Quotes / Product Placement

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    film — animated 

Bugs: Is it a mirage, or just product placement?
Daffy: Who cares? With shopping convenience at such low prices! Water! Fresca! Mountain Dew! Your product name here! Woo-hoo-hoo!
DJ: (to Kate) Is this your idea?
Kate: The audience expects it. They don't even notice this kind of thing anymore.
Bugs: Nice of Wal-Mart to provide these Wal-Mart beverages in return for us saying "Wal-Mart" so many times.

    film — live-action 

"Oh, Taco Bell, Taco Bell. Product Placement with Taco Bell. Enchirito, MACHO BURRITO!"

Radar operator: (looking at Dr. Evil's returning spaceship) It appears to be in the shape of Bob's Big Boy, sir.
Cdr. Gilmour: My God. He's back.
Radar operator: Well, in many ways, Bob's Big Boy never left, sir. He's always offered the same high quality meals at competitive prices.
Cdr. Gilmour: Shut up.

Wayne: [holding a bag of Doritos] Maybe I'm wrong on this one, but for me, the beast doesn't include selling out. Garth, you know what I'm talking about, right?
Garth: [wearing Reebok shoes, shirt, and hat] It's like people only do these things because they can get paid. And that's just really sad.
Wayne I can't talk about it anymore; it's giving me a headache.
Garth: Here, take two of these! [Dumps two Nuprin pills into Wayne's hand]
Wayne: Ah, Nuprin. Little. Yellow. Different™.

Stan: [to Michael Jordan] Put your Hanes on, lace up your Nikes, grab some Wheaties and your Gatorade, we'll go get a Big Mac, on the way to the Ball Park [Franks].

Rita: Krispy Kreme. Is this a special place?
Billy: Very special.
Rita: It must be. The source of life is buried there.


"The other day, I was eating delicious Cowboy Burgers at Applebee's with my friends, when somebody pointed out to me that advertising is getting more and more intrusive. Then I took a sip of my ice-cold Pepsi."

    live-action tv 

Carl Weathers: I’m gonna go get a new soda. Hey, did you know that you can get a refill on any drink you want here, and it’s free?
Tobias: It’s a wonderful restaurant! Mmm!
Narrator: It sure is!
Arrested Development, "Motherboy XXX"


I'd like to teach the world to sing (Sing with me!)
In perfect harmony (Perfect harmony!)
I'd like to buy the world a Coke
And keep it company
(That's the real thing!)
—"Buy the World a Coke" advert (1971)

Speedin' 'till tomorrow!
I'm drinkin' 7-up 7-up!
— The song "Speedin' 'Till Tomorrow" from The Battery's Down note 

Now I gotta give a Shout-Out to Seagram's Gin
('Cause I drink it, and they payin' me for it)
Petey Pablo, Freek-A-Leek



Mike: Do you remember the part in Coneheads when they go to Subway?
Jay: Oh, you mean half the movie? Don't they have multiple scenes in the Subway?
Mike: Yeah, they do... Maybe I didn't even see the full movie. Uh, points to their product placement department, but the only thing I can think of is them eating Subway.

"It's hard to look badass when you're posing next to a Volvo."

    web original 

"In 1977, Hostess started an ad campaign that featured superheroes fighting crime with fruit pies, Twinkies and cup cakes. As you might imagine, they were insane. Mega-powered beings were facing off against criminals whose plans fell apart every time someone tossed them a snack... Now that I think about it, why are 60 Twinkies the only thing that Wonder Woman carries in her purse? I guess a comic writer thought about a woman's needs and only came up with 'unsaturated fat and dick shapes.'"

"I rewrote for CBS my screenplay for The Catered Affair which MGM had originally made with Bette Davis. Although everyone I dealt with at the network 'loved' the screenplay it seemed I was insufficiently artful in creating the forty-four or so commercial breaks (usually done after the film is made). This was the extent of everyone's interest and expertise. In the end, I suggested that they might be better off not doing movies at all—I think they may have taken me seriously because for a time they did abandon producing slices of movie filler to separate the commercials from each other, the only object of their peculiar enterprise."
Gore Vidal, Point to Point Navigation

"Dr. Oz has been doing the damage control shuffle hard this week after a group of doctors sent a letter to Columbia University, calling for him to be dropped from the faculty, because he’s full of banana-shaped shits and would gladly tell his disciples that Coke is a miracle weight-loss elixir if Coca-Cola gave him a big enough check. The group basically said that he’s the Wizard of Oz with a medical license. They slammed his ass for shitting on GMOs, turning his nose up at evidence-based medicine and promoting “quick treatments” for money. Well, Dr. Oz has greased up his face with Crisco (Vaseline lost the bidding war to be his fightin’ lube of choice) and stuck Gillette razors (yup, they won the bidding war against Schick) in his hair, because he’s fighting back."
Michael K., "The Dr. Oz Show Isn’t a Medical Show, Okay?"

"It's as if the texts themselves have been downsized: The whole point of this is to get people to watch our show and patronise our catering service, so let's just cut out the middleman and make everything about forcibly coercing consumers to buy our shit... Here Discovery is not just trying to get us to watch the show or use a certain food service, it's overtly selling a cult of personality built around Kari, Grant and Tory, who are now little more than mascots pitching not only their own show (while that selfsame show is still physically airing), but Microsoft, GEICO, Deadliest Catch and themselves all at once."
Soda Pop Art, "I Don't Buy It — Commercials as Narrative and Social Entropy"

"By the way, how telling is it that – while Bond used to drive a snazzy sports car in the sixties – he drives a family sedan in the nineties?"

"It might be the first time a fight scene has made me thirsty for a Big Gulp™."

"Catwoman does some super-awesome dancing in strobe lights to impress the dude who killed her...Then they fight outside, amongst some Bud Light boxes. I swear to God, every company that paid for product placement in this movie deserved double that back for the damage to their brands it probably caused."
David Uzumeri on Catwoman (2004)

"In the ‘80s, product placement was seen as the Next Big Thing, particularly after Hershey reaped a massive windfall from putting Reese’s Pieces in a certain Steven Spielberg movie. Indulging in the usual corporate boneheaded “synergistic” thinking, Coca-Cola executives figured that if paying to put Coke products in movies was good for business, owning their own movie studio and getting free product placement would be even better! Right? Right?

The Coke execs quickly realized after
Leonard and Ishtar stiffed (along with the shamefully brand name-stuffed Mac and Me) that making hit movies is a lot harder than marketing syrupy bubble water, and they got out of the game soon after. But this means that Leonard Part 6, one of the lasting testaments to this “synergy”, is packed so full of blatant product placements that all you can do is sit and stare in abject horror."

Matt: The thing I really notice now is how the delivery guy is from Domino’s...You’re in New York City. Domino’s, guys?
Chris: Maybe all the Famous Rays guys were sick of having to drop slices down a sewer grate.

"Hey. You guys. You want some ACCUVIEW?

People on
Smallville use ACCUVIEW. They use it while driving their Old Spice Phantom Zone Ford Fusion.

Like Chloe says, quote, 'Accuview to the rescue!'...I hate product placement. Yeah, I know, it pays the bills. So TIGHTEN your story (as this one NEEDED) and give them an extra commercial or two. Don't make characters we love shills for your petty crap."
Neal Bailey on Smallville ("Vengeance")

"The game's designers (and the products' PR departments) wanted to make damn sure you associated these endorsements with peak health of both body and mind. To that end, they turned chips and soda into power-ups that could restore your health and psyche, the latter being the game's measurement of how quickly your body can naturally heal itself. So they're essentially saying you will die if you don't rabidly consume those chips and soft drinks, but they don't stop there: Should you actually die with Doritos or soda in your inventory, they will bring you back to life. As far as Peace Walker is concerned, junk food is the new Jesus Christ."
Cracked, on product placements in Metal Gear Solid: Peace Walker

"With such huge development costs, it's also important to remember that developers and publishers are pretty much forced to use such marketing tactics in order to simply pay the bills. So next time you're admiring Old Snake's gorgeous ass, you can thank Regain® for making it possible. MGS4 isn't even the first Metal Gear game to feature product placement! In Snake Eater players could find and eat CalorieMate® in order to regain stamina, at which point Naked Snake would say that it tasted great... Or if that isn't good enough for you, what about those Lucky Strike cigarettes in the old two-dimensional MSX games? They were supposedly Solid Snake's favorite brand!"
Terry Wolf, "Metal Gear Soldout"

"JR is here to shill what an awesome movie this new Planet of the Apes is. Now we love Jim Ross as much as anyone, but this man is blatantly lying to you. Ain’t no way he ever plunked down money to see a movie with Marky Mark. No way."

"...thematically it hits a tediously familiar litany of kid-movie messages: Be yourself. People can be more than one thing. Parents should support their children. Candy Crush is super awesome.

OK, that last one is a new feature, since the premise of a movie set entirely inside a smartphone has clearly opened up new potentials of product placement, whether its characters are riding boats down the musical streams of Spotify or walking through other people’s photographic memories in Instagram. As with Sony’s
The Angry Birds Movie, this is a film that’s shameless about its origins as a pocket doodad; it also resembles that previous film by being completely shrill and stupid."
The Wrap's review of The Emoji Movie

    web video 

I love that installs take so long
Doo-dah, doo-dah
It gave me time to write this song
I've totally not been paid
I would never take a bribe
Doo-dah, doo-dah
Like my vid and please subscribe
I have not been paid

"Starring: Burger King! Panasonic! eBay! Cadillac! GMC! The Strokes! Pepto Bismol! XBOX! ...Furbies..? Pontiac! Mountain Dew! Chevrolet! Chevrolet! And Introducing... Chevrolet!"

"...Why do I suddenly want french fries?"

"Oh my God, look at all the places they're destroying! Including IHOP, Denny's, Toys 'R' Us, Sears! Oh, the ingeniously marketed humanity!"

Noah: I would prefer to think that The Authority, having just been fucking fed up with Sting, bought fucking Terminators to kill Sting. I was like, "Sting, RUN! It's a fucking No-Disqualification Match and they've brought fucking Terminators! They're not fuckin' around! They've got phase plasma rifles with 40-watt range!
April: The second that happened, I was like, 'What, is RoboCop coming out next?' And then my second thought was, 'If this was any more obvious a product placement, Triple H would come out wearing a cape made of Doritos wrappers.'
Noah: And instead of pouring water over his head, he would pour Mountain Dew Energy Blast.

"If they get any more shameless, they'll be selling ad space on Sandler's forehead! Not that it's that far away in this scene."

Purple. Horsey. Product Placement!
Strong Bad upon first seeing Twilight Sparkle, Homestar Runner meets My Little Pony

    video games 
"Something dawned on me when I was on my own: any food you make tastes better when you use good ingredients, right? Then, if you take something already delicious like Cup Noodles and add in the finest, freshest ingredients, what do you get? The ultimate flavor experience!"
Gladioulus, Final Fantasy XV