- When the license for Marvel Comics toys went from ToyBiz to Hasbro, fans declared that the toys were Ruined FOREVER. Some even sold off their entire collections in "protest." The fact that Hasbro's first series of Marvel Legends had been designed and created by the ToyBiz crew, and would in fact have been ToyBiz's next series if the licensed hadn't transferred, didn't seem to matter to these folks. The only change was the name printed on the card, and that was enough.
- LEGO has its fanatics, especially when it comes to its "Constraction" lines, like BIONICLE. Never mind the Fan Hater crew, even the line's followers expressed their hatred over several "drastic" changes. Some felt the story went downhill when the characters started speaking (as in, the very first page of the very first comic). Others left the story when the setting changed from a tropical island to a futuristic city. Then, when the marketing took a sharp turn and advertised the sets with horrible rap songs and (decidedly non-canon) websites, even more fans turned away. And then there was The Reveal of the Great Spirit, the introduction of a new planet, and the sudden overflow of sci-fi elements. Thankfully, in contrast to many other fandoms described here, BIONICLE's fans never declared outright war over the subject. However that still doesn't mean there aren't any seriously butthurt people out there, banned from popular forums.
- The dropping of the BIONICLE line for the more kid-oriented and multimedia Hero Factory caused many to claim LEGO's death, while in fact they were laughing all the way to the bank.
- BIONICLE's 2015 relaunch, after a period of rejoicing, has lead to cries of the franchise being ruined again, due to the sets using Hero Factory parts (inevitable, as that's LEGO's current action figure system) and due to the Toa now being simply labeled as "Masters" on the packagings.
- LEGO is also widely known for how, when you were a kid, it was all about being creative with boxes of generic blocks, whereas now it's all specialized parts designed around building one particular model. This complaint has been around for so long that it's begun actively disproving itself—after all, if a man born in 1992 misses the sets from when he was a kid because they allowed for so much creativity, then clearly the man who complained in 1997 about how LEGO sets didn't allow for any creativity anymore must have been off the mark a bit.
- The Barbie line sees its fair share of this, but the Fashionista's have it happen every time anything AT ALL happens. Good examples include when Wild was replaced so the line wasn't four blondes and two minorities ("Wild is gone and has been replaced with a girl who makes the line look more balanced? Ruined FOREVER!"), when Girly was replaced by somebody whose name didn't imply it was setting in stone what it meant to be a girl ("Sweetie is too nice!") and when they made it possible to swap heads easily (Which was something the fans had been wanting for years) because it meant the line was selling out to the mainstream.
- Professional Wrestling figures, every time the style of figure changes or a different company starts producing them. Even if said figure series provides far more articulation, more realistic face scans and less chance of breaking than a previous series, people won't be happy. The best example is from Bone Crunching Action to Titan Tron Live - Bone Crunching Action had barely any articulation, were made of rubber and looked ugly. Titan Tron Live had much articulation (more as the series went on) and soon the faces looked much better, but they were criticised by the Fan Dumb who didn't want to start their collections all over again.
- Littlest Pet Shop collectors can't stand the Blythe Loves Littlest Pet Shop merchandise, shorts, and show, which give a human companion to the pets. A human companion with a disproportionately large head and big, round eyes. She was designed and named after a doll who had previously only spent one year on toy shelves, back in the 1970s, before becoming popular again in the 2000s with both the Japanese and doll customizers.
- amiibo have dealt with this too. The Villager amiibo of Wave 1 was easy to find at first, but so impossible to find afterwards that people would have to resort to buying a scalped one (costing around $100+). However, reprints in Japan were announced, so people were happy and many imported, but the Villager amiibo had slightly smaller eyes, so it made him look like he had a bigger forehead. Therefore, amiibo hunting communities started going crazy about it.
- The originator of Ruined FOREVER, Transformers, has had this happen more often in toys than even the fiction. The first was with Beast Wars, which older fans considered a dead-on-arrival concept since robots disguised as animals is somehow less convincing of a concept. Then, Armada for its design hiccups that caused a detriment to appearance, transformation, or compatibility with other toys. Animated got it for its cartoony proportions that made super-accurate toys more difficult to engineer, and then Prime for supposedly not originally planning on having a toylinenote . Most recently, Titans Return and Robots in Disguise are getting flack for the various visible hollow spots on the toys to reduce the amount of material and assembly needed in a given toy, as well as loose joints and easily peeled off stickers. None of this has actually resulted in a significant drop in toy sales, and in fact have topped the supposedly "perfect" Generation 1 toyline many times over. All of the perceived problems were present in several of G1's various subseries and gimmick groups, and well articulated figures didn't become the norm until the inclusion of the ball joint very late into its life-cycle.
Ruined FOREVER / Toys
Toys are technically meant for kids, but that definitely won't stop the Periphery Demographic from calling Ruined Forever at the sight of the newest gimmick.