Quotes / Wolverine Publicity

"These days, the majority of the comic book audience is 40-somethings who are not necessarily interested in comic books as a medium or panel progression or sequential narrative. They are probably interested in Wolverine."

A Wolverine appearance? How novel. Seriously, this is the third time I've run into you this week, Logan.
Iron Man, Runaways (written in 2005)

Matt Murdock: [Wolverine's] still an X-Man?
Steve Rogers: Yes.
Matt: And an Avenger?
Steve: When he can.
New Avengers (written in 2005)

Wolverine: Hey, I'm an X-Man and on two Avengers teams.
Mockingbird: Yeah, how the hell do you do that?
Wolverine: Multi-tasking. It's my mutant power. Don't tell anyone.
New Avengers (written in 2010)

Rictor: Some unexpected showed up at the front door... you'll never guess who.
Wolfsbane: Aw, God...
Shattershar: God?
Rictor: Uhm... no.
Shatterstar: Justin Bieber?
Rictor: No, it's not...
Shatterstar: Wolverine?
Rictor: Holy crap.
Wolfsbane: How did ye know?
Shatterstar: Well, he tends to be everywhere. Not as much as Justin Bieber, but still...
X-Factor #230

Wolverine: Wait up, eh! *pant pant pant pant* Whew!
Cyclops: Did you find Jean?
Wolverine: No, I just ran here from helping Team C in Europe!
Floating Hands Studios, summing it up nicely in Dark Phoenix Rising

Wolverine: Stay on topic, bub! This movie's about me!
Rorschach: Weren't all the X-Men movies about you?

Cyclops: Since when are you in the Avengers anyway, Wolverine?
Wolverine: I was getting bored only being on three teams while having my own solo adventures. Ya know a guy's gotta live a little!
Floating Hands Studios again putting it very succinctly in House of M, Part 1

He's in EVERY BOOK. I think he just joined the JLA, and for some reason he's in the revised Penguin edition of Little Dorrit.
Joss Whedon on Wolverine, SFX Magazine interview, 2006

He's the best there is at what he does, and what he does is make gratuitous guest appearances.

Mike: Wolverine, or The Wolverine, is the second attempt to make a movie just about Wolverine. Except for the first three X-Men movies [snaps fingers]
Jay: Oh, snap! Oh no he di'int!

"In a world full of other cool X-Men, meet Wolverine. For the seventh fucking time!”

I knew that the recent Wolverine flick didn't perform at the box office as well as had been hoped, but does he really merit banishment to the Spider-Man newspaper strip? That seems like an extreme punishment.

Chris: I actually do like the way the twist plays out with Magneto’s target turning out to be Rogue. As X-Men fans, we’re kind of conditioned to expect everything to revolve around Wolverine, and I like that Singer and Hayter play off of that here. Even the characters are surprised when it’s not about that dude for once.
Matt: Yeah, Professor X seems to be apologizing to Wolverine that something was about someone other than him, like Wolverine signed a superstar contract or something.
Comics Alliance on the X-Men film series

"Do you hear the Wolverine?
Finally finished with the fight.
All of his stabbing of the people
Who do not know wrong from right.
Of all the Mutants and their worth
There is a man that never dies.
Seventeen years of X-Men
And now he’s cutting ties.
[...]
Will you forget X2?
How many Last stands will there be?
We tried to make X-Men Origins,
But, just got more wolverine."

Seriously, how f**king hilarious and sad is it that Superman dies twice and then gets shot by Batman in his own Best-Of collection? At this point, I literally feel bad for a fictional character for how hard they are s**tting on his birthday cake. Listen, DC: I’m allowed to like Batman more than Superman. You should at least try to pretend you love them both.

At the time, even young me was old enough to be getting fed up with Marvel and DC. Around then the Clone Saga was happening in Spider-man, and my young mind was struggling with the concept that they really didn’t have any kind of decent plan for this thing, as was becoming increasingly obvious as it ground on. They were just gonna keep pumping this shit out until people stopped buying it, and then they’d put Carnage or Venom on a cover and people would buy it again.

Maybe Worf was an ambassador for a year and then got bored. Y'see, each movie, the reason for Worf being there gets less and less important. First, he's on the Defiant and is beamed over in battle. Then he's, um... was at a conference...? Or somethin'? Now he's just there, and don't ask why. If they don't care, I'm not gonna care!

It seems the only goal here was to shove Worf into the story by any means necessary. Much like Worf’s appearances in every TNG movie.

Hulk Hogan has to be on every single major angle. He's in the Sting-Kevin Nash thing; he's in the EV 2.0-Dixie Carter thing; and now, he's in the Fortune-Dixie Carter thing. So he's in, like, three major angles. Hogan tells backstage to "back off" for tonight, because he wants his guys to beat up Fortune. And Dreamer, being the Extreme dude that he is—the Innovator of Violence—says "yes, sir."
Noah Antwiler on TNA iMPACT 8.26.10

—And yes that means that Thor shows up to help! AND LOKI!
—Loki's a huge character! He's been in THREE different movies so far. Three!
—He's only in our comic for a couple pages though.
— The solicitation for The Unbeatable Squirrel Girl vol 1 #8

But I can definitely tell you one thing is true that’s tied into [the critique that DC was trying to make everything like Batman]: Batman oversaturation. During one of my Clone Saga reviews, I mentioned that there was a point when there were FOUR Spider-Man books. Well apparently, DC thought they didn’t embrace that 'hold my beer' meme and upped the ante. FOUR Batman titles: Batman, Batman: The Dark Knight, Batman and Robin, and Detective Comics; TWO Justice League books where he was supposed to be a member of TWO different teams; and SEVEN books featuring Batman spin-off characters, either in a title role or as part of a team. Fortunately, I’m pretty sure that this has been cut back a bit in recent times with Rebirth and the years following the New 52’s launch, but CRIMINEY! A FOURTH of the 52 books consisted of Batman, or Batman peripherals. Not to diminish those individual characters or anything like that, but once upon a time, you COULD actually keep track of a continuity of books and have a timeline of events for a character. Nowadays? Good luck figuring out where the hell any particular story falls in relation to others. THIS is one of those issues of continuity nightmares that discourages new readers.
Linkara on the use of this trope when it comes to Batman during the New 52 and the consequences of using said trope with comic books in general

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