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* DrivesLikeCrazy: [[https://www.youtube.com/watch?v=idnwh6iDnXA This ad]] has Clara driving like crazy and sending everyone in the car flying.

to:

* DrivesLikeCrazy: [[https://www.youtube.com/watch?v=idnwh6iDnXA This ad]] has Clara driving like crazy and sending everyone else in the car flying.


Added DiffLines:

* ScrewPolitenessImASenior: The ads gained fame from an old lady yelling "Where's the beef!?" when the competition's hamburgers are more bun than burger.


One of the most quotable advertising campaigns of the 1980s, "Where's the Beef?" was a Wendy's ad that starred octogenarian Clara Peller and two other old ladies (Mildred Lane and Elizabeth Shaw). Initially impressed at the size of the competition's hamburger buns, Clara is dismayed to find the bun is huge compared to the amount of meat, saying "Where's the beef?" The shtick of the ads was that Wendy's had more than enough beef to fill the bun.

The ad quickly reached memetic status, and was referenced in the 1984 Democratic primaries by both sides. Several sequels were made as Clara's character raced around town to other restaurants demanding to know where her beef was. Aside from the ads themselves, plenty of merchandise was made, including stickers, mugs, coasters, a board game, and even a [[https://www.youtube.com/watch?v=egGS8jONZ6Y single]], released on vinyl record.

The ad campaign ended in 1985, but its quotability lives on, and in 2011 Wendy's briefly resurrected the phrase. The original ads can be seen [[https://www.youtube.com/watch?v=riH5EsGcmTw here]], and the revival ad can be seen [[https://www.youtube.com/watch?v=wU2EVsGJUIc here]].

to:

One of the most quotable advertising campaigns of the 1980s, "Where's the Beef?" was a 1984 Wendy's ad advertising campaign that starred octogenarian Clara Peller and two other old ladies (Mildred Lane and Elizabeth Shaw). Initially impressed at the size of the competition's hamburger buns, Clara the trio is dismayed to find the bun is huge compared burger patty underneath overly minuscule in comparison, which prompts Clara to the amount of meat, saying ask, "Where's the beef?" The shtick of the ads was that Wendy's had more than enough beef to fill the bun.

The ad quickly reached memetic status, and was referenced in the 1984 Democratic primaries by both sides. Several sequels were made as Clara's character raced around town to other restaurants demanding to know where her beef was. Aside from the ads themselves, plenty The slogan's success spawned a host of merchandise was made, merchandise, including stickers, mugs, coasters, a board game, and even a [[https://www.youtube.com/watch?v=egGS8jONZ6Y single]], single]] released on vinyl record.

The
record. Several sequels were filmed with Clara's character going to different restaurants to demand where her beef was.

Though the
ad campaign ended in 1985, but lasted only a year, its quotability appeal lives on, and on; in 2011 Wendy's briefly resurrected the phrase. The original ads can be seen [[https://www.youtube.com/watch?v=riH5EsGcmTw here]], and the revival ad can be seen [[https://www.youtube.com/watch?v=wU2EVsGJUIc here]].



* TakeThat: The ads and the record take shots at [=McDonalds=] and Burger King burgers.

to:

* TakeThat: The Both the ads and the record take shots at [=McDonalds=] and Burger King burgers.King.


* MacGuffin: Finding The Beef is the main object of the tie-in board game.

to:

* MacGuffin: Finding The Beef is the main object of the tie-in board game and card game.


One of the most quotable advertising campaigns of the 1980s, "Where's the Beef?" was a Wendy's ad that starred octogenarian Clara Peller and two other old ladies. Initially impressed at the size of the competition's hamburger buns, Clara is dismayed to find the bun is huge compared to the amount of meat, saying "Where's the beef?" The shtick of the ads was that Wendy's had more than enough beef to fill the bun.

to:

One of the most quotable advertising campaigns of the 1980s, "Where's the Beef?" was a Wendy's ad that starred octogenarian Clara Peller and two other old ladies.ladies (Mildred Lane and Elizabeth Shaw). Initially impressed at the size of the competition's hamburger buns, Clara is dismayed to find the bun is huge compared to the amount of meat, saying "Where's the beef?" The shtick of the ads was that Wendy's had more than enough beef to fill the bun.


The ad campaign ended in 1985, but its quotability lives on, and in 2011 Wendy's briefly resurrected the phrase. The original ads can be seen [[https://www.youtube.com/watch?v=riH5EsGcmTw here]].

to:

The ad campaign ended in 1985, but its quotability lives on, and in 2011 Wendy's briefly resurrected the phrase. The original ads can be seen [[https://www.youtube.com/watch?v=riH5EsGcmTw here]], and the revival ad can be seen [[https://www.youtube.com/watch?v=wU2EVsGJUIc here]].



* CoolOldLady: Part of the ad's appeal was Clara's bluntness and attitude being seen as cool and relatable to viewers.



* MundaneMadeAwesome: A little old lady yelling "Where's the beef!?" became a national phenomenon, and Wendy's sales increased 21% as a result of the campaign.

to:

* MundaneMadeAwesome: A little old lady yelling "Where's the beef!?" became a national phenomenon, and Wendy's sales increased 21% 31% as a result of the campaign.


One of the most quotable advertising campaigns of the 1980s, "Where's the Beef?" was a Wendy's ad that starred octogenarian Clara Peller and two of her friends. Initially impressed at the size of the competition's hamburger buns, Clara is dismayed to find the bun is huge compared to the amount of meat, saying "Where's the beef?" The shtick of the ads was that Wendy's had more than enough beef to fill the bun.

to:

One of the most quotable advertising campaigns of the 1980s, "Where's the Beef?" was a Wendy's ad that starred octogenarian Clara Peller and two of her friends.other old ladies. Initially impressed at the size of the competition's hamburger buns, Clara is dismayed to find the bun is huge compared to the amount of meat, saying "Where's the beef?" The shtick of the ads was that Wendy's had more than enough beef to fill the bun.


The ad campaign ended in 1985, but its quotability lives on, and in 2011 Wendy's briefly resurrected the phrase.

to:

The ad campaign ended in 1985, but its quotability lives on, and in 2011 Wendy's briefly resurrected the phrase.
phrase. The original ads can be seen [[https://www.youtube.com/watch?v=riH5EsGcmTw here]].


-->''Where's the beef?''

to:

-->''Where's [[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/wherethebeef.PNG]]
[[caption-width-right:350:"Hey! Where's
the beef?''
beef!?"]]


* NeverMessWithGranny: Clara. She will stop at nothing to find where that darn beef is.

to:

* MundaneMadeAwesome: A little old lady yelling "Where's the beef!?" became a national phenomenon, and Wendy's sales increased 21% as a result of the campaign.
* NeverMessWithGranny: Clara. She Clara will stop at nothing to find where that darn beef is.


* MisleadingPackageSize: The first ad has the old ladies marvel at how big the "white, fluffy bun" is, and are dismayed to open it and find a burger patty no bigger than a silver dollar.

to:

* MisleadingPackageSize: The first ad has the old ladies marvel at how big the "white, "big, fluffy bun" is, and are dismayed to open it and find a burger patty no bigger than a silver dollar.

Added DiffLines:



Added DiffLines:

* MisleadingPackageSize: The first ad has the old ladies marvel at how big the "white, fluffy bun" is, and are dismayed to open it and find a burger patty no bigger than a silver dollar.
* NeverMessWithGranny: Clara. She will stop at nothing to find where that darn beef is.

Added DiffLines:

* MacGuffin: Finding The Beef is the main object of the tie-in board game.


* DrivesLikeCrazy: [[This ad]]

to:

* DrivesLikeCrazy: [[This ad]][[https://www.youtube.com/watch?v=idnwh6iDnXA This ad]] has Clara driving like crazy and sending everyone in the car flying.

Added DiffLines:

-->''Where's the beef?''

One of the most quotable advertising campaigns of the 1980s, "Where's the Beef?" was a Wendy's ad that starred octogenarian Clara Peller and two of her friends. Initially impressed at the size of the competition's hamburger buns, Clara is dismayed to find the bun is huge compared to the amount of meat, saying "Where's the beef?" The shtick of the ads was that Wendy's had more than enough beef to fill the bun.

The ad quickly reached memetic status, and was referenced in the 1984 Democratic primaries by both sides. Several sequels were made as Clara's character raced around town to other restaurants demanding to know where her beef was. Aside from the ads themselves, plenty of merchandise was made, including stickers, mugs, coasters, a board game, and even a [[https://www.youtube.com/watch?v=egGS8jONZ6Y single]], released on vinyl record.

The ad campaign ended in 1985, but its quotability lives on, and in 2011 Wendy's briefly resurrected the phrase.

----
!!These ads and related media contain examples of:
* DrivesLikeCrazy: [[This ad]]
* LoudOfWar: In one ad "Where's the beef?" is shouted so loudly over the phone it knocks the owner of the Big Bun over.
* TakeThat: The ads and the record take shots at [=McDonalds=] and Burger King burgers.
----

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