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Perfume commercials have a tough task to complete; they're advertising through [[{{UsefulNotes/Television}} a medium]] that cannot possibly convey their product's ''sole feature'': the smell. The solution, such as it is, is to create an association with 'raw' human desire, elegance, beauty, and wealth via [[TrueArtIsIncomprehensible incomprehensible art]]. When executed well, it looks like a glamorous clothing commercial; when done poorly, they may [[DesignStudentsOrgasm fall prey to]] [[WhatWereTheySellingAgain not having anything to]] [[DadaAd do with the product.]]
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Perfume commercials have a tough task to complete; they're advertising through [[{{UsefulNotes/Television}} [[{{MediaNotes/Television}} a medium]] that cannot possibly convey their product's ''sole feature'': the smell. The solution, such as it is, is to create an association with 'raw' human desire, elegance, beauty, and wealth via [[TrueArtIsIncomprehensible incomprehensible art]]. When executed well, it looks like a glamorous clothing commercial; when done poorly, they may [[DesignStudentsOrgasm fall prey to]] [[WhatWereTheySellingAgain not having anything to]] [[DadaAd do with the product.]]
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* Parodied in a 2020 political ad by the People for UsefulNotes/BernieSanders movement: [[https://thepeoplesperfume.com/ Bérnié,]] "The People’s Perfume".
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* Parodied in a 2020 political ad by the People for UsefulNotes/BernieSanders movement: [[https://thepeoplesperfume.[[https://web.archive.org/web/20200202073931/https://thepeoplesperfume.com/ Bérnié,]] "The People’s Perfume".
