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* ''{{Dinosaurs}}'': Earl Sinclair once gained superpowers and named his alter ego "Captain Impressive". Once his boss found out, he invoked a clause in the work contract requiring him to use his powers in service of Wesayso Corporation. Earl became spokesperson for the company.
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* Capes, Inc. from ''{{Invincible}}.''

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* Capes, Inc. from ''{{Invincible}}.''ComicBook/{{Invincible}}.''

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-->--'''Doctor Horrible''', ''WebOriginal/DoctorHorriblesSingAlongBlog''

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-->--'''Doctor Horrible''', ''WebOriginal/DoctorHorriblesSingAlongBlog''
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* ''WebOriginal/DoctorHorriblesSingAlongBlog'' has "Captain Hammer, corporate TOOL!"

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* ''WebOriginal/DoctorHorriblesSingAlongBlog'' ''WebVideo/DoctorHorriblesSingAlongBlog'' has "Captain Hammer, corporate TOOL!"
TOOL!"



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-->--'''Doctor Horrible''', ''DoctorHorriblesSingAlongBlog''

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-->--'''Doctor Horrible''', ''DoctorHorriblesSingAlongBlog''
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* ''DrHorriblesSingAlongBlog'' has "Captain Hammer, corporate TOOL!"

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* ''DrHorriblesSingAlongBlog'' ''WebOriginal/DoctorHorriblesSingAlongBlog'' has "Captain Hammer, corporate TOOL!"
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** After that episode it was made an official part of the Justice League charter that members do not do this.
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* In DC's ''SevenSoldiers'', The Manhattan Guardian was sponsored by a newspaper.

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* In DC's ''SevenSoldiers'', The Manhattan Guardian was sponsored by a newspaper. A notable case in that the heroism was the primary reason why he was hired, rather than for advertising or public relations purposes.
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* In {{Ratman}}, pretty much every member of the Hero Society. As that's the only way the heroes can often afford the treatments for their abilities.

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* In {{Ratman}}, ''{{Ratman}}'', pretty much every member of the Hero Society. As that's the only way the heroes can often afford the treatments for their abilities.
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* In [[manga/{{Ratman}} Ratman]], pretty much every member of the Hero Society. As that's the only way the heroes can often afford the treatments for their abilities.

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* In [[manga/{{Ratman}} Ratman]], {{Ratman}}, pretty much every member of the Hero Society. As that's the only way the heroes can often afford the treatments for their abilities.
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* In [[manga/{{Ratman}} Ratman]], pretty much every member of the Hero Society. As that's the only way the heroes can often afford the treatments for their abilities.
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* Used partly on ''{{Hancock}}''. Ray was a marketing executive, and in one of Hancock's visits to his house saw a logo Ray made as part of a charity campaign he was doing (with little success). [[spoiler:At the end of the movie, he makes a replica of it ON THE MOON, so everybody could see it.]]

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* Used partly on ''{{Hancock}}''. Ray was a marketing executive, and in one of Hancock's visits to his house saw a logo Ray made as part of a charity campaign he was doing (with little success). [[spoiler:At the end of the movie, he makes a replica of it ON THE MOON, so everybody could see it.]]
]] It was a good deed between friends rather than actual bussiness but you know Ray would get a lot of business after that.
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Note that this applies only to heroes with explicit ties to their corporate sponsor. Characters who use funds from their corporation to secretly finance their heroism ({{Batman}}, for example) do not count. Expect to see [[ProductPlacement corporate logos printed on tights]], advertising appearances, and [[MerchandiseDriven rampant toy marketing]].

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Note that this applies only to heroes with explicit ties to their corporate sponsor. Characters who use funds from their corporation to secretly finance their heroism ({{Batman}}, for example) do not count. Expect to see [[ProductPlacement corporate logos printed on tights]], [[CelebrityEndorsement advertising appearances, appearances]], and [[MerchandiseDriven rampant toy marketing]].
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Related to LawEnforcementInc and HeroesRUs.

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Related to LawEnforcementInc and HeroesRUs. May overlap with PunchClockHero if they view heroics as nothing more than a 9 to 5 job to pay the bills.
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In many superhero works, the problem comes up of WhereDoesHeGetAllThoseWonderfulToys Superheroes have to pay the bills, after all, and superheroics isn't really that lucrative. So what's a superhero to do? Well, if you weren't lucky enough to inherit a large fortune and head a major corporation, you can either find a day job or seek out sponsorship for your heroics! While some might [[HeroesRUs turn to the government]], others might want to head to the private sector for financing.

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In many superhero works, the problem comes up of WhereDoesHeGetAllThoseWonderfulToys Superheroes have to pay the bills, after all, and superheroics isn't really that lucrative. So what's a superhero to do? Well, if you weren't lucky enough to inherit a large fortune and head a major corporation, you can either find a day job or seek out sponsorship for your heroics! While some might [[HeroesRUs turn to the government]], government, others might want to head to the private sector for financing.
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* ''IronMan'', when Tony Stark isn't filling the role. Jim Rhodes wore the armor for a while under the employ of Stark and a few of Stark's other employees have worn variations of the armor briefly. Part of Iron Man's SecretIdentity was that he was sponsored by Stark Enterprises as Tony's bodyguard.

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* ''IronMan'', when Tony Stark isn't filling the role. [[Comicbook/WarMachine Jim Rhodes Rhodes]] wore the armor for a while under the employ of Stark and a few of Stark's other employees have worn variations of the armor briefly. Part of Iron Man's SecretIdentity was that he was sponsored by Stark Enterprises as Tony's bodyguard.

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[[AC:AnimeAndManga:]]
* This is the premise of ''TigerAndBunny''. All superheroes are sponsored by corporations, who seem to serve more of an entertainment and advertising function than actual fighting crime. All of the heroes featured on [=HeroTV=] are genuinely heroic, however, and are in the business at least in part because they want to help people. As such, it's a more idealistic take on the concept than one might expect. Worth noting is that in this case the products aren't {{Bland Name Product}}s but real ProductPlacement from the actual anime's sponsors like Pepsi, and Bandai.

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* This is the premise of ''TigerAndBunny''. All superheroes are sponsored by corporations, who seem to serve more of an entertainment and advertising function than actual fighting crime. All of the heroes featured on [=HeroTV=] are genuinely heroic, however, and are in the business at least in part because they want to help people. As such, it's a more idealistic take on the concept than one might expect. Worth noting is that in this case the products aren't {{Bland Name Product}}s but real ProductPlacement from the actual anime's sponsors like Pepsi, and Bandai.



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* TheFlash did this in an episode of ''JusticeLeague'', but Batman scolded him upon hearing about it.

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* TheFlash did this in an episode of ''JusticeLeague'', but Batman Green Lantern scolded him upon hearing about it.
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Note that this applies only to heroes with explicit ties to their corporate sponsor. Characters who use funds from their corporation to secretly finance their heroism ({{Batman}}, for example) do not count. Expect to see corporate logos printed on tights, advertising appearances, and [[MerchandiseDriven rampant toy marketing]].

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Note that this applies only to heroes with explicit ties to their corporate sponsor. Characters who use funds from their corporation to secretly finance their heroism ({{Batman}}, for example) do not count. Expect to see [[ProductPlacement corporate logos printed on tights, tights]], advertising appearances, and [[MerchandiseDriven rampant toy marketing]].
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[[caption-width-right:350:Ford just placed a bid for his abs ads.]]

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[[caption-width-right:350:Ford just placed a bid for his abs ads.[[IncrediblyLamePun ab-space]].]]
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[[caption-width-right:350:]]

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[[caption-width-right:350:]][[caption-width-right:350:Ford just placed a bid for his abs ads.]]
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[[AC:RealLife:]]
* As we see here on [[http://en.wikipedia.org/wiki/Local_hero_%28Japan%29 the other Wiki]], this is fairly common with Japanese "Local Heroes". Many of them are actually the mascot of a corporation.
* Corporate superhero mascots exist in many countries, but are usually limited to comics, if not just billboards.
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* ''{{Zodiac}}''

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* ''{{Zodiac}}''
''Webcomic/{{Zodiac}}''
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* ''Webcomics/{{Zodiac}}''

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* ''Webcomics/{{Zodiac}}''
''{{Zodiac}}''
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* ''Webcomics/Zodiac''



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* ''Webcomics/Zodiac''


''Webcomics/{{Zodiac}}''
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* Capes, Inc. from ''ComicBook/{{Invincible}}.''

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* Capes, Inc. from ''ComicBook/{{Invincible}}.''{{Invincible}}.''
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* Capes, Inc. from ''ComicBook/Invincible.''

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* Capes, Inc. from ''ComicBook/Invincible.''ComicBook/{{Invincible}}.''
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* Capes, Inc. from ''ComicBook/Invincible.''
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[[caption-width-right:350:Mighty Whitey toothpaste! Captain Amazing approved!]]

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[[caption-width-right:350:Mighty Whitey toothpaste! Captain Amazing approved!]][[caption-width-right:350:]]

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[[quoteright:350:[[MysteryMen http://static.tvtropes.org/pmwiki/pub/images/mitey20whitey1_1518.jpg]]]]
[[caption-width-right:350:Mighty Whitey toothpaste! Captain Amazing approved!]]



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[[caption-width-right:350:Mighty Whitey toothpaste! Captain Amazing approved!]]
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[[MysteryMen http://static.tvtropes.org/pmwiki/pub/images/mitey20whitey1_1518.jpg]]

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[[MysteryMen [[quoteright:350:[[MysteryMen http://static.tvtropes.org/pmwiki/pub/images/mitey20whitey1_1518.jpg]]jpg]]]]
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[[caption-width:350:Mighty Whitey toothpaste! Captain Amazing approved!]]

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[[caption-width:350:Mighty [[caption-width-right:350:Mighty Whitey toothpaste! Captain Amazing approved!]]

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