Is there an issue? Send a MessageReason:
None
Changed line(s) 57 (click to see context) from:
* Creator/{{Sega}} infamously shadow-launched the Platform/SegaSaturn console in the United States, revealing during their [[UsefulNotes/ElectronicEntertainmentExpo E3 1995]] press conference that instead of the original plan to release it on "Saturnday" (September 2), the system was already available at select retailers. The move was done in hopes of beating Sony's new Platform/PlayStation to the punch by a few months, but only served to irritate developers (many of whom weren't told about the new release date, and thus didn't have their games ready for release, hurting the console's launch library) and alienate retailers (with those locked out of the loop refusing to even carry Sega products for years afterward), killing the Saturn's chance for success in North America. The whole fiasco is often seen as the beginning of the end for Sega as a console manufacturer; the [=PlayStation=] ended up outselling the Saturn nearly 10:1, and the mere announcement of the Platform/PlayStation2 was enough to seal the fate of Sega's final console, the [[Platform/SegaDreamcast Dreamcast]].
to:
* Creator/{{Sega}} infamously shadow-launched the Platform/SegaSaturn console in the United States, revealing during their [[UsefulNotes/ElectronicEntertainmentExpo E3 1995]] press conference that instead of the original plan to release it on "Saturnday" (September 2), the system was already available at select retailers. The move was done in hopes of beating Sony's new Platform/PlayStation to the punch by a few months, but only served to irritate developers (many of whom weren't told about the new release date, and thus didn't have their games ready for release, hurting giving the console's console a barebones launch library) and alienate retailers (with those locked out of the loop refusing to even carry Sega products for years afterward), killing the Saturn's chance for success in North America. The whole fiasco is often seen as the beginning of the end for Sega as a console manufacturer; the [=PlayStation=] ended up outselling the Saturn nearly 10:1, and the mere announcement of the Platform/PlayStation2 was enough to seal the fate of Sega's final console, the [[Platform/SegaDreamcast Dreamcast]].
Is there an issue? Send a MessageReason:
None
Changed line(s) 57 (click to see context) from:
* Creator/{{Sega}} infamously shadow-launched the Platform/SegaSaturn console in the United States, revealing during their [[UsefulNotes/ElectronicEntertainmentExpo E3 1995]] press conference that instead of the original plan to release it on "Saturnday" (September 2), the system was already available at select retailers. The move was done in hopes of beating Sony's new Platform/PlayStation to the punch by a few months, but only served to irritate developers (many of whom weren't told about the new release date) and alienate retailers (with those locked out of the loop refusing to even carry Sega products for years afterward), killing the Saturn's chance for success in North America. The whole fiasco is often seen as the beginning of the end for Sega as a console manufacturer; the [=PlayStation=] ended up outselling the Saturn nearly 10:1, and the mere announcement of the Platform/PlayStation2 was enough to seal the fate of Sega's final console, the [[Platform/SegaDreamcast Dreamcast]].
to:
* Creator/{{Sega}} infamously shadow-launched the Platform/SegaSaturn console in the United States, revealing during their [[UsefulNotes/ElectronicEntertainmentExpo E3 1995]] press conference that instead of the original plan to release it on "Saturnday" (September 2), the system was already available at select retailers. The move was done in hopes of beating Sony's new Platform/PlayStation to the punch by a few months, but only served to irritate developers (many of whom weren't told about the new release date) date, and thus didn't have their games ready for release, hurting the console's launch library) and alienate retailers (with those locked out of the loop refusing to even carry Sega products for years afterward), killing the Saturn's chance for success in North America. The whole fiasco is often seen as the beginning of the end for Sega as a console manufacturer; the [=PlayStation=] ended up outselling the Saturn nearly 10:1, and the mere announcement of the Platform/PlayStation2 was enough to seal the fate of Sega's final console, the [[Platform/SegaDreamcast Dreamcast]].
Is there an issue? Send a MessageReason:
None
Added DiffLines:
* Befitting its name and subject matter, the ''WesternAnimation/{{Bluey}} episode "[[Recap/BlueySurprise Surprise!]]" wasn't even listed on [[Creator/AustralianBroadcastingCorporation ABC]] Kids or Creator/DisneyPlus schedules until days before broadcast. This would've been more effective had it not been accidentally broadcast in India early.
Is there an issue? Send a MessageReason:
None
Changed line(s) 15 (click to see context) from:
* ''Film/TheCloverfieldParadox'': The film's first trailer was revealed on February 4, 2018 during Super Bowl LII, with the announcement that it would be released on Creator/{{Netflix}} right after the end of the game. This was done after Netflix had acquired the distribution rights from Creator/{{Paramount}}, who, after the film's extremely TroubledProduction, didn't want to risk releasing an inevitable BoxOfficeBomb. The surprise release ended up paying off for Netflix, as despite negative critical reception, the film was seen 5 million times during its first week.
to:
* ''Film/TheCloverfieldParadox'': The film's first trailer was revealed on February 4, 2018 during Super Bowl UsefulNotes/SuperBowl LII, with the announcement that it would be released on Creator/{{Netflix}} right after the end of the game. This was done after Netflix had acquired the distribution rights from Creator/{{Paramount}}, who, after the film's extremely TroubledProduction, didn't want to risk releasing an inevitable BoxOfficeBomb. The surprise release ended up paying off for Netflix, as despite negative critical reception, the film was seen 5 million times during its first week.
Is there an issue? Send a MessageReason:
None
Changed line(s) 55 (click to see context) from:
* ''[[VideoGame/Persona4 Persona 4 Golden]]'s'' UpdatedReRelease on Steam was revealed the same day it launched-- June 13th, 2020.
to:
* ''[[VideoGame/Persona4 Persona 4 Golden]]'s'' UpdatedReRelease UpdatedRerelease on Steam was revealed the same day it launched-- June 13th, 2020.
Is there an issue? Send a MessageReason:
None
Changed line(s) 2,3 (click to see context) from:
-->--'''John Johanas''', ''Xbox Developer_Direct 2023''
to:
Deleted line(s) 11 (click to see context) :
Changed line(s) 14,15 (click to see context) from:
[[AC:Films -- Live Action]]
to:
[[folder:Film -- Live Action]]
Changed line(s) 18,19 (click to see context) from:
[[AC:Literature]]
to:
[[folder:Literature]]
Changed line(s) 21,22 (click to see context) from:
[[AC:Live-Action TV]]
to:
[[folder:Live-Action TV]]
Changed line(s) 24,25 (click to see context) from:
[[AC:Music]]
to:
[[folder:Music]]
Changed line(s) 33,34 (click to see context) from:
[[AC:Video Games]]
to:
[[folder:Video Games]]
Changed line(s) 60,61 (click to see context) from:
[[AC:Web Animation]]
to:
[[folder:Web Animation]]
Changed line(s) 63,64 (click to see context) from:
[[AC:Western Animation]]
to:
[[folder:Western Animation]]
Added DiffLines:
[[/folder]]
Is there an issue? Send a MessageReason:
None
Added DiffLines:
* ''[[WesternAnimation/ARKTheAnimatedSeries ARK: The Animated Series]]'' was originally announced at the 2020 Game Awards, only for the project to go radio silent for over 3 years... until it suddenly dropped on Creator/ParamountPlus on March 21, 2024.
Is there an issue? Send a MessageReason:
None
Added DiffLines:
* ''VideoGame/SilentHillTheShortMessage'' was first revealed at the [=PlayStation=] State of Play of January 31, 2024, then became available to play for free later that day. What was especially surprising is that the project wasn't included in Creator/{{Konami}}'s splurge of ''Silent Hill'' announcements in late 2022 (where works like ''VideoGame/SilentHillAscension'', a ''VideoGame/SilentHill2'' remake, and ''Silent Hill f'' were announced), despite ''The Short Message'' having been in the works since much earlier (rumored to have been worked on since as far back as 2016).
Is there an issue? Send a MessageReason:
None
Changed line(s) 6,10 (click to see context) from:
A surprise release (sometimes known as a shadow drop) falls somewhere in between; the company is confident that a work has mass appeal, but instead of building up to its release with a marketing campaign, they reveal the project and subsequently announce that it's already available to buy. Whether this is due to thinking that the true appeal of the work is too hard to explain and that audiences need to experience it directly so they can "get it", because the work in question is already a known entity or is part of an existing franchise with a high enough pedigree that the company can simply get away with the act, or some other factor, the end result is that as soon as the trailer ends, you're told ''you can watch/play/listen to this '''right now'''''.
These kinds of works typically have been worked on in complete secrecy, often to the point that some of the involved parties don't even know of its existence until mere days, or even ''hours'' before they come out, and when they're released, most of the "marketing" is done through word of mouth, with many being surprised by its sudden release.
While an extremely rare practice beforehand, sudden releases started to take off as a marketing strategy during TheNewTens, an age where digital distribution had become the norm, making it easier than ever for consumers to access new content, mainly in the fields of music and especially gaming, where announcing a game's immediate release during a news direct isn't uncommon.
These kinds of works typically have been worked on in complete secrecy, often to the point that some of the involved parties don't even know of its existence until mere days, or even ''hours'' before they come out, and when they're released, most of the "marketing" is done through word of mouth, with many being surprised by its sudden release.
While an extremely rare practice beforehand, sudden releases started to take off as a marketing strategy during TheNewTens, an age where digital distribution had become the norm, making it easier than ever for consumers to access new content, mainly in the fields of music and especially gaming, where announcing a game's immediate release during a news direct isn't uncommon.
to:
A surprise release (sometimes known as a shadow drop) falls somewhere in between; the company is confident that a work has mass appeal, but instead of building up to its release debut with a prolonged pre-release marketing campaign, they reveal the project and subsequently announce that it's already available to buy. Whether this is due to thinking that the true appeal of the work is too hard to explain and that audiences need to experience it directly so they can "get it", because the work in question is already a known entity or is part of an existing franchise or from a known creator with a high dedicated and vocal enough pedigree fanbase that the company can simply get away with the act, or some other factor, the end result is that as soon as the trailer ends, you're told ''you can watch/play/listen to this '''right now'''''.
now'''''.
These kinds of works typically have been worked on in complete secrecy, often to the point that some of the involved parties don't even know of its existence until mere days, or even ''hours'' before they comeout, out. While advertising may still exist and when they're released, begin circulating to help promote the product after release, most of the "marketing" is arguably done more through word of mouth, with many being surprised mouth by its sudden release.
the intrigued few (or many) who decide to immediately give it a chance.
While an extremely rare practice beforehand, sudden releases started to take off as a marketing strategy during TheNewTens,an age where after digital distribution had become the norm, making norm and made it easier than ever for consumers to access new content, mainly content. You'll most commonly find this occur in the fields of music and video games; especially gaming, the latter, where announcing a game's immediate release during a high-profile news direct event such as a WebVideo/NintendoDirect isn't uncommon.uncommon, as the high viewership of such livestreams or conferences by enthusiasts can garner smaller game developers far more attention than a standalone marketing campaign at far less cost.
These kinds of works typically have been worked on in complete secrecy, often to the point that some of the involved parties don't even know of its existence until mere days, or even ''hours'' before they come
While an extremely rare practice beforehand, sudden releases started to take off as a marketing strategy during TheNewTens,
Is there an issue? Send a MessageReason:
None
Changed line(s) 52,53 (click to see context) from:
* The digital versions of Switch remasters of ''[[VideoGame/Pikmin2001 Pikmin 1]]'' and ''VideoGame/Pikmin2'' were announced and released shortly after the June 21, 2023 Nintendo Direct.
* Creator/{{Sega}} infamously shadow-launched the Platform/SegaSaturn in the U.S. at select retailers during the first E3 conference on May 11, 1995 (as opposed to the original plan to release it on "Saturnday", September 2), hoping they would beat Sony's new Platform/PlayStation to the punch by a few months. This backfired horribly for several reasons; only six games were available at launch, all of them first-party, they were rushed out the door to make the last-second deadline, resulting in some games shipping with bugs and glitches that could have been easily fixed with more time, third-party developers weren't even notified of the decision until it was announced live, leaving them unable to finish their games and resulting in only ''two games'' being released for the system between launch and September, consumers balked at the $399 price tag, and retailers that were locked out of the loop (including Walmart and KB Toys) retaliated by refusing to carry Sega products for years afterward. And as a final insult to injury, Steve Race's speech at Sony's [=E3=] conference consisted of a single number: "299". If the above-mentioned issues didn't already convince gamers, this legendary moment made them decide that the [=PlayStation=] would be worth the wait. The whole fiasco is often seen as the beginning of the end for Sega as a console manufacturer, as the [=PlayStation=] ended up outselling the Saturn nearly 10:1, and the mere announcement of the Platform/PlayStation2 was enough to seal the fate of Sega's final console, the [[Platform/SegaDreamcast Dreamcast]].
* Creator/{{Sega}} infamously shadow-launched the Platform/SegaSaturn in the U.S. at select retailers during the first E3 conference on May 11, 1995 (as opposed to the original plan to release it on "Saturnday", September 2), hoping they would beat Sony's new Platform/PlayStation to the punch by a few months. This backfired horribly for several reasons; only six games were available at launch, all of them first-party, they were rushed out the door to make the last-second deadline, resulting in some games shipping with bugs and glitches that could have been easily fixed with more time, third-party developers weren't even notified of the decision until it was announced live, leaving them unable to finish their games and resulting in only ''two games'' being released for the system between launch and September, consumers balked at the $399 price tag, and retailers that were locked out of the loop (including Walmart and KB Toys) retaliated by refusing to carry Sega products for years afterward. And as a final insult to injury, Steve Race's speech at Sony's [=E3=] conference consisted of a single number: "299". If the above-mentioned issues didn't already convince gamers, this legendary moment made them decide that the [=PlayStation=] would be worth the wait. The whole fiasco is often seen as the beginning of the end for Sega as a console manufacturer, as the [=PlayStation=] ended up outselling the Saturn nearly 10:1, and the mere announcement of the Platform/PlayStation2 was enough to seal the fate of Sega's final console, the [[Platform/SegaDreamcast Dreamcast]].
to:
* The digital versions of Switch remasters of ''[[VideoGame/Pikmin2001 Pikmin 1]]'' and ''VideoGame/Pikmin2'' were announced and released shortly after the June 21, 2023 Nintendo Direct.
Direct. The combined physical release would come in September, a few months later.
* Creator/{{Sega}} infamously shadow-launched the Platform/SegaSaturn console in theU.S. at select retailers United States, revealing during the first their [[UsefulNotes/ElectronicEntertainmentExpo E3 1995]] press conference on May 11, 1995 (as opposed to that instead of the original plan to release it on "Saturnday", September "Saturnday" (September 2), hoping they would beat the system was already available at select retailers. The move was done in hopes of beating Sony's new Platform/PlayStation to the punch by a few months. This backfired horribly for several reasons; months, but only six games were available at launch, all of them first-party, they were rushed out the door served to make the last-second deadline, resulting in some games shipping with bugs and glitches that could have been easily fixed with more time, third-party irritate developers (many of whom weren't even notified of told about the decision until it was announced live, leaving them unable to finish their games new release date) and resulting in only ''two games'' being released for the system between launch and September, consumers balked at the $399 price tag, and alienate retailers that were (with those locked out of the loop (including Walmart and KB Toys) retaliated by refusing to even carry Sega products for years afterward. And as a final insult to injury, Steve Race's speech at Sony's [=E3=] conference consisted of a single number: "299". If afterward), killing the above-mentioned issues didn't already convince gamers, this legendary moment made them decide that the [=PlayStation=] would be worth the wait. Saturn's chance for success in North America. The whole fiasco is often seen as the beginning of the end for Sega as a console manufacturer, as manufacturer; the [=PlayStation=] ended up outselling the Saturn nearly 10:1, and the mere announcement of the Platform/PlayStation2 was enough to seal the fate of Sega's final console, the [[Platform/SegaDreamcast Dreamcast]].
* Creator/{{Sega}} infamously shadow-launched the Platform/SegaSaturn console in the
Is there an issue? Send a MessageReason:
None
Changed line(s) 1 (click to see context) from:
->''"So, not only are we super psyched for you to play this, we’re happy to tell you that you can play'' VideoGame/HiFiRush tonight. ''Not a demo, the full game. Seriously."''
to:
->''"So, not only are we super psyched for you to play this, we’re happy to tell you that you can play'' VideoGame/HiFiRush play ''VideoGame/HiFiRush'' tonight. ''Not Not a demo, the full game. Seriously."''
Changed line(s) 3,6 (click to see context) from:
Advertising is important to make sure word is spread about your work. Typically, most major works have a multimillion advertising campaign behind them, with the network trying to make sure as many people as possible are convinced to buy into it. On the other end of the spectrum, there's InvisibleAdvertising, when the network puts little to no effort into promoting an upcoming work, usually because they're either more focused on one project over others, [[ExecutiveMeddling don't want a certain work to succeed]], or believe they have a flop on their hands.
A surprise release (sometimes known as a shadow drop) falls somewhere in between; the network is confident that a work has mass appeal, but instead of building up to its release with a marketing campaign, they reveal the project and subsequently announce that it's already available to buy. As in, ''you can watch/play/listen to this '''right now'''''.
A surprise release (sometimes known as a shadow drop) falls somewhere in between; the network is confident that a work has mass appeal, but instead of building up to its release with a marketing campaign, they reveal the project and subsequently announce that it's already available to buy. As in, ''you can watch/play/listen to this '''right now'''''.
to:
Advertising is important to make sure word is spread about your work. Typically, most major works have a multimillion advertising campaign behind them, with the
A surprise release (sometimes known as a shadow drop) falls somewhere in between; the
Is there an issue? Send a MessageReason:
Entries should not refer to other entries (see Administrivia.Word Cruft).
Changed line(s) 20 (click to see context) from:
[[AC:Live Action TV]]
to:
Changed line(s) 24,26 (click to see context) from:
* Music/{{Beyonce}}: Her 2013 SelfTitledAlbum is the TropeCodifier for the modern surprise release. After ''4'' was subject to a ContentLeak, ''[[Music/Beyonce2013 Beyoncé]]'' was recorded in secrecy, with only her innermost social circle being aware of its existence, and with a constantly shifting deadline. Thus, its release at the end of 2013 occurred with no prior announcement, and the result is widely credited with popularizing surprise albums. According to Beyoncé, she followed this model to reinvigorate public interest in album releases after their decline in prominence during the 2000s.
* Music/DavidBowie: ''Music/TheNextDay'' was recorded over the course of two years in complete secrecy, with everyone involved being required to sign non-disclosure agreements. Even the executives at Bowie's label, Creator/ColumbiaRecords, didn't know about the album's existence until the last minute. Thus, when the lead single "Where Are We Now" suddenly dropped on Bowie's 66th birthday, it caught the general public off guard, as everyone assumed that he retired following an on-stage heart attack nine years prior.
* Music/{{Eminem}}: ''Kamikaze'' was released in 2018 with no prior announcements or advertisements as a deliberate contrast to the lengthy pre-release campaign for its predecessor, ''Revival'', owed to this album's nature as a response to the critical and fan backlash towards that one. Eminem repeated the technique with his next album, ''Music to Be Murdered By'', releasing both it and the music video for "Darkness" on the same day with no advance notice.
* Music/DavidBowie: ''Music/TheNextDay'' was recorded over the course of two years in complete secrecy, with everyone involved being required to sign non-disclosure agreements. Even the executives at Bowie's label, Creator/ColumbiaRecords, didn't know about the album's existence until the last minute. Thus, when the lead single "Where Are We Now" suddenly dropped on Bowie's 66th birthday, it caught the general public off guard, as everyone assumed that he retired following an on-stage heart attack nine years prior.
* Music/{{Eminem}}: ''Kamikaze'' was released in 2018 with no prior announcements or advertisements as a deliberate contrast to the lengthy pre-release campaign for its predecessor, ''Revival'', owed to this album's nature as a response to the critical and fan backlash towards that one. Eminem repeated the technique with his next album, ''Music to Be Murdered By'', releasing both it and the music video for "Darkness" on the same day with no advance notice.
to:
* Music/{{Beyonce}}: Her Music/{{Beyonce}}'s 2013 SelfTitledAlbum is the TropeCodifier for the modern surprise release. After ''4'' was subject to a ContentLeak, ''[[Music/Beyonce2013 Beyoncé]]'' was recorded in secrecy, with only her innermost social circle being aware of its existence, and with a constantly shifting deadline. Thus, its release at the end of 2013 occurred with no prior announcement, and the result is widely credited with popularizing surprise albums. According to Beyoncé, she followed this model to reinvigorate public interest in album releases after their decline in prominence during the 2000s.
*Music/DavidBowie: Music/DavidBowie's ''Music/TheNextDay'' was recorded over the course of two years in complete secrecy, with everyone involved being required to sign non-disclosure agreements. Even the executives at Bowie's label, Creator/ColumbiaRecords, didn't know about the album's existence until the last minute. Thus, when the lead single "Where Are We Now" suddenly dropped on Bowie's 66th birthday, it caught the general public off guard, as everyone assumed that he retired following an on-stage heart attack nine years prior.
*Music/{{Eminem}}: Music/{{Eminem}}'s ''Kamikaze'' was released in 2018 with no prior announcements or advertisements as a deliberate contrast to the lengthy pre-release campaign for its predecessor, ''Revival'', owed to this album's nature as a response to the critical and fan backlash towards that one. Eminem repeated the technique with his next album, ''Music to Be Murdered By'', releasing both it and the music video for "Darkness" on the same day with no advance notice.
*
*
Changed line(s) 28,31 (click to see context) from:
* Music/RedVox: ''Kerosene'' was announced immediately after its release of Bandcamp, with the band making no prior indication that they were recording a follow-up to ''Another Light''.
* Music/TaylorSwift: Both ''Music/{{folklore|2020}}'' and ''Music/{{evermore|2020}}'' were released with no prior announcement, owed to the isolated environments enforced by the UsefulNotes/COVID19Pandemic. Swift's label, Republic Records, wasn't informed about ''folklore'' until a few hours before it dropped.
* Music/{{U2}}: The band released their 2014 album ''Music/SongsOfInnocence'' on the same day it was announced at an Creator/{{Apple}} event, with the gimmick of it being released on iTunes for free, and downloaded automatically to over 500 million [=iTunes=] accounts. Unfortunately for them, the majority of users didn't appreciate an album they didn't have much interest in taking up storage on their devices without their consent, and Apple was forced to create a specifically created link to get the album out of their libraries.
* Music/TaylorSwift: Both ''Music/{{folklore|2020}}'' and ''Music/{{evermore|2020}}'' were released with no prior announcement, owed to the isolated environments enforced by the UsefulNotes/COVID19Pandemic. Swift's label, Republic Records, wasn't informed about ''folklore'' until a few hours before it dropped.
* Music/{{U2}}: The band released their 2014 album ''Music/SongsOfInnocence'' on the same day it was announced at an Creator/{{Apple}} event, with the gimmick of it being released on iTunes for free, and downloaded automatically to over 500 million [=iTunes=] accounts. Unfortunately for them, the majority of users didn't appreciate an album they didn't have much interest in taking up storage on their devices without their consent, and Apple was forced to create a specifically created link to get the album out of their libraries.
to:
* Music/RedVox: Music/RedVox's ''Kerosene'' was announced immediately after its release of Bandcamp, with the band making no prior indication that they were recording a follow-up to ''Another Light''.
*Music/TaylorSwift: Both of Music/TaylorSwift's 2020 albums, ''Music/{{folklore|2020}}'' and ''Music/{{evermore|2020}}'' ''Music/{{evermore|2020}}'', were released with no prior announcement, owed to the isolated environments enforced by the UsefulNotes/COVID19Pandemic. Swift's label, Republic Records, Creator/RepublicRecords, wasn't informed about ''folklore'' until a few hours before it dropped.
*Music/{{U2}}: The band Music/{{U2}} released their 2014 album ''Music/SongsOfInnocence'' on the same day it was announced at an Creator/{{Apple}} event, with the gimmick of it being released on iTunes for free, and downloaded automatically to over 500 million [=iTunes=] iTunes accounts. Unfortunately for them, the majority of users didn't appreciate an album they didn't have much interest in taking up storage on their devices without their consent, and Apple was forced to create a specifically created link to get the album out of their libraries.
*
*
Changed line(s) 38 (click to see context) from:
* ''VideoGame/BlasterMasterZeroII'' was revealed during the WebVideo/NintendoDirect on March 20, 2019 and released on the same day for the UsefulNotes/NintendoSwitch.
to:
* ''VideoGame/BlasterMasterZeroII'' was revealed during the WebVideo/NintendoDirect on March 20, 2019 and released on the same day for the UsefulNotes/NintendoSwitch.Platform/NintendoSwitch.
Changed line(s) 40,41 (click to see context) from:
* ''VideoGame/{{Deltarune}}'': Unlike its predecessor ''VideoGame/{{Undertale}}'', which had a two-year pre-release period marked by a demo and a Kickstarter campaign, Chapter 1 of ''Deltarune'' was abruptly released on Halloween 2018 under the guise of a survey program. While the project was obliquely hinted at over the course of several years, Toby Fox never gave any explicit announcements about it during that period, resulting in the release of Chapter 1 catching fans and media off-guard.
* ''VideoGame/{{Drainus}}'' was released on Steam the very day it was announced, with no leadup from its publisher PLAYISM or its developers WSS Playground or Creator/TeamLadybug.
* ''VideoGame/{{Drainus}}'' was released on Steam the very day it was announced, with no leadup from its publisher PLAYISM or its developers WSS Playground or Creator/TeamLadybug.
to:
* ''VideoGame/{{Deltarune}}'': Unlike its predecessor ''VideoGame/{{Undertale}}'', which had a two-year pre-release period marked by a demo and a Kickstarter campaign, Chapter 1 of ''Deltarune'' ''VideoGame/{{Deltarune}}'' was abruptly released on Halloween 2018 under the guise of a survey program. While the project was obliquely hinted at over the course of several years, Toby Fox never gave any explicit announcements about it during that period, resulting in the release of Chapter 1 catching fans and media off-guard.
* ''VideoGame/{{Drainus}}'' was released on Steam the very day it was announced, with no leadup from its publisherPLAYISM Creator/{{Playism}} or its developers WSS Playground or Creator/TeamLadybug.
* ''VideoGame/{{Drainus}}'' was released on Steam the very day it was announced, with no leadup from its publisher
Changed line(s) 43,44 (click to see context) from:
* ''VideoGame/{{Hearthstone}}'': Unlike previous and future expansions, every single new card from the ''League of Explorers'' set was revealed at Blizzcon 2015 with no preview season, and it was released at the end of the ''Hearthstone'' panel about a month ahead of the normal schedule.
* ''VideoGame/HiFiRush'' was first revealed during Xbox and Bethesda's Developer_Direct presentation on January 25, 2023, and its segment was capped off by director John Johanes announcing that viewers could play the game "tonight" as seen on the page quote above. And sure enough, it released digitally on UsefulNotes/XboxSeriesXAndS and PC a couple of hours after the show for only $30 and was even added to Xbox Game Pass.
* ''VideoGame/HiFiRush'' was first revealed during Xbox and Bethesda's Developer_Direct presentation on January 25, 2023, and its segment was capped off by director John Johanes announcing that viewers could play the game "tonight" as seen on the page quote above. And sure enough, it released digitally on UsefulNotes/XboxSeriesXAndS and PC a couple of hours after the show for only $30 and was even added to Xbox Game Pass.
to:
* ''VideoGame/{{Hearthstone}}'': Unlike previous and future expansions, every single new card from the ''League of Explorers'' set was revealed at Blizzcon [=BlizzCon=] 2015 with no preview season, and it was released at the end of the ''Hearthstone'' panel about a month ahead of the normal schedule.
* ''VideoGame/HiFiRush'' was first revealed during Xbox and Bethesda's Developer_Direct presentation on January 25, 2023, and its segment was capped off by director JohnJohanes Johanas announcing that viewers could play the game "tonight" as seen on the page quote above. And sure "tonight". Sure enough, it released digitally on UsefulNotes/XboxSeriesXAndS Platform/XboxSeriesXAndS and PC a couple of hours after the show for only $30 and was even added to Xbox Game Pass.Pass.
* The PC port of ''VideoGame/{{Hohokum}}'', a game originally released in 2014 exclusively on Sony consoles, was announced during publisher Creator/AnnapurnaInteractive's 2022 digital showcase, and released right after said showcase ended.
* ''VideoGame/HiFiRush'' was first revealed during Xbox and Bethesda's Developer_Direct presentation on January 25, 2023, and its segment was capped off by director John
* The PC port of ''VideoGame/{{Hohokum}}'', a game originally released in 2014 exclusively on Sony consoles, was announced during publisher Creator/AnnapurnaInteractive's 2022 digital showcase, and released right after said showcase ended.
Changed line(s) 46 (click to see context) from:
* Creator/{{Nintendo}} announced ''VideoGame/MetroidPrime Remastered'' for the Switch during the February 8, 2023 Nintendo Direct, as well as its immediate release on the [=eShop=], with a physical release coming two weeks later.
to:
* Creator/{{Nintendo}} announced ''VideoGame/MetroidPrime Remastered'' for the Switch during the February 8, 2023 Nintendo Direct, as well as its immediate release on the [=eShop=], eShop, with a physical release coming two weeks later.
Changed line(s) 48 (click to see context) from:
* The first ''VideoGame/NESRemix'' was announced during the Nintendo Direct on December 18, 2013 and released that same day for the UsefulNotes/WiiU.
to:
* The first ''VideoGame/NESRemix'' was announced during the Nintendo Direct on December 18, 2013 and released that same day for the UsefulNotes/WiiU.Platform/WiiU.
Changed line(s) 50,51 (click to see context) from:
* Similar to ''Metroid Prime Remastered'' above, the digital versions of Switch remasters of ''[[VideoGame/Pikmin2001 Pikmin 1]]'' and ''VideoGame/Pikmin2'' were announced and released shortly after the June 21, 2023 Nintendo Direct.
* Creator/{{Sega}} infamously shadow-launched the UsefulNotes/SegaSaturn in the U.S. at select retailers during the first E3 conference on May 11, 1995 (as opposed to the original plan to release it on "Saturnday", September 2), hoping they would beat Sony's new UsefulNotes/PlayStation to the punch by a few months. This backfired horribly for several reasons; only six games were available at launch, all of them first-party, they were rushed out the door to make the last-second deadline, resulting in some games shipping with bugs and glitches that could have been easily fixed with more time, third-party developers weren't even notified of the decision until it was announced live, leaving them unable to finish their games and resulting in only ''two games'' being released for the system between launch and September, consumers balked at the $399 price tag, and retailers that were locked out of the loop (including Walmart and KB Toys) retaliated by refusing to carry Sega products for years afterward. And as a final insult to injury, Steve Race's speech at Sony's [=E3=] conference consisted of a single number: "299". If the above-mentioned issues didn't already convince gamers, this legendary moment made them decide that the [=PlayStation=] would be worth the wait. The whole fiasco is often seen as the beginning of the end for Sega as a console manufacturer, as the [=PlayStation=] ended up outselling the Saturn nearly 10:1, and the mere announcement of the UsefulNotes/PlayStation2 was enough to seal the fate of Sega's final console, the [[UsefulNotes/SegaDreamcast Dreamcast]].
* Creator/{{Sega}} infamously shadow-launched the UsefulNotes/SegaSaturn in the U.S. at select retailers during the first E3 conference on May 11, 1995 (as opposed to the original plan to release it on "Saturnday", September 2), hoping they would beat Sony's new UsefulNotes/PlayStation to the punch by a few months. This backfired horribly for several reasons; only six games were available at launch, all of them first-party, they were rushed out the door to make the last-second deadline, resulting in some games shipping with bugs and glitches that could have been easily fixed with more time, third-party developers weren't even notified of the decision until it was announced live, leaving them unable to finish their games and resulting in only ''two games'' being released for the system between launch and September, consumers balked at the $399 price tag, and retailers that were locked out of the loop (including Walmart and KB Toys) retaliated by refusing to carry Sega products for years afterward. And as a final insult to injury, Steve Race's speech at Sony's [=E3=] conference consisted of a single number: "299". If the above-mentioned issues didn't already convince gamers, this legendary moment made them decide that the [=PlayStation=] would be worth the wait. The whole fiasco is often seen as the beginning of the end for Sega as a console manufacturer, as the [=PlayStation=] ended up outselling the Saturn nearly 10:1, and the mere announcement of the UsefulNotes/PlayStation2 was enough to seal the fate of Sega's final console, the [[UsefulNotes/SegaDreamcast Dreamcast]].
to:
* Similar to ''Metroid Prime Remastered'' above, the The digital versions of Switch remasters of ''[[VideoGame/Pikmin2001 Pikmin 1]]'' and ''VideoGame/Pikmin2'' were announced and released shortly after the June 21, 2023 Nintendo Direct.
* Creator/{{Sega}} infamously shadow-launched theUsefulNotes/SegaSaturn Platform/SegaSaturn in the U.S. at select retailers during the first E3 conference on May 11, 1995 (as opposed to the original plan to release it on "Saturnday", September 2), hoping they would beat Sony's new UsefulNotes/PlayStation Platform/PlayStation to the punch by a few months. This backfired horribly for several reasons; only six games were available at launch, all of them first-party, they were rushed out the door to make the last-second deadline, resulting in some games shipping with bugs and glitches that could have been easily fixed with more time, third-party developers weren't even notified of the decision until it was announced live, leaving them unable to finish their games and resulting in only ''two games'' being released for the system between launch and September, consumers balked at the $399 price tag, and retailers that were locked out of the loop (including Walmart and KB Toys) retaliated by refusing to carry Sega products for years afterward. And as a final insult to injury, Steve Race's speech at Sony's [=E3=] conference consisted of a single number: "299". If the above-mentioned issues didn't already convince gamers, this legendary moment made them decide that the [=PlayStation=] would be worth the wait. The whole fiasco is often seen as the beginning of the end for Sega as a console manufacturer, as the [=PlayStation=] ended up outselling the Saturn nearly 10:1, and the mere announcement of the UsefulNotes/PlayStation2 Platform/PlayStation2 was enough to seal the fate of Sega's final console, the [[UsefulNotes/SegaDreamcast [[Platform/SegaDreamcast Dreamcast]].
* Creator/{{Sega}} infamously shadow-launched the
Changed line(s) 58,59 (click to see context) from:
* ''WebAnimation/{{hololive}}'': The sixth generation [[Characters/HololiveJapanGenerationSixHoloX holoX]] (pronounced Horokksu as a pun on the Japanese word for six "roku" and "ekksu" for x) was suddenly announced mere hours before their first member debuted. In comparison, other generations like [=HoloMyth=] (i.e. Hololive English Generation One) or the fourth generation (most well-known for Kiryuu Coco) were announced well in advance, allowing hype to build. [=holoX=] nevertheless quickly racked up subscribers and views, despite the comparative suddenness of their unveiling.
to:
* ''WebAnimation/{{hololive}}'': The ''WebAnimation/{{Hololive}}'''s sixth generation generation, [[Characters/HololiveJapanGenerationSixHoloX holoX]] (pronounced Horokksu holoX]],[[note]]pronounced "Horokksu" as a pun on the Japanese word for six "roku" and "ekksu" for x) X)[[/note]] was suddenly announced mere hours before their first member debuted. In comparison, other generations like [=HoloMyth=] (i.e. Hololive English Generation One) or the fourth generation (most well-known for Kiryuu Kiryu Coco) were announced well in advance, allowing hype to build. [=holoX=] holoX nevertheless quickly racked up subscribers and views, despite the comparative suddenness of their unveiling.
Changed line(s) 61 (click to see context) from:
* ''WesternAnimation/RatchetAndClankLifeOfPie'' was released on the Canada-only streaming service Crave on February 14, 2021 without any prior announcement from Creator/MainframeStudios or the IP holder Sony Interactive.
to:
* ''WesternAnimation/RatchetAndClankLifeOfPie'' was released on the Canada-only streaming service Crave Creator/{{Crave}} on February 14, 2021 without any prior announcement from producer Creator/MainframeStudios or the IP holder Sony Interactive.Creator/SonyInteractiveEntertainment.
Is there an issue? Send a MessageReason:
Minor fix.
Changed line(s) 54 (click to see context) from:
** [[VideoGame/FinalFantasyVII Sephiroth]] got a Mr. Sakurai Presents showcase on December 17th, 2020, and was set to release on the 22nd... however, if you owned the second Fighter's Pass, you could fight Sephiroth in a special limited-time game mode. Beating him in this mode would unlock Sephiroth for use in the game, as well as as the Northern Crater stage and associated music up to five days early.
to:
** [[VideoGame/FinalFantasyVII Sephiroth]] got a Mr. Sakurai Presents showcase on December 17th, 2020, and was set to release on the 22nd... however, if you owned the second Fighter's Pass, you could fight Sephiroth in a special limited-time game mode. Beating him in this mode would unlock Sephiroth for use in the game, as well as as the Northern Crater stage and associated music up to five days early.
Is there an issue? Send a MessageReason:
None
Changed line(s) 41 (click to see context) from:
* ''VideoGame/{{Drainus}}'' was released the very day it was announced.
to:
* ''VideoGame/{{Drainus}}'' was released on Steam the very day it was announced.announced, with no leadup from its publisher PLAYISM or its developers WSS Playground or Creator/TeamLadybug.
Is there an issue? Send a MessageReason:
None
Added DiffLines:
* ''VideoGame/{{Drainus}}'' was released the very day it was announced.
Is there an issue? Send a MessageReason:
None
Added DiffLines:
* ''VideoGame/CounterStrike 2'': Despite rumors of ''Counter-Strike: Global Offensive'' receiving a Source 2 engine upgrade having been circulating around the community for months, it still came as a surprise when Valve released three gameplay trailers of the new installment on the same day and announced that limited beta testing will be rolled out ''the very next day''.
Is there an issue? Send a MessageReason:
None
Changed line(s) 40 (click to see context) from:
* The first DLC for ''VideoGame/FinalFantasyXVI'', ''Echoes of the Fallen'', was released the same day it was announced during the 2023 Game Awards on December 7.
to:
* The first DLC for ''VideoGame/FinalFantasyXVI'', ''Echoes of the Fallen'', was released the same day it was announced unveiled during the 2023 Game Awards on December 7.
Is there an issue? Send a MessageReason:
None
Added DiffLines:
* The first DLC for ''VideoGame/FinalFantasyXVI'', ''Echoes of the Fallen'', was released the same day it was announced during the 2023 Game Awards on December 7.
Is there an issue? Send a MessageReason:
None
* Almost all of Nintendo's ''99'' series games were released within 24 hours of their announcement:
** ''VideoGame/Tetris99'' was announced during the February 13, 2019 Nintendo Direct, and released for Nintendo Switch Online members later that day.
** ''VideoGame/PacMan99'' was announced over social media on April 6th, 2021, and released the next day.
** ''VideoGame/FZero99'' was announced and released during the September 14th, 2023 Nintendo Direct.
** ''VideoGame/Tetris99'' was announced during the February 13, 2019 Nintendo Direct, and released for Nintendo Switch Online members later that day.
** ''VideoGame/PacMan99'' was announced over social media on April 6th, 2021, and released the next day.
** ''VideoGame/FZero99'' was announced and released during the September 14th, 2023 Nintendo Direct.
Changed line(s) 37 (click to see context) from:
* ''VideoGame/HiFiRush'' was first revealed during Xbox and Bethseda's Developer_Direct presentation on January 25, 2023, and its segment was capped off by director John Johanes announcing that viewers could play the game "tonight" as seen on the page quote above. And sure enough, it released digitally on UsefulNotes/XboxSeriesXAndS and PC a couple of hours after the show for only $30 and was even added to Xbox Game Pass.
to:
* ''VideoGame/HiFiRush'' was first revealed during Xbox and Bethseda's Bethesda's Developer_Direct presentation on January 25, 2023, and its segment was capped off by director John Johanes announcing that viewers could play the game "tonight" as seen on the page quote above. And sure enough, it released digitally on UsefulNotes/XboxSeriesXAndS and PC a couple of hours after the show for only $30 and was even added to Xbox Game Pass.
Changed line(s) 44 (click to see context) from:
* Creator/{{Sega}} infamously shadow-launched the UsefulNotes/SegaSaturn in the U.S. at select retailers during the first E3 conference on May 11, 1995 (as opposed to the original plan to release it on "Saturnday", September 2), hoping they would beat Sony's new UsefulNotes/PlayStation to the punch by a few months. This backfired horribly for several reasons; only six games were available at launch, all of them first-party, they were rushed out the door to make the last-second deadline, resulting in some games shipping with bugs and glitches that could have been easily fixed with more time, third-party developers weren't even notified of the decision until it was announced live, leaving them unable to finish their games and resulting in only ''two games'' being released for the system between launch and September, consumers balked at the $399 price tag, and retailers that were locked out of the loop (including Walmart and KB Toys) refused to carry Sega products for years afterward. And as a final insult to injury, Steve Race's speech at Sony's [=E3=] conference consisted of a single number: "299". If the above-mentioned issues didn't already convince gamers, this legendary moment made them decide that the [=PlayStation=] would be worth the wait. The whole fiasco is often seen as the beginning of the end for Sega as a console manufacturer, as the [=PlayStation=] ended up outselling the Saturn nearly 10:1, and the mere announcement of the UsefulNotes/PlayStation2 was enough to seal the fate of Sega's final console, the UsefulNotes/{{Dreamcast}}.
to:
* Creator/{{Sega}} infamously shadow-launched the UsefulNotes/SegaSaturn in the U.S. at select retailers during the first E3 conference on May 11, 1995 (as opposed to the original plan to release it on "Saturnday", September 2), hoping they would beat Sony's new UsefulNotes/PlayStation to the punch by a few months. This backfired horribly for several reasons; only six games were available at launch, all of them first-party, they were rushed out the door to make the last-second deadline, resulting in some games shipping with bugs and glitches that could have been easily fixed with more time, third-party developers weren't even notified of the decision until it was announced live, leaving them unable to finish their games and resulting in only ''two games'' being released for the system between launch and September, consumers balked at the $399 price tag, and retailers that were locked out of the loop (including Walmart and KB Toys) refused retaliated by refusing to carry Sega products for years afterward. And as a final insult to injury, Steve Race's speech at Sony's [=E3=] conference consisted of a single number: "299". If the above-mentioned issues didn't already convince gamers, this legendary moment made them decide that the [=PlayStation=] would be worth the wait. The whole fiasco is often seen as the beginning of the end for Sega as a console manufacturer, as the [=PlayStation=] ended up outselling the Saturn nearly 10:1, and the mere announcement of the UsefulNotes/PlayStation2 was enough to seal the fate of Sega's final console, the UsefulNotes/{{Dreamcast}}.[[UsefulNotes/SegaDreamcast Dreamcast]].
Changed line(s) 47,48 (click to see context) from:
** [[VideoGame/FinalFantasy7 Sephiroth]] got a Mr. Sakurai Presents showcase on December 17th, 2020, and was set to release on the 22nd... however, if you owned the second Fighter's Pass, you could fight Sephiroth in a special limited-time game mode. Beating him in this mode would unlock Sephiroth for use in the game, as well as as the Northern Crater stage and associated music up to five days early.
* ''VideoGame/Tetris99'' was announced during the February 13, 2019 Nintendo Direct, and released for Nintendo Switch Online members later that day.
* ''VideoGame/Tetris99'' was announced during the February 13, 2019 Nintendo Direct, and released for Nintendo Switch Online members later that day.
to:
** [[VideoGame/FinalFantasy7 [[VideoGame/FinalFantasyVII Sephiroth]] got a Mr. Sakurai Presents showcase on December 17th, 2020, and was set to release on the 22nd... however, if you owned the second Fighter's Pass, you could fight Sephiroth in a special limited-time game mode. Beating him in this mode would unlock Sephiroth for use in the game, as well as as the Northern Crater stage and associated music up to five days early.
* ''VideoGame/Tetris99'' was announced during the February 13, 2019 Nintendo Direct, and released for Nintendo Switch Online members later that day.early.
* ''VideoGame/Tetris99'' was announced during the February 13, 2019 Nintendo Direct, and released for Nintendo Switch Online members later that day.
Is there an issue? Send a MessageReason:
None
Changed line(s) 2 (click to see context) from:
-->--'''John Johanas''', Xbox Developer_Direct 2023
to:
-->--'''John Johanas''', Xbox ''Xbox Developer_Direct 20232023''
