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[[https://marketinglaw.osborneclarke.com/media-and-ip/asa-ad-sound-levelsnew-bcap-code-coming-in-july/ According to the UK's Advertising Standards Authority]], when investigating these glass-shatteringly-loud adverts, they suggested that it's not the loudness of the adverts themselves, but the compression used that makes the perceived bursts of audio sound louder than it really is, especially compared to the generally quieter moments seen in most TV shows. Another reason that's been suggested, is that TV show producers are given a range of volumes they can use and only ramp up to full volume for particularly dramatic moments -- whereas advertisers are given that same range and use full volume '''[[NoIndoorVoice ALL THE TIME]]'''.
to:
[[https://marketinglaw.osborneclarke.com/media-and-ip/asa-ad-sound-levelsnew-bcap-code-coming-in-july/ According to the UK's Advertising Standards Authority]], when investigating these glass-shatteringly-loud adverts, they suggested that it's not the loudness of the adverts themselves, but the compression used that makes the perceived bursts of audio sound louder than it really is, especially compared to the generally quieter moments seen in most TV shows. Another reason that's been suggested, is that TV show producers are given a range of volumes they can use and only ramp up to full volume for particularly dramatic moments -- whereas advertisers are given that same range and use full volume '''[[NoIndoorVoice ALL THE TIME]]'''.
TIME]]'''. At one point it was thought that the reason the adverts were so loud was so they could be heard while Brits were [[BritsLoveTea in the kitchen boiling the kettle]] (so they could tell when the break was over).
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Changed line(s) 9,10 (click to see context) from:
Commercials, advertisements, whatever you call them, they tend to be way louder than the program you're actually watching, This could be for a variety of nefarious reasons. They might want to make sure anyone trying to wait out the ad break without paying attention by going to the kitchen or the bathroom can still hear it. If their ad is first in the ad break, they might be trying to get as much dialogue out before whoever's watching can fully mute the TV. On audio-based websites such as Spotify and Website/YouTube, they might put louder ads on quieter videos intended for sleeping or studying, hoping to annoy people into paying to remove them. In less slimy cases, however, the advertisers might just think that louder equals better. The futility of this should be obvious, as if there's one way you can guarantee people will avoid your product out of spite, it's blasting out their eardrums while they're making pizza rolls or taking a dump.
to:
Commercials, advertisements, whatever you call them, they tend to be way louder than the program you're actually watching, This could be for a variety of nefarious reasons. They might want to make sure anyone trying to wait out the ad break without paying attention by going to the kitchen or the bathroom to wait out the ad break can still hear it.it while they're making pizza rolls or taking a dump. If their ad is first in the ad break, they might be trying to get as much dialogue out before whoever's watching can fully mute the TV. On audio-based websites such as Spotify and Website/YouTube, they might put louder ads on quieter songs, playlists or videos intended for sleeping or studying, hoping to annoy people into paying to remove them. In less slimy cases, however, the advertisers might just genuinely think that louder equals better. The futility of this should be obvious, as if there's one way you can guarantee people will avoid your product like the plague out of spite, it's blasting out their eardrums while they're making pizza rolls or taking a dump.
your ads so loud that some poor viewer will be getting noise complaints from six streets away.
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While these provisions did make watching adverts a lot more tolerable, it doesn't stop the noise compression issue mentioned above (though the lower the volume, the less effective it is), and a loophole some networks employ is by setting their TV show intros to be as legally loud as they can be, but not apply the volume to the rest of the program, so the ads can also be made just as loud, while being compliant with the rules. Whether this is so that the producers have a wider pool of ads to pick from, or due to back-hand deals by networks and advertisers is another discussion entirely.
to:
While these provisions did make watching adverts a lot more tolerable, it doesn't stop the noise compression issue mentioned above (though the lower the volume, the less effective it is), and a loophole some networks employ is by setting their TV show intros to be as legally loud as they can be, but not apply the volume to the rest of the program, so the ads can also be made just as loud, loud for their entire duration, while still being compliant with the rules. Whether this is so that the producers have are more likely to get sponsored due to a wider pool of ads to pick from, or due to back-hand deals by networks and advertisers is another discussion entirely.
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Changed line(s) 11,16 (click to see context) from:
[[https://marketinglaw.osborneclarke.com/media-and-ip/asa-ad-sound-levelsnew-bcap-code-coming-in-july/ According to the UK's Advertising Standards Authority]], When investigating these glass-shattering adverts, they suggested that it's not the loudness of the adverts themselves, but the compression used that makes the perceived bursts of audio sound louder than it really is, especially compared to the generally quieter moments seen in most TV shows. Another reason that's been suggested is that TV show producers are given a range of volumes they can use and only ramp up to full volume for particularly dramatic moments -- whereas advertisers are given that same range and use full volume '''[[NoIndoorVoice ALL THE TIME]]'''.
Considered by advertising industry professionals to be a DiscreditedTrope, and may even be a DeadHorseTrope, due to various authorities around the globe taking action on this thorny issue. the aforementioned [=ASA=] made the decision to enforce all UK ads to only be as loud as the shows the channels air; the US [[https://en.wikipedia.org/wiki/Commercial_Advertisement_Loudness_Mitigation_Act followed suit]] with similar rules in 2010, one of the few things allowed to pass through the standing filibuster in the Senate, and Canada joined this movement in 2012.
While it did make watching adverts a lot more tolerable, this is actually the reason why some TV show intros are now loud as sin: so that any commercial shown after isn't louder. Whether this is so that the producers have a wider pool of ads to pick from or because their advertisers paid them extra to bump up the volume of their intro so they could legally leave you in need of a otorhinolaryngologist is up to you.
Considered by advertising industry professionals to be a DiscreditedTrope, and may even be a DeadHorseTrope, due to various authorities around the globe taking action on this thorny issue. the aforementioned [=ASA=] made the decision to enforce all UK ads to only be as loud as the shows the channels air; the US [[https://en.wikipedia.org/wiki/Commercial_Advertisement_Loudness_Mitigation_Act followed suit]] with similar rules in 2010, one of the few things allowed to pass through the standing filibuster in the Senate, and Canada joined this movement in 2012.
While it did make watching adverts a lot more tolerable, this is actually the reason why some TV show intros are now loud as sin: so that any commercial shown after isn't louder. Whether this is so that the producers have a wider pool of ads to pick from or because their advertisers paid them extra to bump up the volume of their intro so they could legally leave you in need of a otorhinolaryngologist is up to you.
to:
[[https://marketinglaw.osborneclarke.com/media-and-ip/asa-ad-sound-levelsnew-bcap-code-coming-in-july/ According to the UK's Advertising Standards Authority]], When when investigating these glass-shattering glass-shatteringly-loud adverts, they suggested that it's not the loudness of the adverts themselves, but the compression used that makes the perceived bursts of audio sound louder than it really is, especially compared to the generally quieter moments seen in most TV shows. Another reason that's been suggested suggested, is that TV show producers are given a range of volumes they can use and only ramp up to full volume for particularly dramatic moments -- whereas advertisers are given that same range and use full volume '''[[NoIndoorVoice ALL THE TIME]]'''.
Considered by advertising industry professionals to be a DiscreditedTrope, and may even be aDeadHorseTrope, DeadHorseTrope in some jurisdictions, due to various authorities around the globe taking action on this thorny issue. the The aforementioned [=ASA=] made the decision to enforce all UK ads to only be as loud as the shows the channels air; that a channel airs; the US [[https://en.wikipedia.org/wiki/Commercial_Advertisement_Loudness_Mitigation_Act followed suit]] with similar rules in 2010, one of the few things allowed to pass through the standing filibuster in the Senate, and Canada joined this movement in 2012.
Whileit these provisions did make watching adverts a lot more tolerable, this is actually it doesn't stop the reason why noise compression issue mentioned above (though the lower the volume, the less effective it is), and a loophole some networks employ is by setting their TV show intros are now to be as legally loud as sin: they can be, but not apply the volume to the rest of the program, so that any commercial shown after isn't louder. the ads can also be made just as loud, while being compliant with the rules. Whether this is so that the producers have a wider pool of ads to pick from from, or because their due to back-hand deals by networks and advertisers paid them extra to bump up the volume of their intro so they could legally leave you in need of a otorhinolaryngologist is up to you.
another discussion entirely.
Considered by advertising industry professionals to be a DiscreditedTrope, and may even be a
While
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Changed line(s) 9,10 (click to see context) from:
Commercials, advertisements, whatever you call them, they tend to be way louder than the program you're actually watching, This could be for a variety of nefarious reasons. They might want to make sure anyone trying to wait out the ad break without paying attention by going to the kitchen or the bathroom can still hear it. If their ad is first in the ad break, they might be trying to get as much dialogue out before whoever's watching can fully mute the TV. In less slimy cases, however, the advertisers might just think that louder equals better. The futility of this should be obvious, as if there's one way you can guarantee people will avoid your product out of spite, it's blasting out their eardrums while they're making pizza rolls or taking a dump.
to:
Commercials, advertisements, whatever you call them, they tend to be way louder than the program you're actually watching, This could be for a variety of nefarious reasons. They might want to make sure anyone trying to wait out the ad break without paying attention by going to the kitchen or the bathroom can still hear it. If their ad is first in the ad break, they might be trying to get as much dialogue out before whoever's watching can fully mute the TV. On audio-based websites such as Spotify and Website/YouTube, they might put louder ads on quieter videos intended for sleeping or studying, hoping to annoy people into paying to remove them. In less slimy cases, however, the advertisers might just think that louder equals better. The futility of this should be obvious, as if there's one way you can guarantee people will avoid your product out of spite, it's blasting out their eardrums while they're making pizza rolls or taking a dump.
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Changed line(s) 9,14 (click to see context) from:
Commercials, advertisements, whatever you call them, they tend to be louder than the program you're actually watching, presumably so one can hear them from the kitchen, bathroom, and to try to make them stand out from each other. The futility of this should be obvious. (OK, now where's the "mute" button on ''this'' remote?)
[[https://marketinglaw.osborneclarke.com/media-and-ip/asa-ad-sound-levelsnew-bcap-code-coming-in-july/ According to the UK's Advertising Standards Authority (the ASA)]], when investigating adverts, they suggested that it's not the loudness of the adverts themselves, but the compression used that makes the perceived bursts of audio sound louder than it really is, especially compared to the generally quieter moments seen in most TV shows. Another reason that's been suggested is that TV show producers are given a range of volumes they can use and only ramp up to full volume for particularly dramatic moments -- whereas advertisers are given that same range and use full volume '''[[NoIndoorVoice ALL THE TIME]]'''.
Considered by advertising industry professionals to be a DiscreditedTrope, and may even be a DeadHorseTrope, due to various authorities around the globe taking action on this thorny issue. As of 2008, the aforementioned [=ASA=] made the decision to enforce all UK ads to only be as loud as the shows the channels air; the US [[https://en.wikipedia.org/wiki/Commercial_Advertisement_Loudness_Mitigation_Act followed suit]] with similar rules in 2010, one of the few things allowed to pass through the standing filibuster in the Senate, and Canada joined this movement in 2012. While it ultimately didn't solve the problem, it did make watching adverts a lot more tolerable.
[[https://marketinglaw.osborneclarke.com/media-and-ip/asa-ad-sound-levelsnew-bcap-code-coming-in-july/ According to the UK's Advertising Standards Authority (the ASA)]], when investigating adverts, they suggested that it's not the loudness of the adverts themselves, but the compression used that makes the perceived bursts of audio sound louder than it really is, especially compared to the generally quieter moments seen in most TV shows. Another reason that's been suggested is that TV show producers are given a range of volumes they can use and only ramp up to full volume for particularly dramatic moments -- whereas advertisers are given that same range and use full volume '''[[NoIndoorVoice ALL THE TIME]]'''.
Considered by advertising industry professionals to be a DiscreditedTrope, and may even be a DeadHorseTrope, due to various authorities around the globe taking action on this thorny issue. As of 2008, the aforementioned [=ASA=] made the decision to enforce all UK ads to only be as loud as the shows the channels air; the US [[https://en.wikipedia.org/wiki/Commercial_Advertisement_Loudness_Mitigation_Act followed suit]] with similar rules in 2010, one of the few things allowed to pass through the standing filibuster in the Senate, and Canada joined this movement in 2012. While it ultimately didn't solve the problem, it did make watching adverts a lot more tolerable.
to:
Commercials, advertisements, whatever you call them, they tend to be way louder than the program you're actually watching, presumably so one can hear them from the kitchen, bathroom, and to try This could be for a variety of nefarious reasons. They might want to make them stand sure anyone trying to wait out from each other. the ad break without paying attention by going to the kitchen or the bathroom can still hear it. If their ad is first in the ad break, they might be trying to get as much dialogue out before whoever's watching can fully mute the TV. In less slimy cases, however, the advertisers might just think that louder equals better. The futility of this should be obvious. (OK, now where's the "mute" button on ''this'' remote?)
obvious, as if there's one way you can guarantee people will avoid your product out of spite, it's blasting out their eardrums while they're making pizza rolls or taking a dump.
[[https://marketinglaw.osborneclarke.com/media-and-ip/asa-ad-sound-levelsnew-bcap-code-coming-in-july/ According to the UK's Advertising StandardsAuthority (the ASA)]], when Authority]], When investigating these glass-shattering adverts, they suggested that it's not the loudness of the adverts themselves, but the compression used that makes the perceived bursts of audio sound louder than it really is, especially compared to the generally quieter moments seen in most TV shows. Another reason that's been suggested is that TV show producers are given a range of volumes they can use and only ramp up to full volume for particularly dramatic moments -- whereas advertisers are given that same range and use full volume '''[[NoIndoorVoice ALL THE TIME]]'''.
Considered by advertising industry professionals to be a DiscreditedTrope, and may even be a DeadHorseTrope, due to various authorities around the globe taking action on this thorny issue.As of 2008, the aforementioned [=ASA=] made the decision to enforce all UK ads to only be as loud as the shows the channels air; the US [[https://en.wikipedia.org/wiki/Commercial_Advertisement_Loudness_Mitigation_Act followed suit]] with similar rules in 2010, one of the few things allowed to pass through the standing filibuster in the Senate, and Canada joined this movement in 2012.
Whileit ultimately didn't solve the problem, it did make watching adverts a lot more tolerable.
tolerable, this is actually the reason why some TV show intros are now loud as sin: so that any commercial shown after isn't louder. Whether this is so that the producers have a wider pool of ads to pick from or because their advertisers paid them extra to bump up the volume of their intro so they could legally leave you in need of a otorhinolaryngologist is up to you.
[[https://marketinglaw.osborneclarke.com/media-and-ip/asa-ad-sound-levelsnew-bcap-code-coming-in-july/ According to the UK's Advertising Standards
Considered by advertising industry professionals to be a DiscreditedTrope, and may even be a DeadHorseTrope, due to various authorities around the globe taking action on this thorny issue.
While
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** In "A Lot Going On Upstairs", in an attempt to stay awake, Stewie watches a TV channel where normal-volume ads for other TV shows are mixed in with ads for local services that [[SensoryAbuse peak horribly]]. An interesting example in that it's not intentional InUniverse.
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** In "A Lot Going On Upstairs", in an attempt to stay awake, Stewie watches a TV channel where normal-volume ads for other TV shows are mixed in with ads for local services that [[SensoryAbuse peak horribly]]. An interesting example in that it's not it doesn't seem intentional InUniverse.
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* ''Series/MrBean'': One episode shows Mr. Bean trying various methods to fall asleep. At one point he turns the TV to a quiet chess match in hopes it will bore him to sleep. It works at first, as he starts nodding off -- but then it cuts to a very loud ad that wakes him back up and forces him to think of another method.
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* ''WesternAnimation/CodenameKidsNextDoor'': In "Operation: Q.U.I.E.T.", Numbuh 1 is sleeping because he needs a good night's rest for the awards ceremony tomorrow, so the rest of Sector V is trying to keep things quiet. When Numbuh 2 turns on the TV, a commercial for a monster truck rally starts playing really loudly ('''"MONSTER TRUCK RALLY! DO YOU LIKE MONSTER TRUCKS? LOUD MONSTER TRUCKS? THE LOUDEST MONSTER TRUCKS THIS SIDE OF LOUDSVILLE!"'''). Numbuh 2, 3, and 4 start running around in a panic trying to find the remote. Numbuh 5 is the only one who thinks of pushing the off switch at the bottom of the TV, and hisses, ''"Be quiet!"''
to:
* ''WesternAnimation/CodenameKidsNextDoor'': In "Operation: Q.U.I.E.T.", Numbuh 1 is sleeping because he needs a good night's rest for the awards ceremony tomorrow, so the rest of Sector V is trying to keep things quiet. When Numbuh 2 turns on the TV, a loud commercial for a monster truck rally starts playing really loudly comes on ('''"MONSTER TRUCK RALLY! DO YOU LIKE MONSTER TRUCKS? LOUD MONSTER TRUCKS? THE LOUDEST MONSTER TRUCKS THIS SIDE OF LOUDSVILLE!"'''). Numbuh 2, 3, and 4 start running around in a panic trying to find the remote. Numbuh 5 is the only one who thinks of pushing the off switch at the bottom of the TV, and hisses, ''"Be quiet!"''
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* '''': In "Operation: Q.U.I.E.T.", Numbuh 1 is sleeping because he needs a good night's rest for the awards ceremony tomorrow, so the rest of Sector V is trying to keep things quiet. When Numbuh 2 turns on the TV, a commercial for a monster truck rally starts playing really loudly ('''"MONSTER TRUCK RALLY! DO YOU LIKE MONSTER TRUCKS? LOUD MONSTER TRUCKS? THE LOUDEST MONSTER TRUCKS THIS SIDE OF LOUDSVILLE!"'''). Numbuh 2, 3, and 4 start running around in a panic trying to find the remote. Numbuh 5 is the only one who thinks of pushing the off switch at the bottom of the TV, and hisses, ''"Be quiet!"''
to:
* '''': ''WesternAnimation/CodenameKidsNextDoor'': In "Operation: Q.U.I.E.T.", Numbuh 1 is sleeping because he needs a good night's rest for the awards ceremony tomorrow, so the rest of Sector V is trying to keep things quiet. When Numbuh 2 turns on the TV, a commercial for a monster truck rally starts playing really loudly ('''"MONSTER TRUCK RALLY! DO YOU LIKE MONSTER TRUCKS? LOUD MONSTER TRUCKS? THE LOUDEST MONSTER TRUCKS THIS SIDE OF LOUDSVILLE!"'''). Numbuh 2, 3, and 4 start running around in a panic trying to find the remote. Numbuh 5 is the only one who thinks of pushing the off switch at the bottom of the TV, and hisses, ''"Be quiet!"''
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* '''': In "Operation: Q.U.I.E.T.", Numbuh 1 is sleeping because he needs a good night's rest for the awards ceremony tomorrow, so the rest of Sector V is trying to keep things quiet. When Numbuh 2 turns on the TV, a commercial for a monster truck rally starts playing really loudly ('''"MONSTER TRUCK RALLY! DO YOU LIKE MONSTER TRUCKS? LOUD MONSTER TRUCKS? THE LOUDEST MONSTER TRUCKS THIS SIDE OF LOUDSVILLE!"'''). Numbuh 2, 3, and 4 start running around in a panic trying to find the remote. Numbuh 5 is the only one who thinks of pushing the off switch at the bottom of the TV, and hisses, ''"Be quiet!"''
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-->--'''Will Anderson''', ''Series/TheGruenTransfer'', 2008 ep07
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* In ''WesternAnimation/TurningRed'', the ad for 4*Town's concert tour is significantly louder than the show Mei and Ming watch.
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* Commercials for the ASPCA and other such groups which always begin with images of sad abused animals punctuated to music like "Angel" by ''SarahMcLachlan'', guaranteed to make animal lovers either want to take action, or just change the channel to escape the emotional pressure!
to:
* Commercials for the ASPCA and other such groups which always begin with images of sad abused animals punctuated to music like "Angel" by ''SarahMcLachlan'', Music/SarahMcLachlan, guaranteed to make animal lovers either want to take action, or just change the channel to escape the emotional pressure!
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** '''"HI BILLY MAYS HERE!!"''' Cue the frantic scramble for the Mute button before your eardrums are blown in.
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** '''"HI BILLY MAYS HERE!!"''' Cue the frantic scramble for the Mute button before your eardrums are blown in. Anthony Sullivan (the British man who often partnered with Mays in his spots) has gone on record as saying it wasn't post-production trickery: Mays really was capable of being ''just that loud'', and has joked "it was like standing next to a jet engine."
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G*st*v J*hns*n abused his partner while they're having an ectopic pregnancy.
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[[folder:Web Original]]
* WebVideo/GusJohnson's "[[https://www.youtube.com/watch?v=BvQ571eAOZE Recording A Spotify Ad]]" includes sounding a siren, running the blender, and screaming into a megaphone to urge listeners to buy Spotify Premium.
[[/folder]]
* WebVideo/GusJohnson's "[[https://www.youtube.com/watch?v=BvQ571eAOZE Recording A Spotify Ad]]" includes sounding a siren, running the blender, and screaming into a megaphone to urge listeners to buy Spotify Premium.
[[/folder]]
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Changed line(s) 11,14 (click to see context) from:
[[https://marketinglaw.osborneclarke.com/media-and-ip/asa-ad-sound-levelsnew-bcap-code-coming-in-july/ According to the UK's Advertising Standards Authority (the ASA)]], it's not the loudness of the program itself, but the compression used on the audio that makes the perceived bursts of audio sound louder than it really is, compared to the generally quieter moments seen in most TV shows. Another reason that's been suggested is that TV show producers are given a range of volumes they can use and only ramp up to full volume for particularly dramatic moments -- whereas advertisers are given that same range and use full volume '''[[NoIndoorVoice ALL THE TIME]]'''.
Considered by advertising industry professionals to be a DiscreditedTrope, and may even be a DeadHorseTrope, due to various authorities around the globe taking action on this thorny issue. As of 2008, the aforementioned [=ASA=] made the decision to enforce all UK ads to be as loud as the shows the channels air; the US [[https://en.wikipedia.org/wiki/Commercial_Advertisement_Loudness_Mitigation_Act followed suit]] with similar rules in 2010, one of the few things allowed to pass through the standing filibuster in the Senate, and Canada joined this movement in 2012. While it ultimately didn't solve the problem, it did make watching adverts a lot more tolerable.
Considered by advertising industry professionals to be a DiscreditedTrope, and may even be a DeadHorseTrope, due to various authorities around the globe taking action on this thorny issue. As of 2008, the aforementioned [=ASA=] made the decision to enforce all UK ads to be as loud as the shows the channels air; the US [[https://en.wikipedia.org/wiki/Commercial_Advertisement_Loudness_Mitigation_Act followed suit]] with similar rules in 2010, one of the few things allowed to pass through the standing filibuster in the Senate, and Canada joined this movement in 2012. While it ultimately didn't solve the problem, it did make watching adverts a lot more tolerable.
to:
[[https://marketinglaw.osborneclarke.com/media-and-ip/asa-ad-sound-levelsnew-bcap-code-coming-in-july/ According to the UK's Advertising Standards Authority (the ASA)]], when investigating adverts, they suggested that it's not the loudness of the program itself, adverts themselves, but the compression used on the audio that makes the perceived bursts of audio sound louder than it really is, especially compared to the generally quieter moments seen in most TV shows. Another reason that's been suggested is that TV show producers are given a range of volumes they can use and only ramp up to full volume for particularly dramatic moments -- whereas advertisers are given that same range and use full volume '''[[NoIndoorVoice ALL THE TIME]]'''.
Considered by advertising industry professionals to be a DiscreditedTrope, and may even be a DeadHorseTrope, due to various authorities around the globe taking action on this thorny issue. As of 2008, the aforementioned [=ASA=] made the decision to enforce all UK ads to only be as loud as the shows the channels air; the US [[https://en.wikipedia.org/wiki/Commercial_Advertisement_Loudness_Mitigation_Act followed suit]] with similar rules in 2010, one of the few things allowed to pass through the standing filibuster in the Senate, and Canada joined this movement in 2012. While it ultimately didn't solve the problem, it did make watching adverts a lot more tolerable.
Considered by advertising industry professionals to be a DiscreditedTrope, and may even be a DeadHorseTrope, due to various authorities around the globe taking action on this thorny issue. As of 2008, the aforementioned [=ASA=] made the decision to enforce all UK ads to only be as loud as the shows the channels air; the US [[https://en.wikipedia.org/wiki/Commercial_Advertisement_Loudness_Mitigation_Act followed suit]] with similar rules in 2010, one of the few things allowed to pass through the standing filibuster in the Senate, and Canada joined this movement in 2012. While it ultimately didn't solve the problem, it did make watching adverts a lot more tolerable.
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grammar
Changed line(s) 11,12 (click to see context) from:
[[https://marketinglaw.osborneclarke.com/media-and-ip/asa-ad-sound-levelsnew-bcap-code-coming-in-july/ According to the UK's Advertising Standards Auhtority (the ASA)]], it's not the loudness of the program itself, but the compression used on the audio that makes the perceived bursts of audio sound louder than it really is, compared to the generally quieter moments seen in most TV shows. Another reason that's been suggested is that TV show producers are given a range of volumes they can use and only ramp up to full volume for particularly dramatic moments -- whereas advertisers are given that same range and use full volume '''[[NoIndoorVoice ALL THE TIME]]'''.
to:
[[https://marketinglaw.osborneclarke.com/media-and-ip/asa-ad-sound-levelsnew-bcap-code-coming-in-july/ According to the UK's Advertising Standards Auhtority Authority (the ASA)]], it's not the loudness of the program itself, but the compression used on the audio that makes the perceived bursts of audio sound louder than it really is, compared to the generally quieter moments seen in most TV shows. Another reason that's been suggested is that TV show producers are given a range of volumes they can use and only ramp up to full volume for particularly dramatic moments -- whereas advertisers are given that same range and use full volume '''[[NoIndoorVoice ALL THE TIME]]'''.
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advertising standards authority is nopt the goverment; it's a seperate entity. added more info.
Changed line(s) 9,14 (click to see context) from:
Commercials tend to be louder than the program, presumably so one can hear them from the kitchen or bathroom, and to try to make them stand out from each other. The futility of this should be obvious. (OK, now where's the "mute" button on ''this'' remote?)
It's possible ads just seem louder because of the explosion and duration of intense sound, compared to the quiet moments in TV shows. Another reason that's been suggested is that TV show producers are given a range of volumes they can use and only ramp up to full volume for particularly dramatic moments--whereas advertisers are given that same range and use full volume ALL THE TIME.
Considered by advertising industry professionals to be discredited.
It's possible ads just seem louder because of the explosion and duration of intense sound, compared to the quiet moments in TV shows. Another reason that's been suggested is that TV show producers are given a range of volumes they can use and only ramp up to full volume for particularly dramatic moments--whereas advertisers are given that same range and use full volume ALL THE TIME.
Considered by advertising industry professionals to be discredited.
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Considered by advertising industry professionals to be
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As of 2008 the government of the UK has introduced legislation to make this illegal; the US [[https://en.wikipedia.org/wiki/Commercial_Advertisement_Loudness_Mitigation_Act followed suit]] in 2010, one of the few things allowed to pass through the standing filibuster in the Senate. As of September 2012, Canada is going to be following suit as well. While it ultimately didn't solve the problem[[note]]it caps commercial noise in the way TV shows are capped. Unfortunately, while TV shows only very rarely use the maximum allowed noise, commercials use nothing ''but'' that much.[[/note]] it did make it more tolerable.
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** The loudness of the Cillit Bang ad was even parodied by a comedian [[http://uk.youtube.com/watch?v=6-7NDP8V-6A here]].
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** The loudness of the Cillit Bang ad was even parodied by a comedian [[http://uk.youtube.com/watch?v=6-7NDP8V-6A here]].
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Changed line(s) 31 (click to see context) from:
** '''"BILLY MAYS HERE!!"''' Cue the frantic scramble for the Mute button before your eardrums are blown in.
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** '''"BILLY '''"HI BILLY MAYS HERE!!"''' Cue the frantic scramble for the Mute button before your eardrums are blown in.
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Changed line(s) 134 (click to see context) from:
* In the ''WesternAnimation/SpongebobSquarepants'' episode "Shell Shocked", [=SpongeBob=], hoping to replace Gary's broken shell, sees a commercial on TV for Angry Jack's Shell Emporium, in which the titular Angry Jack rages about how many shells he has and how cheap they are. Turns out Angry Jack is much friendlier in person; he just acts angry on-camera to make his commercials louder since, as he puts it, "louder equals BETTER!".
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* In the ''WesternAnimation/SpongebobSquarepants'' ''WesternAnimation/SpongeBobSquarePants'' episode "Shell Shocked", [=SpongeBob=], hoping to replace Gary's broken shell, sees a commercial on TV for Angry Jack's Shell Emporium, in which the titular Angry Jack rages about how many shells he has and how cheap they are. Turns out Angry Jack is much friendlier in person; he just acts angry on-camera to make his commercials louder since, as he puts it, "louder equals BETTER!".
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Changed line(s) 55 (click to see context) from:
** Now they've turned this UpToEleven by featuring ads for their own shows containing loud, shrill shrieking.
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** Now they've turned {{exaggerated|Trope}} this UpToEleven by featuring ads for their own shows containing loud, shrill shrieking.
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* ''WesternAnimation/ToyStory1'' gives us the assaultive, "sensory overload"-style advertisement (it was TheNineties, after all) for "'''BUZZ LIGHTYEAR!''' THE WORLD'S COOLEST SUPERHERO IS NOW THE WORLD'S COOLEST TOY!!!" The filmmakers even got [[Creator/PennAndTeller Penn Jillette]] to be the announcer, because he had "pretty much the loudest voice we could think of." Reportedly, Penn was so loud they could [[UpToEleven hear him outside the soundproof recording booth.]]
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* ''WesternAnimation/ToyStory1'' gives us the assaultive, "sensory overload"-style advertisement (it was TheNineties, after all) for "'''BUZZ LIGHTYEAR!''' THE WORLD'S COOLEST SUPERHERO IS NOW THE WORLD'S COOLEST TOY!!!" The filmmakers even got [[Creator/PennAndTeller Penn Jillette]] to be the announcer, because he had "pretty much the loudest voice we could think of." Reportedly, Penn was so loud they could [[UpToEleven [[ExaggeratedTrope hear him outside the soundproof recording booth.]]
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Changed line(s) 17,18 (click to see context) from:
May involve a LargeHam, NoIndoorVoice or an InsanePropreitor.
to:
May involve a LargeHam, NoIndoorVoice or an InsanePropreitor.
InsaneProprietor.
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Changed line(s) 17,18 (click to see context) from:
May involve a LargeHam or NoIndoorVoice.
to:
May involve a LargeHam LargeHam, NoIndoorVoice or NoIndoorVoice.
an InsanePropreitor.
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Changed line(s) 2,4 (click to see context) from:
[[caption-width-right:203:Creator/BillyMays gives\\
Garfield the hard sell.]]
Garfield the hard sell.]]
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[[caption-width-right:203:Creator/BillyMays gives\\
gives Garfield the hard sell.]]
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Changed line(s) 80 (click to see context) from:
* ''WesternAnimation/ToyStory'' gives us the assaultive, "sensory overload"-style advertisement (it was TheNineties, after all) for "'''BUZZ LIGHTYEAR!''' THE WORLD'S COOLEST SUPERHERO IS NOW THE WORLD'S COOLEST TOY!!!" The filmmakers even got [[Creator/PennAndTeller Penn Jillette]] to be the announcer, because he had "pretty much the loudest voice we could think of." Reportedly, Penn was so loud they could [[UpToEleven hear him outside the soundproof recording booth.]]
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* ''WesternAnimation/ToyStory'' ''WesternAnimation/ToyStory1'' gives us the assaultive, "sensory overload"-style advertisement (it was TheNineties, after all) for "'''BUZZ LIGHTYEAR!''' THE WORLD'S COOLEST SUPERHERO IS NOW THE WORLD'S COOLEST TOY!!!" The filmmakers even got [[Creator/PennAndTeller Penn Jillette]] to be the announcer, because he had "pretty much the loudest voice we could think of." Reportedly, Penn was so loud they could [[UpToEleven hear him outside the soundproof recording booth.]]
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Added DiffLines:
'''IT'S THE RIDICULOUSLY LOUD COMMERCIAL!!! READ IT NOW!!! BEFORE WE CHANGE OUR MINDS!!! WE'VE GONE CRAAAAZZZYYY!!!'''
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* ''Series/ThePeterSerafinowiczShow'' has Derek Bum advertising Kitchen Gun and Toilet Grenade, adding gunshots and explosions to his own NoIndoorVoice delivery.
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* ''WesternAnimation/FamilyGuy'''s WACKY WAVING INFLATABLE ARM-FLAILING TUBE MAN! WACKY WAVING INFLATABLE ARM-FLAILING TUBE MAN! WACKY WAVING INFLATABLE ARM-FLAILING TUBE MAN! Along with Al Harrington's other commercials.
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* ''WesternAnimation/FamilyGuy'''s ''WesternAnimation/FamilyGuy'':
** WACKY WAVING INFLATABLE ARM-FLAILING TUBE MAN! WACKY WAVING INFLATABLE ARM-FLAILING TUBE MAN! WACKY WAVING INFLATABLE ARM-FLAILING TUBE MAN! Along with Al Harrington's othercommercials.commercials.
** In "A Lot Going On Upstairs", in an attempt to stay awake, Stewie watches a TV channel where normal-volume ads for other TV shows are mixed in with ads for local services that [[SensoryAbuse peak horribly]]. An interesting example in that it's not intentional InUniverse.
** WACKY WAVING INFLATABLE ARM-FLAILING TUBE MAN! WACKY WAVING INFLATABLE ARM-FLAILING TUBE MAN! WACKY WAVING INFLATABLE ARM-FLAILING TUBE MAN! Along with Al Harrington's other
** In "A Lot Going On Upstairs", in an attempt to stay awake, Stewie watches a TV channel where normal-volume ads for other TV shows are mixed in with ads for local services that [[SensoryAbuse peak horribly]]. An interesting example in that it's not intentional InUniverse.
