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YMMV: Today
  • Awesome Music: The current version of the theme.
  • Ensemble Darkhorse: Willard Scott, oh so much. This article explains why he fits this trope.
    When [Willard] came to NBC, his contract, like the others on the show, forbid product pitches. The hosts of the show, Bryant Gumbel and Jane Pauley, as well as John Palmer, who gives the news, still aren't allowed to do ads. But, as Steve Friedman, the executive producer of Today, put it, "Nobody's going to confuse Willard for a journalist. Our viewers aren't that dumb. He's a guy who does the weather and entertains."
    • Gene Shalit and Al Roker count as well.
  • Germans Love David Hasselhoff: A bit milder than most examples, but for some reason, the anchors - both past and present - seem to get quite a bit of coverage in the Daily Mail (at least on their website).
  • Heartwarming Moments: Any anchor reunion, such as the 50th and 60th anniversary shows.
    • As tearjerking as they are, any anchors' departures will always have a moment or two of this (and at least one Funny Moment).
      • The music video they did when Meredith Viera was leaving the show definitely counts.
    • Anytime someone on the show has a birthday or anniversary, they will almost always run a Clip Show with the subject's finest moments, sometimes interspersed with clips of celebs and/or past Today anchors wishing them the best.
      • Ann Curry's 10th anniversary in 2007 comes to mind - after the Clip Show, everyone else led her to a wall where Cookie Monster popped out, pulled out a plate of cookies, handed Ann a bouquet, and called out "Lou" to bring out a case with an engraved necklace. She was quite flattered to say the least.
      • Months earlier, Miss Piggy serenaded Matt Lauer on his 10th anniversary on the show. After popping out of a four foot tall cake.note 
      • Willard Scott's 25th anniversary on the show in 2005. When they went to him in Washington, he was surrounded by a lot of his friends, including his daughter Mary who was standing next to him. The Clip Show they did for him, which includes clips of the current anchors gushing about him, is quite possibly the sweetest out of all the clip shows they've done. After it was done, Katie chimed in, "Willard, if you didn't feel loved before, you must feel loved now." View it here.
      • A bit of a blink and you'll miss it moment in that clip as well, but while Willard was talking afterwards, he leans over and gives his daughter a kiss - further proof that he's one of the most caring, sensitive and gentle people on television.
    • A lot of what Willard does can end up as this, since he's genuinely sweet and charming. For example, on Valentine's Day 1996 (around the time Al Roker mostly took over as the Today weatherman) he did a segment from the children's hospital in Washington DC (his cousin was working there) while holding one of the most tragically beautiful babies to ever exist. Happily, that baby is now doing fine, according to the poster's YouTube channel.
      • During the promotional run of The Muppets Take Manhattan, Jim Henson was being interviewed by Gene Shalit about said film. Willard introduced the interview segment, and Jim gave him a shout-out (they started their careers at the same local NBC station).
      • One year, when everyone else greeted him on his birthday, he simply replied with "I'm still alive, God bless." A bit poignant, actually, since he's not too long for this earth. One can only imagine how they'll handle it on-air when he passes away...
      • His friendship with Al, both onscreen and off - it started when they were both employed at the same local station in The Seventies and Willard took the then-22-year-old Al under his wing. They even got spotlighted in a late 2013 "#InspiredBy" segment, where Al notes that he wouldn't be on Today if it wasn't for Willard.
  • Replacement Scrappy: Everyone in the weekend edition. Also, when Deborah Norville signed on in the late 80's and early 90's, the show went through some very rough times. Inverted with HER replacement, Katie Couric. Katie originally came on while Deborah took maternity leave, but since the ratings increased dramatically in her presence, NBC made Katie a permanent anchor.
  • The Scrappy: Since the firing of Ann Curry in 2012, Matt Lauer has become this.
  • Tear Jerker: Anytime an anchor leaves the show, they'll be given a big send off with montages and everything.

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