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- A "Head and Shoulders" ad showed a man accidentally buying an expensive icon because he kept scratching his head with his bidding number in his hand.
- An ad for Mikado chocolate biscuit sticks has a man in the middle of an auction pulling a Mikado out of its box, and this being mistaken as a bid for a stuffed yak. It ends with him guiltily eating the biscuit while his wife glares at him.
Anime & Manga
- Hunter × Hunter. Gon's allies decide to teach him how an auction works — after it starts. Gon 'bids' an insane amount of money. Fortunately they are outbid and escape the consequences of his foolishness.
- Was a staple device of children's comics like The Beano back in the 1990s (and may still be).
- This has been a staple device of Disney Comics ever since Carl Barks. Goofy and the ducks are especially prone to it.
- Donald accidentally bought an old boat in an auction in a Carl Barks story.
- Goofy accidentally bought a painting while trying to tell the hours to a deaf man.
- Used at least once in an Archie comic: Betty tries to tell Archie — over traffic noise —how much money she's saved up and ends up accidentally getting the winning bid on a stuffed moose's head. Considering how often staple comedy devices are used in Archie Comics, this is probably not the only example in existence.
- This gets taken to extremes in another story. First Betty accidentally wins a bid she didn't want by waving at Archie and Veronica when they enter. Then Archie does the same when demonstrating to Betty how she waved. Then Veronica does it by tugging her ear and Betty does it again by scratching her nose.
- Achille Talon has one where a hideous work of "art" is sold due to the presence of flies in the room. Fortunately, the auctioneer buys it back (after several unsuccessful attempts to get rid of the thing) as it turns to be worth a lot more than it was sold for.
- Hägar the Horrible: Lucky Eddie does this once by waving to someone in an auction. To make the whole thing even more embarrassing, it is at a harem girls auction in the middle east.
- Blondie: Blondie and Dagwood were at least smart enough to know and try to avoid this when they attended an auction... unfortunately, Dagwood developed a case of the hiccups.
Films — Live-Action
- In The Million Pound Note, a child waves at Henry while he's at an auction. He waves back. The auctioneer thinks he's bidding, and he ends up buying a vase he doesn't have the money to pay for.
- In Lara Croft: Tomb Raider, Lara attends an auction to meet with someone and accidentally bids on something expensive and fairly hideous. Her face betrays her relief when she is outbid.
- In MouseHunt, Lars and Ernie Smuntz inherited their father's house and tried to sell it in an auction. While they were chasing a mouse, Ernie accidentally made a bid but quickly undid the misunderstanding.
- In Abbott and Costello Join the Foreign Legion, Lou accidentally wins a slave girl auction by repeatedly waving to a girl when he was just being friendly, not knowing that the auctioneer is misinterpreting him as bidding. When he and Lou try to get out of it, the auctioneer won't hear of it, noting that Lou's win is a good buy. To that, Lou responds "Good buy? Goodbye!" as he makes a break for it.
- This trope sets off the plot of Mr. Drake's Duck. Mrs Drake is mistaken for passionately wanting sixty ducks when she is waving to a friend and has no choice but to take them home to her stressed husband.
- Paddington Bear once went to an auction. He found it a very friendly place. People kept on waving at him, so naturally he waved back...
- In The Bagthorpe Saga the father chose the worst possible bidding sign for someone who'd spent the night before staying up hoping to see ghosts — a half-stifled yawn. Predictably, he ended up buying a large amount of useless items, including an ancient gramophone that plagued them for quite some time. Due to a lack of coordination, he also accidentally got into a bidding war with his wife over several pieces of bad furniture they wanted for the house.
- In the children's novel By The Great Horn Spoon, the characters are talking amongst themselves during an auction. At one point Jack says the word "ate" in response to another character's question, and the auctioneer overhears and interprets this as an eight-dollar bid for what turns out to be a bushel of neckties (for comparison, the last genuine bid was at two dollars).
- In Jeffrey Archer's As the Crow Flies Charlie Trumper starts making higher bids on the auctioneer property to force Mrs. Trentham to bid up to her total cash reserves. Once that happens, his wife Rebecca accidentally bids again. It works out as Mrs. Trentham also bids again and is eventually forced to sacrifice her bid deposit as she can't honor the hammer price. Charlie is able to buy the shop at a much cheaper price afterwards.
- Referenced in one of the Babysitters Club books where when their school holds a charity auction, one of the girls confidently declares that she's familiar with how auctions work from movie scenes in which someone sneezes and then has to buy something terribly expensive.
- May have originated on The Dick Van Dyke Show, in an episode where the characters (who are TV show writers) make accidental bids while joking about writing a sketch where the character makes accidental bids.
- Perfect Strangers did this with a bottle of wine, by having Larry try to teach Balki the basics of how these auctions work and end up winning the wine... and then having Balki tickle some bidders into making Accidental Bids of their own to make a profit from the wine.
- Sanford and Son had Fred perform outlandish gesticulations to prompt the other bidders to go higher—after seeing Lamont do it—and he ended up buying the very piece the two had put up for sale, at a ridiculous markup.
- The Golden Girls, when Rose fans herself with the bidding paddle.
- On Friends, Joey once bought an expensive boat at auction because he thought that he was meant to guess the price of the boat rather than pay that amount.
- In Arrested Development, Buster accidentally bids on his mother's best friend and chief social rival, whom he was trying to avoid, when he was supposed to bid on his mother(the two share a first name).
- Subverted in an episode of Forever Knight. Nick really is bidding on the item, but his partner Schanke, who doesn't yet know that Nick is insanely wealthy, thinks he's doing it by accident.
- In an episode of Psych, Gus sniffs around people at an auction, looking for a certain perfume that Shawn deduced the murderer was wearing. The auctioneer thinks Gus is bidding, so Gus ends up bidding on and winning... an old and quite large Confederate flag. Gus is black.
- Discussed in an episode of No Reservations — in the Korean episode, Tony notices that everyone's bidding on fish by raising their hands madly. He tells Nari to keep her hand down or she'll end up buying a ton of cod.
- Didi Mocó accidentally bought several stuff while talking to other people in an auction.
- Happened to Dwight on The Office. He thought the other bidders were guessing the value of the items wrong and takes great care to put in the correct amount. He ends up getting every item on the auction, then realizes that he has to actually buy them.
- In one episode of Mario Eats Italy — Mario Batali's show on the Food Network 2001-2003, in which he tours Italy with his idiot assistant Rooney — they go to a seafood auction at some seaport town; it's run as a reverse auction, with a continuously-descending price for each lot of fish (or whatever) displayed, and the first to press the button gets the lot at the displayed price. Rooney leans on a button accidentally, landing Batali and Rooney with a tray of seafood for which they have paid far too much, and they wander the streets of town looking for someplace to cook it before it spoils.
- At the end of the third season of To the Manor Born a servant taking a drink in an auction for a stately home is taken as a bid, more than once. Subverted, however, in that when the item is sold he gives his employer's name, having been asked to bid covertly.
- Murder, She Wrote: In "Deadly Bidding", Charlie Garret is bidding on a painting, but drops out when the bidding passes $100,000. However, when he attempts to signal Jessica, he actually bids $400,000 and wins the auction.
- Dennis the Menace: The 1986 version had a short called "Lights, Camera, Auction!" where Dennis and Mr. Wilson go to an auction. Wilson winds up winning several very expensive items, and is warned to pay or else!
- The Real Ghostbusters had Peter Venkman win a book containing the Horsemen of the Apocalypse by sneezing during an auction.
- Happened in an episode of the 1980s cartoon series Alvin and the Chipmunks, where Alvin was pretending to bid on expensive things in order to impress a rich girl; he ended up accidentally outbidding his rival on a yacht.
- Inverted on Family Guy; Stewie wants the doomsday weapon, but can't get the auctioneer's attention, being only a foot tall. Eventually, the price falls to 'free' and nobody is seen bidding.
- Done with a sneeze on the Totally Spies! episode "Do You Believe In Magic?". Sam then laments that the mission has gone over-budget.
- In an episode of Doug, when Doug and Skeeter answer the questions of a rock band named The Beets at an attempt to win two tickets for the concert, they are stuck answering the last question: What is the name of the Beets album that showed a microscopic picture of Chap Lipman after his gallbladder surgery, which Doug inadvertently answered, "Beats Me", which is actually the name of the band's album (Beets Me is the pun), thus winning tickets to the concert for him and Skeeter.
- In a Hurricanes episode, Napper Thompson accidentally made a winning bid for the McGuffin while knocking down a man who was really trying to buy it. Even worse: the man was representing the Big Bad, Stavros Garkos. Later on, Garkos bought it from Napper, who never really wanted the McGuffin in the first place, in another auction, where one of Garkos' thugs accidentally bought another item.
- Happens to Porky Pig in the 1939 short "Porky And Teabiscuit." He answers a codger's question about what time it is, almost 11:00. The codger asks again and Porky intones "11" even louder. A fair's auctioneer mistakes it as Porky's bid and takes the $11 Porky made at the fair as payment for what turns out to be a broken down nag.
- A bit of Truth in Television here: The emperor Caligula did this to the senator Aponius Saturninus when he fell asleep at an auction. He told the auctioneer to pay attention to the senator who kept nodding at him. Aponius wound up buying thirteen gladiators for a large chunk of change.
- Obviously, real auction houses with any sort of reputation to uphold are not going to enforce accidental bids, since not only would that upset the accidental bidder, but also the one that just lost their bid for the item.
- Sandi Toksvig put the first bid on a horse she was acting as auctioneer for in order to start the bidding, only to receive no subsequent bids.