Sequel Logo In Ruins
Whenever the sequel for a work goes in a Darker and Edgier
direction, there is a tendency to advertise it with a more weathered and battered looking variation of the first work's logo. This is a convenient visual shorthand for the extra death and/or destruction that will take place in the sequel.
- As shown in the trope page's image, the logo for The Lost World: Jurassic Park, which takes place after the Park has failed and the dinosaur-filled islands have been reclaimed by nature, is basically a crumbling version of the Jurassic Park logo. The franchise pulled the same trick with the Jurassic World: Fallen Kingdom logo in relation to the Jurassic World logo.
- The Warner Bros. shield at the beginning of each Harry Potter movie becomes Darker And Rustier as the series progresses, as does the title logo itself. The accompanying music is "Hedwig's Theme," the Bootstrapped Theme for the Harry Potter films, becoming each time more sinister too.
- The Dark Knight Trilogy: In promotional material, the Bat logo starts off pristine for Batman Begins, gets pieces flaking off for The Dark Knight, and becomes surrounded by cracks for The Dark Knight Rises.
- The title image for Iron Man 3 in the trailer is a sparking, incomplete, and generally broken-looking version of the Iron Man 2 logo.