History Advertising / PopTarts

* BaritoneOfStrength: The Lizard.

* TooDumbToLive: The "Cinnamon Buns Are Easy" commercial (later redone with a strawberry tart) features a Pop Tart desperately looking for a hiding place away from the kids. The lizard directs the tart to hide in a ''giant toaster''. The tart jumps in, and once the kids are gone, the lizard activates the toaster to cook the tart.

* AccordionToMostSailors: In a commercial from the 2000s, an anthropomorphic Apple Strudel Pop Tart sails on a ship playing an accordion.

* YodelLand: The apple strudel Pop Tart speaks with a German accent, wears lederhosen, and is so obsessed with yodeling, [[spoiler:the Crazy Good Kids yodeling easily lures him out of his hiding place]].

* GratuitousJapanese: The "Ninja" commercial had the ninja tart speak snippets of Japanese.

** A series of 1996 commercials featured a talking CGI toaster (presumably different from Milton) voiced by Creator/GilbertGottfried, demanding more appreciation for making Pop-Tarts hot. It's implied in another commercial that the talking got the toaster sent to a repair shop.

* BabysitterFromHell: One advert has a babysitter [[OffingTheOffspring (or worse)]] feeding a baby Pop-Tart peanut butter and jelly, then walking of with it in her arms and coming back with the jelly smeared all over her face.

* BreakoutCharacter: When the commercials returned after a half-decade long hiatus, the kids were mostly written out in favor of the lizard and poodle. The once exception is the dark haired girl. These three would remain the mainstays of the commercials.
* ChameleonCamouflage: During the "Hide 'n' Seek" campaign, the Splitz tart hides by standing against the door and wall of a nearby shop, which blend in with both his halves. Unfortunately, he gets snapped down the middle when somebody opens the door.

* {{Groupie}}: A fangirl Pop-Tart approaches what she believes is her favorite band's tour bus. The lizard directs her to stand on top to meet them. In reality, it's a toaster.
-->'''Lizard:''' Groupies are easy.
** In another ad a woman pretends to be one of these in order to get close enough to eat a celebrity Pop-Tart.

* TheTease: The dark-haired girl has a tendency of flirting with the Pop Tarts to lull them into a false sense of security, [[BitchInSheepsClothing and then eating them]]. "Yummy" even makes it sound like she's ''having sex'' with Blue Raspberry, before [[BaitAndSwitch it's revealed]] that she was [[PainMistakenForSex just eating him]].

* TongueOnTheFlagpole: Exploited when a strawberry milkshake Pop Tart sees the North Pole, clumsily edited to say "Lick This Pole", and licks it. This traps the tart in the snow, so a nearby girl can eat it frozen.

* BitchInSheepsClothing: Pretty much everyone who wants to eat the Pop-Tarts is this but special mention goes to the dark haired girl, not only dose she usually [[InterspeciesRomance flirt with the Pop-Tarts]] before eating them, she's willing to get employed as a babysitter or a maternity nurse to [[EatsBabies be left alone with Pop-Tart children.]]
** In one advert the poodle pretended to be a normal non-Anthropomorphic dog so a Pop-tart would go over to stroke it, then ran around him in circles to tie him in his collar and got up, removed the collar and calmly told him it's NothingPersonal.

* ThreeWishes: When a kid releases a Pop-Tart genie from a toaster, he gets three wishes. His first wish is for a singing lizard, and his second is for the biggest box of Pop Tarts in the world. His lizard says his third wish should be a bigger toaster.
* TongueOnTheFlagpole: Exploited when a strawberry milkshake Pop Tart sees the North Pole, clumsily edited to say "Lick This Pole," and licks it. This traps the tart in the snow, so a nearby girl can eat it frozen.

* BadassBaritone: The Lizard.

* DwindlingParty: In one Christmas-themed ad, a group of tarts going caroling door-to-door. After each house, one tart is missing from the group, implying they've been eaten by the homeowner, until only a single tart is left, nervously singing "Silent Night." Then the owner invites the last tart inside her house...

* GenieInABottle: Parodied in the "Popartica" ad, where a Pop-Tart genie emerges from a toaster.

Their most successful advertising campaign, "Crazy Good," began in 2004 as a result of [[https://web.archive.org/web/20120330230548/http://www.consumer-knowledge.com/pdf/Pop_Tarts_2007_Ogilvy_Case_Study.pdf an effort to revitalize the Pop Tarts brand by focusing more on children]]. The Pop Tarts marketing team held workshops in schools where they collected children's artistic renditions of a "Pop Tart kid world," which appeared to be an inventive, cartoonish world where Pop Tarts had individual personalities. There are two kinds of characters featured in the "Crazy Good" advertisements: the [[LetsMeetTheMeat anthropomorphic Pop Tarts,]] and the ravenously hungry "Crazy Good Kids." Most of the ads have the Pop Tarts characters get eaten one way or another - usually by the kids, but occasionally by an animal or even [[ImAHumanitarian each other]]. Other characters pop up in the ads as well, the most prominent ones being the singing lizard who first appeared in the "Popartica" commercial and the pink poodle from the French Toast Pop Tarts commercial. They enjoy snacking on the poor Pop Tarts as well.

* AccordionToMostSailors: In a commercial from the 2000s, an anthropomorphic Apple Strudel pop-tart sails on a ship playing an accordion.

-->'''Toaster:''' "Toaster makes funny noises?" ''What?!'' I'm just telling people what makes Kellogg's Pop Tarts good!

* EnsembleDarkhorse: The lizard from "Popartic" eventually became a mainstay of the ads.

* CrossesTheLineTwice: At the end of one ad a baby Pop-Tart gets devoured right in front of it's parents, and the mother makes an IncrediblyLamePun.

* YodelLand: The apple strudel Pop Tart speaks with a German accent, wears lederhosen, and is so obsessed with yodeling, [[spoiler:the Crazy Good Kids yodeling easily lures him out of his hiding place]].

* RecycledScript: One commercial, where the lizard tricks a strawberry Pop Tart into hiding in a toaster, is identical to a previous commercial. The only difference is that the previous commercial featured a cinnamon bun flavored tart.

* SignsOfDisrepair: The "Pop the Vote" ad started as a "MEET THE CANDIDATES" debate between various Pop Tarts. Once the moderator (the pink poodle) sends the candidates into a toaster beneath the stage, the "M" on the sign flickers our, so it reads, "EET THE CANDIDATES."

Their most successful advertising campaign, "Crazy Good," began in 2004 as a result of [[https://web.archive.org/web/20120330230548/http://www.consumer-knowledge.com/pdf/Pop_Tarts_2007_Ogilvy_Case_Study.pdf an effort to revitalize the Pop Tarts brand by focusing more on children]]. The Pop Tarts marketing team held workshops in schools where they collected children's artistic renditions of a "Pop Tart kid world," which appeared to be an inventive, cartoonish world where Pop Tarts had individual personalities. There are two kinds of characters featured in the "Crazy Good" advertisements: the [[LetsMeetTheMeat anthropomorphic Pop Tarts,]] and the ravenously hungry "Crazy Good Kids." Most of the ads have the Pop Tarts characters get eaten one way or another - usually by the kids, but occasionally by an animal or even [[ImAHumanitarian each other]]. Other characters pop up in the ads as well, the most prominent ones being the singing lizard who first appeared in the "Poptartica" commercial and the pink poodle from the French Toast Pop Tarts commercial. They enjoy snacking on the poor Pop Tarts as well.

* HopeSpot: One commercial had a Pop Tart pop himself out of the microwave and briefly enjoy freedom...before flying right into the freezer.

* NoPartyLikeADonnerParty: One ad has two Pop Tarts starving in a freezer, trying to figure out what to eat. One tart eyes the other, then it cuts to only one tart in the freezer with a BalloonBelly.

Their most successful advertising campaign, "Crazy Good," began in 2004 as a result of [[https://web.archive.org/web/20120330230548/http://www.consumer-knowledge.com/pdf/Pop_Tarts_2007_Ogilvy_Case_Study.pdf an effort to revitalize the Pop Tarts brand by focusing more on children]]. The Pop Tarts marketing team held workshops in schools where they collected children's artistic renditions of a "Pop Tart kid world," which appeared to be an inventive, cartoonish world where Pop Tarts had individual personalities. There are two kinds of characters featured in the "Crazy Good" advertisements: the [[LetsMeetTheMeat anthropomorphic Pop Tarts,]] and the ravenously hungry "Crazy Good Kids." Most of the ads have the Pop Tarts characters get eaten one way or another - usually by the kids, but occasionally by an animal or even [[ImAHumanitarian each other]]. Other characters pop up in the ads as well, but the most prominent one is the singing lizard who first appeared in the "Poptartica" commercial.