History Memes / Warhammer40000

* '''''"{{HERESY}}!"''''' ''[[BurnTheWitch *BLAM*]]''[[labelnote:Explanation]]Any anti-Imperial statements may result in a Commissar appearing and summarily executing the offender with this trademark cry. It's also used to denote any of the following: anything totally disgusting, inappropriate or taboo (most infamously in 4chan, any mention of ''Memes/MyLittlePonyFriendshipIsMagic'' or other Internet AcceptableTargets); extreme dislike, disagreement, or dissent to the current subject; possible CanonDefilement; or simply as a hammier version of the word "bullshit". It is best used with a picture of a [[ThePoliticalOfficer Commissar]] for full effect. Remember, posting ponies in /tg/ is HERESY![[/labelnote]]

* [[GambitRoulette Just]] [[ShoutOut as]] [[Manga/DeathNote planned]]![[labelnote:Explanation]]The fan-created CatchPhrase of both Tzeentch, Eldrad Ultran and Creed, the greatest [[TheChessmaster Tactical Geniuses]] in the entire galaxy, with possible exception of [[MagnificentBastard Alpharius]].[[/labelnote]]

* The meme. [=[[=]labelnote:Explanation[=]]=]The explanation behind the meme, if necessary.[=[[=]/labelnote[=]]=] [[labelnote:Explanation]]Like this.[[/labelnote]]

* In the [[DarkerAndEdgier grimdark]] future of the grimdark grimdark, there is only grimdark. [[labelnote:Explanation]]A parody of the overly dark and over the top nature of the ''Warhammer 40000'' setting, a variation on the most common TagLine of "In the grim darkness of the far future there is only war." The meme is actually referenced by Viktor in VideoGame/{{Paladins}}[[/labelnote]]
** In the Space Marine future of the Space marine, there is only Space Marine. [[labelnote:Explanation]]A variation of the above after considering the fact that, in the 5th edition, almost half of the playable "factions" are Space Marines.[[/labelnote]]

** Grimderp [[labelnote:Explanation]]For when a franchise goes too far into edgy territory and the results become more [[{{Narm}} laughable]] and [[FridgeLogic headscratching]] than depressing and horrifying.[[/labelnote]]
* '''''"{{HERESY}}!"''''' ''[[BurnTheWitch *BLAM*]]'' [[labelnote:Explanation]]Any anti-Imperial statements may result in a Commissar appearing and summarily executing the offender with this trademark cry. It's also used to denote any of the following: anything totally disgusting, inappropriate or taboo (most infamously in 4chan, any mention of ''Memes/MyLittlePonyFriendshipIsMagic'' or other Internet AcceptableTargets); extreme dislike, disagreement, or dissent to the current subject; possible CanonDefilement; or simply as a hammier version of the word "bullshit". It is best used with a picture of a [[ThePoliticalOfficer Commissar]] for full effect. Remember, posting ponies in /tg/ is HERESY![[/labelnote]]

** “[[UnfriendlyFire Oops, sorry sir!]]” [[labelnote:Explanation]]Continuing the whole “jerkass political officer” angle for Commissars, it’s commonly joked that Commissar fatalities consist primarily of them [[TheCoronerDothProtestTooMuch getting killed by stray fire whilst suspiciously far from the battlefield.]] The name comes from the name of a old (no longer in force, alas) rule for Catachan Imperial Guard forces. They had to roll for each Commissar in the army; there was a one-in-six chance they'd die before the game started. In-universe, this is because Catachans are infamous for not liking Commissars trying to impose "proper discipline" onto them, and them taking steps to remove the problem.[[/labelnote]]
* '''"DRIVE ME CLOSER! I WANT TO HIT THEM WITH MY SWORD!"''' [[labelnote:Explanation]]Named for a humorous caption added to [[http://www.gobiel.com/sonsofruss/motiv/images/drive-sword-demotivational-poster.jpg a picture]] of a [[ArchaicWeaponForAnAdvancedAge sword-wielding commissar riding a Leman Russ battle tank]]. Used either mockingly or affectionately. [[https://www.youtube.com/watch?v=xrrCY7dgaqs Oh, and]] [[https://regimental-standard.com/2017/10/25/the-history-of-the-imperium-tanks-of-old-terra/ it's become]] [[AscendedMeme official]]![[/labelnote]]
* The [[RedshirtArmy Imperial Guard]]: fighting alien monsters with [[EnergyWeapon flashlights]] and [[BulletProofVest t-shirts]]. [[labelnote:Explanation]]Lasguns and Flak Armour are by far the weakest weapons and armour in the setting (which still makes them horribly powerful though), the joke being that Imperial Guard equipment is no better than a t-shirt or a flashlight. Can be used as a [[BadassArmy good]] or a [[RedshirtArmy bad]] thing.[[/labelnote]]
** Standard issue adamantium balls. [[labelnote:Explanation]]Being the {{Badass Normal}}s of the setting, along with a t-shirt and flashlight every member of the Imperial Guard is issued with a pair of these. Even the women? ''[[ActionGirl Especially]] [[AmazonBrigade the]] [[BadassArmy women.]]''[[/labelnote]]
* '''*Happy gas mask noises.*''' [[labelnote:Explanation]]The Krieg Death Korps, are an Imperial Guard force that take DeathSeeker to a whole new level, and are famous for virtually never taking off their gas masks. Whenever they are faced with absolutely suicidal odds, this is assumed to be their response.[[/labelnote]]

* "I DO COCAAAAAIIINEE!" [[labelnote:Explanation]]The fan-created CatchPhrase of Doomrider, a daemon prince of Slaanesh who's often played as a straight-up ''[[WesternAnimation/{{Metalocalypse}} Dr. Rockzo]]'' send up in fanon.[[/labelnote]]

* [[RedOnesGoFaster DA RED WUNS GO FASTA, YA GITZ!]] [[labelnote:Explanation]]Due to the Orks' [[ClapYourHandsIfYouBelieve psychic power]], when an Ork thinks that [[LawOfChromaticSuperiority a red trukk should go faster, it will]]. Used to summarise Orky "logic" and the belief in the proppa' Orky way things should work, and how it actually affects all the things it shouldn't.[[/labelnote]]
** "Purple is da sneekyest!" [[labelnote:Explanation]]Similar to the above, this is from a Warboss that wanted to paint his army purple to increase their stealth capabilities, [[InsaneTrollLogic because no-one had ever seen an Ork army painted purple]].[[/labelnote]]
** WAAAAAAAGGGGHHHH! [[labelnote:Explanation]]BattleCry of Da Orks, this is frequently yelled by Ork players during battles and fans of Orks in general, especially when describing something awesome they did, or good Ork-related news in the tabletop or other media.[[/labelnote]]
*** 'ERE WE GO, 'ERE WE GO, 'ERE WE GO! [[labelnote:Explanation]]An Orkish pirate song (Displaying their original design as [[OurOrcsAreDifferent Orcish]] British football hooligans [[JustForFun/RecycledInSpace in space]]).[[/labelnote]]
** [[MoreDakka MORE DAKKA]] [[labelnote:Explanation]]The desire of every Ork. One can never reach the point of enuff dakka.[[/labelnote]]

** [[https://www.youtube.com/watch?v=LJMLfACod48 "SPESS MEHREENS, TODEH THE ENEMEH IS AT OUR DOAR! WE KNOW OUR DUTEH AND WE WILL DO EET!"]] [[labelnote:Explanation]]Another ''Soulstorm'' example from the same mission, this time showing off the [[{{Narm}} narmful]] accent of the Space Marine Captain, Indrick Boreale, by typing it down phonetically.[[/labelnote]]

** [[MemeticBadass Vance]] ''[[MemeticBadass Motherfucking]]'' [[MemeticBadass Stubbs]], who "lost" 100 Baneblades and still won the Kaurava campaign. [[labelnote:Explanation]][[FountainOfMemes Yet another]] ''Soulstorm'' example, this time referencing how the Imperial Guard Commander, Vance Stubbs, made his stronghold into a factory for [[TankGoodness Baneblade superheavy tanks]] (note that Baneblades are incredibly rare and hard to make; normally only two forge worlds in the entire Imperium are known to produce them, and one is Mars, the biggest forge world of all; being aware of this makes Stubbs' plot point somewhat bogus). Stubbs's problem is that a shipment of 100 new Baneblades was sent to various regiments outside the system right before the battle that could have made good use of them. The meme mutated into Stubbs somehow losing precious Baneblades left and right.[[/labelnote]]
** [[https://www.youtube.com/watch?v=OIUEVdF9gFM SINDRIII!!!]] [[labelnote:Explanation]]Lord Bale's {{narm}}tastic [[SkywardScream reaction]] to being [[YouHaveOutlivedYourUsefulness betrayed]] by Sindri in the original ''Dawn of War''.[[/labelnote]]
** WE CAPTURED IT FOR KAY-OSS! [[labelnote:Explanation]]More Chaos {{Narm}}, this time from the Chaos Cultist unit, notable for having an extremely [[WhatTheHellIsThatAccent weird accent]] and enunciation.[[/labelnote]]
** Macha, the ever-virgin [[labelnote:Explanation]]Once again from [[Website/FourChan /tg/]], this one references the Farseer from the original ''VideoGame/DawnOfWar'', Macha, and how she will never, ever, lose her virginity.[[/labelnote]]
** [[SkywardScream BLOODY MAGPIES!]] [[labelnote:Explanation]]A reference to the joke that the Blood Ravens loot corpses and steal relics from other Chapters, usually framed as their latest victim discovering their precious whatever is gone. This itself is a fan "explanation" for all the gear available in the first two ''Dawn Of War'' game series, which is in actuality the property of other Chapters or Imperial factions; literally none of them would be willing to give up their best equipment to another Chapter, so comparing the Blood Ravens to the magpie bird was a common joke. In fanon, this culminates with the theft of [[spoiler:Bjorn the Fell-Handed]][[/labelnote]]
*** The Blood Ravens graciously accept this "gift" to the Chapter. [[labelnote:Explanation]]Blood Ravens insist that their loot is merely a "gift" for the Chapter. The fact that they often literally pry it from someone's cold, dead hands nonwithstanding. Fans have also taken to bringing up the Blood Ravens and their KleptomaniacHero tendencies whenever one faction appears to copy technology from another.[[/labelnote]]

** [[https://www.youtube.com/watch?v=PvZiv5V4GeI Witness your doom!]] [[labelnote:Explanation]] A line screamed by the Imperial Guard Psyker when using one of his skills, it is fondly remembered by many fans for how unbelievably Hammy it is, and for the fact that it was a pretty decent skill.[[/labelnote]]
** You have [[{{Pun}} Chaplain]] Diomedes! [[labelnote: Explanation]] Back in ''Retribution'', one of Diomedes' 'when selected' lines was "You have Captain Diomedes!", while in VideoGame/DawnOfWarIII he has become a Chaplain, leading to the pun. Sadly, he doesn't have such a line in the game itself. [[/labelnote]]
** Jumping Terminators [[labelnote: Explanation]] Gabriel Angelos being shown jumping with the amount of dexterity as a Assault Marine while wearing a very heavy (even by Space Marine standards) Terminator armor has been one of the most well-known things in VideoGame/DawnOfWarIII and has been [[https://www.youtube.com/watch?v=BR7az78kUmM mocked to hell]] and back. [[/labelnote]]
* [[TrollFic Squad Broken]]! [[labelnote:Explanation]]A truly horrible fanfic, both in terms of CanonDefilement and actual writing, that depicts a Space Marine being brutally raped to death by an Ork. Popular with trolls.[[/labelnote]]
* The Dark Angels [[NoIndoorVoice loudly]] insisting they are [[BlatantLies absolutely and completely loyal]] to the Emperor and hiding nothing. [[labelnote:Explanation]]It is the Chapter's DarkSecret that a large portion of their ranks went renegade during the Horus Heresy while their Primarch was away fighting the Traitor Legions. These renegades were scattered through the Warp after opening fire on the returning loyalists, who reacted by bombarding their homeworld until it exploded. Ever since then, the Dark Angels have hidden the existence of the renegades from the rest of the Imperium while trying to hunt down and capture all of these "Fallen" to make them repent and restore the Chapter's honor. Ironically, there are indications that [[OpenSecret the higher-ups of the Imperium are entirely aware of the Fallen]] but don't really care about them; instead, it's the extreme measures the Dark Angels go to in their search for the Fallen (such as abandoning their allies just before a battle to investigate a lead or exploiting their successor Chapters as a LoopholeAbuse to the maximum 1000-Marine number for each Chapter as mandated by the Codex Astartes) that ''are'' worrying them.[[/labelnote]]
* Lucius the Eternal will [[MemeticMolester penetrate the rear armour of anything]] with his [[strike:Rod]] [[WhipOfDominance Lash of Torment]]. OH YEAH!! [[labelnote:Explanation]] Lucius the Eternal is Slaanesh's greatest champion, whose followers are frequently stereotyped as [[ExtremeOmnisexual sex-obsessed]] and [[TheHedonist major hedonists]]. Cue mountains of euphemism-laden jokes portraying Lucius as a MemeticMolester.[[/labelnote]]

* [[http://1d4chan.org/wiki/Kharn Kharn is a hell of a guy]]. [[labelnote:Explanation]]A catch-all reference to the joke that under [[NamesToRunAwayFromReallyFast Kharn the Betrayer's]] AxCrazy tendencies and ChronicBackstabbingDisorder, [[InvertedTrope he is really a nice, ]][[MemeticPsychopath but misunderstood guy]].[[/labelnote]]
** IT'S MY DAY OFF [[labelnote:Explanation]]Kharn's days off involve murder and bloodshed on par with his work days.[[/labelnote]]
** I'M THE NEW COMMISSAR NOW [[labelnote:Explanation]]Kharn steals the hat from a Commissar by chopping off his head.[[/labelnote]]
** I WAS TRYING TO DRAW A DUCK [[labelnote:Explanation]]Kharn takes up drawing. He isn't that great.[[/labelnote]]
** [[http://i.imgur.com/5C3Qk.jpg KHARNE LOEV KITTEN]] [[labelnote:Explanation]][[CaptainObvious Kharn loves a kitten.]][[/labelnote]]

* [[http://1d4chan.org/wiki/Angry_Marines ANGRY MARINES!!!]] ALWAYS ANGRY! ALL THE TIME! [[labelnote:Explanation]]A SpaceMarine chapter created by [[Website/FourChan /tg/]]. In their own words, they are angry for the Emperor.[[/labelnote]]
* ALL HAIL '''[[Literature/CiaphasCain CIAPHAS CAIN]], [[FakeUltimateHero HERO OF THE IMPERIUM!!!]]''' [[labelnote:Explanation]]The highly misleading tagline of the ''Ciaphas Cain'' series, it is used by fans both ironically, as intended, and as acknowledgement that despite his claims, Cain ''[[BecomingTheBoast earned]]'' his reputation as a BadassNormal.[[/labelnote]]
* X FOR THE X GOD!! Y FOR THE Y THRONE!! [[labelnote:Explanation]]A snowclone based on the CatchPhrase of [[AxCrazy Khornate warriors]], "BLOOD FOR THE BLOOD GOD! SKULLS FOR THE SKULL THRONE!". Oh so exploitable.[[/labelnote]]
** [[Literature/CiaphasCain Harriers for the cup!]] [[labelnote:Explanation]]Comes from Commissar Cain, HERO OF THE IMPERIUM, snarkily responding to a Khornate Space Marine's use of the above catchphrase before decapitating him.[[/labelnote]]
** [[TheInternetIsForPorn PORN FOR THE PORN GOD! SMUT FOR THE SMUT THRONE!]] [[labelnote:Explanation]]Slannesh's version of the catchphrase.[[/labelnote]]
** [[IncrediblyLamePun BREAD FOR THE BREAD GOD!]] [[labelnote:Explanation]][[http://www.dakkadakka.com/dakkaforum/posts/list/344755.page Khorne Bread.]][[/labelnote]]
** MILK FOR THE KHORNE FLAKES! [[labelnote:Explanation]]Mocking Khorne's name due to its inherent pun potential for the word Corn. Even has an [[http://www.urbandictionary.com/define.php?term=Khorne%20Flakes Urban Dictionary]]entry.[[/labelnote]]
* [[HordeOfAlienLocusts OMNOMNOMNOM!!!]] [[labelnote:Explanation]]Unlike every other faction, Tyranids don't have any Catchphrases, so they were given one.[[/labelnote]]
* [[JustForFun/CandleJack Squats should be brought ba]] [[labelnote:Explanation]]Games Workshop discourages anyone that mentions [[AudienceAlienatingEra the Squats]](Space Dwarfs). Shortly after their creation, Games Workshop [[{{Unperson}} scrubbed them from existence]] and went to great lengths to stop people from talking about them. Mentioning the word "squat" on the GW forums was once grounds for an immediate perma-ban on the first offence with the thread where it happened being deleted, with no warnings given. Asking any form of Squat-related question at official GW events would get the questioner removed from the event by security. The extreme crackdown on all things Squat was eventually turned into a meme wherein Games Workshop would send out secret police (or death squads, in later versions) to disappear anyone who mentioned them. Somewhat less relevant with the release of 6th Edition, which while not bringing back playable Squats did deign to mention them in one fluff piece in the rulebook. In 2018, a playable Squat character was released for the GaidenGame ''Necromunda''. [[/labelnote]]
** '''''SQUATS LIVE!''''' [[labelnote:Explanation]]A companion to the above, players would jokingly post this whenever Games Workshop did anything that might hint at the Squats being canon, such as the playable Squat appearing in ''Necromunda'' or a group of dwarf-like space miners cameoing in a book. Then GW [[https://www.warhammer-community.com/2022/04/01/breaking-news-you-wont-believe-whats-coming-to-warhammer-40000/ posted an April Fools]] featuring a suspiciously short-looking figure with a gruff voice and heavy accent proclaiming "We're back!", followed by Warhammer Community [[https://www.warhammer-community.com/2022/04/02/what-april-fools-the-41st-millenniums-next-faction-is-real-heres-a-model-to-prove-it/ confirming the return of the Squats (now the "Leagues of Votann")]] after spending over a decade denying any trace of their existence. Needless to say, this prompted the meme's popularity to explode almost overnight.[[/labelnote]]
** Reset the Squat-Clock! [[labelnote:Explanation]]The squats have been MIA for so long in the metagame that a popular joke on forums was that there is a clock in Games Workshop's Headquarters counting down to a re-release of Squats- but the clock is reset every time someone asks "When will you re-release Squats?" [[https://youtu.be/Oc0-8BBkkq4 Even GW got in on the joke]] for the release of a ''Necromunda'' Squat miniature.[[/labelnote]]
* "I move and shoot." [[labelnote:Explanation]]Mocking the "complicated tactics" of the Necrons, which had no other possible strategy than slowly walk forward and shoot.[[/labelnote]]

* So there I was, editing Website/TVTropes articles, when I hear this weird noise, like a distant rumbling sound. Glancing around the room, I deduced it was coming from behind my monitor. I stood up, walked around my desk to get a better view, when suddenly a frakking Baneblade roars out from behind the monitor, crushed my chair, and gunned down my entire Tau army on a nearby shelf. How the hell can a 300 ton tank sneak into my room? Must have taken some kind of tactical geni- ''[[SkywardScream CREEEEEEEEEEEEEEED]]''! [[labelnote:Explanation]]With the 5th Edition Imperial Guard Codex, Usarkar E. Creed's special rule "Tactical Genius" allows the army containing Creed to make a scout or outflank move with one unit of their choice before the game, even [[TankGoodness Baneblades]] and [[HumongousMecha Scout Titans]]. The meme inflates this rule to the point that Creed can hide said overpowered superweapons [[BehindAStick behind a lamppost or outhouse]] without anyone ever seeing them until they attack. The story has many variations, all ending with some poor schmuck lamenting Creed's tactical genius and releasing a SkywardScream.[[/labelnote]]
** The Tyranid Swarmlord is able to outmanoeuvre none other than Marneus Calgar of the Ultramarines, with an instinctive cunning that borders on tactical gen-''SCREEEEEEEEED!'' [[labelnote:Explanation]]A Tyranid version of the above.[[/labelnote]]

* [[GambitRoulette Just]] [[ShoutOut as]] [[Manga/DeathNote planned]]! [[labelnote:Explanation]]The fan-created CatchPhrase of both Tzeentch, Eldrad Ultran and Creed, the greatest [[TheChessmaster Tactical Geniuses]] in the entire galaxy, with possible exception of [[MagnificentBastard Alpharius]].[[/labelnote]]
* [[http://1d4chan.org/wiki/Eldrad Eldrad is a dick]]. [[labelnote:Explanation]]Created on [[Website/FourChan /tg/]], this references the belief that Eldrad's master plans are only for his own petty self benefit, such as getting himself a CommissarCap.[[/labelnote]]
* [[FanNickname Failbaddon]] the Despoiler is an [[GeneralFailure incompetent fuckwit]]. [[labelnote:Explanation]]The fans' reaction to the fact that, despite being touted as the Imperium's [[BigBad greatest]] [[ArchEnemy threat]] and launching 13 massive attacks against the Imperium over the last 10,000 years, he's never actually scored a lasting victory; at the end of every Black Crusade, he's inevitably bested (usually by [[MemeticBadass Creed's]] Tactical Genius) and flees back into the [[NegativeSpaceWedgie Eye of Terror]] [[StatusQuoIsGod without causing much lasting damage to the Imperium]]. Became a DiscreditedMeme after the [[NothingIsTheSameAnymore Thirteenth Black Crusade]] and the reveal that Black Crusade 1-12 actually ''accomplished'' all their goals, which were not "attack Cadia".[[/labelnote]]
** Abaddon has no arms. [[labelnote:Explanation]]From a photograph of an Abaddon model with no arms (due to how hard they are to glue in place on a metal model and have them stay glued), an extension of the "Abaddon is useless" meme (i.e. "Failbaddon [[{{Pun}} the Armless]]". Fans usually claim that Eldrad, Trazyn, or Creed are the ones who stole them.[[/labelnote]]

** TWINS, THEY WERE. [[labelnote:Explanation]]The ending to a short NSFW fanfic. Tankred has some really weird (and wet) dream and this is the first thing he says after being awakened, to confusion of all others. Mutated into a NonSequitur used when Dreadnoughts are concerned.[[/labelnote]]
* SPESS WOLVES, WE MAKE PLANETFALL IN OUR WOLFPODS AND OUR WOLFSHIPS IN THE NAME OF THE GREAT WOLF AND OUR WOLF LORDS WHAT WIELD WOLF CLAWS. FOR THE WOLFTIME! [[labelnote:Explanation]]Exaggerating the many instances of wolf being used as a prefix or a suffix in the Space Wolves Codex.[[/labelnote]]

** "[[NoIndoorVoice IF YOU FUCKERS WAKE ME AGAIN, IT BETTER BE TO KILL SOMETHING OR ASK ABOUT ACTUAL HEROES, NOT BITCH-STEALING ASSHOLES]]". [[labelnote:Explanation]]AlternateCharacterInterpretation of Bjorn the Fell-Handed portrays him as rightfully bored out of his mind due to people awakening him every century or so just to tell stories. Most of the comedy comes from the fact that he's been hardwired into an Imperial Dreadnought, and thus you've got the mental image of a thousand year old giant robot bellowing out profanity-laden insults such as the above.[[/labelnote]]

* [[SoUnfunnyItsFunny Once upon a time there was a Black And White Space Marine On A Black And White Bike]]... [[labelnote:Explanation]]A long ShaggyDogStory involving a Black And White Space Marine On A Black And White Bike.[[/labelnote]]
* From a more meta standpoint... Thin! Your! PAINTS! [[labelnote:Explanation]]The common response when someone asks for painting tips. [[http://1d4chan.org/wiki/THIN_YOUR_PAINTS#Gallery So much can go wrong]] if you forego this piece of advice. All joking aside, "thin your paints!" is one of the more common modelling-related critiques given to a new player and it's very good advice - there's plenty of pictures on any wargaming community of miniatures that didn't have their paints thinned prior to putting a brush to them and look like someone tried using a malfunctioning melta on the poor souls. [[https://www.youtube.com/playlist?list=PLEaPE4sLDA7s-26V0v6SepDFiznb3y6hx Games Workshop has an entire channel dedicated to painting tutorials]], and [[https://www.youtube.com/watch?v=EogxYu8dgzY MiniWarGaming provides a good paint thinning tutorial]].[[/labelnote]]

* It was then that Hive Fleet Kraken recognized that its true spiritual liege was not the almighty HiveMind, nor the Hive Tyrants that lorded over them, but Roboute Guilliman, Primarch of the Ultramarines. [[labelnote:Explanation]]The 5th Edition Space Marine Codex written by Matt Ward states that most, if not all Space Marines [[CreatorsPet consider the Primarch of the Ultramarines to be their spiritual liege]]. The joke extends Guilliman's influence to even enemies of the Imperium.[[/labelnote]]
** YOUR SPIRITUAL LIEGE [[labelnote:Explanation]]The phrase often used instead of "Roboute Guilliman" and "Matt Ward" when talking about them, as a reference to the poorly-received attempt on Ward's part to make the Ultramarines into the "best" Space Marines.[[/labelnote]]
* Rogal Dorn's Colossal Chainblade. [[labelnote:Explanation]]A [[https://i.kym-cdn.com/photos/images/original/001/389/223/e54.png meme]] of the "Expand Dong"-type, filled to the brim with {{Double Entendre}}s talking about his [[PhallicWeapon Colossal Chainblade]]. Even better is that [[https://www.youtube.com/watch?v=qS69tMr_5yY the meme was read]] by none other than Rogal Dorn's voice actor from ''WebAnimation/IfTheEmperorHadATextToSpeechDevice''. [[/labelnote]]
* Everyone is Alpharius. [[labelnote:Explanation]]A reference to the Primarch of the Alpha Legion, a MagnificentBastard and a master of disguise that has never been caught.[[/labelnote]]
** [[IAmSpartacus I'M ALPHARIUS!]] [[labelnote:Explanation]]A reference to the fact that all members of the Alpha Legion refer to themselves as Alpharius to protect their Primarch. It helps that they all look the same.[[/labelnote]]
** Roll to see if you're not Alpharius. [[labelnote:Explanation]]A phrase used every time Alpharius shows up in story or RP, born due to the above two memes.[[/labelnote]]
** No such Legion exists. [[labelnote:Explanation]]Because Games Workshop releases such little information on the Alpha Legion, such as the fate of their Primarch, their current command structure, their reasons for defecting to Horus, or if they even really betrayed the Imperium, fans respond that the Alpha Legion is simply a myth.[[/labelnote]]
* "FOR THE GREATER [insert]!" [[labelnote:Explanation]]An exploitable version of the [[WideEyedIdealist Tau's]] CatchPhrase, "For the Greater Good!".[[/labelnote]]
** [[BadassBoast "Yeah, we suck at close combat. It's a shame you'll never get there."]] [[labelnote:Explanation]]A reference to the Tau's combat strategy, which is staying out of melee range and pounding the enemy with superior firepower.[[/labelnote]]
*** Similarly: "If you can see the Tau, they're losing." [[labelnote:Explanation]] a reference to the Tau's lack of prowess at melee combat, popularized by the Podcast/AdeptusRidiculous podcast.[[/labelnote]]

** Space Pope [[labelnote:Explanation]]The leader of the Ethereals, Aun'Va, was called like that due to the fact that he's a religiously followed Ethereal who has the last say in what is the Greater Good.[[/labelnote]]
* [[TheAhnold GIT TO THE CHOPPA!]] [[labelnote:Explanation]]Standard phrase used in reference to the Catachans, a division of the Imperial Guard that is effectively a PlanetOfHats - where the hat is ''Film/{{Predator}}''.[[/labelnote]]
* CRASSUS ARMOURED ASSAULT TRANSPORT [[labelnote:Explanation]]Reached memetic status on [[http://www.dakkadakka.com/dakkaforum/forums/list.page DakkaDakka]], originating in [[http://www.dakkadakka.com/dakkaforum/posts/list/369671.page this thread]] where the poster seemed to have just copy-pasted the model's title from Forge World's website. Thanks to the rest of the posters in the thread also typing its name in [[NoIndoorVoice ALL CAPS]], the tank rapidly became a MemeticBadass.[[/labelnote]]

** Drive my CRASSUS ARMOURED ASSAULT TRANSPORT closer, I want to hit them with my sword! [[labelnote:Explanation]]A meme that occurred when someone combined the CRASSUS ARMOURED ASSAULT TRANSPORT meme with the "DRIVE ME CLOSER! I WANT TO HIT THEM WITH MY SWORD!" meme. [[http://i526.photobucket.com/albums/cc345/ouzedh/crassus_closer.jpg Link]] to the meme.[[/labelnote]]

* [[ShouldersOfDoom Pauldrons.]] [[labelnote:Explanation]]Possibly the most distinctive, but also extremely AwesomeButImpractical piece of Space Marine armour.[[/labelnote]]
* [[http://1d4chan.org/wiki/Cultist-chan Cultist-chan.]] [[labelnote:Explanation]]One person drew an adorable picture of a female Chaos cultist feeding an UglyCute Chaos Spawn. Her popularity quickly exploded, her strangely endearing speech patterns (based on the speech patterns of the Chaos Cultist from the ''VideoGame/DawnOfWar'' games, explained to be caused by a mouth full of irregular, jagged teeth) and [[IronWoobie endless persistence]] in worshipping her Dark Gods caused her to become beloved by the majority of /tg/, featuring in numerous subsequent drawings and stories, including from her creator.[[/labelnote]]
** [[http://1d4chan.org/wiki/Lolicron Lolicron.]] [[labelnote:Explanation]]Similar to Cultist-chan above if not as popular.[[/labelnote]]
* [[CreatorsPet Ultra Smurfs.]] [[labelnote:Explanation]]Used by Ultramarines haters throughout the fandom to derogatorily refer to the Ultramarines, due to the utter favouritism displayed towards the Ultramarines as of the 5th edition Codex (in particular the favouritism of PromotedFanboy Matt Ward) and because their colour pattern is blue and white, while the higher ups often incorporate red, drawing obvious comparisons to ''Franchise/TheSmurfs''.[[/labelnote]]
** Gargamel. [[labelnote:Explanation]]A FanNickname for the Swarmlord due to him giving a CurbStompBattle to Ultramarines Chapter Master Marneus Calgar in which he cut off all but one of his limbs.[[/labelnote]]

* Chaos Champions have one of two outcomes in life. They may either ascend as a Daemon Prince, to rule unholy armies and worlds for eternity, or to become a Chaos Spawn, a mutated beast that...no, wait, I GHRHADIOSJNSLKDMAPKF! [[labelnote:Explanation]]Used whenever someone mentions a Chaos Spawn, one of the most persistently useless units among Chaos Space Marine armies. Their awfulness is such that just referencing the Spawn will cause a person to devolve into a Chaos Spawn mid-sentence.[[/labelnote]]
* The PDF tried to respond but were killed to a man. [[labelnote:Explanation]]A meme lampooning the general incompetence of the Planetary Defence Forces in most of 40K fiction. The PDF is a sort of "home guard" for Imperial planets, supposedly capable of defending their world until they get reinforcements that can actually drive off an invader. 9 times out of 10, the PDF of whatever planet is being invaded/corrupted/in a rebellion/etc. in a story or campaign will be either completely destroyed or become heretics. These armies are usually mocked by the Imperial Guard or Space Marines in-universe for their constant and infamous ineptitude.[[/labelnote]]
* Tomb Kings [[InSpace IN SPESS!]] [[labelnote:Explanation]]Highlights some similarities between the Necrons and [[TabletopGame/WarhammerFantasy Tomb Kings]] factions (both are Egypt-inspired skeletons that can get back up when killed). This meme predates the 5th Edition Necron codex, but got new life from it as more similarities were added. As for where the spelling came from, see SPESS MEHREENS above.[[/labelnote]]
* You scored all the points but the Galactic Partidges won the battle. [[labelnote: Explanation]]A fan-made chapter of Space Marines found on /tg/ who steal victories out from under other armies. Meant to parody both the Blood Ravens (known in [=40K=] memes as chronic thieves of relics rather than victories, along with having a similar bird-based name) and the penchant for Games Workshop to have Space Marines show up and be credited with saving the day in canon, regardless of how well other Imperial forces are fighting at the time.[[/labelnote]]
* The [[FanFic/FirstMembranes 1st Membranes]] will kill you with mindbullets. [[labelnote:Explanation]]An army of Imperial Guardsmen generated using the tables in the still-in-beta 40k RPG ''Only War'' used to represent /tg/ in the setting when the Angry Marines aren't around. Known for the hilariously canon defiling concept (generated by the dice completely fairly, but still absurd) of an entire Guard regiment made up of unstable, weak-willed psykers.[[/labelnote]]
* Doombreed is GENGHIS MOTHERFUCKING KHAN and is on fire! [[labelnote:Explanation]]Largely attributed to a particularly amusing 1d4chan article, the article repeatedly posits that Doombreed is Genghis ''Motherfucking'' Khan and has a fact list that rapidly devolves into everything about him and everything he owns being on fire. The meme portrays Doombreed as a (literally) flaming badass and destroyer of all who oppose him along with much identifying the Mongols with Khorne.[[/labelnote]]
* You must forge a narrative! [[labelnote:Explanation]]A parody slogan on the insistence of Games Workshop that you are not actually playing a game, but creating a narrative story.[[/labelnote]]
* ''Yo dawg, I heard you like armor so I put armor in your armor so you can wear armor while you wear armor.'' [[labelnote:Explanation]]One of the later SpaceMarine codex to be released featured the Centurion, a SpaceMarine in full armor wearing a suit of mechanised armor. Fans immediately adapted the "Yo Dawg" meme to lampoon how silly the concept was.[[/labelnote]]

* Space Vampires [[labelnote:Explanation]][[FanNickname Alternative name]] for Blood Angels Chapter, whose members are all [[{{Bishounen}} pretty Marines]] who feel a compulsion to drink blood.[[/labelnote]]
* Team Edward vs. Team Jacob [[labelnote:Explanation]] Related to the above. The vampiric themes of the Blood Angels and the sheer wolfiness of the Space Wolves inevitably led to jokes comparing them to the male leads of the ''Twilight'' franchise.[[/labelnote]]

* [[https://1d4chan.org/wiki/Faptau THIS IS MY FAPPING ARM]] [[labelnote:Explanation]]It's... a Tau that masturbates a lot. It's very NSFW, in case you were wondering.[[/labelnote]]
* [[CrossesTheLineTwice I roll to Deny the Holocaust.]] [[labelnote:Explanation]]The introduction of the 6th edition of the game saw the introduction of a new rule: Deny the Witch. This allows a unit a roll to defend against enemy psychic powers, if a slim one. Such a roll is sometimes abbreviated as "Deny" or "DTW". The 5th edition rulebook for the Grey Knights included a power called "Holocaust", which targets an area around the model using it. The defending player can roll to defend against this attack, but because of the poor wording a player can, before they realize what they are saying, announce that they roll to Deny the Holocaust.[[/labelnote]]
* Cadia stands! [[labelnote:Explanation]]A common catchphrase or slogan among Imperial Guard/Astra Militarum players that serves as a reminder of Cadia's demise, but not the Guard's.[[/labelnote]]
** The planet broke before the Guard did. [[labelnote:Explanation]]Another common catchphrase or slogan among Imperial Guard/Astra Militarum players that serve as a reminder that despite Cadia's demise, the Imperial Guard units of Cadia, the Cadian Shock Troops, did not lose their morale and fought on up until evacuation (with the Cadian 8th regiment even volunteering to provide a suicidal rear guard for the escape transports). It is often used as morale-boosting propaganda.[[/labelnote]]
*** The company broke before the fandom did (or some variation of this). [[labelnote:Explanation]]As a result of Games Workshop's FanworkBan, and increasingly stringent enforcement of its IP, many have taken to the line to exclaim that the whole idea behind the series has collapsed and that the fans are desperately holding on even as everything breaks down around them.[[/labelnote]]
* Guilliman's Eldar Girlfriend [[labelnote:Explanation]]Roboute Guilliman worked well with Yvraine, the Emissary of Ynnead, and even suggested a military alliance with her people. Considering this is a setting where every faction is furiously trying to kill each other, this is pretty much considered a full-on romance by the fandom.[[/labelnote]]

* Guilliman's Ultradepression [[labelnote:Explanation]]Based on Guilliman's monologue on the Imperium after being resurrected and seeing a technologically stagnant and socially regressive theocracy that worships the Emperor, fans have taken it to mean that Guilliman has developed a really bad case of depression, one that some would joke is on a suicidal level.[[/labelnote]]
* [[http://www.belloflostsouls.net/2018/07/40k-the-astra-militarum-legend-of-the-loyal-32.html The Loyal 32]]. [[labelnote:Explanation]] Every remotely competitive Imperial army, no matter its composition otherwise, includes the same detachment of 32 Imperial Guardsmen in 8th edition (it's a ludicrously cheap source of command points). The meme is that it's literally the same soldiers every time.[[/labelnote]]

* I put this on the table. I won. [[labelnote:Explanation]]This can be written on pictures of something like the [[HumongousMecha Emperor-class Titan]] when it's made on the scale of the board game models. These things are considered so powerful compared to the usual units that their deployment alone is an InstantWinCondition, as it's absolutely pointless to try and fight it.[[/labelnote]]

* Exterminatus [[labelnote:Explanation]]In general, this is like an unofficial TropeNamer for any kind of EarthShatteringKaboom. Also, if the HERESY issue cannot be solved by a single "blam", call Exterminatus. Because ThereIsNoKillLikeOverkill. In forums, this also became a synonym for a [[PersonaNonGrata Permaban]].[[/labelnote]]
* How to find the 40K tournament: Listen for the heavy metal music. [[labelnote:Explanation]]A certain tournament organiser in the Australian 40K scene liked to play heavy metal during said tournaments. Convention goers could always tell where the 40K players were because of this.[[/labelnote]]
* Toasters [[labelnote:Explanation]]While Adeptus Mechanicus worships every kind of technology, fans believe they have some... [[CargoShip unorthodox]] [[https://i.redd.it/dm47z5k0sq601.png adoration for this particular device from ancient Terra]].[[/labelnote]]
* Listen to the Custodes. [[labelnote:Explanation]]In the short story [[https://www.warhammer-community.com/2020/04/20/psychic-awakening-consequences/ Psychic Awakening: Consequences]], a Custodes demands a squad of Primaris Marines surrender as their Chapter has been revealed to have turned traitor. The Primaris refuse and demand an explanation, and the Custodes asks them to surrender again, and then ''immediately'' guns them down when they don't comply. The sort of instant brutality and [[CurbstompBattle completely one-sided nature of the subsequent fight]] spawned a bunch of memes.[[/labelnote]]
* Swolcrons[=/=][[Manga/JoJosBizarreAdventure Pillarcrons]]. [[labelnote:Explanation]]The [[https://www.youtube.com/watch?v=060Nb0S9iGc trailer]] for the return of the Silent King shows ancient murals of the Necrontyr before being turned into the Necrons. Said mural depicts them as ''incredibly'' muscular. Cue [[https://i.imgur.com/pWhrhIN.jpg comparisons]] to the Pillar Men or [[WebAnimation/IfTheEmperorHadATextToSpeechDevice Fabulous Custodes]].[[/labelnote]]
* [[NamesakeGag Jimmy]] [[https://youtu.be/IJOIaEzGe8o Space]] [[labelnote:Explanation]]It's been explained that Land Raiders and Land Speeders were actually named after a man named Arkhan Land who had discovered the original vehicle designs. Similarly, the Adeptus Astartes were named after a scientist named Astarte who participated in their development. While things being named after their creators like this is totally realistic, in this instance where the names already made sense for other reasons the silliness stands out a great deal. Combined with Games Workshop frequent use of MeaningfulName (''Ferrus Manus'' was the Primarch of the Iron Hands, had hands covered in metal, and had a flagship called "The Fist of Iron"), it's been joked that the Space Marines are not named because they are marines in space, but because the Emperor's real name is "Jimmy Space", and they are his Space marines.[[/labelnote]]
* Trazyn The Pokémon Master[[labelnote:Explanation]]Due to Trazyn being a CollectorOfTheStrange and having random stuff he's collected, the community loves to make up random crap that Trazyn has collected and comparing him with a Pokémon Master, saying he has copies of legendary monsters like [[BloodKnight Orks]] to battle with.
[[/labelnote]]

* Thousand Sons Femboys[[labelnote:Explanation]]A user by the name of [[https://www.reddit.com/user/Vezimira/ Vezimira]] has taken to depicting Iskandar Khayon, narrator and main character of the [[Literature/BlackLegion Black Legion]] books, as a feminine and submissive man. The fandom loved it, Vezimira made more art with more Thousand Son characters, and now almost any discussion of the faction on r/Grimdank will have at least a mention of them being femboys.
[[/labelnote]]
* Angron didn't skip wing day. [[labelnote:Explanation]]Angron's 40k model released in 2022 depicted him having incredible musculature at the base of his wings.[[/labelnote]]
* I am Warhammer 40,000. [[labelnote:Explanation]]A meme that has gained traction recently, it is a ham-fisted way of showing Horus' fall to Chaos. Bonus points for Horus wielding a warhammer called Worldbreaker.[[/labelnote]]
* Tactical Rock [[labelnote:Explanation]]In recent years, character models have had a tendency to be posed standing with one foot on a rock, skull, corpse or other piece of battlefield debris. While understandable to make these models stand out from basic troops, the sheer prevalence of the pose led to the joke that every character was standing on their 'tactical rock'[[/labelnote]]
* [[Literature/{{Matilda}} Castellan Trunchbull]]. [[labelnote:Explanation]]Upon the reveal of Ursula J. Creed, fans immediately began to draw comparisons between her and Miss Trunchbull due to both being stocky authoritative women.[[/labelnote]]
* [[WesternAnimation/{{Futurama}} Zapp Brannigan]]/Look at My Horse. [[labelnote:Explanation]]Upon the reveal of Lord Solar Leontus, fans were drawn towards his robotic horse and how ridiculous he looked on it. The most prevalent jokes surrounding him drew comparisons to Zapp Brannigan riding Felicity in the episode "[[Recap/FuturamaS2E2BranniganBeginAgain Brannigan, Begin Again]]". Other fans joked that he was a misplaced Cities of Sigmar character from ''Age of Sigmar''.[[/labelnote]]
* Ghazghkull avenging Yarrick [[labelnote:Explanation (spoilers)]]When it was leaked that EnsembleDarkhorse Commissar Yarrick was not going to be in the 9th Edition Astra Militarum codex due to suffering an unspecified BusCrash, the fandom was awash with both mourning and outrage over the turn of events. Fans began to joke that Yarrick died when Angron and the World Eaters invaded Armageddon, with some pointing out how one of the skulls in Angron's new miniature had what appeared to be Yarrick's Bale Eye. As such, the fans who didn't view Yarrick's fate as a case of HesJustHiding have come to blame Angron for Yarrick's death and have joked how Ghazkghull now is out for Angron due to viewing himself as TheOnlyOneAllowedToDefeatYou when it comes to Yarrick. The controversy got big enough that an official Warhammer Community post was made to address the rumors, with it noting all of them as well as bringing how they NeverFoundTheBody and thus Yarrick's death hasn't actually been confirmed. The post ending with a reminder to buy the new Guard characters has lead some people to view how Games Workshop has been removing the older Guard characters in favor of what they perceive to be [[ReplacementScrappy Replacement Scrappies]] such as the aforementioned Ursula J. Creed and Lord Solar Leontus.[[/labelnote]]
* The Kin ripping off ''VideoGame/{{Starcraft}}''. [[labelnote:Explanation]]The new Leagues of Votann PoweredArmor[=s=] have reminded many fans of that worn by the Terrans in ''Starcraft''. As such, fans have joked how the referencing/ripping off has come full circle with Games Workshop ripping off Blizzard, given how ''Starcraft'' and ''Warcraft'' have been viewed as ripoffs of ''40k'' and ''Fantasy'' respectively (the latter being a DivorcedInstallment from ''Fantasy'' mid-development not helping matters).[[/labelnote]]

* ''[[Toys/LegoMarsMission Mars Mission]]'' Squats. [[labelnote:Explanation]]Given how both of the initial Leagues of Votann vehicles - the Sagittaur ATV and Hekaton Land Fortress - are basically upgunned and uparmored lunar rovers, fans have been quick to draw comparisons to the human vehicles from ''Mars Mission''. By extension, it has become popular among the fandom to depict Leagues vehicles in the colors of other Lego sci-fi themes, such as ''Ice Planet'' and ''Rock Raiders''.[[/labelnote]]
* ''[[Creator/HenryCavill God-Emperor Cavill]]'' [[labelnote:Explanation]] The news that Henry Cavill would star in and produce a TV series based on the game was welcomed with open arms, given [[JustForFun/OneOfUs how much of a geek Henry is]] and [[PromotedFanboy a fan of the franchise too]]. [[/labelnote]]
* ''[[Series/GameOfThrones Tywin El'Jonson]]'' [[labelnote:Explanation]] Lion's current 42nd Millennium model has many fans seeing a resemblance to Creator/CharlesDance's Tywin Lannister.[[/labelnote]]

** [[https://www.youtube.com/watch?v=PvZiv5V4GeI Witness your doom!]] [[labelnote:Explanation]] A line screamed by the Imperial Guard Psyker when using one of his skills, it is fondly remembered by many fans for how unbelievably Hammy it is.[[/labelnote]]

** Just like his father.[[labelnote:Explanation]]Episode 12 of ''WebAnimation/IfTheEmperorHadATextToSpeechDevice'' contained a joke that the Emperor created the Webway Project in order to gain access to Eldar hookers. This led to many fan depictions of the Emperor having a thing for Eldar in general, and subsequently, quips that Guilliman [[HasAType has the same taste in women]] as his dad.[[/labelnote]]

* Lucius the Eternal will [[MemeticMolester penetrate the rear armour of anything]] with his [[strike:Rod]] [[WhipItGood Lash of Torment]]. OH YEAH!! [[labelnote:Explanation]] Lucius the Eternal is Slaanesh's greatest champion, whose followers are frequently stereotyped as [[AnythingThatMoves sex-obsessed]] [[TheHedonist hedonists]]. Cue mountains of euphemism-laden jokes portraying Lucius as a MemeticMolester.[[/labelnote]]

* [[https://1d4chan.org/wiki/Faptau THIS IS MY FAPPING ARM]] [[labelnote:Explanation]]It's... [[ADateWithRosiePalms a Tau that masturbates a lot]]. It's very NSFW, in case you were wondering.[[/labelnote]]

* SPESS WOLVES, WE MAKE PLANETFALL IN OUR [[ToTheBatNoun WOLFPODS AND OUR WOLFSHIPS IN THE NAME OF THE GREAT WOLF AND OUR WOLF LORDS WHAT WIELD WOLF CLAWS. FOR THE WOLFTIME]]! [[labelnote:Explanation]]Exaggerating the many instances of wolf being used as a prefix or a suffix in the Space Wolves Codex.[[/labelnote]]

* Thousand Sons Femboys[[labelnote:Explanation]]A user by the name of [[https://www.reddit.com/user/Vezimira/ Vezimira]] has taken to depicting Iskandar Khayon, narrator and main character of the [[Literature/BlackLegion Black Legion]] books, as a feminine and submissive man. The fandom loved it, Vezimira made more art with more Thousand Son characters, and now almost any discussion of the faction will have at least a mention of them being femboys.

* "I DO COCAAAAAIIINEE!" [[labelnote:Explanation]]The fan-created CatchPhrase of Doomrider, a daemon prince of Slaanesh who's often played as a straight-up ''[[WesternAnimation/{{Metalocalypse}} Dr. Rockso]]'' send up in fanon.[[/labelnote]]

* "I DO COCAAAAAIIINEE!" [[labelnote:Explanation]]The fan-created CatchPhrase of Doomrider, a daemon prince of Slaanesh. May be combined with ''WesternAnimation/{{Metalocalypse}}''.[[/labelnote]]

* [[TrollFic Squad Broken]]! [[labelnote:Explanation]]A truly horrible fanfic, both in terms of CanonDefilement and actual writing, that guarantees a little rage. Popular with trolls.[[/labelnote]]

* [[JustForFun/CandleJack Squats should be brought ba]] [[labelnote:Explanation]]Games Workshop discourages anyone that mentions [[DorkAge the Squats]](Space Dwarfs). Shortly after their creation, Games Workshop [[{{Unperson}} scrubbed them from existence]] and went to great lengths to stop people from talking about them. Mentioning the word "squat" on the GW forums was once grounds for an immediate perma-ban on the first offence with the thread where it happened being deleted, with no warnings given. Asking any form of Squat-related question at official GW events would get the questioner removed from the event by security. The extreme crackdown on all things Squat was eventually turned into a meme wherein Games Workshop would send out secret police (or death squads, in later versions) to disappear anyone who mentioned them. Somewhat less relevant with the release of 6th Edition, which while not bringing back playable Squats did deign to mention them in one fluff piece in the rulebook. In 2018, a playable Squat character was released for the GaidenGame ''Necromunda''. [[/labelnote]]

* So there I was, editing Website/TVTropes articles, when I hear this weird noise, like a distant rumbling sound. Glancing around the room, I deduced it was coming from behind my monitor. I stood up, walked around my desk to get a better view, when suddenly a frakking Baneblade roars out from behind the monitor, crushed my chair, and gunned down my entire Tau army on a nearby shelf. How the hell can a 300 ton tank sneak into my room? Must have taken some kind of tactical geni- ''[[SkywardScream CREEEEEEEEEEEEEEED]]''! [[labelnote:Explanation]]With the 5th Edition Imperial Guard Codex, Usarkar E. Creed's special rule "Tactical Genius" allows the army containing Creed to make a scout or outflank move with one unit of their choice before the game, even [[TankGoodness Baneblades]] and [[HumongousMecha Scout Titans]]. The meme inflates this rule to the point that Creed is a MagnificentBastard or MaryTzu who can hide said overpowered superweapons [[BehindAStick behind a lamppost or outhouse]] without anyone ever seeing them until they attack. The story has many variations, all ending with some poor schmuck lamenting Creed's tactical genius and releasing a SkywardScream.[[/labelnote]]

* ''[[Creator/HenryCavill God-Emperor Cavill]]'' [[labelnote:Explanation]] [[/labelnote]]

* ''[[Creator/HenryCavill God Emperor Cavill]]'' [[labelnote:Explanation]] [[/labelnote]]

*** SPESS MEHREENS WE HEEV FEHLED THE EMPRAH[[labelnote:Explanation]]What Boreale says after being defeated in the Space Marine Stronghold, where his accent somehow gets thicker and even more melodramatic.[[/labelnote]]

*** The Blood Ravens graciously accept this "gift" to the Chapter. [[labelnote:Explanation]]Blood Ravens insist that their loot is merely a "gift" for the Chapter. The fact that they often literally pry it from someone's cold, dead hands nonwithstanding. [[/labelnote]]

* Macha, the ever-virgin [[labelnote:Explanation]]Once again from [[Website/FourChan /tg/]], this one references the Farseer from the original ''VideoGame/DawnOfWar'', Macha, and how she will never, ever, lose her virginity.[[/labelnote]]

* [[CreatorsPet Ultra Smurfs.]] [[labelnote:Explanation]]Used by Ultramarines haters throughout the fandom to derogatorily refer to the Ultramarines, due to the utter favouritism displayed towards the Ultramarines as of the 5th edition Codex and because their colour pattern is blue and white, while the higher ups often incorporate red, drawing obvious comparisons to ''Franchise/TheSmurfs''.[[/labelnote]]

* [[Literature/{{Matilda}} Castellan Trunchbull]]. [[labelnote:Explanation]]Upon the reveal of Ursula J. Creed, fans immediately began to draw comparisons between her and Miss Trunchbull due to both being stocky authoratative women.[[/labelnote]]

* Ghazghkull avenging Yarrick [[labelnote:Explanation (spoilers)]]When it was leaked that EnsembleDarkhorse Commissar Yarrick was not going to be in the 9th Edition Astra Militarum codex due to suffering an unspecified BusCrash, the fandom was awash with both mourning and outrage over the turn of events. Fans began to joke that Yarrick died when Angron and the World Eaters invaded Armageddon, with some pointing out how one of the skulls in Angron's new miniature had what appeared to be Yarrick's Bale Eye. As such, the fans who didn't view Yarrick's supposed deathas an instance of HesJustHiding have come to blame Angron for Yarrick's death and have joked how Ghazkghull now is out for Angron due to viewing himself as TheOnlyOneAllowedToDefeatYou when it comes to Yarrick. The controversy got big enough that an official Warhammer Community post was made to address the rumors, with it noting all of them as well as bringing how they NeverFoundTheBody and thus Yarrick's death hasn't actually been confirmed. The post ending with a reminder to buy the new Guard characters has lead some people to view how Games Workshop has been removing the older Guard characters in favor of what they perceive to be [[ReplacementScrappy Replacement Scrappies]] such as the aforementioned Ursula J. Creed and Lord Solar Leontus.[[/labelnote]]

* Reset the Squat-Clock! [[labelnote:Explanation]]The squats have been MIA for so long in the metagame that a popular joke on forums was that there is a clock in Games Workshop's Headquarters counting down to a re-release of Squats- but the clock is reset every time someone asks "When will you re-release Squats?" [[https://youtu.be/Oc0-8BBkkq4 Even GW got in on the joke]] for the release of a Necromunda Squat miniature.[[/labelnote]]

* [[FanNickname Failbaddon]] the Despoiler is an [[GeneralFailure incompetent fuckwit]]. [[labelnote:Explanation]]The fans' reaction to the fact that, despite being touted as the Imperium's [[BigBad greatest]] [[ArchEnemy threat]] and launching 13 massive attacks against the Imperium over the last 10,000 years, he's never actually scored a lasting victory; at the end of every Black Crusade, he's inevitably bested (usually by [[MemeticBadass Creed's]] Tactical Genius) and flees back into the [[NegativeSpaceWedgie Eye of Terror]] [[StatusQuoIsGod without causing much lasting damage to the Imperium]].[[/labelnote]]

** [[SatanicArchetype Horus]]/[[HateSink Erebus]] [[RefugeInAudacity did nothing wrong]].[[labelnote:Explanation]]A parody of the above that takes someone universally seen as responsible for the Horus Heresy and insisting they didn't actually do anything wrong. More often than not a joke, especially with Erebus since he is generally agreed to be one of the most despicable characters even by 40K standards.[[/labelnote]]

* Gulliman's Eldar Girlfriend[[labelnote:Explanation]]Roboute Gulliman worked well with Yvraine, the Emissary of Ynnead, and even suggested a military alliance with her people. Considering this is a setting where every faction is furiously trying to kill each other, this is pretty much considered a full-on romance by the fandom.[[/labelnote]]

** Grimderp [[labelnote:Explaination]] for when the franchise goes too far into the edgy territory and there results become more cartoon-ish than horrifying. [[/labelnote]]

* '''*Happy gas mask noises.*''' [[labelnote:Explanation]]The Krieg Death Korps, are an imperial guard force that take DeathSeeker to a whole new level, and are famous for virtually never taking off their gas masks. Whenever they are faced with absolutely suicidal odds, this is assumed to be their response.[[/labelnote]]

** Leman Russ is often depicted as [[LightNovel/SpiceAndWolf Holo]]. The explanation for this is that ten thousand years in the Eye of Terror has caused some [[Main/GenderBender interesting transformations]].

** Grimderp [[labelnote:Explaination]] for when the franchise goes too far into the [[DarkerAndEdgier]] territory and there results become more cartoonist than horrifying. [[/labelnote]]