- Courage the Cowardly Dog. Subverted: Courage is timid and physically feeble, but never lets his fear get in the way of saving Muriel. It helps that he's resourceful and tenacious...
- Scooby-Doo and Shaggy are lovable because they are cowards:
Eddie Izzard: We love Shaggy and Scooby because they were cowards! Because we can identify with them. We love them! The other guys driving the van? Fuck off!
- Wade Duck in the U.S. Acres segment of Garfield and Friends fits this trope to a T. In fact, most people's favorite character of the series is Wade, even those who did not like U.S. Acres so much as Garfield.
- The fans loving Wade so much was spoofed in the episode "The Midnight Ride of Paul Revere's Duck". Roy only gets one fan letter for himself. After he cries, he sees Bo drive a truck with hundreds of fan letters for Wade.
- In the old Beany and Cecil cartoons, resident grownup Cap'n Huffenpuff retreats to his 'secret hiding place' at the first sign of danger.
- Scaredy Bat from Ruby Gloom.
- Gus from Recess.
- The title character of Doug, but more so in the early episodes of the Nick series than after the sale to Disney.
- The title character of Eek! The Cat.
- The title character of Scaredy Squirrel.
- Rocko from Rocko's Modern Life, a shy and timid wallaby who isn't very tough yet you just can't help but love him for his benevolence.
- Kowl in She-Ra: Princess of Power.
- Cringer on He-Man and the Masters of the Universe (1983). (Only as Cringer; he becomes very brave when he's Battle Cat.)
- Fluttershy in My Little Pony: Friendship Is Magic who puts lovable to a whole new level. Besides, she can Take a Level in Badass when necessary.
- Daffy Duck is open about and proud of his cowardice. A textbook example of the Unpopular Popular Character, he's got just as many fans as his rival Bugs Bunny, if not more.
- Although, as he says in "Ducking the Devil", he's "a greedy little coward", meaning that greed takes priority to fear. At the end of the cartoon, Daffy actually beat up the Tasmanian Devil to get back one dollar that the beast had snatched.
- That said, many of his actions are more in accordance with those of a Dirty Coward, ready to sacrifice others to save his own skin, without bothering to find out about whether its even necessary and bragging and attempting to victimise others until he bites more than he can chew -which is most of the time. He is such a failure though that he ends up being lovable anyway.
- Hurra from Hip-Hip and Hurra. His partner, Hip-Hip, can easily fit this trope as well.
- Mayor Manx from SWAT Kats, who's often seen running from the Monster of the Week.
Commander Feral: You're a coward, Manx.Mayor Manx: You don't get to be mayor for ten terms without being cautious.
- A few engines in Thomas the Tank Engine. Percy and Henry have shades of this Depending on the Writer while Toby is gradually Flanderized into one in later seasons.
- Mr. Bogus actually combines this trope with Cowardly Lion.
- Trembly Paw from the short-lived 1980s cartoon Paw Paw Bears, who is also an Adorkable Cowardly Lion and The Smart Guy of the show.
- Pokey from Gumby
- "And then Bender ran..."
- Larry Nepp from Grojband. He's the most softspoken and popular member of the Newmans.
- Sunil Nevla the mongoose from Littlest Pet Shop (2012). Unless there are cobras present.
- Ringo lampshades this in The Beatles cartoon "Penny Lane" as Paul insists on making haste to Liverpool to thwart what he thinks is a plan to rob the Penny Lane district:
Ringo: Not so fast!
Paul: Don't you want to be a daring hero?
Ringo: Who wants to be a hero? I'd rather be what I am...a handsome coward!
- Tom DuBois from The Boondocks. He's a Nice Guy, but very quick to cry and panic. It doesn't help that he has an extreme phobia of getting raped, which means he tries hard to stay out of prison by not committing any crimes.
- Frizz and Nug of The Dreamstone, Frizz slightly more so. They're Dirty Cowards storywise (they are supposed to be villains), but one can't help but love them.