History Music / LOONA

There are also three pre-debut subunits, LOONA 1/3 (with a pure image to draw in Korean audiences), LOONA/ODD EYE CIRCLE (darker, edgier and designed to appeal to Western listeners), and LOONA/yyxy (whose concept revolves around one's youth and ego). The full group's title tracks ("Butterfly," "So What," "Why Not," "Paint the Town," and more t come) generally revolve around a common theme of [[SelfEmpowermentAnthem self-empowerment]] and the rise to an individual's full potential, particularly for young women -- [[ItMakesSenseInContext usually while making references to the lore]].

There are also three pre-debut subunits, LOONA 1/3 (with a pure image to draw in Korean audiences), LOONA/ODD EYE CIRCLE (darker, edgier and designed to appeal to Western listeners), and LOONA/yyxy (whose concept revolves around one's youth and ego). The full group's title tracks ("Butterfly," "So What," "Why Not," "Paint the Town," and undoubtedly more in the future) generally revolve around a common theme of [[SelfEmpowermentAnthem self-empowerment]] and the rise to an individual's full potential, particularly for young women -- [[ItMakesSenseInContext usually while making references to the lore]].

There are also three pre-debut subunits, LOONA 1/3 (with a pure image to draw in Korean audiences), LOONA/ODD EYE CIRCLE (darker, edgier and designed to appeal to Western listeners), and LOONA/yyxy (whose concept revolves around one's youth and ego). The full group's title tracks ("Butterfly," "So What," "Why Not," "Paint the Town," and probably more in the future) generally revolve around a common theme of [[SelfEmpowermentAnthem self-empowerment]] and the rise to an individual's full potential, particularly for young women.

There are also three pre-debut subunits, LOONA 1/3 (with a pure image to draw in Korean audiences), LOONA/ODD EYE CIRCLE (darker, edgier and designed to appeal to Western listeners), and LOONA/yyxy (whose concept revolves around one's youth and ego). Two of the full group's title tracks ("Butterfly" and "So What") revolve around a common theme of self-empowerment and the rise to an individual's full potential, particularly for young women.

* [=JinSoul=] is blue with a blue betta.

* ActionGirl: This is how the girls act in "Not Friends", complete with gun action and physical combat, even between members.

* "[[https://www.youtube.com/watch?v=gAovxn_oJSs As Time Goes]]" for the OST of ''[[KoreanDrama Meow, The Secret Boy]]'' (released April 2020)

* "[[https://www.youtube.com/watch?v=SbmBbwDbaeM Hello]]" for the OST of ''[[KoreanDrama Fling at a Convenience Store]]'' (released February 2021)

* SelfBackingVocalist: Plenty of the solo tracks have the member doing background ad-libs and [[{{Harmony}} harmonies]] for themselves.

** Yves' rap in "PTT (Paint the Town)" makes a reference to the John Steinbeck novel "Literature/EastOfEden." The [[spoiler:black hole shown emerging from Kim Lip's hands]] also has a designs identical to that from the iconic designs from ''Film/{{Interstellar}}'', which have been praised by actual scientists.

** There are three buttons on the wall next to the golf balls in "[=ViViD=]"

** The captions for member reveal photos, particularly in the last sub-unit's era, have alluded to ''Literature/TheCatcherInTheRye'', ''Literature/TheRestaurantAtTheEndOfTheUniverse'', Literature/TheBible (which, hilariously, led fan theorists to tweet images of themselves reading this religious work in LOONA's name), the movie ''Film/{{Clueless}}'' and the anime ''Anime/TimeOfEve''.
** The MV for "Heart Attack" features references to ''Literature/TheLittleMatchGirl'', Rene Magritte and Edward Hopper, plus the Penguin crime novel ''Aphrodite Means Death''.

* CrapsaccharineWorld: Eden is literally *paradise*. It's governed by a "God" (though it's unconfirmed exactly who God is, and if the teacher in "love4eva" is meant to represent God). Yet this God-governed paradise is a miserable, restrictive place with no warmth or cheer whatsoever.

* CorruptTheCutie: The yyxy sub-unit and their members have songs and music videos that are themed on the loss of innocence (Eden) and the TemptingApple. Yves is the first to question it, as noted in the description for her music video. Chuu willingly follows her, and they both convince Go Won to join them. As for Olivia Hye, on the other hand….

* "[[https://www.youtube.com/watch?v=SbmBbwDbaeM Hello]]'' for the OST of ''[[KoreanDrama Fling at a Convenience Store]]'' (released February 2021)

* LGBTRomance: [=ViVi=]/Yves is lightly implied in the music video for "new", but the video for "Heart Attack" drops all pretense, and features Chuu actively pursuing Yves.

** The Mandarin characters for [=JinSoul=] mean "fallen angel" as well, so her appearance in Olivia Hye's music video when Olivia is ''more'' than capable of rapping for herself is significant.

* AmbiguouslyBi: While it's not good to speculate on the LOONA members as real people, their personas in the music videos are certainly fictional (which is immediately supported by the fact that they have ''supernatural powers'' in them). Most of the fictional characters they play are heavily coded to be some variation of LGBT, plenty of whom can be most easily read as bi. For example: Yves has a shared HeldGaze and a [[ManicPixieDreamGirl Manic Pixie Dream Girl]]-ish sequence with [=ViVi=] in her solo "New," while at different points of the same video spending time with a bunch of men that some fans assume to be flings (if her wide, almost sly smiles to the camera as she walks with them are anything to go by). Of course, there's also the "Heart Attack" MV.

* QueerRomance: [=ViVi=]/Yves is lightly implied in the music video for "new", but the video for "Heart Attack" drops all pretense, and features Chuu actively pursuing Yves.

** Choleric: Chuu, who represents "hope", is heavily devoted to Yves and does outlandish things to get her attention and stay by her side.
** Phlegmatic: Go Won, who represents "love", is a ShrinkingViolet who hides from Yves and Chuu at first, but she quietly follows them after Yves chooses her.

* BigLittleSister: Olivia is the second youngest and she towers over the other members, being the second tallest as well.

** During predebut era, [=ViVi=] had bright pink hair.

** During [#] era, Chuu gets pink highlights in her hair, Go Won's blonde hair becomes silver, and Hyunjin dyes her hair red.

* WorldWreckingWave: "So What," where Olivia Hye burns the moon. It's implied that this was a necessary evil, with the other members have been working with her to do it too.

* ManipulativeEditing: [=HyunJin=] and [=HeeJin=]'s stint at [=MixNine=] caused quite the controversy in their native South Korea, after [=HyunJin=] was edited to look like a mean bully towards [=HeeJin=]. This angle would certainly baffle anyone who follows LOONA, as [=HyunJin=] and [=HeeJin=] remain best of friends.

** [=HaSeul=]'s absence in 2020 was ostensibly written into the lore, with her plane crash in "Let Me In" becoming a RewatchBonus in [[WorldWreckingWave the "Why Not" music video]].

* RewatchBonus: Their videos are rich with "blink-and-you'll-miss-it" bonuses that usually relate to the lore, such as [[https://youtu.be/tyInv6RWL0Q?t=45 resident hanging fruit bat Choerry casually being introduced upside-down from 0:45 to 0:46 in "Girl Front"]] and [[spoiler:the moon flashing for a millisecond in "Star" before the video's aspect ratio abruptly changes.]]

** [=HaSeul=]'s absence in 2020 was ostensibly written into the lore, with her plane crash in "Let Me In" becoming a [[RewatchBonus blink-and-you'll-miss-it scene]] in the "Why Not" music video.

** [=HaSeul=]'s absence from 2020 to 2021 was ostensibly written into the lore, with her plane crash in "Let Me In" becoming a [[RewatchBonus blink-and-you'll-miss-it scene]] in the "Why Not" music video.