Is there an issue? Send a MessageReason:
Up To Eleven is a defunct trope
Changed line(s) 117 (click to see context) from:
* PunctuatedForEmphasis: While she often spoke like this in normal situations, she turned it UpToEleven while trying to buy from Maltese merchants, stating everything very loudly and slowly, apparently thinking they would more easily understand her this way.
to:
* PunctuatedForEmphasis: While she often spoke like this in normal situations, she turned it UpToEleven up a notch while trying to buy from Maltese merchants, stating everything very loudly and slowly, apparently thinking they would more easily understand her this way.
Is there an issue? Send a MessageReason:
Added a couple of examples of Deadpan Snarker and Jerkass to Daniel and Rick's pages respectively.
* DeadpanSnarker: After his team located an animal octopus rather than the piece of diving equipment of the same name that they were supposed to get.
--> '''Lord Sugar''': You actually found a real ''live'' octopus?\\
'''Daniel''': Well it was dead!
--> '''Lord Sugar''': You actually found a real ''live'' octopus?\\
'''Daniel''': Well it was dead!
Changed line(s) 87 (click to see context) from:
to:
* {{Jerkass}}: A lower key than most but was noted to have had a curt and vitriolic attitude, especially towards potential buyers in his final week.
Is there an issue? Send a MessageReason:
None
Changed line(s) 45 (click to see context) from:
* GoneHorriblyRight: Her maneuvering Tom into being project manager in Week 9 can be seen as this. Tom had previously established himself as a weak PM meaning Jackie might reasonably assume she could pull his strings while if they did lose he'd be first in the firing line. Unfortunately for her, Tom proved ''such'' a PointyHairedBoss that he picked Khadija rather than Jackie to present with him, a move greeted with horror by Jackie and Camilla and by bafflement in the boardroom.
to:
* GoneHorriblyRight: Her maneuvering Tom into being project manager in Week 9 can be seen as this. Tom had previously established himself as a weak PM meaning Jackie might reasonably assume she could pull his strings while if they did lose he'd be first in the firing line. Unfortunately for her, Tom proved ''such'' a PointyHairedBoss that he picked Khadija rather than Jackie to present with him, a move greeted with horror by Jackie and Camilla and by bafflement in the boardroom. The end result of all this was the team losing so badly that Lord Sugar decided it merited a double firing, with Jackie being the second victim.
Is there an issue? Send a MessageReason:
Wanted to add an extra point about the Noorul/Kurran comparison.
Changed line(s) 80 (click to see context) from:
* TheLoad: Consistently proved useless throughout his time on the show, but kept avoiding the boardroom via a combination of being on the winning team a few times and project managers not thinking to bring him back, inviting more than a couple of comparison to Season 5's Noorul.
to:
* TheLoad: Consistently proved useless throughout his time on the show, but kept avoiding mostly avoided the boardroom via a combination of being on the winning team a few times and project managers not thinking to bring him back, inviting more than a couple of comparison comparisons to Season 5's Noorul.Noorul. (Though, unlike Noorul, Kurran was brought back at least once before being inevitably fired.)
Is there an issue? Send a MessageReason:
None
Added DiffLines:
* BystanderSyndrome: She was on the periphery for most of the early tasks, and Lord Sugar eventually called her out on this in the Week 5 boardroom.
Is there an issue? Send a MessageReason:
None
Changed line(s) 18 (click to see context) from:
* ConsummateLiar: Downplayed; had shades of this in the later tasks, specifically throughout the art task in Week 9. This ended up becoming his downfall in the Interviews stage, as Lord Sugar was concerned about his business plan being trustworthy, as well as his character.
to:
* ConsummateLiar: Downplayed; had shades of this in the later tasks, specifically throughout the art task in Week 9. 8. This ended up becoming his downfall in the Interviews stage, where it was revealed that he had also lied about the number of sales of his product, as Lord Sugar was concerned about his business plan being trustworthy, as well as his character.
Is there an issue? Send a MessageReason:
None
Added DiffLines:
* ConsummateLiar: Downplayed; had shades of this in the later tasks, specifically throughout the art task in Week 9. This ended up becoming his downfall in the Interviews stage, as Lord Sugar was concerned about his business plan being trustworthy, as well as his character.
Added DiffLines:
*GenkiGirl: Was enthusiastic in every task and volunteered to be Project Manager several times (to the point where she was PM three times).
Added DiffLines:
* {{Keet}}: The most cheerful and outgoing of the male candidates, and demonstrated this by eagerly appointing himself as PM for the first task and excelling in sales for his team in Week 3.
Is there an issue? Send a MessageReason:
None
Changed line(s) 60,61 (click to see context) from:
* OnlySaneWoman: In Week 6, she was the only member of her team to realise that the level of humour was too juvenile for their advert (which was for a business-themed airline) and that [[Music/[=ACDC=] Highway to Hell]] is an extremely inappropriate choice of music for an airline advert. Her team won, but only because the other team was even worse.
to:
* OnlySaneWoman: In Week 6, she was the only member of her team to realise that the level of humour was too juvenile for their advert (which was for a business-themed airline) and that [[Music/[=ACDC=] "[[Music/{{ACDC}} Highway to Hell]] Hell]]" is an extremely inappropriate choice of music for an airline advert. Her team won, but only because the other team was even worse.
Is there an issue? Send a MessageReason:
None
Changed line(s) 108 (click to see context) from:
* OopNorth: Repeatedly claimed that she had been looked down on by the other candidates for coming from the north of England.
to:
* OopNorth: Repeatedly claimed that she had been looked down on by the other candidates for coming from the north of England. Something that ended up ringing more than a little hollow when you consider that the two finalists were ''also'' from the north of England.
Is there an issue? Send a MessageReason:
None
Changed line(s) 6 (click to see context) from:
to:
** SubvertedTrope: Ironically her periods as project manager saw her ''least'' impressive performances on the show. The first time in Week 5 saw her effectively lose control of her team where every design suggestion she came up with was overruled or ignored when it came to the shoes Typhoon were meant to be coming up with - Sian had originally wanted to go with high heels, bright colours and a carnival look and ended up with pink and grey trainers designed largely by Daniel and Camilla. The second time in Week 9 Sian's strategy of going for the most expensive item and refusing to drop the price also backfired with zero sales. Had she lost in either week - and Week 9 at least was close - Sian would likely have been in extremely hot water. Fortunately for her she was up against effectively a one woman band in Week 5 and a massively dysfunctional team under a PointyHairedBoss in Week 9.
* TheGenericGirl: Sian came across pretty consistently as intelligent, hardworking and nice but also as having not much of a personality compared with most of the other 'big character' candidates.
* TheGenericGirl: Sian came across pretty consistently as intelligent, hardworking and nice but also as having not much of a personality compared with most of the other 'big character' candidates.
Is there an issue? Send a MessageReason:
None
Changed line(s) 58,59 (click to see context) from:
* OnlySaneWoman: In Week 6, she was the only member of her team to realise that the level of humour was too juvenile for their advert (which was for a business-themed airline) and that [[Music/{=ACDC=} Highway to Hell]] is an extremely inappropriate choice of music for an airline advert. Her team won, but only because the other team was even worse.
to:
* OnlySaneWoman: In Week 6, she was the only member of her team to realise that the level of humour was too juvenile for their advert (which was for a business-themed airline) and that [[Music/{=ACDC=} [[Music/[=ACDC=] Highway to Hell]] is an extremely inappropriate choice of music for an airline advert. Her team won, but only because the other team was even worse.
Changed line(s) 72 (click to see context) from:
* GameBreakingInjury: Defied; he broke his arm during the third task, but stayed in the show for another three tasks, eventually being fired due to reasons directly related to his performance.
to:
* GameBreakingInjury: Defied; he broke his arm during the third task, but stayed in the show for another three tasks, eventually being fired due to reasons directly related to his performance. Six tasks later, it looked like his arm had improved.
Changed line(s) 75,76 (click to see context) from:
* YouHaveFailedMe: In Week 5, Lord Sugar appointed him [=PM=] for Week 6. When he failed that week, Lord Sugar fired him.
to:
* YouHaveFailedMe: In Week 5, Lord Sugar appointed him [=PM=] for Week 6. When he failed that week, Lord Sugar fired him.
him. It probably didn't help that the advert he had directed that week was of seriously poor quality.
Is there an issue? Send a MessageReason:
None
Changed line(s) 4 (click to see context) from:
to:
* CrazyEnoughToWork: When she appointed Kurran as sub-team leader in the finale, Jasmine and Sabrina openly revolted and refused to work under him, resulting in her giving the job to Jasmine instead. After Jasmine duly botched the task she was given, Sian ordered her to let Kurran take over the sub-team, which led to him producing a very professional TV advert.
* FlawlessVictory: Aside from ending up in the final boardroom during Week 4, she never looked in any major danger of going home, and was the only person from this series to win twice as project manager.
* FlawlessVictory: Aside from ending up in the final boardroom during Week 4, she never looked in any major danger of going home, and was the only person from this series to win twice as project manager.
Added DiffLines:
* HairTriggerTemper: She clearly had this, but didn't do ''too'' bad of a job of keeping it under control for the most part. Unfortunately, she ended up losing control at the worst possible time, namely during the interviews, which doomed her chances of continuing (though Sugar didn't like her business plan anyway).
Added DiffLines:
* CrouchingMoronHiddenBadass: Much like Season 12's Oliver, he was almost totally useless as a candidate but really came into his own during the final task, with Lord Sugar saying that the advert he directed for Sian was a hundred times better than the trainwreck of an advert he directed during his tenure as project manager.
Is there an issue? Send a MessageReason:
None
!!Sian
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/sian.jpg]]
* BystanderSyndrome: Was accused of "cruising" and "not working to her full potential" by Claude in Week 4, with Lord Sugar warning her to step up her game in the future.
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/sian.jpg]]
* BystanderSyndrome: Was accused of "cruising" and "not working to her full potential" by Claude in Week 4, with Lord Sugar warning her to step up her game in the future.
Deleted line(s) 8,11 (click to see context) :
!!Sian
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/sian.jpg]]
* BystanderSyndrome: Was accused of "cruising" and "not working to her full potential" by Claude in Week 4, with Lord Sugar warning her to step up her game in the future.
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/sian.jpg]]
* BystanderSyndrome: Was accused of "cruising" and "not working to her full potential" by Claude in Week 4, with Lord Sugar warning her to step up her game in the future.
Is there an issue? Send a MessageReason:
None
Changed line(s) 55,56 (click to see context) from:
* OnlySaneWoman: In Week 6, she was the only member of her team to realise that the level of humour was too juvenile for their advert (which was for a business-themed airline) and that [[Music/ACDC Highway to Hell]] is an extremely inappropriate choice of music for an airline advert. Her team won, but only because the other team was even worse.
to:
* OnlySaneWoman: In Week 6, she was the only member of her team to realise that the level of humour was too juvenile for their advert (which was for a business-themed airline) and that [[Music/ACDC [[Music/{=ACDC=} Highway to Hell]] is an extremely inappropriate choice of music for an airline advert. Her team won, but only because the other team was even worse.
Is there an issue? Send a MessageReason:
None
Changed line(s) 17 (click to see context) from:
to:
* PrecisionFStrike: Used very audible instances of 'fuck' in the last few weeks.
Changed line(s) 54,55 (click to see context) from:
* OnlySaneWoman: In Week 6, she was the only member of her team to realise that the level of humour was too juvenile for their advert (which was for a business-themed airline) and that ACDC Highway to Hell is an extremely inappropriate choice of music for an airline advert. Her team won, but only because the other team was even worse.
to:
* OnlySaneWoman: In Week 6, she was the only member of her team to realise that the level of humour was too juvenile for their advert (which was for a business-themed airline) and that ACDC [[Music/ACDC Highway to Hell Hell]] is an extremely inappropriate choice of music for an airline advert. Her team won, but only because the other team was even worse.
Is there an issue? Send a MessageReason:
None
Changed line(s) 4 (click to see context) from:
* SexSells: Tried this in Week 10, with her "Santa's Choco Seduction" chocolates. It didn't work, with the major retailer describing it as sleazy and sexist, and she was very nearly fired as a result.
to:
* SexSells: SexSells:
** Tried this in Week 10, with her "Santa's Choco Seduction" chocolates. It didn't work, with the major retailer describing it as sleazy and sexist, and she was very nearly fired as a result.
** Tried this in Week 10, with her "Santa's Choco Seduction" chocolates. It didn't work, with the major retailer describing it as sleazy and sexist, and she was very nearly fired as a result.
Is there an issue? Send a MessageReason:
None
Changed line(s) 5 (click to see context) from:
to:
** In the Interviews, it was revealed that she takes this approach to her own business, a nut milk brand, taking full advantage of the innuendo.
!!Sian
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/sian.jpg]]
* BystanderSyndrome: Was accused of "cruising" and "not working to her full potential" by Claude in Week 4, with Lord Sugar warning her to step up her game in the future.
!!Sian
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/sian.jpg]]
* BystanderSyndrome: Was accused of "cruising" and "not working to her full potential" by Claude in Week 4, with Lord Sugar warning her to step up her game in the future.
Deleted line(s) 21,24 (click to see context) :
!!Sian
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/sian.jpg]]
* BystanderSyndrome: Was accused of "cruising" and "not working to her full potential" by Claude in Week 4, with Lord Sugar warning her to step up her game in the future.
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/sian.jpg]]
* BystanderSyndrome: Was accused of "cruising" and "not working to her full potential" by Claude in Week 4, with Lord Sugar warning her to step up her game in the future.
Is there an issue? Send a MessageReason:
None
Changed line(s) 52,53 (click to see context) from:
* OnlySaneWoman: In Week 6, she was the only member of her team to realise that the level of humour was too juvenile for their advert (which was for a business-themed airline) and that [[Music/{={=ACDC=}=} Highway to Hell]] is an extremely inappropriate choice of music for an airline advert. Her team won, but only because the other team was even worse.
to:
* OnlySaneWoman: In Week 6, she was the only member of her team to realise that the level of humour was too juvenile for their advert (which was for a business-themed airline) and that [[Music/{={=ACDC=}=} ACDC Highway to Hell]] Hell is an extremely inappropriate choice of music for an airline advert. Her team won, but only because the other team was even worse.
Is there an issue? Send a MessageReason:
None
Changed line(s) 52,53 (click to see context) from:
* OnlySaneWoman: In Week 6, she was the only member of her team to realise that the level of humour was too juvenile for their advert (which was for a business-themed airline) and that [[Music/{{=ACDC=}} Highway to Hell]] is an extremely inappropriate choice of music for an airline advert. Her team won, but only because the other team was even worse.
to:
* OnlySaneWoman: In Week 6, she was the only member of her team to realise that the level of humour was too juvenile for their advert (which was for a business-themed airline) and that [[Music/{{=ACDC=}} [[Music/{={=ACDC=}=} Highway to Hell]] is an extremely inappropriate choice of music for an airline advert. Her team won, but only because the other team was even worse.
Is there an issue? Send a MessageReason:
None
Changed line(s) 52,53 (click to see context) from:
* OnlySaneWoman: In Week 6, she was the only member of her team to realise that the level of humour was too juvenile for their advert (which was for a business-themed airline) and that [[Music/{=ACDC=} Highway to Hell]] is an extremely inappropriate choice of music for an airline advert. Her team won, but only because the other team was even worse.
to:
* OnlySaneWoman: In Week 6, she was the only member of her team to realise that the level of humour was too juvenile for their advert (which was for a business-themed airline) and that [[Music/{=ACDC=} [[Music/{{=ACDC=}} Highway to Hell]] is an extremely inappropriate choice of music for an airline advert. Her team won, but only because the other team was even worse.
Is there an issue? Send a MessageReason:
None
Changed line(s) 52,53 (click to see context) from:
* OnlySaneWoman: In Week 6, she was the only member of her team to realise that the level of humour was too juvenile for their advert (which was for a business-themed airline) and that Highway to Hell is an extremely inappropriate choice of music for an airline advert. Her team won, but only because the other team was even worse.
to:
* OnlySaneWoman: In Week 6, she was the only member of her team to realise that the level of humour was too juvenile for their advert (which was for a business-themed airline) and that [[Music/{=ACDC=} Highway to Hell Hell]] is an extremely inappropriate choice of music for an airline advert. Her team won, but only because the other team was even worse.
Is there an issue? Send a MessageReason:
None
Changed line(s) 4 (click to see context) from:
to:
* SexSells: Tried this in Week 10, with her "Santa's Choco Seduction" chocolates. It didn't work, with the major retailer describing it as sleazy and sexist, and she was very nearly fired as a result.
!!Sian
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/sian.jpg]]
* BystanderSyndrome: Was accused of "cruising" and "not working to her full potential" by Claude in Week 4, with Lord Sugar warning her to step up her game in the future.
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/sian.jpg]]
* BystanderSyndrome: Was accused of "cruising" and "not working to her full potential" by Claude in Week 4, with Lord Sugar warning her to step up her game in the future.
Deleted line(s) 26,29 (click to see context) :
!!Sian
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/sian.jpg]]
* BystanderSyndrome: Was accused of "cruising" and "not working to her full potential" by Claude in Week 4, with Lord Sugar warning her to step up her game in the future.
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/sian.jpg]]
* BystanderSyndrome: Was accused of "cruising" and "not working to her full potential" by Claude in Week 4, with Lord Sugar warning her to step up her game in the future.
Is there an issue? Send a MessageReason:
None
Changed line(s) 22 (click to see context) from:
* AccidentalMisnaming: Referred to what the rest of the team called a 'spin ''scrubber''' as a 'spin ''stopper'''.
to:
* AccidentalMisnaming: Referred to what the rest of the team called a 'spin ''scrubber''' scrubber' as a 'spin ''stopper'''.stopper'.
Is there an issue? Send a MessageReason:
None
* AccidentalMisnaming: Referred to what the rest of the team called a 'spin ''scrubber''' as a 'spin ''stopper'''.
Changed line(s) 44 (click to see context) from:
to:
* RuleOfThree: Fired for failing three times as project manager.
Is there an issue? Send a MessageReason:
None
Changed line(s) 7 (click to see context) from:
* Expy: To [[Characters/TheApprenticeUKSeason3 Tre Azam]] from Series 3. In their respective art tasks, both Daniel and Tre disbelieved in their product (with Tre being repulsed by the paintings and Daniel having no clue what the paintings were supposed to be about) but both managed to appear to be passionate art critics when selling their product by creating a convincing enough explanation of symbolism.
to:
* Expy: {{Expy}}: To [[Characters/TheApprenticeUKSeason3 Tre Azam]] from Series 3. In their respective art tasks, both Daniel and Tre disbelieved in their product (with Tre being repulsed by the paintings and Daniel having no clue what the paintings were supposed to be about) but both managed to appear to be passionate art critics when selling their product by creating a convincing enough explanation of symbolism.
Is there an issue? Send a MessageReason:
None
Added DiffLines:
* Expy: To [[Characters/TheApprenticeUKSeason3 Tre Azam]] from Series 3. In their respective art tasks, both Daniel and Tre disbelieved in their product (with Tre being repulsed by the paintings and Daniel having no clue what the paintings were supposed to be about) but both managed to appear to be passionate art critics when selling their product by creating a convincing enough explanation of symbolism.
Is there an issue? Send a MessageReason:
None
Changed line(s) 7 (click to see context) from:
* TheGenericGuy: Managed to be this just by virtue of generally being a solid, if unspectacular performer, while all the other men this season (barring only Kayode) bombed utterly from the word go.
to:
* TheGenericGuy: Managed to be this just by virtue of generally being a solid, if unspectacular unspectacular, performer, while all the other men this season (barring only Kayode) bombed utterly from the word go.
Changed line(s) 36,37 (click to see context) from:
* SurroundedByIdiots: Her attitude during the Week 9 task when she and Camilla had to chose items for Khadija and Tom to present. When Camillia initially wanted to go for high price items Jackie reminded her exactly ''who'' would be presenting them on television. Camilla immediately agreed that they should go low cost.
to:
* SurroundedByIdiots: Her attitude during the Week 9 task when she and Camilla had to chose items for Khadija and Tom to present. When Camillia Camilla initially wanted to go for high price items Jackie reminded her exactly ''who'' would be presenting them on television. Camilla immediately agreed that they should go low cost.
Changed line(s) 40 (click to see context) from:
* BenevolentBoss: Took an extremely democratic stance during his time as project manager. Unfortunately, this meant that there was no strong leadership and the team suffered a decisive loss.
to:
* BenevolentBoss: Took an extremely democratic stance during his first time as project manager. Unfortunately, this meant that there was no strong leadership and the team suffered a decisive loss.
Changed line(s) 48 (click to see context) from:
to:
* OnlySaneWoman: In Week 6, she was the only member of her team to realise that the level of humour was too juvenile for their advert (which was for a business-themed airline) and that Highway to Hell is an extremely inappropriate choice of music for an airline advert. Her team won, but only because the other team was even worse.
Is there an issue? Send a MessageReason:
None
Changed line(s) 7 (click to see context) from:
to:
* TheGenericGuy: Managed to be this just by virtue of generally being a solid, if unspectacular performer, while all the other men this season (barring only Kayode) bombed utterly from the word go.
* LastOfHisKind: Was left as the last male candidate from this series after Tom's firing in Week 9.
* LastOfHisKind: Was left as the last male candidate from this series after Tom's firing in Week 9.
Added DiffLines:
* MotorMouth: Turned into this during the video she made to promote a cleaning gadget in the "selling on TV" task. While this was unavoidable given that she had almost no time to make the video due to an earlier foul-up, it resulted in the shopping channel refusing to air the video, as they felt it was too poor-quality to be used.
Added DiffLines:
* MedalOfDishonor: Became the first candidate in the history of the UK series to lose three times as project manager -- for perspective, even the US version only had a single candidate (Omarosa in ''Celebrity Apprentice 1'') lose thrice as project manager. As a result of this, Sugar decided not to even waste time listening to any pleas, and fired him right after his third loss in the role had been announced.
Is there an issue? Send a MessageReason:
None
* GoneHorriblyRight: Her maneuvering Tom into being project manager in Week 9 can be seen as this. Tom had previously established himself as a weak PM meaning Jackie might reasonably assume she could pull his strings while if they did lose he'd be first in the firing line. Unfortunately for her, Tom proved ''such'' a PointyHairedBoss that he picked Khadija rather than Jackie to present with him, a move greeted with horror by Jackie and Camilla and by bafflement in the boardroom.
Changed line(s) 31 (click to see context) from:
to:
* OnlySaneWoman: For nine weeks she was almost consistently one of the favourites to win, displaying razor sharp sale instincts and quick wits. While her calculating side was acknowledged as early as Week 1 and ultimately tripped her up she also had Karren defend her on ''You're Fired'' and even Claude's criticism of her in Week 9 was laced with respect ("quite manipulative but quite brilliant".)
* SurroundedByIdiots: Her attitude during the Week 9 task when she and Camilla had to chose items for Khadija and Tom to present. When Camillia initially wanted to go for high price items Jackie reminded her exactly ''who'' would be presenting them on television. Camilla immediately agreed that they should go low cost.
* SurroundedByIdiots: Her attitude during the Week 9 task when she and Camilla had to chose items for Khadija and Tom to present. When Camillia initially wanted to go for high price items Jackie reminded her exactly ''who'' would be presenting them on television. Camilla immediately agreed that they should go low cost.
Is there an issue? Send a MessageReason:
None
Changed line(s) 28 (click to see context) from:
* ManipulativeBitch: Pushed Jasmine into being project manager, then repeatedly criticised and undermined her during the task, and really unloaded on her in the boardroom. Lord Sugar quickly saw through this, accusing her of being two-faced, and only holding off on firing her because Sarah's own behaviour was even worse.
to:
* ManipulativeBitch: Pushed Jasmine into being project manager, manager in Week 1, then repeatedly criticised and undermined her during the task, and really unloaded on her in the boardroom. Lord Sugar quickly saw through this, accusing her of being two-faced, and only holding off on firing her because Sarah's own behaviour was even worse. She then pushed Tom into being project manager in Week 9 in a similar manner, which led to Lord Sugar firing her.
