Double Entendre / Advertising

That's not what Friends with Benefits typically means.

• Wang Computers embraced the double entendre produced by their company name, airing commercials urging consumers to "play with their Wangs".
• Panasonic had released a touchscreen PC in Japan in the 1990's called "Woody", complete with Woody Woodpecker as the mascot. They ended up branding the touchscreen aspect as "Touch Woody", which had to be quickly renamed "Woody Touch Screen" due to the obvious faux pas. But then, they also accidentally gave it the tagline "The Internet Pecker"
• Nando's, a South African chicken restaurant franchise that has a penchant for putting out controversial ads, covered this by airing a commercial for a fake yet somewhat similar restaurant, only to add a disclaimer at the end that shows the logos of the restaurants, a rooster in both cases, side by side, so Nando's could argue that their cock was bigger than theirs. Take a look.
• A UK energy conservation advert, paraphrased: "When cooking, use only enough water to cover your vegetables. The same applies when having a bath." "Meat and two veg" is a jocular British euphemism for, well, you can guess.
• Lucky Strike cigarettes had a slogan old comedies loved to quote: "So round, so firm, so fully packed."
• Vince Offer does this in the Slap Chop commercial (intentionally; he used to be a comedian). When demonstrating how to chop up almonds, etc., "You're gonna love my nuts."
• The Wonder Boner, which gets the fisherman in the commercial itself snickering, only for one of them to nod approvingly after its use (easily deboning fish) is demonstrated and remark, "My wife would like that!"
• The Chup-a-Chups lollipop company had "The Joy of Sucking" before they replaced it with "Life Less Serious".

• From the Internet, we have the epic Hentai-themed Tentacle Grape, which... well, we'll quote the About page here:
  Tentacle Grape is the brainchild of Dekker Dreyer and his skilled team of grapists. Each bottle of this delicious carbonated grape drink is crafted with care... and a slight feeling of breathless anticipation. As Tentacle Grape slides smoothly down your throat you'll feel refreshed and full.
  Each 12oz bottle of Tentacle Grape comes packed full of flavor in a unique glass collector's bottle.
  Tentacle Grape is now available... so WATCH OUT! You gonna get GRAPED!
• Nutty's Bar in Sioux Falls' advertising jingle "Nutty's, where all the nuts hang out." *snicker*
• A nutty chocolate bar, actually called "Snickers" once adopted the slogan "Get some nuts!"
• The Quizno commercials with Scott and the toaster oven. The toaster oven has a sexy voice and will try to get Scott to sound just as sexy and has a whole slew of Double Entendres. "Put it in me Scott" when Scott is about to put a sandwich in the oven. Unfortunately, a Bowdlerised version began airing. "Say it with more passion!"
  Toaster: Scott, I want you to do something.
  Scott: Not doin' that again. *looks at crotch* That burned.
• M&M's: Being Anthropomorphic Food, the instances of phrases like "Eat me!" and "Bite me!" are certainly appropriate.
• CBS' 1978-79 slogan: "Turn Us On, We'll Turn You On".
• Touching is good. Nintendo slogan. No, really.
• The Doublemint commercials with hot twins saying "Double your pleasure, double your fun!"
• A radio jingle for Corn Nuts in 1998 was basically a minute-long double entendre for masturbation, which included repetition of the phrase "bust a nut" (slang for ejaculation) in its chorus.
  Voiceover: This is a song about Corn Nuts, an intensely crunchy snack. It's not about anything else.
• George Carlin's 1971 album "FM & AM" featured a bit in which double entendres in commercials (cigarette ads, mostly) were exposed. The most glaring is a Tiparillo spot whose tag line "Should a gentleman offer a lady a Tiparillo?" is followed by a train going into a tunnel. (More a metaphor than a visual double entendre.) Carlin: "You don't have to be Fellini to figure that one out." Winston's tagline of the time, "It's not how long you make it, it's how you make it long", is cited as not only the filthiest tagline of all time but also based in truth.
• In 2013 Playtex Products decided to bring their expertise in making feminine wipes to Fresh 'n' Sexy, a post-coital wipe meant (unlike most products that bear that brand) for both sexes. The product's slogan: "For Whatever Comes Next", wasn't even half as bold as the print ads, with slogans like "A clean beaver always gets more wood" and "A clean pecker always taps it."
• There's a store somewhere in Chicago called "The Pants Box," which uses as its slogan (possibly unintentionally) "Come In And Get In Our Pants."

• A radio spot for a cold medicine has a soiree of women discussing how their husbands and/or boyfriends have theirs either outrageous or ugly, then they go up in a collective gasp when the fourth woman says her husband's is "short." His cold symptoms, that is, thanks to the medicine.
• The Charmin toilet paper company posted an image on Twitter about how they've always been an Asgardian◊ to help promote the new Thor film. Said tweet was later deleted.

• "Nothing sucks like an Electrolux". Despite what some think, the company was completely aware of the double meaning, and chose the slogan specifically because they hoped it would attract attention and make people remember it.
• An ad campaign for Sling TV is basically substituting "swinging" with "slinging" (as in, using the TV streaming service). It started with an ad where a husband gets excited and unbuttons his shirt when the couple he and his wife were spending some time with suggested they try slinging. Then it featured Nick Offerman and Megan Mullaney as a voluptuous couple always coaxing neighboring couples to try slinging with them to "keep things fresh." (One ad even has them doing some suggestive physical working out.) A later ad, which isn't explicitly polyamorous but still maintains the entendre, has a specialist talk about how couples should try new positions when watching Sling TV to spice up their relationships.
• Here's a 1970s spot for a Mego board game called Ball Buster, in which you "try and bust your opponent's balls."
• The Bud Light commercials on "The Bud Light party", which boast of having the biggest "caucus" in the country.
• Remember Little Baby's Ice Cream, the company that made the infamous "This Is a Special Time"? Well, this company kept making commercials and in 2015, it made one called "Check Out Our New Package", where they announce the release of a brand new pint container that is said to be "100% recyclable". The commercial features a well-built, shirtless guy posing for the audience. Then the guy proceeds to slide down the zipper of his pants, with ice-cream squirting out of his crotch, as if he...Oh yeah. This is probably the weirdest thing to come out of this company so far.
• One of General Motors' Super Bowl ads in 2014 is called "Romance" and is for the new Chevrolet Silverado HD truck. It starts innocuously enough, with a man purchasing a bull and loading it into a trailer. Then "You Sexy Thing" starts to play, and it's all but confirmed that the man isn't getting the romance at the end.
• Club 18-30 did a similar thing to the above ad in a series of◊ 2002◊ poster ads◊. At first glance, it looks like groups of people frolicking at the beach, bar, etc. Upon closer inspection, however, nearly everybody is positioned in a sexually suggestive manner.
  • Earlier in the mid-90s, they had a series of ads that didn't even try to be subtle. Featuring statements such as "Beaver Espana", "Summer of 69", or (accompanied by a picture of a man wearing boxers) "Girls, may we interest you in a package holiday?" These wound up earning plenty of complaints to the Advertising Standards Authority, who eventually ordered the company to pull them.
• The Australian anti-littering campaign with the slogan "Don't Be A Tosser".
• For their Molson Canadian beer, Molson brewery made a commercial about how many beavers we have in Canada, so many that sometimes we have to chase them out of the house. The commercial ends with the phrase "Molson Canadian, for when you're chasing beavers." ^note For those who don't get the joke, "beaver" is also slang for "vagina," at least in Canada, the United States, and Australia (see below for the last one).
• There is a regular series of ads on Australian TV for a brand of Peanuts called Nobby's. It involved someone talking about "Nibbling Nobby's Nuts". In every case people nearby would all look suspiciously when that someone, it was usually a woman, said this out loud. It's been going strong since the 1980s.
  • When this company aired ads in the UK, they used the same slogan, though the advert featured UK 70's Slade frontman Noddy Holder. The ad showed a group of men who, upon reading the title, started to lunge towards Noddy's crotch, stopping just short when he announced "Not Noddy's. NOBBY'S!".
• A TV3 ad from the mid 2000s. Feic, feicim, feiceamar etc. said the teacher. The joke being in Ireland feck is a swear word while feic is the Irish for look and is pronounced exactly the same.
• Pretty much any commercial from Joe's Crab Shack. Ads like telling a woman to "take [her] top off". Also, this one has three girls state what menu item they're "doing", with a man boasting that he's "doing all three".
• During the 2009 Indy 500, Firestone had a blatant example. The station had paused for a station ID (which was announced by the analyst) and it went to a radio commercial that invited the listener to strap down tightly, feel the rubber and smell the excitement, gripping it tightly with sweaty palms (amazingly, no complaints were made about this ad).
• The ads for FX's Nurse Jackie: first one was "Life is full of little pricks", while another was "Holy shift".
• An advert for Tetley tea bags had the head mascot Gaffer and his date in a taxi outside her house. She asks him if he'd like to come in for some "coffee". But Gaffer takes this literally and, as a tea man, he's disgusted. He says "What sort of a bloke do you think I am?" and leaves her standing on the curb.
• A commercial for the Mini Countryman had a game show called "Cram It In the Boot" where the (British) host asks the (American) contestant if he'd ever crammed it in the boot? The commercial was advertising how Countryman's boot is able to hold more stuff, so you can cram more things in its boot. The radar obviously had no idea what else that means.
• One Bigspot ad shows some kind of yo-yo product (which, as all the Bigspot ads imply, is a failure). At one point, a woman walks up to a man in a very suggestive tone and says "Can I play with your yo-yo?" The guy winks at the screen, and the ad ends.
• Overstock.com's (now O.co's) tagline "The big, big O" is odd but reasonably innocuous. Their Jingle Bells-esque Christmas jingle ("Oh Oh Oh, the big big O, Overstock.com", which never comes after the company is identified) crosses the line into a disturbingly unrelated attention-grabber. (In case you don't understand, the Big O is slang for an orgasm).
• Wilkinson Sword's "mow the lawn" was a clear visual metaphor for shaving pussy. See here.
• This legendary Fiat commercial from the 2012 Super Bowl. One shot even has the girl smear a white foamy substance on a guy's mouth and drop some on her chest. It's a wonder how this commercial got the okay to air.
• The Liquid Plumr ad for its Double Impact. From the deep voiced narration, to the woman's reactions, to the many plumbing double entendres, to that other possible meaning of "Double," to the guys respectively working the meat (he's a butcher) and handling melons (fresh grocer) at the end, we're glad this ad aired.
• This Scotch video tape cleaner commercial. It's supposed to help you clean your "dirty videos".
  Skeleton: Look at that bone structure!
• The commercial for Three Million by the New York Lottery features a couple talking to their kids. They talk about wanting to spice up their lives, claim to have been "horsing around last night" until "it happened". An announcer appears to close with, "Unplanned millionairehood: It happens when you play three million from the New York Lottery."
• Time Warner Cable commercials featuring the stars of Hot in Cleveland involve the four women from the show at the airport, complaining about missing the aforementioned program. The Time Warner Cable guy comes in and talks about how TWC allows programs to be viewed from a mobile device, "anytime, anywhere." Betty White then says to one of the women, "'Anytime, anywhere'? Isn't that your nickname?"
• British hair and beauty salon Wahanda has a spectacular example in their "Book Yourself Fabulous" ad.
  Female protagonist (singing): My life is like a jungle, I'm a (sly look)... little overgrown.
  (Picture of fluffy pussycat)
• One of the more recent commercials for Serta (featuring their Counting Sheep) has a couple tell the sheep they now have the Serta PerfectSleeper mattress and don't need to count them. The woman then casually mentions she hasn't been counting the sheep in months. Cue the lead sheep's reaction; complete with obvious Double Entendre:
  Lead sheep: "You've been faking it for months?"
  Woman: Every night.
• This tweet from Iceland. All completely intentional and done in response to the #sheeranalbumparty hashtag.
• Aspercreme's original slogan was "You bet your sweet Aspercreme!" Then somebody realized the ad was talking about people's sweet asses, so they changed the third and fourth words to "if it's".
• The Sega 32X commercial and magazine ads were filled with sexual innuendos about how the 32X inserts into the Genesis.
  Guy: Just stick it in your Genesis!
  [cuts to a 32X being inserted into a Genesis in slow motion, with a voice suggestively saying "All right, baby..."]
• A campaign for Burger King's Chicken Fries featured a GWAR-like, chicken-themed band singing tunes such as "Bob Your Head" and "Cross The Road". The band's name? Coq Roq]] (try saying it out loud).
• The Tiddy Bear! Which sounds very similar to what the product is hugging half the time. Good thing those women were adults wearing seatbelts.
• In the UK, the 2013 TV commercial for Flora butter depicts a cartoon animation of two brothers making breakfast for their parents on their anniversary. When they go upstairs to give it to them, the narrator (the youngest sibling) describes how the mother was good at wrestling in bed with the father. What makes this even more questionable is the parents would decide to get it on in the morning when everyone else in the house was already awake!
• An ad for a pore strip brand refers to the action of having pore strips as stripping, which results in this line, among others.
  I can strip anywhere!
• For a while in Minneapolis they were running advertisements for an AIDS awareness program at most of the bus stops. One, showing a picture of a man in a baseball uniform, said something along the lines of "Just because you're the pitcher doesn't mean you can't get AIDS."
• The tourism department of Regina, Saskatchewan gained worldwide attention in 2023 when it invited residents to "show us your Regina".

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