"Now I gotta give a Shout-Out to Seagram's Gin / 'Cause I drink it, and they paying me for it."
— Petey Pablo, Freek-A-Leek
Carl Weathers: I’m gonna go get a new soda. Hey, did you know that you can get a refill on any drink you want here, and it’s free?
Tobias: It’s a wonderful restaurant! Mmm!
Narrator: It sure is!
— Arrested Development, "Motherboy XXX"
Jake: (singing) Speedin' 'till tomorrow \ I'm drinkin' 7-up 7-up
— The song "Speedin' 'Till Tomorrow" from The Batterys Down note
Stabler: (talking about a crazy woman who is usually drunk) That woman is cuckoo for Cocoa Puffs.
I'm fairly sure Subway paid for placement, since they scored one Subway sandwich eaten outside a store, one date in a Subway store, one Subway soft-drink container, two verbal mentions of Subway, one Subway commercial staring Happy, two verbal mentions of Subway, a Subway T-shirt, and a Subway golf bag. Halfway through the movie, I didn't know what I wanted more: laughs, or mustard.
Product placement is standard in films these days, but few movies ever hit the shameless depths of pandering for cash that Mac and Me achieved. Even Cast Away didn't suck FedEx's dick as much as this little Mongoloid alien full throats on Coca-Cola's generous shlong. No one made this movie for kids to enjoy, they made it to get money from the most uninspired corporate sponsorship ever. The fact that there isn't a scene when Coca-Cola and a Big Mac literally join forces to thwart the bad guys only means it was probably cut in post production to allow for more shots of Skittles.
In the ‘80s, product placement was seen as the Next Big Thing, particularly after Hershey reaped a massive windfall from putting Reese’s Pieces in a certain Steven Spielberg movie. Indulging in the usual corporate boneheaded “synergistic” thinking, Coca-Cola executives figured that if paying to put Coke products in movies was good for business, owning their own movie studio and getting free product placement would be even better! Right? Right?
The Coke execs quickly realized after Leonard and Ishtar stiffed (along with the shamefully brand name-stuffed Mac and Me) that making hit movies is a lot harder than marketing syrupy bubble water, and they got out of the game soon after. But this means that Leonard Part 6, one of the lasting testaments to this “synergy”, is packed so full of blatant product placements that all you can do is sit and stare in abject horror.
Bugs: Is it a mirage or just product placement?
Daffy: Who cares? With shopping convenience at such low prices! Water! Fresca! Mountain Dew! Your product name here! Woo-hoo-hoo!
DJ: (to Kate) Is this your idea?
Kate: The audience expects it. They don't even notice this kind of thing anymore.
Bugs: Nice of Wal-Mart to provide these Wal-Mart beverages in return for us saying "Wal-Mart" so many times.
Hey, we're at Pizza Hut! This scene looks like it's right out of a bloody advert! In fact, the Pizza Hut logo is roughly in half the shots during this scene, mostly because it's right next to Sandler's bloody head so it's there every time it cuts to him. Oh, and maybe you want some Pepsi to wash that down with, because that's in almost all the shots in some way as well. There's one particular angle that manages to get both logos on display, just in case they weren't being transparent enough. [...] Now they can't even be bothered to lampshade it, because that requires effort. If they get any more shameless, they'll be selling ad space on Sandler's forehead! Not that it's that far away in this scene.
"The other day, I was eating delicious Cowboy Burgers at Applebee's with my friends, when somebody pointed out to me that advertising is getting more and more intrusive. Then I took a sip of my ice-cold Pepsi."