- The prank interview pulled on Hoda Kotb by Durwood Fincher, where Hoda gets increasingly confused by Mr. Doubletalk's incomprehensible expressions.
- Willard Scott frequently provides such moments through his 35-year stint with the show.
- I took your hair, I took your job, I took your woman."
- This. Also qualifies for Biting-the-Hand Humor.
- Anytime The Muppets appear, there's almost always at least one of these.
- That one time when the Muppets, along with Muppet versions of the anchors, took on an entire half-hour of the show to promote the opening of FAO Schwarz's Whatnot Workshop. Billed as The Muppets Take Over Today, the first part can be found here, and the rest can be found in the related videos.
- This video.
- In 1995, Bryant and Katie spotted someone in the crowd holding a cardboard sign saying "Free Willard". Cue corpsing. It would become a running joke during Willard's segment (and for the people who had that sign, as the video proves).
- Michelle Kosinski attempts to exaggerate the severity of a flood in Wayne, New Jersey by reporting from a canoe, only to be foiled by two men walking through the foreground in galoshes, the water up to their ankles. Katie can't stop laughing, especially when Matt asks Michelle if these are "holy men, walking on top of water."
- This bit of Tickle Torture when Jenna Bush Hager had her foot tickled by Savannah Guthrie, after Savannah tossed a few bitchy comments her way over her callouses during this segment.
- An appearance by Barney the Dinosaur in February 1993 gets off to a hilarious start, as Katie thinks the big purple guy should give Bryant a hug.Barney: Come here, Bryant! Give me a hug, buddy!
Bryant: Can just a handshake will do, Barney?
Barney: Nope! Gotta be a hug! Everybody needs hugs!
Katie: Come on, Bryant! You're a sensitive man!
[Barney and Bryant share an awkward yet heartwarming hug]
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