of ''WesternAnimation/TomAndJerry'', ''WesternAnimation/LooneyTunes'', and the like as part of their regular weekday morning lineup. New animated programming such as ''WesternAnimation/AdventureTime'', ''WesternAnimation/RegularShow'', and ''WesternAnimation/ScoobyDooMysteryIncorporated'' sprung up in the early 2010s, while CN gradually phased out their live-action shows and gave them less advertising. ''Series/LevelUp''', ''Series/LevelUp'', their final live-action production, aired its last episodes in early 2013, while the Hall of Game Awards was cancelled after the 2014 event. The network's [[MilestoneCelebration 20th anniversary celebration]] was considered to be the network re-cementing its animation mission statement, though the channel still airs live-action movies for schedule filler.
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* Creator/{{Logo}}, an LGBT-centered channel, had a problem with finding memorable, relevant shows after inexplicably cancelling its two highest rated shows (''Series/NoahsArc'', a soap opera about gay men of color, and ''WesternAnimation/RickAndSteveTheHappiestGayCoupleInAllTheWorld'', an animated satire), so for awhile they simply aired reruns of shows popular with the gay crowd such as ''Series/TheGoldenGirls'', ''Series/BuffyTheVampireSlayer'' (often playing up Willow's role even if her contribution to an episode was minimal), ''WesternAnimation/{{Daria}}'' (though the only time it featured a queer character/plotline was to establish that Jane is 100% straight), etc. The success of ''Series/RuPaulsDragRace'' gave the network a much-needed boost in ratings, allowing them to produce and air more GLBT-relevant content as well as the aforementioned reruns.
** As of 2017, Viacom's budget cuts and internal bickering have led to Logo being starved for content. ''Drag Race'' has been moved to Creator/VH1, leaving ''Series/FindingPrinceCharming'' as the only original program on a channel that's been reduced to reruns. With Viacom in the midst of overhauls for their other cable networks, things aren't looking good.

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* Creator/{{Logo}}, an LGBT-centered channel, channel launched in 2005 with a mission to show LGBT-themed programming, initially relied on a library of LGBT-themed films and Viacom-owned TV programs. Eventually the channel began creating or airing original content related to the concept and some reality programming. However it had a problem with finding memorable, relevant shows after inexplicably cancelling its two highest rated shows (''Series/NoahsArc'', a soap opera about gay men of color, and ''WesternAnimation/RickAndSteveTheHappiestGayCoupleInAllTheWorld'', an animated satire), so for awhile they simply aired reruns of shows popular with the gay crowd such as ''Series/TheGoldenGirls'', ''Series/BuffyTheVampireSlayer'' (often playing up Willow's role even if her contribution to an episode was minimal), ''WesternAnimation/{{Daria}}'' (though the only time it featured a queer character/plotline was to establish that Jane is 100% straight), etc. The success of ''Series/RuPaulsDragRace'' gave the network a much-needed boost in ratings, ratings and even won Emmys, allowing them to produce and air more GLBT-relevant LGBT-relevant content as well as the aforementioned reruns.
** As of 2017, Viacom's budget cuts and internal bickering have led to Logo being starved for content. ''Drag Race'' has been moved to Creator/VH1, leaving ''Series/FindingPrinceCharming'' as the only original program on a channel that's been reduced to reruns.reruns of little but blocks of sitcoms from the 1970s onward which vary from having a handful of episodes dealing with gay themes and characters to having no gay content whatsoever. With Viacom in the midst of overhauls for their other cable networks, things aren't looking good.

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* ZTV, who was originally established as a Swedish alternative of MTV, pretty much went down the same line as MTV. In a brave attempt to counter this, however, in 2006 they decided to split the channel up; ZTV would go back to its musical roots, and the new channel [=TV6=] would focus on the programs that had made ZTV decay. Both channels still exist to this day, and neither has decayed.
** Not anymore. ZTV started to slip. Mostly by showing american tv-movies, internet shorts and anime before the owners pulled the plug.
** Similar thing happened in Finland. Just replace ZTV with The Voice and [=TV6=] with [[PunnyName Vii5i]]. Except it was zigzagged; TV Viisi originally occupied the slot, which was replaced by The Voice in 2004. In 2008 the original channel, renamed [=Vii5i=], started sharing the channel slot. In 2011 the channels were split into separate slots.

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* ZTV, who was originally established as a Swedish alternative of MTV, pretty much went down the same line as MTV. In a brave attempt to counter this, however, in 2006 they decided to split the channel up; ZTV would go back to its musical roots, and the new channel [=TV6=] would focus on the programs that had made ZTV decay. Both channels still exist to this day, and neither has decayed.
** Not anymore.
decayed, until 2007 where ZTV started to slip. Mostly slip mostly by showing american tv-movies, internet American TV shows and movies, Internet shorts and anime before the owners pulled the plug.
** Similar thing happened in Finland. Just replace ZTV with The Voice and [=TV6=] with [[PunnyName Vii5i]]. Except it was zigzagged; zig-zagged; TV Viisi originally occupied the slot, which was replaced by The Voice in 2004. In 2008 the original channel, renamed [=Vii5i=], started sharing the channel slot. In 2011 the channels were split into separate slots.
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* Muz-TV, a Russian channel that was created as an alternative to MTV, inverted, played straight and averted this trope, in that order. To elaborate: back when the cannel was lanched in 1996, it was mostly running Boris Yeltsin's election ad campaign. Soon after it switched to music videos, and was a worthy opponent to MTV Russia - they even had (still have) their own music awards! Around 2010, they started suffering from the same problems as MTV - namely, the lack of music videos in programming (Muz-TV Music Awards was still there, though). Eventually, on September 16, 2012, Muz-TV moved to a different frequency, allowing it to return to its original purpose. On their old frequency, a completely different channel named U was launched, retaining the programs Muz-TV aired before.

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* Muz-TV, a Russian channel that was created as an alternative to MTV, inverted, played straight and averted this trope, in that order. To elaborate: back when the cannel channel was lanched launched in 1996, it was mostly running Boris Yeltsin's election ad campaign. Soon after it switched to music videos, and was a worthy opponent to MTV Russia - they even had (still have) their own music awards! Around 2010, they started suffering from the same problems as MTV - namely, the lack of music videos in programming (Muz-TV Music Awards was still there, though). Eventually, on September 16, 2012, Muz-TV moved to a different frequency, allowing it to return to its original purpose. On their old frequency, a completely different channel named U was launched, retaining the programs Muz-TV aired before.
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Added DiffLines:

* From roughly 2014 to 2018, Destination America would focus mainly on paranormal shows. After most of those shows move to the Travel Channel (now known as Trvl), Destination America returned to its original purpose (lifestyle, food and home shows), while Trvl started to suffer its own decay as a result.
Is there an issue? Send a MessageReason:
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These networks also frequently show movies that don't fit the theme — comedies like ''Film/GalaxyQuest'' and ''Film/MenInBlack'' on TNT, dramas like the ''Film/LordOfTheRings'' on TBS — but the ads present them as the network's genre; USA's broader "Characters Welcome" focus, and their knack for showing movies that fit the genre of their shows, lets them better avert this.

to:

These networks also frequently show movies that don't fit the theme — comedies like ''Film/GalaxyQuest'' and ''Film/MenInBlack'' on TNT, dramas like the ''Film/LordOfTheRings'' ''Film/TheLordOfTheRings'' on TBS — but the ads present them as the network's genre; USA's broader "Characters Welcome" focus, and their knack for showing movies that fit the genre of their shows, lets them better avert this.
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* Fuse TV was created in response to MTV's decay, aimed at a slightly more "hardcore" crowd (i.e. fans of rock and metal music) than MTV's original target audience. It quickly went the same way that MTV did, replacing music programming with {{reality show}}s like ''Rad Girls'' (a [[DistaffCounterpart female version]] of ''Series/{{Jackass}}'') and ''Pants-Off Dance-Off'', and even showing [[http://www.animenewsnetwork.com/news/2007-05-09/ergo-proxy-tenjho-tenge-to-air-on-fuse-starting-june-8 anime]] (like what MTV Italy, though they gave up on that after showing only ''Anime/ErgoProxy'' and ''Manga/TenjhoTenge''). At one point, there was only two or three hours of music-based programming in any given day, and some of that was an annoying {{infomercial}} called ''[[XtremeKoolLetterz VictorYTV]]'', paid for by the Music/{{emo}}-focused Victory Records label. It got to the point where some distrusted the channel because it pandered to Victory and emo in general, at the peril of other genres. It may have been the fastest case of Network Decay ever, and it put the channel under Total Abandonment for a while.\\

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* Fuse TV was created originally an American simulcast of Canada's Creator/MuchMusic, launched in 1994. In 2001, Rainbow Media (currently Creator/{{AMC}} Networks) began to diverge away from its' origins, with the rebranding to Fuse in 2003 being a response to MTV's decay, aimed at a slightly more "hardcore" crowd (i.e. fans of rock and metal music) than MTV's original target audience. It quickly went the same way that MTV (and the original [=MuchMusic=], for that matter) did, replacing music programming with {{reality show}}s like ''Rad Girls'' (a [[DistaffCounterpart female version]] of ''Series/{{Jackass}}'') and ''Pants-Off Dance-Off'', and even showing [[http://www.animenewsnetwork.com/news/2007-05-09/ergo-proxy-tenjho-tenge-to-air-on-fuse-starting-june-8 anime]] (like what MTV Italy, though they gave up on that after showing only ''Anime/ErgoProxy'' and ''Manga/TenjhoTenge''). At one point, there was only two or three hours of music-based programming in any given day, and some of that was an annoying {{infomercial}} called ''[[XtremeKoolLetterz VictorYTV]]'', paid for by the Music/{{emo}}-focused Victory Records label. It got to the point where some distrusted the channel because it pandered to Victory and emo in general, at the peril of other genres. It may have been the fastest case of Network Decay ever, and it put the channel under Total Abandonment for a while.\\



He ultimately got outbid by the parent company of Latino-oriented network [=NuvoTV=], whose creative director is his ex-girlfriend, Music/JenniferLopez. Her manager has stated that they plan to keep the two networks separate, only to completely go back on their word when Fuse's news division was completely axed in May 2014. On September 31, 2015, [=NuvoTV=] was shut down and its remaining programming began airing on Fuse; It was replaced by Fuse's new music-focused spinoff, [=FM=].

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He ultimately got outbid by the parent company of Latino-oriented network [=NuvoTV=], whose creative director is his ex-girlfriend, Music/JenniferLopez. Her manager has stated that they plan to keep the two networks separate, only to completely go back on their word when Fuse's news division was completely axed in May 2014. On September 31, 2015, [=NuvoTV=] was shut down and its remaining programming began airing on Fuse; It was replaced by Fuse's new music-focused spinoff, [=FM=]. As of 2019, neither channel shows any music related programming outside of reality shows, with both networks struggling to gain, or in Fuse's case, keep carriage from cable and satellite providers.
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* Creator/CartoonNetwork was originally used as a showcase for classic Creator/HannaBarbera and [[WesternAnimation/LooneyTunes Warner Bros.]] cartoons, but these were eventually replaced by an increasing number of [[Creator/CartoonCartoons original productions]] and {{anime}}. That would have made Cartoon Network a "shift that fit"... if it wasn't for the late-2000s happening. Following a major executive change when Jim Samples resigned over the controversy of the [[http://en.wikipedia.org/wiki/2007_Boston_bomb_scare Boston Bomb Scare]] and was replaced by Stuart Snyder, who doubled down on the slow influx of live-action that Samples began. In addition to acquisitions of live-action movies and TV shows, original animated production were being canceled en mass and CN Real, a block of live-action reality shows and scripted series, was created in 2009. Though the intent was to give the network ratings on-par with that of Creator/{{Nickelodeon}} and Creator/DisneyChannel, who aren't exclusive to airing animation, the new live-action programming ''did the exact opposite'' due to audiences finding the shift odd and most of said programming... well, not being good. [[AuthorsSavingThrow Realizing where they went wrong]], the network made a strong effort to return to their roots with reruns of ''WesternAnimation/TomAndJerry'', ''WesternAnimation/LooneyTunes'', and the like as part of their regular weekday morning lineup. New animated programming such as ''WesternAnimation/AdventureTime'' and ''WesternAnimation/RegularShow'', and ''WesternAnimation/ScoobyDooMysteryIncorporated'' sprung up in the early 2010s while CN gradually phased out their live-action shows and gave them less advertising. The final original live-action scripted series aired its last episodes 2013, while the Hall of Game Awards was cancelled after the 2014 event. The network's [[MilestoneCelebration 20th anniversary celebration]] was considered to be the network re-cementing its animation mission statement, though the channel still airs live-action movies for schedule filler.
** All that said, the original scheduling of the channel, which promoted itself as airing cartoons 24 hours a day, every day, has been long abandoned even outside the network airing live-action films on the weekends, thanks to programming block/sister sister Creator/AdultSwim's continued production of live-action programming.

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* Creator/CartoonNetwork was originally used as a showcase for classic Creator/HannaBarbera and [[WesternAnimation/LooneyTunes Warner Bros.]] cartoons, but these were eventually replaced by an increasing number of [[Creator/CartoonCartoons original productions]] and {{anime}}. That would have made Cartoon Network a "shift that fit"... if it wasn't for the late-2000s happening. Following a major executive change when Jim Samples resigned over the controversy of the [[http://en.wikipedia.org/wiki/2007_Boston_bomb_scare Boston Bomb Scare]] and was replaced by Stuart Snyder, who doubled down on the slow influx of live-action that Samples began. In addition to acquisitions of live-action movies and TV shows, original animated production were being canceled en mass and CN Real, a block of live-action reality shows and scripted series, was created in 2009. Though the intent was to give the network ratings on-par with that of Creator/{{Nickelodeon}} and Creator/DisneyChannel, who aren't exclusive to airing animation, the new live-action programming ''did the exact opposite'' due to audiences finding the shift odd and most of said programming... well, not being good. [[AuthorsSavingThrow Realizing where they went wrong]], the network made a strong effort to return to their roots with reruns of ''WesternAnimation/TomAndJerry'', ''WesternAnimation/LooneyTunes'', and the like as part of their regular weekday morning lineup. New animated programming such as ''WesternAnimation/AdventureTime'' and ''WesternAnimation/AdventureTime'', ''WesternAnimation/RegularShow'', and ''WesternAnimation/ScoobyDooMysteryIncorporated'' sprung up in the early 2010s 2010s, while CN gradually phased out their live-action shows and gave them less advertising. The ''Series/LevelUp''', their final original live-action scripted series production, aired its last episodes 2013, while the Hall of Game Awards was cancelled after the 2014 event. The network's [[MilestoneCelebration 20th anniversary celebration]] was considered to be the network re-cementing its animation mission statement, though the channel still airs live-action movies for schedule filler.
** All that said, the original scheduling of the channel, which promoted itself as airing cartoons 24 hours a all day, every day, has been long abandoned even outside the network airing live-action films on the weekends, thanks to programming block/sister sister Creator/AdultSwim's continued production of live-action programming.
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* Creator/CartoonNetwork was originally used as a showcase for classic Creator/HannaBarbera and [[WesternAnimation/LooneyTunes Warner Bros.]] cartoons, but these were eventually replaced by an increasing number of [[Creator/CartoonCartoons original productions]] and {{anime}}. However, the most infamous case was following a major executive change when Jim Samples resigned over the controversy of the [[http://en.wikipedia.org/wiki/2007_Boston_bomb_scare Boston Bomb Scare]] and was replaced by Stuart Snyder. Original animation was being canceled en mass and CN Real, a block of live-action reality shows and scripted series, was created in 2009, followed by the addition of live-action movies. Though the intent was to give the network ratings on-par with that of Creator/{{Nickelodeon}} and Creator/DisneyChannel, who aren't exclusive to airing animation, the new live-action programming, unsurprisingly, ''did the exact opposite''. [[AuthorsSavingThrow Realizing where they went wrong]], the network has made a strong effort to return to their roots with reruns of ''WesternAnimation/TomAndJerry'', ''WesternAnimation/LooneyTunes'', and the like as part of their regular weekday morning lineup. CN began pitching new animated series to cater to certain interests, like ''WesternAnimation/StarWarsTheCloneWars'', ''WesternAnimation/AdventureTime'', and ''WesternAnimation/RegularShow'', in addition to reboots of older properties through shows like ''WesternAnimation/ScoobyDooMysteryIncorporated''. CN gradually phased out their live-action shows and gave them less advertising; to the point that the Hall of Game awards was effectively cancelled after the 2014 event. Cementing the channel's full turn was the revival of Toonami (now on Creator/AdultSwim) and Cartoon Planet (the latter done as part of the network's [[MilestoneCelebration 20th anniversary celebration]]). Cartoon Network still gets criticism for their apparent disregard of action-related cartoons (in contrast to comedies), and they still regularly airs live-action movies for filler, but its a far cry from the network's state before then.
** The original scheduling of the channel, which promoted itself as airing cartoons 24 hours a day, every day, has been abandoned for good due to Adult Swim's continued production of live-action programming (as well as the aforementioned weekend live-action films).

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* Creator/CartoonNetwork was originally used as a showcase for classic Creator/HannaBarbera and [[WesternAnimation/LooneyTunes Warner Bros.]] cartoons, but these were eventually replaced by an increasing number of [[Creator/CartoonCartoons original productions]] and {{anime}}. However, That would have made Cartoon Network a "shift that fit"... if it wasn't for the most infamous case was following late-2000s happening. Following a major executive change when Jim Samples resigned over the controversy of the [[http://en.wikipedia.org/wiki/2007_Boston_bomb_scare Boston Bomb Scare]] and was replaced by Stuart Snyder. Original animation was Snyder, who doubled down on the slow influx of live-action that Samples began. In addition to acquisitions of live-action movies and TV shows, original animated production were being canceled en mass and CN Real, a block of live-action reality shows and scripted series, was created in 2009, followed by the addition of live-action movies. 2009. Though the intent was to give the network ratings on-par with that of Creator/{{Nickelodeon}} and Creator/DisneyChannel, who aren't exclusive to airing animation, the new live-action programming, unsurprisingly, programming ''did the exact opposite''. opposite'' due to audiences finding the shift odd and most of said programming... well, not being good. [[AuthorsSavingThrow Realizing where they went wrong]], the network has made a strong effort to return to their roots with reruns of ''WesternAnimation/TomAndJerry'', ''WesternAnimation/LooneyTunes'', and the like as part of their regular weekday morning lineup. CN began pitching new New animated series to cater to certain interests, like ''WesternAnimation/StarWarsTheCloneWars'', ''WesternAnimation/AdventureTime'', programming such as ''WesternAnimation/AdventureTime'' and ''WesternAnimation/RegularShow'', and ''WesternAnimation/ScoobyDooMysteryIncorporated'' sprung up in addition to reboots of older properties through shows like ''WesternAnimation/ScoobyDooMysteryIncorporated''. the early 2010s while CN gradually phased out their live-action shows and gave them less advertising; to the point that advertising. The final original live-action scripted series aired its last episodes 2013, while the Hall of Game awards Awards was effectively cancelled after the 2014 event. Cementing the channel's full turn was the revival of Toonami (now on Creator/AdultSwim) and Cartoon Planet (the latter done as part of the The network's [[MilestoneCelebration 20th anniversary celebration]]). Cartoon Network celebration]] was considered to be the network re-cementing its animation mission statement, though the channel still gets criticism for their apparent disregard of action-related cartoons (in contrast to comedies), and they still regularly airs live-action movies for filler, but its a far cry from schedule filler.
** All that said,
the network's state before then.
** The
original scheduling of the channel, which promoted itself as airing cartoons 24 hours a day, every day, has been long abandoned for good due even outside the network airing live-action films on the weekends, thanks to Adult Swim's programming block/sister sister Creator/AdultSwim's continued production of live-action programming (as well as the aforementioned weekend live-action films).programming.
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* Creator/{{MSNBC}} started as a joint venture between Creator/{{NBC}} and Microsoft to bring a unique synchronicity between online and cable news. Microsoft pulled out, and the channel floundered for years, with its news programming in last place and prime time filled with TrueCrime and prison "documentaries". Since the latter part of the TurnOfTheMillenium, these have been replaced (at least on weekdays) by left-of-center opinion talkshows to counter-program the Creator/FoxNewsChannel. Thanks to shows hosted by Chris Matthews, [[Series/CountdownWithKeithOlbermann Keith Olbermann]] (before his departure for Current; he was originally the driving force in moving MSNBC toward liberal news commentary) and later [[Series/TheRachelMaddowShow Rachel Maddow]] (who following Olbermann's departure became the face of the network), they became a big player in cable news again. While their political viewpoints are one for debate, they're at least behaving like a ''news'' network again and not a cheesy ripoff of [=CourtTV=].\\

to:

* Creator/{{MSNBC}} started as a joint venture between Creator/{{NBC}} and Microsoft to bring a unique synchronicity between online and cable news. Microsoft pulled out, and the channel floundered for years, with its news programming in last place and prime time filled with TrueCrime and prison "documentaries". Since the latter part of the TurnOfTheMillenium, TurnOfTheMillennium, these have been replaced (at least on weekdays) by left-of-center opinion talkshows to counter-program the Creator/FoxNewsChannel. Thanks to shows hosted by Chris Matthews, [[Series/CountdownWithKeithOlbermann Keith Olbermann]] (before his departure for Current; he was originally the driving force in moving MSNBC toward liberal news commentary) and later [[Series/TheRachelMaddowShow Rachel Maddow]] (who following Olbermann's departure became the face of the network), they became a big player in cable news again. While their political viewpoints are one for debate, they're at least behaving like a ''news'' network again and not a cheesy ripoff of [=CourtTV=].\\

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