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- Scientists (and programmers) have created the simulator (NSFW) to illustrate how well their firm's sports-bra works. The web page gets lots of hits, not necessarily from women looking to buy the product.
- Garry Trudeau spent a couple of weeks in 1978 lampooning the concept in Doonesbury, showing network execs trying to think like nine-year-olds while examining the "cleavage situation" on Spa, their proposed brainless sitcom.
Films — Live-Action
- Angels Revenge, a movie about women fight a 1970s drug cartel.
- Piranha 3D and especially its sequel Piranha 3DD were explicitly marketed this way, with trailers and posters packed to the brim with women in bikinis. The sequel even starred David Hasselhoff.
- Wrongfully Accused parodied the Baywatch version.
- Trope Maker: Charlie's Angels. The show made a point of having the heroines run and jump without bras.
- Trope Codifier: Baywatch had slow-motion shots of running women in bikinis.
- V.I.P. (Vallery Irons Protection), an Affectionate Parody of Charlie's Angels starring Pamela Anderson.
- She Spies, another Affectionate Parody of Charlie's Angels, which could be seen as Charlie's Angels, but with everyone in on the joke. In fact, when they dropped a lot of the self-referential humor and turned into a straight action-adventure series in the second season, it didn't work.
- Battle Of The Network Stars, in addition to three competitions in swimwear, had running relays and an obstacle course in the pre-jogbra era. Catching a football was also an excuse for slow motion replays.
- Despite having a plot more akin to Knight Rider, Thunder in Paradise has so many pool scenes and enough action girls of the week it probably fits here.
- The Facts of Life began this way. With high-school-aged girls dressed skimpily, the show is a little disturbing to watch now. Season two was retooled and toned down.
- Secret Diary of a Call Girl. The main hook of the show was seeing Billie Piper playing a prostitute dressed in an assortment of lingerie and skimpy outfits, and the advertising plays this up every chance it gets. Piper even had to warn her young fans from Doctor Who not to watch the show.
- Prison drama OZ has the Show Within a Show "Miss Sally's Schoolyard", supposedly an educational show aimed at young children. It, and it's successor exercise program "Sally-cize", are pretty blatantly this.
- The Client List is the rough American equivalent of Secret Diary, complete with similar sexy advertising, only with Jennifer Love Hewitt instead of Billie Piper. It can come as a shock to see this airing on Lifetime, given what that network is most famous for.
- Ground Force wasn't intended as one of these, but Charlie Dimmock's aversion to bras sure didn't hurt their ratings.
- For a couple of years, none of the girls on the show wore underwear.
- In-universe, also the only reason the guys watch Baywatch.
- Lost Girl is an example from The New '10s, where all the women wear bras (and thus don't jiggle) but so much attention is spent on the protagonist's cleavage that fans have invented a special term, "Boobs O'Clock", for it. The fact that she's a supernatural creature who has to have sex often or else she'll die doesn't exactly lower the amount of Fanservice.
- The original The Dukes of Hazzard was often called a jiggle show, even though the main female character Daisy Duke usually wore a bra and didn't even show much cleavage. The show did have rather a lot of Fanservice (including Daisy's eponymous shorts), though, especially for a family-friendly show.
- Deconstructed in Dollhouse: the series is partly about hot women going undercover in situations designed to give fanservice opportunities, but they're explicitly in-universe being abused and sexually-exploited, using an inherently scary and immoral technology that will potentially end up destroying human civilisation.