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- Parodied in a story of the Italian Western parody Pedrito el Drito: a man has just finished painting a population sign when he hears a bang and updates the population. Then a baby is delivered, and the sign has to be adjusted again. Then there's a new shooting... Then the baby turn out to be twins... Then quadruplets... Then the new father commits suicide because he can't support all of them... At last, the painter snaps and axes the sign into chips.
- In issue 2 of Six-Gun Gorilla Tango, a settlement in the Blister, has several crossed-out numbers on the "Welcome" sign on the edge of town, with the last one reading "32?" by the time Blue and the Gorilla get there. In issue 4, Psycho for Hire Auchenbran wipes out the population of the town for consorting with the protagonist, Blue-3425, and is seen writing a big red zero on the sign.
- In one Condorito story, set in the Wild West, a fairly typical gag is set right at the start with Condorito sniping some guy with his handgun and fixing the sign to read one less. At the end of the story, following an enormous shootout & bar brawl, he comes back to the sign, and after a few substractions (left on the sign itself) arrives at a much smaller number.
- Population signs in Lucky Luke are occasionally represented as using movable digits, like on a scoreboard (in those cases, the sign usually displays "Population today").
- In Superman: Lois and Clark, the villain Blanque is introduced wiping out the small town of Rusty Ridge. When he passes by the town sign, which reads "Population: 3106", he pulls off the 3, 1, and 6 so it now reads "Population: 0".
Films — Animated
- In South Park: Bigger, Longer & Uncut, at the beginning of "Hell Isn't Good", we see a sign for Heaven with the counter at only 2500, while a sign for Hell is in the millions and is rapidly increasing.
- In Zootopia, the sign for Bunnyburrow (shown in the page image) has a ticker that never stops going up. The fandom has its fun with it, sometimes treating it as accurate for laughs, or more often as a tourist trap with only the lesser numbers counting up and resetting periodically.
Films — Live-Action
- The movie Oblivion (2013) establishes its Space Western credentials with a scene in which the bad guy moseys into town and adjusts the population sign to -1... with the blood of his latest victim.
- The population sign was updated several times in My Name Is Bruce, as more and more people were killed. At one point the guy painting the sign is killed and he uses his last moments to paint on the new number.
- This occurs in THX 1138. There was an "Officers in service" counter for robot policemen; after one was in a car crash, the number reduced by a tick.
- Freddy's Dead: The Final Nightmare reveals that whenever Freddy kills, he alters the Dream World version of the "Welcome to Springwood" sign to reflect the decreasing population.
- Smalltown, USA in The Muppets has a population sign which flips, seemingly by magic, to keep the population count accurate whenever the main characters enter or leave the town.
- The Postman: The Pineveiw town sign has a population number that has been repeatedly crossed out and re-written, going from 267 to 132 even before the town came to the attention of the Holinists.
- Played with in The Spoilers (1942). A prospector in a gold rush town is told that a hotel doesn't have any vacancies. Suddenly there's a gunshot from inside the hotel and a body rolls down the stairs. The hotel owner promptly sells the now-vacant room.
- In Bored of the Rings, the village of Whee has a welcoming sign announcing its population as "96 and still growing!" with 1004 and 328 each crossed out before it.
Live Action Television
- In Battlestar Galactica (2003), the president of the colonies keeps a running tally of the number of humans left alive. Starting from the second season, the opening credits also show this number, updated week-to-week. The number is 50298 in the first episode and 39406 in the last one.
- Notably, near the end of the premier mini-series, there's a moving moment where the president's aide, amidst a flurry of other news and updates from the civilian fleet, informs her that a pregnant woman has given birth. Her face lights up with hope and delight as she takes a moment to savor adding one to the population/survivor tally on display in her make-shift office.
- In the Haven episode "Silent Night", the town of Haven's population sign keeps going down in real time as people get Ret Gone one by one. It's down to two by the time Audrey Parker saves the day and reverses the effect.
- Goosebumps: The Chillogy three-parter features the miniature town of Karlsville, which draws people into it through various means. Whenever this happens, the population sign automatically changes.
- Paint Your Wagon uses this to show the decline of Rumson's population from 4000 to 6.
- At the Disney Theme Parks:
- Disneyland and Walt Disney World have population signs above the railway station at the foot of Main Street, which gets amended whenever a guest milestone is achieved.
- In front of Big Thunder Mountain Railroad at Disneyland is a sign showing the population number of the nearby towns, which reveals that the number of people has gone from 2,015 to just 38.
- The town of Fyrestone has a sign like this on the outskirts in Borderlands.
- There was also that incident in Looking for Group where Richard massacres an entire village, and on his way out, he crosses out the population counter on the sign, writing in a '0' instead. Using the blood of his victims as paint, obviously.
- At the start of the Looney Tunes short "Drip Along Daffy", a gunshot is heard, the population sign goes down one number and a sign reading "Sheriff Wanted" pops up. Pan over to the cemetery, where the population (listed as all sheriffs) goes up one number.
- In the first episode of Doug, the Bluffington population counter ticks over by four as the family drives past it.
Doug: Population: 20,001. I guess the "one" is me.
- In the Family Guy episode "To Love and Die in Dixie", an old man in a rocking chair paints over the population number for the town of Bumblescum, amending the number by adding the Griffins to it.
- In The Flintstones episode "Rip Van Flintstone", Fred wakes up after a 20-year nap and is shocked to find that Bedrock's population sign reads 30,000 instead of 2,000 like when he last saw it.
- The Shooting of Dan McFoo opens with a shot of the sign for Coldernell, Alaska, whose population sign decreases whenever a gunshot is heard.
- Star vs. the Forces of Evil: "Bon Bon the Birthday Clown" opens with a flashback to Echo Creek in the early 20th century, where the mayor forlornly adjusts the population sign from 15 to 14 after Bon Bon's death.
- Played with on a billboard in LA, listing the number of smoking deaths each year. It gets reset every January 1.