Money, Dear Boy: In December 2010, the American company Insight Venture Partners purchased majority ownership of Jagex, the developers of RuneScape, after slowly buying into the company since October 2005. Since then, the Squeal of Fortune was introduced in February 2012, Solomon's General Store followed in July 2012, the cost of membership has gone up sharply, and the number of microtransaction promotions now tends to far outnumber the quantity of in-game content updates. This has, not surprisingly, led to frequent accusations from the player base that Jagex and IVP are caring more about the game as a revenue stream rather than as an online community.
On multiple occasions. The pub in southeast Ardougne, for example, was designed and voted on by players, and the name of the sea monster Thalassus from the "Deadliest Catch" quest was suggested and selected by the public.