Useful Notes / Kmart

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Kmart is a discount store located in the United States, Australia, and New Zealand. In the US, for several decades peaking in The '80s and Early '90s, it was a staple of reasonably-priced no-nonsense merchandise geared toward middle-class shoppers. In the latter two countries, it's a low, low, low-end discount store licensing the name.

The first Kmart (or K-Mart, as it was then known) opened in Garden City, Michigan in 1962. The chain eventually reached a peak of 2,000 stores by 2000, coinciding with their newly-renovated "Big K" stores (which was around the same time they stopped upgrading their equipment — seriously, it's like stepping into 1993). Unfortunately, Kmart has fallen to a rather distant third place in the discounter race, namely due to being behind on remodeling, poor location build-out, deranged leadershipnote , and general incompetence. It also saw the loss of its Canadian locations in 1998 to rival Zellers (which itself was sold to Kmart rival Target in 2013, only for the now-Target Canada to be so poorly run that it was shut down in 2015).

Today, of course, Kmart is still going (but going nowhere), with around 624 stores and one Kmart Super Center. In 2005, it merged with Sears and now carries Sears' Craftsman and Kenmore brands, although not power tools or heavy appliances at most locations. Some of the stores are merely maintained for the real estate between them (the impetus for the Sears merger) and close when inevitably the land price becomes higher than maintaining a store there; for instance, the Kmart near Green Bay, Wisconsin's Lambeau Field happily closed when the Packers offered a mint to the company for the land.

Kmart has seen a bit of resurgence with its "Shop Your Way Rewards" program, in which membership is free and members receive points on every purchase made good for future purchases. Those who sign up for e-mail receive a number of pretty big discount offers, as well as the chance to enter contests for more points. They also have the option of dispensing with a paper receipt and instead having it all e-mailed.

Kmart used to own several other chains: a supercenter called American Farenote ; hardware superstore Builders Squarenote ; bookstore chains Borders and Waldenbooksnote ; office supply chain OfficeMaxnote ; Pace Warehousenote ; Payless Drugsnote ; and Sports Authoritynote .

One particularly noteworthy sales gimmick was Kmart's so-called "Blue Light Specials", surprise 15-minute in-store sales offering deep discounts on various items. These were announced with an actual flashing blue police light (which could be moved around the store to the location of the sale item) and the memorable Catch Phrase, "Attention, Kmart shoppers! There's a Blue Light Special in aisle 5." These proved so popular with bargain-hunters that at one point Kmart's mascot was a talking blue light bulb named "Mr. Blue Light." Though the sales were officially discontinued in the early 1990s, they have been Un-Cancelled several times, most recently in 2015.


References to Kmart in media include...

  • An old Calvin and Hobbes comic strip has Calvin's dad telling him he was a Blue Light Special from Kmart (cheaper than Sears, ironically from the same company nowadays).
  • Rain Man: "Kmart sucks."
    • Eminem's 2004 song "Rain Man" includes the line "Definitely... K-Mart" as a double reference.
  • The Book of Eli reveals that Eli once worked in a Kmart.
  • Somewhere in It, Kmart is mentioned.
  • In Army of Darkness, S-Mart is a parody of K-Mart.
  • MAD once had a feature on names turned into acronyms. KMart, according to them, stood for Keeping Middle America Really Tacky. It featured a customer buying a matching shoes/belt/watchband set and another one buying a fake jewel encrusted toilet seat.
  • Supposedly, in the original airing of the Family Guy episode "Brian in Love", Brian accidentally urinates while at the supermarket, prompting Peter to ask him "Where do you think you are? Kmart?", to which was changed to Payless in later airings and on the Volume One DVD release. This has been debunked as a recording of the original airing has been uploaded, and it doesn't feature the "Kmart" line that's been rumored for so long (There's even a picture in the folder that shows the captions saying "Payless").
  • A Conspiracy Theorist/Internet Tough Guy who managed to turn Talk About the Weather into a series of death threats, doxxings, and other sustained harassment campaigns got the nickname K-Mart in any discussion of him. This was done in order to prevent him from Googling his own name and harassing anyone discussing his multiple failed weather predictions, his scientific illiteracy, and his use of You Can Panic Now to gain attention and web traffic.
  • When the children of South Park discuss how wealthy Token's family is, one thing they point out is all of his clothes are high end, while theirs all came from "J-Mart". Unusual for South Park, as they usually work hard to avert Bland-Name Product.
  • In an episode of Frasier, socially awkward station manager Kenny complains that he doesn't like to go to Kmart because the mannequins are too sexy.
  • Beetlejuice makes an appearance while creepily quoting the memorable slogan, "Attention, Kmart shoppers!"
  • "Kmart Realism" was a name given to a literary movement that featured minimalist stories about people struggling in bleak consumer capitalist settings in middle America.


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