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** Lance Hunter quotes this line in Series/AgentsofSHIELD during a particularly difficult mission. Apparently SHIELD’s recruiters also like to lie.
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* From the UsefulNotes/WorldWarII period, [[https://goo.gl/images/jDMTxu "Gee! I wish I were a man! I'd join the Navy!"]] with lady in fetishistic navy uniform.
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* From the UsefulNotes/WorldWarII period, [[https://goo.gl/images/jDMTxu "Gee! I wish I were a man! I'd join the Navy!"]] with a lady in fetishistic navy uniform.
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* In the 1970's UndergroundComics ''Merton of the Movement'', one of the would-be radicals watching an Army recruitment ad thinks the prospect of world travel and $288 a month sounds pretty sweet, and goes to enlist. He's such a drugged-out little wizened husk of a guy, however, that he drives the interviewing desk sergeant into an apoplectic rage -- when he asks "Ya got any openin's in Denmark?" the sergeant boots him out.
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* In the 1970's 1970s UndergroundComics ''Merton of the Movement'', one of the would-be radicals watching an Army recruitment ad thinks the prospect of world travel and $288 a month sounds pretty sweet, and goes to enlist. He's such a drugged-out little wizened husk of a guy, however, that he drives the interviewing desk sergeant into an apoplectic rage -- when he asks "Ya got any openin's in Denmark?" Denmark?", the sergeant boots him out.
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** At one point, Col. Potter is required to sell the idea of making military service a career to his senior officers. At this, draftees Hawkeye, B.J. and even Winchester all break out in derisive laughter at the idea and tease Houlihan and Father Mulcahy who are genuinely interested. Eventually, Hawkeye snarks at Col. Potter's pitch one too many times and the CO loses his temper, gives up and bawles out Hawkeye for his attitude.
to:
** At one point, Col. Potter is required to sell the idea of making military service a career to his senior officers. At this, draftees Hawkeye, B.J. and even Winchester all break out in derisive laughter at the idea and tease Houlihan and Father Mulcahy who are genuinely interested. Eventually, Hawkeye snarks at Col. Potter's pitch one too many times and the CO loses his temper, gives up and bawles bawls out Hawkeye for his attitude.
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* One episode of ''Series/TheHollowmen'' dealt with the decline in military recruits with the main characters attempting to create an recruitment campaign that appealed to young people. The Prime Minister wanted an old-fashioned ad, highlighting the qualities of "mateship"; The military wanted one that showed people having a good time -- neither of which would work, as nowadays people know what they're getting into. In the end, they just make an old-fashioned ad featuring plenty of explosions.
to:
* One episode of ''Series/TheHollowmen'' dealt with the decline in military recruits with the main characters attempting to create an a recruitment campaign that appealed to young people. The Prime Minister wanted an old-fashioned ad, highlighting the qualities of "mateship"; The military wanted one that showed people having a good time -- neither of which would work, as nowadays people know what they're getting into. In the end, they just make an old-fashioned ad featuring plenty of explosions.
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* On ''Series/TwoAndAHalfMen'', part of the Army recruiter's pitch to teenage slackers and mallrats is, "So d'ya like video games?" It sure hooked Eldridge and Jake....
to:
* On ''Series/TwoAndAHalfMen'', part of the Army recruiter's pitch to teenage slackers and mallrats is, "So d'ya like video games?" It sure hooked Eldridge and Jake....Jake...
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* Played for drama in the final episode of ''Series/{{Blackadder}} Goes Forth'', when George and Baldrick discuss why they enlisted. George enlisted with a bunch of his school chums, thinking it would be a great adventure; he notes grimly that he is the last of his chums left alive. Baldrick, meanwhile, joined because the recruiters made him feel wanted for the first time in his life.
* ''Series/SaturdayNightLive'' had a parody commercial depicting the Navy Experience as a tad more mundane than the real ads would lead you believe.
* ''Series/SaturdayNightLive'' had a parody commercial depicting the Navy Experience as a tad more mundane than the real ads would lead you believe.
to:
* Played for drama in the final episode of ''Series/{{Blackadder}} Goes Forth'', Forth'' when George and Baldrick discuss why they enlisted. George enlisted with a bunch of his school chums, thinking it would be a great adventure; he notes grimly that he is the last of his chums left alive. Baldrick, meanwhile, joined because the recruiters made him feel wanted for the first time in his life.
* ''Series/SaturdayNightLive'' had a parody commercial depicting the Navy Experience as a tad more mundane than the real ads would lead you to believe.
* ''Series/SaturdayNightLive'' had a parody commercial depicting the Navy Experience as a tad more mundane than the real ads would lead you to believe.
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* Almost too obvious to mention, but : "I joined the navy/to see the world!/And what did I see?/I saw the sea".
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* Almost too obvious to mention, but : but: "I joined the navy/to see the world!/And what did I see?/I saw the sea".
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* Music/{{Disturbed}}'s "Indestructible" seems to be about some sort of black ops soldier, who thanks to skill and equipment is seen as an unholy terror by his enemies. The song is intended as a sort of ThemeMusicPowerUp for the troops, since the band's style is popular among soldiers. As a band, they're "For the troops, against the war" (respect the sacrifice, hate on the cause of the sacrifice).
to:
* Music/{{Disturbed}}'s "Indestructible" seems to be about some sort of black ops soldier, who thanks to skill and equipment is seen as an unholy terror by his enemies. The song is intended as a sort of ThemeMusicPowerUp for the troops, troops since the band's style is popular among soldiers. As a band, they're "For the troops, against the war" (respect the sacrifice, hate on the cause of the sacrifice).
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* Billy Connolly's "[[https://www.youtube.com/watch?v=Vk7T-NTUIeE Sergeant, Where's Mine?]]" savagely criticized the then current British Army advertisments, from the perspective of a young man who'd believed them and found himself in the middle of UsefulNotes/TheTroubles.
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* Billy Connolly's "[[https://www.youtube.com/watch?v=Vk7T-NTUIeE Sergeant, Where's Mine?]]" savagely criticized the then current then-current British Army advertisments, from the perspective of a young man who'd believed them and found himself in the middle of UsefulNotes/TheTroubles.
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* The Imperial Guard of ''TabletopGame/Warhammer40000'' can -- depending on the world the troops are from -- be made up of all-volunteer forces with much propaganda and patriotism, fitting this trope to the letter. Never mind the daemons, soulless ghost-robots, giant bugs, and the other denizens of the setting they'll be sent to fight against.... Although ''generally'', worlds that raise regiments from volunteers are more likely to provide competent soldiers than ones that press-gang conscripts. And if they do get freaked out a bit by what they're up against, the MartyrdomCulture the Imperium has going on may give some of them some solace for putting up with it.
to:
* The Imperial Guard of ''TabletopGame/Warhammer40000'' can -- depending on the world the troops are from -- be made up of all-volunteer forces with much propaganda and patriotism, fitting this trope to the letter. Never mind the daemons, soulless ghost-robots, giant bugs, and the other denizens of the setting they'll be sent to fight against....against... Although ''generally'', worlds that raise regiments from volunteers are more likely to provide competent soldiers than ones that press-gang conscripts. And if they do get freaked out a bit by what they're up against, the MartyrdomCulture the Imperium has going on may give some of them some solace for putting up with it.
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* As the name implies, ''VideoGame/AmericasArmy'' is United States Army's very own recruiting tool in the form of a tactical first-person shooter.
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* As the name implies, ''VideoGame/AmericasArmy'' is the United States Army's very own recruiting tool in the form of a tactical first-person shooter.
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*** The Footman also says "Dont Ask Dont Tell" (the US military's policy on homosexuality until September 2011: they wouldn't try to find out, but if they did find out, the servicemember would be discharged).
to:
*** The Footman also says "Dont "Don't Ask Dont Don't Tell" (the US military's policy on homosexuality until September 2011: they wouldn't try to find out, but if they did find out, the servicemember would be discharged).
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* Satirised in ''VideoGame/MetalGearSolid4'', which has fake military recruitment ads during the opening scene that are based on the style of real ones, exaggerated with tons of [[DerangedAnimation psychedelia]] and ValuesDissonance until it ends up right in the UncannyValley. Notably, the ads, like real ads, repeatedly use video-game like imagery like FirstPersonPerspective and unthinking, unbleeding, identical enemies -- ''VideoGame/MetalGearSolid4'' is in some ways a comment on video games being used to recruit young people into fighting real wars.
to:
* Satirised in ''VideoGame/MetalGearSolid4'', which has fake military recruitment ads during the opening scene that are based on the style of real ones, exaggerated with tons of [[DerangedAnimation psychedelia]] and ValuesDissonance until it ends up right in the UncannyValley. Notably, the ads, like real ads, repeatedly use video-game like video game-like imagery like FirstPersonPerspective and unthinking, unbleeding, identical enemies -- ''VideoGame/MetalGearSolid4'' is in some ways a comment on video games being used to recruit young people into fighting real wars.
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* ''WebComic/StandStillStaySilent'': [[http://www.sssscomic.com/comic.php?page=119 The recruitment poster for the cleansers,]] the DemolitionsExpert branch of the army, emphasizes the glorious part of the job, and downplays the whole "you're demolishing ninety year old buildings that could have PlagueZombie monsters in them" part. There is also fine print mentioning that joining voids any life insurance.
to:
* ''WebComic/StandStillStaySilent'': [[http://www.sssscomic.com/comic.php?page=119 The recruitment poster for the cleansers,]] the DemolitionsExpert branch of the army, emphasizes the glorious part of the job, job and downplays the whole "you're demolishing ninety year old ninety-year-old buildings that could have PlagueZombie monsters in them" part. There is also fine print mentioning that joining voids any life insurance.
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* Also a recurring gag for ''WebVideo/TheMightyJingles'', himself a former communications officer in the Royal Navy. He tells quite a few war stories, both of his own and from history, and any time that things go pear shaped, as they often do, he takes a moment to pause and interject with "Join the Army/Navy, they said!" and his signature laugh.
to:
* Also a recurring gag for ''WebVideo/TheMightyJingles'', himself a former communications officer in the Royal Navy. He tells quite a few war stories, both of his own and from history, and any time that things go pear shaped, pear-shaped, as they often do, he takes a moment to pause and interject with "Join the Army/Navy, they said!" and his signature laugh.
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* ''Series/TheArmyGame'': In "The Take-Over Bid", Boots is looking at a recruiting poster showing a heroic tanker and reading "The Army Is A Grand Life", and comments that it shows him happily riding around in the open air but doesn't show his little mate: shut up and suffocating down below.
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!!Examples
to:
* The U.S. Army recruitment slogan "Be all that you can be" has become something of a cultural CatchPhrase, as well as the subject of a number of spoofs.
** George Lopez parodied the "Be all you can be" phrase by saying, "I wanted to be all that I can be, but all they'd let me be is a truck mechanic."
** The later slogan "Army of One" was replaced with "Army Strong" when the Iraq War started to ruin their re-enlistment rates. Too much TruthInTelevision, as it were.
** Has entered the realm of MemeticMutation: "[[http://imgur.com/mWpNgT3 Get Learned How To Make Stuff More Deader]]."
* Many of these military ads are subject to spoof and satire, particularly by military and former military personnel:
** "Join the Navy, it's more than ships at sea... but mostly, it's ships at sea."
** "Join the Navy, see the world... just remember, 70% of the world is water."
** "Join the Navy, where you decide who you are... before we tell that you're wrong."
** "Fun, Travel and Adventure" was an unfortunate choice of slogan for the US, given it shares a TLA with "Free The Army"... usually with another word beginning with "F" instead of "Free" being used.
** "[[https://en.wikipedia.org/wiki/One_weekend_a_month,_two_weeks_a_year One Weekend a Month]] MY ASS."
** George Lopez parodied the "Be all you can be" phrase by saying, "I wanted to be all that I can be, but all they'd let me be is a truck mechanic."
** The later slogan "Army of One" was replaced with "Army Strong" when the Iraq War started to ruin their re-enlistment rates. Too much TruthInTelevision, as it were.
** Has entered the realm of MemeticMutation: "[[http://imgur.com/mWpNgT3 Get Learned How To Make Stuff More Deader]]."
* Many of these military ads are subject to spoof and satire, particularly by military and former military personnel:
** "Join the Navy, it's more than ships at sea... but mostly, it's ships at sea."
** "Join the Navy, see the world... just remember, 70% of the world is water."
** "Join the Navy, where you decide who you are... before we tell that you're wrong."
** "Fun, Travel and Adventure" was an unfortunate choice of slogan for the US, given it shares a TLA with "Free The Army"... usually with another word beginning with "F" instead of "Free" being used.
** "[[https://en.wikipedia.org/wiki/One_weekend_a_month,_two_weeks_a_year One Weekend a Month]] MY ASS."
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[[folder:Anime]]
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* This is a RunningGag in ''ComicBook/{{Asterix}}'', as the Romans have a tendency to mutter, "Join up they said... It's [insert recruiting promise here], they said..." after getting beaten up by the Gauls. The most common variation being "Join up, they said... it's a man's life, they said..." And then later stories included one soldier moaning that "Join the army, they--" only to be interrupted by another soldier saying something along the lines of "Belt it, [[NeverHeardThatOneBefore we've all heard that before]], and we're sick of it." A fitting catchphrase for a PunchClockVillain.
** One dialogue in ''Astérix in Corsica'' sums it up:
--> I was given a choice: crucifixion or recruitment.\\
And?\\
Oh, you know the army: ask for one thing, you get the other.
** One dialogue in ''Astérix in Corsica'' sums it up:
--> I was given a choice: crucifixion or recruitment.\\
And?\\
Oh, you know the army: ask for one thing, you get the other.
to:
* This is a RunningGag in ''ComicBook/{{Asterix}}'', as the Romans have a tendency to mutter, "Join up they said... It's [insert recruiting promise here], they said..." after getting beaten up by the Gauls. The most common variation being "Join up, they said... it's a man's life, they said..." And then later stories included one soldier moaning that "Join the army, they--" only to be interrupted by another soldier saying something along the lines of "Belt it, [[NeverHeardThatOneBefore we've all heard that before]], and we're sick of it." A fitting catchphrase for a PunchClockVillain.
**PunchClockVillain. One dialogue in ''Astérix in Corsica'' sums it up:
--> -->'''Legionary #1:''' I was given a choice: crucifixion or recruitment.\\
'''Legionary #2:''' And?\\
'''Legionary #1:''' Oh, you know the army: ask for one thing, you get the other.
**
'''Legionary #2:''' And?\\
'''Legionary #1:''' Oh, you know the army: ask for one thing, you get the other.
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* Discussed in ''ComicBook/TheOrder'', where Milo Fields was a fourth-generation marine who grew disillusioned with the military after seeing how the Somali Civil War - in which he and his platoon fought - was turned into propaganda to convince impressionable kids to sign up for the war in Iraq.
to:
* Discussed in ''ComicBook/TheOrder'', where Milo Fields was a fourth-generation marine who grew disillusioned with the military after seeing how the Somali Civil War - -- in which he and his platoon fought - -- was turned into propaganda to convince impressionable kids to sign up for the war in Iraq.
Changed line(s) 107 (click to see context) from:
* ''Fanfic/TheUnabridgedMemoirsOfDarthPlagueisTheWise'' has a brief bit where [[spoiler: Nom Anor]] is reflecting on how he was encouraged to join the [[spoiler: Praeortie Vong]] this way, and it's all gone horribly wrong for him since.
to:
* ''Fanfic/TheUnabridgedMemoirsOfDarthPlagueisTheWise'' has a brief bit where [[spoiler: Nom [[spoiler:Nom Anor]] is reflecting on how he was encouraged to join the [[spoiler: Praeortie [[spoiler:Praeortie Vong]] this way, and it's all gone horribly wrong for him since.
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--> “Join the night guard, they said, you’ll be able to sleep all day and enjoy the nightlife, they said, travel to distant places and meet new ponies, they said -”
to:
Changed line(s) 112,113 (click to see context) from:
[[folder:Film]]
* This trope is parodied in the classic Creator/MarxBrothers film, ''Film/DuckSoup'', where Chico notes that Harpo's working in a new military recruitment drive; which consists solely on him banging a drum while wearing a sandwich sign saying, "Join the Army and see the Navy!". While walking around ''on the battlefield.''
* This trope is parodied in the classic Creator/MarxBrothers film, ''Film/DuckSoup'', where Chico notes that Harpo's working in a new military recruitment drive; which consists solely on him banging a drum while wearing a sandwich sign saying, "Join the Army and see the Navy!". While walking around ''on the battlefield.''
to:
* ''Disney/{{Pocahontas}}' opening number speaks to how the crew of The Virginia Company's voyage to the new world was lured into doing so by the appeal of doing it "for [[AddedAlliterativeAppeal glory, God, and gold]]"...and the company itself. Of course, they aren't pleased when they find out the hard way that Virginia has no gold at all.
[[/folder]]
[[folder:Films -- Live-Action]]
* This trope is parodied in the classic Creator/MarxBrothers film, ''Film/DuckSoup'', where Chico notes that Harpo's working in a new military recruitment drive; which consists solely on him banging a drum while wearing a sandwich sign saying, "Join the Army and see the
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* The film version of ''Film/StarshipTroopers'' is actually intended to represent a recruitment video at many points.
-->"Would you like to know more?"
-->"Would you like to know more?"
to:
* ''Film/StarshipTroopers'':
** The film versionof ''Film/StarshipTroopers'' is actually intended to represent a recruitment video at many points.
-->"Would --->"Would you like to know more?"
** The film version
Changed line(s) 121,130 (click to see context) from:
--> '''Johnny Cage''': "Come to a little tournament", he said. "(It'll) Be good for the career", he said. Yeah, right.
* ''Disney/{{Pocahontas}}' opening number speaks to how the crew of The Virginia Company's voyage to the new world was lured into doing so by the appeal of doing it "for [[AddedAlliterativeAppeal glory, God, and gold]]"...and the company itself. Of course, they aren't pleased when they find out the hard way that Virginia has no gold at all.
* ''Film/MuppetTreasureIsland'' has JustForFun/StatlerAndWaldorf as the figurehead of the Hispaniola, with the following conversation:
--> '''Statler''': "Take a cruise," you said. "See the world," you said. Now here we are stuck on the front of this stupid ship.
--> '''Waldorf''': Well it could be worse. We could be stuck in the audience!
--> '''Both''': Do-ho-ho-ho-hoh!
** Later on, Miss Piggy and Kermit plunge off a cliff. The crew try to catch them, but can't get quite close enough. The figurehead, however...
--> '''Statler''': Waldorf, you old fool! We're heroes! We saved the pig and the frog!
--> '''Waldorf''': [[TakeThat Well, it was too late to save the movie!]]
--> '''Both''': Do-ho-ho-ho-hoh!
* ''Disney/{{Pocahontas}}' opening number speaks to how the crew of The Virginia Company's voyage to the new world was lured into doing so by the appeal of doing it "for [[AddedAlliterativeAppeal glory, God, and gold]]"...and the company itself. Of course, they aren't pleased when they find out the hard way that Virginia has no gold at all.
* ''Film/MuppetTreasureIsland'' has JustForFun/StatlerAndWaldorf as the figurehead of the Hispaniola, with the following conversation:
--> '''Statler''': "Take a cruise," you said. "See the world," you said. Now here we are stuck on the front of this stupid ship.
--> '''Waldorf''': Well it could be worse. We could be stuck in the audience!
--> '''Both''': Do-ho-ho-ho-hoh!
** Later on, Miss Piggy and Kermit plunge off a cliff. The crew try to catch them, but can't get quite close enough. The figurehead, however...
--> '''Statler''': Waldorf, you old fool! We're heroes! We saved the pig and the frog!
--> '''Waldorf''': [[TakeThat Well, it was too late to save the movie!]]
--> '''Both''': Do-ho-ho-ho-hoh!
to:
* ''Disney/{{Pocahontas}}' opening number speaks to how the crew of The Virginia Company's voyage to the new world was lured into doing so by the appeal of doing it "for [[AddedAlliterativeAppeal glory, God, and gold]]"...and the company itself. Of course, they aren't pleased when they find out the hard way that Virginia has no gold at all.
* ''Film/MuppetTreasureIsland'' has JustForFun/StatlerAndWaldorf as the figurehead of the Hispaniola, with the following conversation:
--> '''Statler''': "Take a cruise," you said. "See the world," you said. Now here we are stuck on the front of this stupid ship.
--> '''Waldorf''': Well it could be worse. We could be stuck in the audience!
--> '''Both''': Do-ho-ho-ho-hoh!
** Later on, Miss Piggy and Kermit plunge off a cliff. The crew try to catch them, but can't get quite close enough. The figurehead, however...
--> '''Statler''': Waldorf, you old fool! We're heroes! We saved the pig and the frog!
--> '''Waldorf''': [[TakeThat Well, it was too late to save the movie!]]
--> '''Both''': Do-ho-ho-ho-hoh!
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--> '''Det. Mackey:''' Join the police and see the world.
--> '''Det. Wiggan:''' It's "join the ''navy'' and see the world."
--> '''Det. Mackey:''' Oh, shit. I joined the wrong thing.
--> '''Det. Wiggan:''' It's "join the ''navy'' and see the world."
--> '''Det. Mackey:''' Oh, shit. I joined the wrong thing.
to:
-->
'''Det. Wiggan:''' It's "join the ''navy'' and see the world.
-->
'''Det. Mackey:''' Oh, shit. I joined the wrong thing.
Changed line(s) 139 (click to see context) from:
-->'''Benji''': Join the IMF. See the world... On a monitor. In a closet.
to:
Changed line(s) 164,166 (click to see context) from:
-->Rather a thousand times the country jail
-->Than to lie under this marble figure with wings,
-->And this granite pedestal
-->Than to lie under this marble figure with wings,
-->And this granite pedestal
to:
-->Than
Than to lie under this marble figure with
-->And
And this granite
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[[folder:Live Action TV]]
to:
Deleted line(s) 198,201 (click to see context) :
[[folder:Magazines]]
* ''Magazine/{{MAD}}'' once did a parody of the "Army Strong" ads called [[http://www.madmagazine.com/blog/2014/12/30/madvertising-tuesday-army-stuck "Army Stuck."]] "Come for the dough. Stay for the quagmire. There's stuck. And there's being stuck in the middle of another country's war with no end in sight."
[[/folder]]
* ''Magazine/{{MAD}}'' once did a parody of the "Army Strong" ads called [[http://www.madmagazine.com/blog/2014/12/30/madvertising-tuesday-army-stuck "Army Stuck."]] "Come for the dough. Stay for the quagmire. There's stuck. And there's being stuck in the middle of another country's war with no end in sight."
[[/folder]]
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[[folder: Podcasts]]
to:
Changed line(s) 266,272 (click to see context) from:
[[folder:Radio]]
* ''Radio/TheGoonShow'' uses this regularly. For instance, in '''Operation Christmas Duff'',
-->'''Bluebottle''': then it's true what the recruiting poster say.
-->'''Eccles''': What do the recruiting posters say?
-->'''Bluebottle''': They say, "You're Somebody in the modern army of today!"
-->'''Eccles''': Ooh. And what are you?
-->'''Bluebottle''':I'm somebody in the modern army of today.
* ''Radio/TheGoonShow'' uses this regularly. For instance, in '''Operation Christmas Duff'',
-->'''Bluebottle''': then it's true what the recruiting poster say.
-->'''Eccles''': What do the recruiting posters say?
-->'''Bluebottle''': They say, "You're Somebody in the modern army of today!"
-->'''Eccles''': Ooh. And what are you?
-->'''Bluebottle''':I'm somebody in the modern army of today.
to:
*
-->'''Bluebottle''': then it's true what
-->'''Eccles''': What do
-->'''Bluebottle''': They say, "You're Somebody
-->'''Eccles''': Ooh. And what are you?
-->'''Bluebottle''':I'm somebody
[[folder:Puppet Shows]]
* ''Film/MuppetTreasureIsland'':
** JustForFun/StatlerAndWaldorf are the figurehead of the Hispaniola, with the following conversation:
--->'''Statler:''': "Take a cruise," you said. "See the world," you said. Now here we are stuck on the front of this stupid ship.\\
'''Waldorf:''' Well it could be worse. We could be stuck in the audience!\\
'''Both:''' Do-ho-ho-ho-hoh!
** Later on, Miss Piggy and Kermit plunge off a cliff. The crew try to catch them, but can't get quite close enough. The figurehead, however...
--->'''Statler:''' Waldorf, you old fool! We're heroes! We saved the pig and the frog!\\
'''Waldorf:''' [[TakeThat Well, it was too late to save the movie!]]\\
'''Both:''' Do-ho-ho-ho-hoh!
[[/folder]][[folder:Radio]]
* ''Radio/TheGoonShow'' uses this regularly. For instance, in '''Operation Christmas Duff'',
-->'''Bluebottle:''' Then it's true what the recruiting poster say.\\
'''Eccles:''' What do the recruiting posters say?\\
'''Bluebottle:''' They say, "You're Somebody in the modern army of today!"\\
'''Eccles:''' Ooh. And what are you?\\
'''Bluebottle:''' I'm somebody in the modern army of today.
[[/folder]]
* ''Film/MuppetTreasureIsland'':
** JustForFun/StatlerAndWaldorf are the figurehead of the Hispaniola, with the following conversation:
--->'''Statler:''': "Take a cruise," you said. "See the world," you said. Now here we are stuck on the front of this stupid ship.\\
'''Waldorf:''' Well it could be worse. We could be stuck in the audience!\\
'''Both:''' Do-ho-ho-ho-hoh!
** Later on, Miss Piggy and Kermit plunge off a cliff. The crew try to catch them, but can't get quite close enough. The figurehead, however...
--->'''Statler:''' Waldorf, you old fool! We're heroes! We saved the pig and the frog!\\
'''Waldorf:''' [[TakeThat Well, it was too late to save the movie!]]\\
'''Both:''' Do-ho-ho-ho-hoh!
[[/folder]][[folder:Radio]]
* ''Radio/TheGoonShow'' uses this regularly. For instance, in '''Operation Christmas Duff'',
-->'''Bluebottle:''' Then it's true what the recruiting poster say.\\
'''Eccles:''' What do the recruiting posters say?\\
'''Bluebottle:''' They say, "You're Somebody in the modern army of today!"\\
'''Eccles:''' Ooh. And what are you?\\
'''Bluebottle:''' I'm somebody in the modern army of today.
[[/folder]]
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* The Imperial Guard of ''TabletopGame/{{Warhammer 40000}}'' can -- depending on the world the troops are from -- be made up of all-volunteer forces with much propaganda and patriotism, fitting this trope to the letter. Never mind the daemons, soulless ghost-robots, giant bugs, and the other denizens of the setting they'll be sent to fight against...Although ''generally'', worlds that raise regiments from volunteers are more likely to provide competent soldiers than ones that press-gang conscripts. And if they do get freaked out a bit by what they're up against, the MartyrdomCulture the Imperium has going on may give some of them some solace for putting up with it.
to:
* The Imperial Guard of ''TabletopGame/{{Warhammer 40000}}'' ''TabletopGame/Warhammer40000'' can -- depending on the world the troops are from -- be made up of all-volunteer forces with much propaganda and patriotism, fitting this trope to the letter. Never mind the daemons, soulless ghost-robots, giant bugs, and the other denizens of the setting they'll be sent to fight against...against.... Although ''generally'', worlds that raise regiments from volunteers are more likely to provide competent soldiers than ones that press-gang conscripts. And if they do get freaked out a bit by what they're up against, the MartyrdomCulture the Imperium has going on may give some of them some solace for putting up with it.
[[folder:Web Animation]]
* Various recruitment techniques are parodied on ''WebAnimation/HomestarRunner'' in the Strong Bad Email [[http://homestarrunner.com/sbemail172.html more armies]].
[[/folder]]
* Various recruitment techniques are parodied on ''WebAnimation/HomestarRunner'' in the Strong Bad Email [[http://homestarrunner.com/sbemail172.html more armies]].
[[/folder]]
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[[folder: Web Original]]
* Various recruitment techniques are parodied on ''WebAnimation/HomestarRunner'' in the Strong Bad Email [[http://homestarrunner.com/sbemail172.html more armies]].
* Various recruitment techniques are parodied on ''WebAnimation/HomestarRunner'' in the Strong Bad Email [[http://homestarrunner.com/sbemail172.html more armies]].
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* Various recruitment techniques are parodied on ''WebAnimation/HomestarRunner'' in the Strong Bad Email [[http://homestarrunner.com/sbemail172.html more armies]].
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-->'''Worf:''' [[Film/StarTrekFirstContact Prepare for ramming speed!]]
--> '''Blueshirt:''' ''[sobbing]'' I just wanted to study comets!
* Also a recurring gag for WebVideo/TheMightyJingles, himself a former communications officer in the Royal Navy. He tells quite a few war stories, both of his own and from history, and any time that things go pear shaped, as they often do, he takes a moment to pause and interject with "Join the Army/Navy, they said!" and his signature laugh.
--> '''Blueshirt:''' ''[sobbing]'' I just wanted to study comets!
* Also a recurring gag for WebVideo/TheMightyJingles, himself a former communications officer in the Royal Navy. He tells quite a few war stories, both of his own and from history, and any time that things go pear shaped, as they often do, he takes a moment to pause and interject with "Join the Army/Navy, they said!" and his signature laugh.
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-->'''Worf:''' [[Film/StarTrekFirstContact Prepare for ramming speed!]]
-->speed!]]\\
'''Blueshirt:''' ''[sobbing]'' I just wanted to studycomets!
* Also a recurring gag for WebVideo/TheMightyJingles, himself a former communications officer in the Royal Navy. He tells quite a few war stories, both of his own and from history, and any time that things go pear shaped, as they often do, he takes a moment to pause and interject with "Join the Army/Navy, they said!" and his signature laugh.comets!
-->
'''Blueshirt:''' ''[sobbing]'' I just wanted to study
* Also a recurring gag for WebVideo/TheMightyJingles, himself a former communications officer in the Royal Navy. He tells quite a few war stories, both of his own and from history, and any time that things go pear shaped, as they often do, he takes a moment to pause and interject with "Join the Army/Navy, they said!" and his signature laugh.
[[folder:Web Videos]]
* Also a recurring gag for ''WebVideo/TheMightyJingles'', himself a former communications officer in the Royal Navy. He tells quite a few war stories, both of his own and from history, and any time that things go pear shaped, as they often do, he takes a moment to pause and interject with "Join the Army/Navy, they said!" and his signature laugh.
* Parodied in [[https://www.youtube.com/watch?v=CBWWwvxutM0 this video]], in which the Navy bases its entire recruitment spiel upon being everything the Army is not in a manner most awesome.
[[/folder]]
* Also a recurring gag for ''WebVideo/TheMightyJingles'', himself a former communications officer in the Royal Navy. He tells quite a few war stories, both of his own and from history, and any time that things go pear shaped, as they often do, he takes a moment to pause and interject with "Join the Army/Navy, they said!" and his signature laugh.
* Parodied in [[https://www.youtube.com/watch?v=CBWWwvxutM0 this video]], in which the Navy bases its entire recruitment spiel upon being everything the Army is not in a manner most awesome.
[[/folder]]
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[[folder:Other]]
* Parodied in [[https://www.youtube.com/watch?v=CBWWwvxutM0 this video]], in which the Navy bases its entire recruitment spiel upon being everything the Army is not in a manner most awesome.
* The U.S. Army recruitment slogan "Be all that you can be" has become something of a cultural CatchPhrase, as well as the subject of a number of spoofs.
** George Lopez parodied the "Be all you can be" phrase by saying, "I wanted to be all that I can be, but all they'd let me be is a truck mechanic."
** The later slogan "Army of One" was replaced with "Army Strong" when the Iraq War started to ruin their re-enlistment rates. Too much TruthInTelevision, as it were.
** Has entered the realm of MemeticMutation: "[[http://imgur.com/mWpNgT3 Get Learned How To Make Stuff More Deader]]."
* Many of these military ads are subject to spoof and satire, particularly by military and former military personnel:
** "Join the Navy, it's more than ships at sea... but mostly, it's ships at sea."
** "Join the Navy, see the world... just remember, 70% of the world is water."
** "Join the Navy, where you decide who you are... before we tell that you're wrong."
** "Fun, Travel and Adventure" was an unfortunate choice of slogan for the US, given it shares a TLA with "Free The Army"...usually with another word beginning with "F" instead of "Free" being used.
** "[[https://en.wikipedia.org/wiki/One_weekend_a_month,_two_weeks_a_year One Weekend a Month]] MY ASS."
* Parodied in [[https://www.youtube.com/watch?v=CBWWwvxutM0 this video]], in which the Navy bases its entire recruitment spiel upon being everything the Army is not in a manner most awesome.
* The U.S. Army recruitment slogan "Be all that you can be" has become something of a cultural CatchPhrase, as well as the subject of a number of spoofs.
** George Lopez parodied the "Be all you can be" phrase by saying, "I wanted to be all that I can be, but all they'd let me be is a truck mechanic."
** The later slogan "Army of One" was replaced with "Army Strong" when the Iraq War started to ruin their re-enlistment rates. Too much TruthInTelevision, as it were.
** Has entered the realm of MemeticMutation: "[[http://imgur.com/mWpNgT3 Get Learned How To Make Stuff More Deader]]."
* Many of these military ads are subject to spoof and satire, particularly by military and former military personnel:
** "Join the Navy, it's more than ships at sea... but mostly, it's ships at sea."
** "Join the Navy, see the world... just remember, 70% of the world is water."
** "Join the Navy, where you decide who you are... before we tell that you're wrong."
** "Fun, Travel and Adventure" was an unfortunate choice of slogan for the US, given it shares a TLA with "Free The Army"...usually with another word beginning with "F" instead of "Free" being used.
** "[[https://en.wikipedia.org/wiki/One_weekend_a_month,_two_weeks_a_year One Weekend a Month]] MY ASS."
to:
* Parodied in [[https://www.youtube.com/watch?v=CBWWwvxutM0 this video]], in which the Navy bases its entire recruitment spiel upon being everything the Army is not in a manner most awesome.
* The U.S. Army recruitment slogan "Be all that you can be" has become something of a cultural CatchPhrase, as well as the subject of a number of spoofs.
** George Lopez parodied the "Be all you can be" phrase by saying, "I wanted to be all that I can be, but all they'd let me be is a truck mechanic."
** The later slogan "Army of One" was replaced with "Army Strong" when the Iraq War started to ruin their re-enlistment rates. Too much TruthInTelevision, as it were.
** Has entered the realm of MemeticMutation: "[[http://imgur.com/mWpNgT3 Get Learned How To Make Stuff More Deader]]."
* Many of these military ads are subject to spoof and satire, particularly by military and former military personnel:
** "Join the Navy, it's more than ships at sea... but mostly, it's ships at sea."
** "Join the Navy, see the world... just remember, 70% of the world is water."
** "Join the Navy, where you decide who you are... before we tell that you're wrong."
** "Fun, Travel and Adventure" was an unfortunate choice of slogan for the US, given it shares a TLA with "Free The Army"...usually with another word beginning with "F" instead of "Free" being used.
** "[[https://en.wikipedia.org/wiki/One_weekend_a_month,_two_weeks_a_year One Weekend a Month]] MY ASS."
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[[TheStinger "It'd be fun" they said.]]
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* ''Literature/TheAliceNetwork'': Eve’s [[PointOfView P.O.V.]] opens with her staring at a recruitment poster and wishing she could join up. She tells us, however, that she can't join the military even in a secondary role, like nurse or ambulance driver, because of her [[SpeechImpediment stutter]]. Later on, she's approached by a military recruiter, who tells her there's [[FemmeFataleSpy one way she]] ''[[FemmeFataleSpy can]]'' [[FemmeFataleSpy be a part of the war effort]]...
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* ''Disney/{{Pocahontas}}' opening number speaks to how the crew of The Virginia Company's voyage to the new world was lured into doing so by the appeal of doing it "for [[AddedAlliterativeAppeal glory, God, and gold]]"...and the company itself.
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* ''Disney/{{Pocahontas}}' opening number speaks to how the crew of The Virginia Company's voyage to the new world was lured into doing so by the appeal of doing it "for [[AddedAlliterativeAppeal glory, God, and gold]]"...and the company itself. Of course, they aren't pleased when they find out the hard way that Virginia has no gold at all.
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Crosswicking.
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* ''Disney/{{Pocahontas}}' opening number speaks to how the crew of The Virginia Company's voyage to the new world was lured into doing so by the appeal of doing it "for [[AddedAlliterativeAppeal glory, God, and gold]]"...and the company itself.
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* In ''LightNovel/YoujoSenki'', Tanya tries to defy this trope when she is tasked with creating an advertisement for a new battalion of mages that she is going to lead. Since Tanya doesn't want the job, she has the advertisement emphasize how miserable and horrific the detail will be in the hopes of deterring potential candidates. However what Tanya didn't take into account was that the military would instead see it as an DareToBeBadass advert and she gets absolutely flooded with requests from people to join her battalion.
to:
* In ''LightNovel/YoujoSenki'', Tanya tries to defy this trope when she is tasked with creating an advertisement for a new battalion of mages that she is going to lead. Since Tanya doesn't want the job, she has the advertisement emphasize how miserable and horrific the detail will be in the hopes of deterring potential candidates. However what Tanya didn't take into account was that the military would instead see it as an a DareToBeBadass advert and she gets absolutely flooded with requests from people to join her battalion.
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* This troper attended a conference with a European army officer to discuss military recruiting. His Ministry of Defense spent millions on a high-tech flashy commercial with guns and pyrotechnics which completely fell flat. His Minister of Defense then watched an American commercial where a handful of soldiers gradually walked into frame at an airport to a standing applause. The Minister jumped up and exclaimed "We need that! It's simple, invoked patriotic feelings, and probably cost nothing!" The officer was speechless when I informed him that technically it was a [[https://www.youtube.com/watch?v=pVSk5YtodyQ beer commercial]].
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* ''WesternAnimation/FamilyGuy'' has "Aaaww Yeah" and "Actual experience may differ".
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* The NEG in ''TabletopGame/CthulhuTech''.
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* ''Series/LaverneAndShirley'' do this in the [[MultiPartEpisode Two-Part Episode]] "We're In The Army, Now".
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* [[https://www.youtube.com/watch?v=ZjAXJaFydwM This]] ad for the Japanese Maritime Self Defense Force.
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* This troper attended a conference with a European army officer to discuss military recruiting. His Ministry of Defense spent millions on a high-tech flashy commercial with guns and pyrotechnics which completely fell flat. His Minister of Defense then watched an American commercial where a handful of soldiers gradually walked into frame at an airport to a standing applause. The Minister jumped up and exclaimed "We need that! It's simple, invoked patriotic feelings, and probably cost nothing!" The officer was speechless when I informed him that technically it was a [[https://www.youtube.com/watch?v=pVSk5YtodyQ beer commercial]].
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----
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[[TheStinger "It'd be fun" they said.]]
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* ''Series/SaturdayNightLive'' had a parody commercial depicting the Navy Experience as a tad more mundane than the real ads would lead you believe.
-->It's not just a job. It's $96.78 a week.
-->It's not just a job. It's $96.78 a week.
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* In the Pauly Shore vehicle "In the Army Now," Bones (Pauly Shore) convinces his friend Jack, to join the Army reserves after they get fired from the appliance store they worked at. Bones says that after basic training they should be part of the Water Purification Unit, saying they will be basically water boys, and won't see front line combat. As they celebrate the end of their training, they get called up to go to Chad, where a border dispute with Libya is about to turn into armed conflict. Jack then blames Bones for the fact they were thrust into an active war zone.
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Original link no longer worked.
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* From the UsefulNotes/WorldWarII period, [[http://store.doverpublications.com/0486592170.html "Gee! I wish I were a man! I'd join the Navy!"]] with lady in fetishistic navy uniform.
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* From the UsefulNotes/WorldWarII period, [[http://store.doverpublications.com/0486592170.html [[https://goo.gl/images/jDMTxu "Gee! I wish I were a man! I'd join the Navy!"]] with lady in fetishistic navy uniform.
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* In the Chinese film ''Film/WolfWarriorII'' the hero is asked why he joined the army. He replies "You know what they say. Join the army and regret it for two years, don't join the army and regret it for life."
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* ''WesternAnimation/PhineasAndFerbStarWars:'' "[[https://www.youtube.com/watch?v=hEB5FlAI_2I In the Empire]]" is supposed to just be a VillainSong where Candace explains why she became a Stormtrooper, but definitely seems to be leaning on this trope.
-->''You can see exotic worlds across the galaxy\\
In the Empire! (In the Empire!)\\
You can be all that they want you to be,\\
You can march to the beat of conformity\\
In the Empire! (In the Empire!)''
-->''You can see exotic worlds across the galaxy\\
In the Empire! (In the Empire!)\\
You can be all that they want you to be,\\
You can march to the beat of conformity\\
In the Empire! (In the Empire!)''
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* The page image comes from an in-universe ''Franchise/StarWars'' book detailing propaganda through all three eras of the saga, including many recruitment posters for the Empire, Rebel Alliance(many made by [[WesternAnimation/StarWarsRebels Sabine Wren]]), First Order, and Resistance.
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* ''Fanfic/WideningTheLens'': Chapter 6 gives us a Night Guard pony who has become slightly disillusioned with his service.
--> “Join the night guard, they said, you’ll be able to sleep all day and enjoy the nightlife, they said, travel to distant places and meet new ponies, they said -”
--> “Join the night guard, they said, you’ll be able to sleep all day and enjoy the nightlife, they said, travel to distant places and meet new ponies, they said -”
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* As the name implies, ''VideoGame/AmericasArmy'' is United States Army's very own recruiting tool in the form of a tactical first-person shooter.
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* Also a recurring gag for Creator/TheMightyJingles, himself a former communications officer in the Royal Navy. He tells quite a few war stories, both of his own and from history, and any time that things go pear shaped, as they often do, he takes a moment to pause and interject with "Join the Army/Navy, they said!" and his signature laugh.
to:
* Also a recurring gag for Creator/TheMightyJingles, WebVideo/TheMightyJingles, himself a former communications officer in the Royal Navy. He tells quite a few war stories, both of his own and from history, and any time that things go pear shaped, as they often do, he takes a moment to pause and interject with "Join the Army/Navy, they said!" and his signature laugh.
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* The recently professionalised [[UsefulNotes/PolesWithPoleaxes Polish military]] cooked up [[https://www.youtube.com/watch?v=aEtezMDu5l0 this ad]]. It speaks of improving yourself, honour, comradeship and that a soldier won't have unemployment problems.
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* The recently professionalised [[UsefulNotes/PolesWithPoleaxes Polish military]] cooked up [[https://www.youtube.com/watch?v=aEtezMDu5l0 this ad]]. ad.]] It speaks of improving yourself, honour, comradeship and that a soldier won't have unemployment problems.
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* In Creator/SandyMitchell's TabletopGame/{{Warhammer 40000}} novel ''Scourge The Heretic'', two new Imperial Guardsmen are introduced on guard and grumbling, "Join the Guard and see the galaxy."
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* In Creator/SandyMitchell's TabletopGame/{{Warhammer 40000}} ''TabletopGame/{{Warhammer 40000}}'' novel ''Scourge The Heretic'', two new Imperial Guardsmen are introduced on guard and grumbling, "Join the Guard and see the galaxy."
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* ''Magazines/{{MAD}}'' once did a parody of the "Army Strong" ads called "[[http://www.madmagazine.com/blog/2014/12/30/madvertising-tuesday-army-stuck Army Stuck]]." "Come for the dough. Stay for the quagmire. There's stuck. And there's being stuck in the middle of another country's war with no end in sight."
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* ''Magazines/{{MAD}}'' ''Magazine/{{MAD}}'' once did a parody of the "Army Strong" ads called "[[http://www.[[http://www.madmagazine.com/blog/2014/12/30/madvertising-tuesday-army-stuck Army Stuck]]." "Army Stuck."]] "Come for the dough. Stay for the quagmire. There's stuck. And there's being stuck in the middle of another country's war with no end in sight."
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* Wonderfully parodied with The Cannon Song (sometimes called The Army Song) from ''Theatre/TheThreepennyOpera'' [[https://www.youtube.com/watch?v=OcmMmHQU8cg]]
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* Wonderfully parodied with The Cannon Song (sometimes called The Army Song) from ''Theatre/TheThreepennyOpera'' [[https://www.youtube.com/watch?v=OcmMmHQU8cg]]com/watch?v=OcmMmHQU8cg The Cannon Song]] (sometimes called The Army Song) from ''Theatre/TheThreepennyOpera''.
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*** The Footman also says "DontAskDontTell" (the US military's policy on homosexuality until September 2011: they wouldn't try to find out, but if they did find out, the servicemember would be discharged).
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*** The Footman also says "DontAskDontTell" "Dont Ask Dont Tell" (the US military's policy on homosexuality until September 2011: they wouldn't try to find out, but if they did find out, the servicemember would be discharged).
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--->"Greeting, inferior beings of Polaris. Does you life lack a sense of purpose? Do you constantly worry about finding steady income? Do you enjoy killing stuff? Then join the imperial army and aid me on my humble quest for [[GalaticConqueror Galactic domination!]] Here, you'll travel to interesting places, meet interesting people, and execute them in the name of me."
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--->"Greeting, inferior beings of Polaris. Does you life lack a sense of purpose? Do you constantly worry about finding steady income? Do you enjoy killing stuff? Then join the imperial army and aid me on my humble quest for [[GalaticConqueror [[GalacticConqueror Galactic domination!]] Here, you'll travel to interesting places, meet interesting people, and execute them in the name of me."
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* Arcade game ''[[VideoGame/BadDudes Bad Dudes Vs. Dragon Ninja]]'' wants to know: are you a bad enough dude to [[strike:[[http://hikkyz.net/void/img/badenoughdude.jpg hit your own dick with a hammer]]]] [[http://farm4.static.flickr.com/3190/2855445750_7f7eacbb4c.jpg?v=0 rescue the president]]?
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* Arcade game ''[[VideoGame/BadDudes Bad Dudes Vs. Dragon Ninja]]'' wants to know: are you a bad enough dude to [[strike:[[http://hikkyz.net/void/img/badenoughdude.jpg hit your own dick with a hammer]]]] [[http://farm4.static.flickr.com/3190/2855445750_7f7eacbb4c.jpg?v=0 Are you a bad enough dude to rescue the president]]?president?]]
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* ''VideoGame/GrandTheftAutoSanAndreas'' had '''Join The Military''' radio ads which by its very nature, a spoof of recruitment ads. see them [[https://www.youtube.com/watch?v=FSFQHtKGaE4 here]].
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* ''VideoGame/GrandTheftAutoSanAndreas'' had '''Join The Military''' radio ads which by its very nature, a spoof of recruitment ads. see them [[https://www.youtube.com/watch?v=FSFQHtKGaE4 here]].See them here.]]
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* ''Webcomic/DarthsAndDroids'': Where did the Trade Federation get all those combat droids? They ''[[http://www.darthsanddroids.net/episodes/0175.html recruited them]]'', obviously.
* ''WebComic/StandStillStaySilent'': [[http://www.sssscomic.com/comic.php?page=119 The recruitment poster for the cleansers]], the DemolitionsExpert branch of the army, emphasizes the glorious part of the job, and downplays the whole "you're demolishing ninety year old buildings that could have PlagueZombie monsters in them" part. There is also fine print mentioning that joining voids any life insurance.
* ''WebComic/StandStillStaySilent'': [[http://www.sssscomic.com/comic.php?page=119 The recruitment poster for the cleansers]], the DemolitionsExpert branch of the army, emphasizes the glorious part of the job, and downplays the whole "you're demolishing ninety year old buildings that could have PlagueZombie monsters in them" part. There is also fine print mentioning that joining voids any life insurance.
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* ''Webcomic/DarthsAndDroids'': Where did the Trade Federation get all those combat droids? They ''[[http://www.darthsanddroids.net/episodes/0175.html recruited them]]'', them,]]'' obviously.
* ''WebComic/StandStillStaySilent'': [[http://www.sssscomic.com/comic.php?page=119 The recruitment poster for thecleansers]], cleansers,]] the DemolitionsExpert branch of the army, emphasizes the glorious part of the job, and downplays the whole "you're demolishing ninety year old buildings that could have PlagueZombie monsters in them" part. There is also fine print mentioning that joining voids any life insurance.
* ''WebComic/StandStillStaySilent'': [[http://www.sssscomic.com/comic.php?page=119 The recruitment poster for the
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** The ''{{Deadpool}}'' commercial for ''Film/XMenOriginsWolverine'' features Wade Wilson citing that line as his ''exact'' reason for enlistment.
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** The ''{{Deadpool}}'' ''ComicBook/{{Deadpool}}'' commercial for ''Film/XMenOriginsWolverine'' features Wade Wilson citing that line as his ''exact'' reason for enlistment.
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* As noted above, "Be all you can be" was an Army slogan. ''Series/BuffyTheVampireSlayer'' crossed its wires when Riley Finn (apparently a Special Forces soldier) said, referring to demon-hunting, "It's not just a job--" Buffy interrupted: "Right, it's an adventure." He doesn't deny he thinks that way. (They never say what branch of the military he was from. The Initiative is more along the lines of the FBI, CIA or NSA. It's an agency, not a part of the armed forces. Basically, it's the [[TheMenInBlack Supernatural [=FBI/CIA/NSA=]]], [[spoiler:complete with torture, inhumane experiments and indefinite imprisonment]].)
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* As noted above, "Be all you can be" was an Army slogan. ''Series/BuffyTheVampireSlayer'' crossed its wires when Riley Finn (apparently a (a Special Forces soldier) soldier tasked to The Initiative) said, referring to demon-hunting, "It's not just a job--" Buffy interrupted: "Right, it's an adventure." He doesn't deny he thinks that way. (They never say what branch of the military he was from. The Initiative is more along the lines of the FBI, CIA or NSA. It's an agency, not a part of the armed forces. Basically, it's the [[TheMenInBlack Supernatural [=FBI/CIA/NSA=]]], [[spoiler:complete with torture, inhumane experiments and indefinite imprisonment]].)
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* ''Fanfic/TheUnabridgedMemoirsOfDarthPlagueisTheWise'' has a brief bit where [[spoiler: Nom Anor]] is reflecting on how he was encouraged to join the [[spoiler: Praeortie Vong]] this way, and it's all gone horribly wrong for him since.
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** Rizzo is a bit of a subversion; he complains (to the officers) but secretly tells Klinger that he wants to be in the Army because, "where else can you be a bum and get paid for it?"
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* In ''LightNovel/YoujoSenki'', Tanya tries to defy this trope when he is tasked with creating an advertisement for a new battalion of mages that she is going to lead. Since Tanya doesn't want the job, she has the advertisement emphasize how miserable and horrific the detail will be in the hopes of deterring potential candidates. However what Tanya didn't take into account was that the military would instead see it as an DareToBeBadass advert and she gets absolutely flooded with requests from people to join her battalion.
to:
* In ''LightNovel/YoujoSenki'', Tanya tries to defy this trope when he she is tasked with creating an advertisement for a new battalion of mages that she is going to lead. Since Tanya doesn't want the job, she has the advertisement emphasize how miserable and horrific the detail will be in the hopes of deterring potential candidates. However what Tanya didn't take into account was that the military would instead see it as an DareToBeBadass advert and she gets absolutely flooded with requests from people to join her battalion.
