History Main / ProductAsSuperhero

A variety of commercial where the product, a {{Mascot}} or the product as a {{Mascot}} is presented as a superhero, fighting against or protecting you from something. Sometimes, they are explicitly fighting PeeveGoblins that metaphorically represent a real-life nuisance.

* Advertising/UFOKamenYakisoban, a {{tokusatsu}} hero who starred in commercials for Nissin's "UFO" brand instant yakisoba, and fought against the evil "Kettler." He had his own BeatEmUp game for the UsefulNotes/SuperFamicom, a DistaffCounterpart named Yakisobany, and even starred in a DirectToVideo movie. Twenty years later, they had him return... only to be shunned by the modern people and [[FaceHeelTurn turn evil]], only to be faced by ''new'' heroes themed around the same instant yakisoba brand.

* Advertising/{{Pepsiman}}, star of a series of Japanese Pepsi commercials in the late 1990s with effects by Creator/IndustrialLightAndMagic. Pepsiman was a masked runner answering the call of thirsty consumers anywhere, magically delivering them Pepsi-Cola with "Schwaaa!" action (as the English blurb for his action figure puts it) and usually suffering AmusingInjuries on the side. Like UFO Kamen Yakisoban, he too got [[VideoGame/{{Pepsiman}} his own video game]] for the UsefulNotes/PlayStation, also in Japan.

* ComicBook/JohnnyTurbo was an attempt to create one for the UsefulNotes/TurboGrafx16. Johnny would fight against the robot goons of [[Creator/{{Sega}} FEKA]] while promoting the console.

* The superheroes and villains Skechers created based on their shoes... which then spawned a [[WesternAnimation/{{Zevo 3}} cartoon adaptation]], amazingly enough. The superhero is Z-Strap, whose power has to do with velcro straps on his sneakers, letting him get dressed really quickly. What a surprise that the villain's is "The Tangler."

* During the period when Super Sugar Crisp was changing its name to Super Golden Crisp, the commercial mascot (Sugar Bear) gained the power to transform himself into ''[[https://www.youtube.com/watch?v=UhLbuuxr0cg Super Bear]]''. (Super Bear was less like a superhero than a really big mean scary grizzly, however, which probably didn't go over too well with the young kids that were the cereal's target demographic.)

* Advertising/{{Pepsiman}}, star of a series of Japanese Pepsi commercials in the late 1990s (with effects by Creator/IndustrialLightAndMagic). Pepsiman was a masked runner answering the call of thirsty consumers anywhere, magically delivering them Pepsi-Cola with "Schwaaa!" action (as the English blurb for his action figure puts it) and usually suffering AmusingInjuries on the side. Like UFO Kamen Yakisoban, he too got [[VideoGame/{{Pepsiman}} his own video game]] for the UsefulNotes/PlayStation, also in Japan.

* The mascot of Mr Muscle used to be a scrawny, weedy {{Nerd}} who was too weak to clean anything via elbow grease so needed powerful cleaning products to do the job for him. A recent ReTool turned him into a smug, chiselled ScienceHero with an American accent.

* WesternAnimation/ThePowerpuffGirls appear in [[https://www.youtube.com/watch?v=LMCGADFNDiQ this]] Advertising/GotMilk commercial as a tie in to their movie.

* KOOL-AID SMASH! KOOL-AID IS THE STRONGEST ONE THERE IS! ...well, yeah. The Kool-Aid Man probably qualifies as a superhero insofar as The ComicBook/IncredibleHulk does -- what with his tendency to [[ThereWasADoor smash through walls]] to bring you that much-needed refreshment! '''[[http://www.misterkitty.org/extras/stupidcovers/stupidcomics81.html OH, YEAH!]]''' The people over at ''Webcomic/AppleGeeks'' seem to [[http://www.applegeeks.com/comics/viewcomic.php?issue=187 think he would be a good serial killer too.]]