History BigNo / LiveActionTV

** The Master does one of these at the end of "The Harvest" when Buffy kills Luke, ruining the Harvest.

* In the ''Series/AreYouAfraidOfTheDark'' episode "The Tale Of The Renegade Virus" a virus attempts to enter Simon's brain, via plugging in the serial port embedded in Simon's hand, leading Simon to scream "NO!" The virus also does this a few times after Simon defeats him by "pressing any key to escape".

** In the Season 4 episode "The Face of the Enemy", an increasingly upsetting season long arc culminates in a brainwashed Mr. Garibaldi betraying his friends in a big public way, leading to the capture and torture of the captain. Guess what happens when Garibaldi snaps back and realizes that everything he loves is gone and all his friends believe he betrayed them?

** One of the more effective uses of this in the old series is in [[Recap/DoctorWhoS10E1TheThreeDoctors "The Three Doctors"]], when Omega has only just realized that he is little more than a walking ghost — partly because his denial is also followed up by a very tortured primal scream that sounds disturbing realistic.

* On ''Series/{{Cheers}}'' as Rebecca goes into her office Woody is about to leave the bar and tells her he's going out to ask her boss' daughter out for a date. Rebecca not really listening says "Okay." and closes her door. Then a second later she runs out of her office and across the bar screaming "Nooooooooo!!!!" jumps on Woody's back and tackles him just before he reaches the door.

* ''Series/StarTrekDeepSpaceNine'':
** In the season one finale Sisko does this while charging towards an assassin. The scene is in slow motion, making his already deep voice ''hilariously'' deep.
** Gul Dukat does this when his daughter was killed in the sixth season episode "Sacrifice of the Angels".
** Quark when he finds out his newly-won bounty of gold-pressed latinum actually has no latinum within it.
** Season 4, Episode 2: The Visitor has probably the best delivered "NO!" I've ever seen, when Jake sees his father disappear right before his eyes.

*** I'm actually QUITE sure that was from the 1st season episode "Where No One Has Gone Before"...

** In "One", Seven screams this trope after the Doc goes offline, leaving her to deal with the [[spoiler: hallucinations she's having, plus the fact that every system is failing]] by herself.

* ''Series/MacGyver'':

** Used at least twice in [[Recap/DoctorWho2007CSVoyageOfTheDamned "Voyage of the Damned"]] by... go on have a guess from the sacrifice made [[spoiler: by Foon Van Hoff]] to stop [[spoiler: one of the Host as well as Astrid when she]] {{tak|ingYouWithMe}}es [[spoiler: [[TakingYouWithMe Max Capicorn]]]] [[TakingYouWithMe with her]] [[spoiler: into the nuclear engine.]] The second was also unheard and accented with music just like [[Recap/DoctorWhoS28E13Doomsday "Doomsday"]].

* A surprisingly effective one (and rare foreign-language variant) is heard in the 1967 ''Series/{{Batman}}'' episode "The Mad Hatter Runs Afoul." At the start of the episode, Batman and Robin, having been placed in a fluoroscopic cabinet by the Mad Hatter's goons, appear to have had the flesh fried off their bodies by deadly radiation (when, in fact, the costumed skeletons are just dummies set up by the Dynamic Duo as a ruse against Hatter). Commissioner Gordon and Chief O'Hara shed ManlyTears when they hear the supposed news, and then get the word out to various world leaders, all of whom are momentarily absent and having their calls taken by a SexySecretary of the respective nationality. The Soviet secretary's reaction is probably the single most genuinely dramatic moment in the series' history:

* Can happen in ''Series/TwentyFour'' quite often, but Jack Bauer gives a couple good ones one Day Four [[spoiler:after Habib Marwan kills himself. He was needed alive, as he was the only one who knew where a nuclear missile was currently headed within the country.]]

** One of the more effective uses of this in the old series is in "[[Recap/DoctorWhoS10E1TheThreeDoctors The Three Doctors]]" when Omega has only just realized that he is little more than a walking ghost — partly because his denial is also followed up by a very tortured primal scream that sounds disturbing realistic.
** Sutekh from "[[Recap/DoctorWhoS13E3PyramidsOfMars Pyramids of Mars]]", whose end is hilariously interspersed throughout [[http://io9.com/5018136/doctor-who-was-never-about-showing-mercy this]] compilation.
** In "[[Recap/DoctorWhoS14E4TheFaceOfEvil The Face of Evil]]", Xoanon turns it into a [[ClusterFBomb Cluster No Bomb]].
** Used in the Sixth Doctor story, "[[Recap/DoctorWhoS23E4TheUltimateFoe The Ultimate Foe]]", the Sixth Doctor screams a Big No when he is slowly disappearing into sand when hands grabbing him.

** Used at least twice in [[Recap/DoctorWho2007CSVoyageOfTheDamned "Voyage of the Damned"]] by... go on have a guess from the sacrifice made [[spoiler: by Foon Van Hoff]] to stop [[spoiler: one of the Host as well as Astrid when she]] {{tak|ingYouWithMe}}es [[spoiler: [[TakingYouWithMe Max Capicorn]]]] [[TakingYouWithMe with her]] [[spoiler: into the nuclear engine.]] The second was also unheard and accented with music just like "Doomsday".

** Michael has this reaction when he discovers Toby has returned from South America. The fact that it's interrupted by the opening credits makes it ''funnier''. [[https://www.youtube.com/watch?v=umDr0mPuyQc Behold]].

*** Kimberly Screams this trope in the end of the first part of the ''Series/MightyMorphinPowerRangers'' episode "Ninja Quest", when the Thunder Megazord and the Tigerzord are being destroyed.

** In the season 1 episode "The Alternative Factor", Lazarus lets out a Big No when Kirk vanishes into a antimatter universe.
** In the third season episode, "Whom Gods Destroy", Kirk does this three times after he is forbidden to beam aboard the Enterprise after Scotty tells him to answer the chess problem. Turns out it is actually Garth of Ivar in disguise.

** Later parodied again in the first episode of the second season, in which Tim, recounting events in voice-over, introduces Mike -- who runs to the centre of the pavement, falls to his knees, and angstily screams "WHYYYYYYY?!?!?!" at the top of his lungs ''for absolutely no reason whatsoever''. According to the ''Spaced'' Season 2 DVD'S ''Homage-o-meter'', this moment is a reference to ''Film/{{Platoon}}''.

** Maggie wails one again [[spoiler:when she witnesses Negan executing Glenn.]]

* Parodied on ''Series/BigTrain'' when Chaka Khan has a western-style shootout with Musoc/TheBeeGees - when Robin Gibb (1849-1880) is gunned down by Chaka Khan (1850-1920), Barry Gibb (1847-1880) gives one up that lasts nearly half a minute. Then he does a second one. (During that time, Robin takes upwards of 70 bullets from Chaka's six-shooter. RuleOfFunny in full effect, of course.)

** In "[[Recap/DoctorWhoS14E4TheFaceOfEvil The Face of Evil]]" Xoanon turns it into a [[ClusterFBomb Cluster No Bomb]].

---

** Used at least twice in "[[Recap/DoctorWho2007CSVoyageOfTheDammed Voyage of the Damned]]" by... go on have a guess from the sacrifice made [[spoiler: by Foon Van Hoff]] to stop [[spoiler: one of the Host as well as Astrid when she]] {{tak|ingYouWithMe}}es [[spoiler: [[TakingYouWithMe Max Capicorn]]]] [[TakingYouWithMe with her]] [[spoiler: into the nuclear engine.]] The second was also unheard and accented with music just like "Doomsday".

* On an episode of ''Series/TopGearUK'' in which Richard Hammond was driving the Bugatti Veyron in a two-way drag race against a Eurofighter Typhoon jet when said plane overtook him on the home-stretch to cross the finish-line first.
* In ''Series/{{The Vampire Diaries}}'', a handful of characters did this, but without a doubt, Stefan's defiant "'''NO!'''" to Klaus in 3x05 takes the cake:
-->'''Klaus:''' Turn. It. Off.\\
'''Stefan:''' ''[shoving Klaus]'' '''NO!'''
* ''Series/{{Smallville}}'':
** Clark does this several times as he cradles [[spoiler:Alicia's]] body.
** In "Labyrinth", he also does one when [[spoiler:Chloe]] [[DiedInYourArmsTonight died in his arms]].
** In the Grand Finale, Chloe when she noticed that [[spoiler:Oliver, possessed by Darkseid, gave Lois a gold kryptonite ring to put on Clark's finger.]] Borders on SlowNo.
* Played for laughs in the Britcom ''Series/{{Coupling}}'' when Jane finds out her boyfriend is opposed to premarital sex.
* ''Series/{{Sabrina the Teenage Witch}}'': One of Salem Saberhagen's catchphrases in almost every season.
* ''Series/{{Oz}}'': Happens a few times.
** The most notable one would be when Keller commits suicide and leaves Beecher thinking that he's the one who killed Keller.
** Shirley Bellinger does this right before [[spoiler: she's hanged]].
* From ''Series/{{Scrubs}}'',
** Dr Cox: "nyet; negatory; mm-mm; nuh-uh; oh-oh; man-falling-off-of-a-cliff's No: [[https://www.youtube.com/watch?v=3zNjQecyjE8 Nooooooooooooo.............Pffft".]] And [[http://youtu.be/unDTXk74uWo?t=2m38s this lil' gem.]]
** Elliot when she sees a man she had made out with telling his wife. She does a slow motion NO while watching him mime a very tongue-heavy kiss and point to her.

** Used non-ironically in "Age of Steel." By an ''ostensibly emotionless cyborg''.
** "The Fires of Pompeii" has at least two characters Big-Noing ''simultaneously'' at its climax.
** And then there's Sutekh from "[[Recap/DoctorWhoS13E3PyramidsOfMars Pyramids of Mars]]", whose end is hilariously interspersed throughout [[http://io9.com/5018136/doctor-who-was-never-about-showing-mercy this]] compilation.
** One of the more effective uses of this in the old series was in "[[Recap/DoctorWhoS10E1TheThreeDoctors The Three Doctors]]" when Omega has only just realized that he is little more than a walking ghost -- partly because his denial is also followed up by a very tortured primal scream that sounds disturbing realistic.
** In "[[Recap/DoctorWhoS14E4TheFaceOfEvil The Face Of Evil]]" Xoanon turns it into a [[ClusterFBomb Cluster No Bomb]].
** Used very effectively in the series 2 finale "Doomsday", though it isn't so much heard as conveyed though Ten's expression.

** The Tenth Doctor upon [[spoiler: the Master's death]]. The last of his kind, again.

** Eleven actually shouts "Big no!" during ''The Lodger''.
** Yelled quite a few times by [[spoiler:Rory, after Amy's death]] in ''The Pandorica Opens''.
** The Series 6 opener, ''The Impossible Astronaut'', has not one, not two, but three Big Nos: [[spoiler: the first from Amy as the Doctor is shot. The second, shortly after from River as the Doctor is shot mid-regeneration, killing him for real. The third, from the Doctor as Amy shoots the astronaut without realising who it is.]]
** The Doctor [[spoiler: doesn't take the Pond's death well.]]
** In the Series 7 episode, "The Crimson Horror", Mrs. Gillyflower does it a few times, one example being when Clara jams the controls for the rocket carrying the Red Leech venom with a chair.
** The Twelfth Doctor yells a gigantic one to the heavens in the first part of the Series 10 finale, when he is [[spoiler:reluctantly regenerating]]. It's actually much more saddening when the context is discovered.
* ''Series/MacGyver'':
** In the episode "Flame's End", when [=MacGyver=]'s NewOldFlame's car blows up, the action slows down as [=MacGyver=] rushes toward the car, the soundtrack mutes, and [=MacGyver=] shouts her name.
** When, in the VerySpecialEpisode "Blood Brothers", Jason Priestly's character accidentally shot himself, things went slow-mo and [=MacGyver=] yelled not that character's name, but the name of his childhood friend who died after accidentally getting shot.
* ''Series/TheXFiles'':
** In "Monday", Scully and Mulder are doomed to endlessly repeat the Big No, as they are trapped in a GroundhogDayLoop which always results in their deaths.
** "This is Not Happening" has a heart-wrenching version of this trope, made all the more tear-jerking by Gilliam Anderson's performance. Scully has spent nearly a year desperately searching for Mulder, who was abducted by aliens. Finally, Mulder is returned, but not alive. The scene when Mulder's body is returned is emotional enough, with Scully insisting he needs medical attention and Doggett physically restraining her and dragging her away from the area. When Scully manages to break free, she runs at full-speed to find the supernatural healer she had been investigating; he had been bringing abductees back from the brink of death. She bursts into the compound to find that he and his followers are gone. Emotionally and physically exhausted, she collapses on the floor, screams a BigNo and wails in anguish.
* Used often on ''Series/HerculesTheLegendaryJourneys'', particularly the episode "Not Fade Away".
* ''Series/{{Supernatural}}'':
** In the episode [[Recap/SupernaturalS02E19FolsomPrisonBlues "Folsom Prison Blues" (S02, Ep19)]] of ''Series/{{Supernatural}}'', the guard who is killed in the teaser screams, "No..no...No! No! Nooo! No! No! Nooo! Aah! Nooooo!"
** In "All Hell Breaks Loose", Dean lets out one when he just finally found Sam and seen him get stabbed in the back. Helped by the fact that the viewers are probably feeling the same thing and his look of complete panic and devastation at the sight of his little brother getting knifed.
** Sam lets one out at the end of the pilot episode when Jessica dies.
** This is Gordon's reaction in "Fresh Blood" as he's being [[spoiler:turned into a vampire]].
** Dean reacts this way in "Swan Song" when Sam!Lucifer telepathically snaps [[spoiler:Bobby Singer]]'s neck.
* ''Series/TheFreshPrinceOfBelAir'': [[https://www.youtube.com/watch?v=lFuKgleL63M&feature=related "MAMA NOOOOOOOOOO!"]]
** Also memorably, [[https://www.youtube.com/watch?v=b74BPt3T05g&feature=related this]] by Carlton in a NoFourthWall moment
* ''Series/{{Spaced}}'':
** Parodied when Tim screams "NOOOO!!!" at the top of his lungs when cradling the body of his fallen best friend Mike, who has just been shot whilst saving Tim from an ambush by a hated rival and has just given a moving eulogy. It's worth noting, however, that this is merely a ''paintball'' game, and Mike, having merely been shot by a gob of paint, is far from dead; indeed, the scene immediately cuts to the two of them leaving the paintball centre casually chatting about how much fun they had.
** Later parodied again in the first episode of the second season, in which Tim, recounting events in voice-over, introduces Mike -- who runs to the centre of the pavement, falls to his knees, and angstily screams "WHYYYYYYY?!?!?!" at the top of his lungs ''for absolutely no reason whatsoever''. According to the Spaced Season 2 DVD'S ''Homage-o-meter'', this moment is a reference to ''Film/{{Platoon}}''.
** Another one, when Tim fails to prevent Tyres from delivering his portfolio to a prospective employer (having learnt that it still contains an unflattering drawing of said prospective employer, having earlier turned down Tim's work, describing himself as a 'massive wanker'). Tim's dramatic Big No is rather undercut when Mike runs up seconds later asking with cheerful obliviousness whether he's managed to retrieve it. He and Tyres then ignore Tim entirely and start chatting amiably.
* In the first episode of ''Series/TheMiddleman'', the MadScientist gives a Big No when Wendy and the Middleman thwart his plans.
* Ned Bigby from ''Series/NedsDeclassifiedSchoolSurvivalGuide'' has used the Big No when things were going badly for him.
** Notable in one episode where Ned starts yelling NOO! in a classroom before the opening credits begin and is still yelling it afterwards at Moze's locker he is still yelling NOO! until she shoves a sock in his mouth.
* Used to great effect on ''Series/TheDailyShow'' during, of all things, the 2000 election aftermath. At the end of a long montage involving the host and correspondents working through 37 days of hell, during which they [[ImAHumanitarian turn to cannibalism]] and Jon and Stephen [[HoYay apparently fall in love]], Al Gore concedes and it looks like it's all over -- when suddenly Stephen is shot dead. "NOOOOOOOO!!!!!"
** The ''Even Stephven'' segments occasionally had these when Carell and Colbert were explaining their positions:
---> "No!" "Yes!" "NOOOOOOOOOOOOOOOOOOOOOOOO!"
* Creator/StephenColbert regularly uses them for comic effect. He is well known to be a huge fan of both ''Franchise/StarWars'' and ''Literature/TheLordOfTheRings'', so it's obviously an homage. For example, in his "audition tape" for the post of White House press secretary, where Colbert repeatedly uses this as he is pursued by Helen Thomas.

* In the ''Series/BigTimeRush'' 2-part special ''Big Time Concert'', when Gustavo hears that James already left for LA with Hawk, he begins to scream a Big No, but briefly runs out of breath, stops, and takes some water from Kelly. Then, after he drinks it, he continues to scream so loud and the view shows that it can be heard from space.

* ''Series/BigWolfOnCampus'' makes fun of it. When an attempt to save Merton's life seems to fail and Merton just lies still, everyone goes quiet... and then Merton goes "That's it? No tears? No wailing? No protracted moan of nooooooooooooooooooooooooo?"

* In the Creator/DisneyChannel TV movie, ''Film/TheLuckOfTheIrish'', the villain has one when he's tricked into being banished to [[AcceptableTargets Cleveland]]. "OHIO?!?! NOOOOOOOOOOO!!"
* Pee-Wee Herman does it repeatedly in an episode of ''Series/PeeWeesPlayhouse'', after Jambi tells him that there is only one wish per show.
* ''Series/BabylonFive'':
** In the Season 4 episode "The Face of the Enemy", an increasingly upsetting season long arc culminates in a brainwashed Mr. Garibaldi betraying his friends in a big public way, leading to the capture and torture of the captain. Guess what happens when Garibaldi snaps back and realizes that everything he loves is gone and all his friends believe he betrayed them?
** Also, this particularly gratifying exchange earlier in Season 4, with [[SmugSnake Morden]] finally being broken of his smugness:
---> '''Mollari:''' Your ships are very impressive in the air, or in space, but right now they are ''[[SittingDuck on the ground]].''\\
'''Morden:''' So? They can sense an approaching ship from miles away. So what are you going to do, Mollari? [[TemptingFate Blow up the island?]]\\
'''Mollari:''' Actually...now that you mention it...\\
'''Morden:''' NOOOOOOOO!\\
(Londo presses a button on a small remote detonator he takes out of his pocket, and a distant explosion is heard)
* In ''Series/BattlestarGalactica2003'', Lee Adama gets a very effective one when [[spoiler: Starbuck is apparently killed]] somewhat spoiled when they used it in recap clips for the rest of the season.

* ''Series/TheOfficeUS'':
** Michael has this reaction when he discovers Toby has returned from South America. The fact that it's interrupted by the opening credits makes it ''funnier''. [[https://www.youtube.com/watch?v=umDr0mPuyQc Behold]].
** Classic one with Pam after discovering Michael [[spoiler: is sleeping with her mother.]] Like the example above, made funnier by a break; in this case, she runs out of the office in a Big No, and the show soon cuts to a commercial break and upon return, she's still in the midst of her Big No in the parking lot.
** Dwight gets a truly epic one when he gets the news that a billboard with himself and Andy in a rather unfortunate position has been defaced. [[https://www.youtube.com/watch?v=Rx6cLt13ndk In all it's glory.]]
* ''Series/AshesToAshes2008'', [[spoiler:when Alex fails to prevent her parents' death, compounded by the knowledge it was her father who had done the deed.]]
* The cliffhanger ending of season 2 of ''Series/{{Farscape}}'' has left Aeryn dead, John an unintelligible vegetable on an operating table, and Scorpius walking away having killed the doctor and recovered the neural chip from John's head. He tries to let out a big no. As his speech center has been carved out along with the chip it's more of a "FWWOOOOOOO", but the effort was there.
* ''Series/StargateSG1'':
** DiscOneFinalBoss Sokar does an inarticulate roar when he realizes that Apophis has outmaneuvered him, while making use of the Goa'uld "deep voice" effect. It comes off as pretty badass.
** And then Apophis himself utters one as his [[GreyGoo Replicator]]-infested ship careens out of control into the fortress world he stole from Sokar.
** Also done well when Anubis sees his fleet destroyed by Earth's Ancient defense weapon. He gets in one good big NO before his ship blows up. (Same actor, incidentally.)
* In the season 3 finale of ''Series/{{Heroes}}'', [[spoiler:Angela Petrelli]] gives a ([[{{Narm}} possibly]]) frightening Big No upon seeing the bloody corpse of [[spoiler:Nathan]].
* Played for laughs in ''Series/{{Frasier}}'' in Part Two of "[[http://www.geocities.com/Hollywood/Derby/3267/624.html Shut Out in Seattle]]" -- and in slo-mo! -- when Faye asks Cassandra's name, undoing Frasier's double-episode-long SnowballLie that was keeping his relationship from exploding. He also dashes across Cafe Nervosa in slo-mo as he shouts it, scattering tables along the way, but doesn't get there in time to avoid disaster.
* Played for laughs in ''Series/{{Coupling}}'' when Patrick encounters 'The Melty Man'.
* In ''Series/{{Chuck}}'', Sarah lets a loud one out when Michael Clark Duncan's character drops Chuck head-first off the roof of a building.
** Chuck returns the favor in slow-mo as he takes a bullet meant for Sarah in the series's penultimate episode.
* ''Series/{{Community}}'' has several first-season "mini episodes" that take place during study breaks. In one, Abed asks Pierce, the creepy offensive member, to play Truth or Dare. When Pierce chooses Truth, Annie yells, NOOOO. She calms herself and apologizes. Then Abed asks Pierce what he's ever done that he's ashamed of and the whole group yells NOOOO.
** In "Advanced Criminal Law", when Chang is about to announce that the entire class will receive a zero for a quiz since the person who wrote the crib notes he found didn't fess up, Annie screams, "NOOOOOOOOO!" When everyone looks at her, she says she's never gotten a zero before.
** In "Remedial Chaos Theory", the alternate timeline where Troy goes for the pizza ends up being the darkest one; when he returns, the place is in chaos, the Serbian rum catching the apartment ablaze, Pierce with a fatal bullet wound, everyone freaking out, and Pierce's troll figurine in the middle of it all, leering at Troy, who hollers "NOOOOOOOO!!!"
* ''Series/GreenWing'': Sue White's reaction to Mac withdrawing from the slave auction.
* Jack Bauer does one in Season 4 of ''Series/TwentyFour'' when [[spoiler:Marwan kills himself.]]
* Done hilariously in [[https://www.youtube.com/watch?v=qceSR5eZEec this MadTV skit]].
* ''Series/BuffyTheVampireSlayer'':
** Parodied in the episode "[[Recap/BuffyTheVampireSlayerS7E16Storyteller Storyteller]]". When Andrew is trying to convince Buffy--and himself--that [[spoiler: his murder of Jonathan was actually accidental, or he was possessed]] both his imagine spots end with an over-the-top Big No.
** The Master does one of these at the end of "The Harvest," when Buffy kills Luke, ruining the Harvest.
** Collin's last words.
** Combined with a rather twisted AwLookTheyReallyDoLoveEachOther, Amy lets out a big no when the Seed of Wonder is destroyed and she loses her powers, causing Warren to fall apart in front of her eyes, since he had only been held together by her magic.
* This is the CatchPhrase of ''Series/SaturdayNightLive'''s Mr. Bill.
* ''[[Series/MightyMorphinPowerRangers Mighty Morphin Alien Rangers]]'': In the final episode of this arc, Billy [[https://www.youtube.com/watch?v=cHbBoTkijMM&feature=PlayList&p=351595918771688B&playnext=1_from=PL&index=49 shouts]] this trope when the command center is about to be blown up.
** Kimberly Screams this trope in the end of the first part of the ''MightyMorphinPowerRangers'' episode Ninja Quest, When the Thunder Megazord and the Tigerzord are being destroyed.
* ''Series/{{Merlin}}'' has one (well, two close together) at the very end of season 1, when [[spoiler: [[DisneyDeath he thinks]] Gaius is dead.]]
** Also Sir Leon in series 3 when [[spoiler: Morgana has her men shoot into a crowd of innocent citizens after the knights refuse to swear loyalty to her.]]

* ''Series/{{Highlander}}'' plays it straight with Duncan [=MacLeod=] shouting [[spoiler: "DARIUS!"]] upon finding his dead body.
** Duncan delivers one in the episode "Star Crossed" when Kalas has defeated and is about to kill [[spoiler: Fitz]].
* A ''Series/{{Seinfeld}}'' episode ended with one from George when his plan to get his girlfriend to break up with him by suggesting a '[[ThreeWaySex menage-a-trois]]' backfires.
* Creator/ConanOBrien let one out on his first show on Creator/{{TBS}} once he learns that he'll [[ScrewedByTheNetwork never work on Network TV again]].
* Parodied on ''Series/BigTrain'' when Chaka Khan has a western-style shootout with Musoc/TheBeeGees - when Robin Gibb (1849-1880) is gunned down by Chaka Khan (1850-1920), Barry Gibb (1847-1880) gives one up that lasts nearly half a minute. Then he does a second one. (During that time, Robin takes upwards of 70 bullets from Chaka's six-shooter. RuleOfFunny in full effect, of course.)
* Played straight in ''Series/TwinPeaks'', when sheriff Truman breaks the sad news to Laura's parents.
* Wilson does this in the episode "Out of the Chute" when he sees ''Series/{{House}}'' jump off of a hotel balcony, thinking he's committing suicide. Turns out he was just jumping into a pool.
** [[https://www.youtube.com/watch?v=CrP0YznxKw8&t=2m0s CAAAAANNONBAAAAALL!!!!]]
* [[https://www.youtube.com/watch?v=1tEeg7kJKCs&t=1m22s This moment]] on ''Series/ThirdRockFromTheSun''.
-->'''Nina''': You're taking it better than I thought you would.
* Parodied in ''Series/HotInCleveland'' when Victoria lets one out... after gaining one pound.
* On ''Series/{{Cheers}}'' as Rebecca goes into her office Woody is about to leave the bar and tells her he's going out to ask her boss' daughter out for a date. Rebecca not really listening says "Okay." and closes her door. Then a second later she runs out of her office and across the bar screaming "Nooooooooo!!!!" jumps on Woody's back and tackles him just before he reaches the door.
** In one episode from the last season, Carla has one (it lasts through an entire commercial break) when she realizes that she slept with [[spoiler: Paul]].
* In ''Series/RizzoliAndIsles'' Hoyt threatens to kill Jane leading Maura to scream [[BigNo "No!" ]]
* In the ''Series/AreYouAfraidOfTheDark'' episode "The Tale Of The Renegade Virus" a virus attempts to enter Simon's brain, via plugging in the serial port embedded in Simon's hand, leading Simon to scream "NO!" The virus also does this a few times after Simon defeats him by "pressing any key to escape".
** One girl does this in "The Tale of the Many Faces" when she is threatened with the "Punishment Book".
* ''Series/GameOfThrones'':
** Right after Joffrey gives Ser Ilys the order to [[spoiler:execute Ned Stark for treason,]] a witnessing Sansa screams several of these in her FreakOut.
** In the last seconds of the episode "A Man Without Honour", [[spoiler: Maester Luwin upon seeing what he believes to be the charred corpses of Bran and Rickon Stark]].
** Cersei when Tyrion arranges for her daughter Myrcella to be shipped off to Dorne.
** Brienne yells this in "The Ghost of Harrenhal" after Renly is stabbed through the heart.
** Stannis' attempt to rally his routed troops at the end of the Battle of the Blackwater quickly devolves into this.
** Brienne's desperate screams as she is about to be raped by Locke and his men in "Walk of Punishment".
* In ''Series/ShakeItUp'' "Protest It Up", this was [=CeCe=]'s reaction to the announcement of a SuddenSchoolUniform.
* In the ''Series/{{Leverage}}'' episode "The Second David Job", the {{flashback}} showing Nate's reaction to the death of his son features a particularly harrowing use of this trope.
* In [[Recap/OnceUponATimeS5E6TheBearAndTheBow The Bear and the Bow]], the sixth episode of ''Series/OnceUponATime'', [[WesternAnimation/{{Brave}} Merida]] yells one, while firing her arrow to save Harris, Hubert, and Hamish from the death penalty by the United Clan Lords.
* ''Series/PairOfKings'': When Lanny learned there was another cousin he needed to get rid of to become King of Kinkow, he would have shouted one but somebody hit him with a coconut.
* This happens a few times from Venjix when a plan fails in ''Series/PowerRangersRPM''.
* ''Series/HoratioHornblower'', "The Wrong War": Horatio cries big no when his French TemporaryLoveInterest dies on a bridge, being shot in her back. So close to being rescued.
* ''Series/MagnumPI'', ''Echoes of the Mind'' Thomas lets out one as the Dupre sisters (played by Creator/SharonStone) kill themselves off screen in the last moment of the episode.
* ''Series/KamenRiderGaim'': Kouta has one upon not being able to save [[spoiler: team Raid Wild leader, Hase]] from being killed.
* ''Series/KamenRiderBuild'' has a belt that normally punctuates his transformations with a loud "YEAH!" until he gets the Hazard Trigger adapter for it, which causes it to instead let out one of these. [[TheBerserker Given what the resulting form is like,]] it's easy to see why it would prompt such a radical change of heart.
* ''Series/HowIMetYourMother'':
** Blah Blah makes Ted say moderately big BigNo when she blackmails him into telling Marshall and Lily that he (Ted) remembers their romantic meeting with LoveAtFirstSight and similar sweet stuff quite differently, and that he and Lily were actually making out at a party.
** Barney has a habit of doing Big No to close episodes. For example, when he learns that Marshall started a web page which is a count down to his next slap (Marshal having won the right to slap him five times whenever he chooses in a bet).
** When Barney gets banned from Laser Tag, only a few tickets away from winning the remote-controlled helicopter, he drops to his knees and lets one out as he pulls a long string of tickets from his pockets.
** Barney gets a silent one (complete with a skyward glance and camera pullout) in the beginning of "The Final Page" when, after two years since his last encounter, he is silenced by Marshall calling him on a jinx.
** Parodied in episode The Magician's Code:
--> '''Barney''': What am I gonna be coming home to?
--> (fantasy) '''Quinn''': How would you like to have an eight-way with me and my six hottest stripper friends?
--> (real life) '''Robin''': How is that a punishment?
--> '''Barney''': Wait for it....
--> (fantasy) '''Quinn''': But I forbid you from filming it with your overhead camera that zooms in on whoever's being the loudest.
--> Barney sinks to his knees, and the camera zooms in on his "NOOOOOOOO!"
* ''Series/{{Skins}}'' has a particularly odd one, when Sid wakes up after an alcohol-induced stupor to find pictures of his ex-girlfriend kissing another boy taped to his entire body.
* ''Series/{{Jeopardy}}'''s Alex Trebek gives one here: https://www.youtube.com/watch?v=h03QVlrwI_s
* ''Series/RunningMan'':
** Cast member Lee Gwang Soo is famous for screaming these out, [[RunningGag usually at the wrong time]]. The other cast members tend to be irritated when he does it [[ButtMonkey and don't hesitate to show it to him]].
* A surprisingly effective one (and rare foreign-language variant) is heard in the 1967 ''Series/{{Batman}}'' episode "The Mad Hatter Runs Afoul." At the start of the episode, Batman and Robin, having been placed in a fluoroscopic cabinet by the Mad Hatter's goons, appear to have had the flesh fried off their bodies by deadly radiation (when, in fact, the costumed skeletons are just dummies set up by the Dynamic Duo as a ruse against Hatter). Commissioner Gordon and Chief O'Hara shed ManlyTears when they hear the supposed news, and then get the word out to various world leaders, all of whom are momentarily absent and having their calls taken by a SexySecretary of the respective nationality. The Soviet secretary's reaction is probably the single most genuinely dramatic moment in the series' history:
-->'''Russian Secretary:''' Pennsylvania 6-5-0-0-0...''[[BilingualBonus Nyet]]''...''Nyet''!...''NYET''!
* Played with in ''Series/BrooklynNineNine'', in which the Big No is actually more of a ''Long'' No. After Jake learns that he's inadvertently invited Amy's boyfriend Teddy to join her for a romantic evening without realising that Amy intends to dump him, Jake's perfectly restrained when he says "Oh, no!", and says it at a perfectly reasonable volume. But he makes the 'no' part last for at least ten full seconds (and possibly even longer, since he only gets cut off by the commercial break starting).
* Daniel Grayson gets one in the ''Series/{{Revenge}}'' episode "Atonement" when [[spoiler: Kate, FBI agent and daughter of BigBad Malcolm Black, is about to shoot a beaten Emily - he gets in front of Emily, and Kate shoots him. Jack bursts in very shortly afterwards and takes down Kate, but by that time poor Daniel's become the latest example why on ''Revenge'' AnyoneCanDie]].

* ''Series/Daredevil2015'': Played for laughs in [[Recap/Daredevil2015S2E1Bang the season 2 premiere]]. The Nelson & Murdock trio is playing an after-work game of pool at Josie's. Foggy at one point leaves to use the bathroom. While he's away, Karen takes this time to [[HandsOnApproach teach Matt how to play]]. Karen has just helped Matt line up a shot, and he takes it, just as Foggy comes back from the bathroom, causing Foggy to exclaim "NOOOO!!"
-->'''Matt Murdock:''' That good, huh?
-->'''Karen Page:''' You sunk the eight-ball.
-->'''Matt Murdock:''' ''[grins]'' [[DoubleEntendre Well, something went in.]]
-->'''Karen Page:''' I tell you what, you boys re-rack. I will, uh, buy rounds for the rematch. ''[Karen heads off to the counter; an annoyed Foggy turns to Matt]''
-->'''Foggy Nelson:''' [[LeaveTheTwoLovebirdsAlone I leave you two alone for ONE minute!]]
-->'''Matt Murdock:''' [[SheIsNotMyGirlfriend She wanted to teach me!]] ''[Foggy smirks at him]'' [[EveryoneCanSeeIt What?]] ''[Matt takes another turn, and manages to sink two balls at once]''
-->'''Foggy Nelson:''' Showoff... ''[Matt laughs]''
* Can happen in ''Series/TwentyFour '' quite often, but Jack Bauer gives a couple good ones one Day Four [[spoiler:after Habib Marwan kills himself. He was needed alive, as he was the only one who knew where a nuclear missile was currently headed within the country.]]
* Don Gilberto of ''Series/AlFondoHaySitio'' does a rather disturbing big "NO!" when [[spoiler:Nelly dies]].
* Monica gives one on ''Series/{{Friends}}'' when she and Rachel lose the trivia contest and have to give their apartment to Joey and Chandler as a result.
* ''Series/{{The Flash|2014}}'':
** Barry screams one of these when Blackout is about to kill Dr. Wells. The emotional surge reawakens his powers and takes them UpToEleven, allowing him to outrun Blackout's lightning bolts.
** Killer Frost screams one as Cicada is about to stab Barry, awakening and blasting the villain with a cold blast. [[spoiler:The big shock here is that Killer Frost still has her powers despite Cicada's power-draining dagger.]]

* ''Series/AshesToAshes'', [[spoiler:when Alex fails to prevent her parents' death, compounded by the knowledge it was her father who had done the deed.]]