[002]
crazyrabbits
Current Version
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Nuked this - with \'\'extreme prejudice\'\':
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# It gives absolutely no information about the game beyond \
to:
# It gives absolutely no information about the game beyond \\\"shocks grown women.\\\"
# It implies that said shock value is its only redeeming quality.
For several reasons:
1) Nothing on any of the social media sites this video/campaign was featured on have an overwhelmingly negative viewpoint about it.
2) According to [[http://www.contagiousmagazine.com/2011/02/dead_space_2.php this article]], the campaign generated 1.8 million hits within its first ten days online.
3) Ad campaigns for video games don\\\'t necessarily have to have actual game footage in it. There are several examples of recent ads for major blockbuster games (Mass Effect 3, Call of Duty: Black Ops) that are either movies or pre-rendered cinematics.
4) Said DS2 video was immediately posted on several major gaming websites, and immediately went viral.
5) The campaign is banking on kids asking their parents to buy the game, knowing full well that they would personally be scared by it. That\\\'s effective advertising to the target demographic of 18-25 year olds.
6) Guess what? Advertising doesn\\\'t always have to be truthful. The fact that you thought shock value was the only redeeming quality means you don\\\'t understand advertisements at all. It\\\'s a hook to draw the viewer in and buy the game. DS2 has been critically and commercially lauded.
Even if the content of the ad was suspect or just plain wrong, it\\\'s viewing figures and positive response (take a look at the number of positive comments and likes on [[http://www.youtube.com/watch?v=nKkPFDEiC6Q this]] video) justify the commercial\\\'s success.
# It implies that said shock value is its only redeeming quality.
For several reasons:
1) Nothing on any of the social media sites this video/campaign was featured on have an overwhelmingly negative viewpoint about it.
2) According to [[http://www.contagiousmagazine.com/2011/02/dead_space_2.php this article]], the campaign generated 1.8 million hits within its first ten days online.
3) Ad campaigns for video games don\\\'t necessarily have to have actual game footage in it. There are several examples of recent ads for major blockbuster games (Mass Effect 3, Call of Duty: Black Ops) that are either movies or pre-rendered cinematics.
4) Said DS2 video was immediately posted on several major gaming websites, and immediately went viral.
5) The campaign is banking on kids asking their parents to buy the game, knowing full well that they would personally be scared by it. That\\\'s effective advertising to the target demographic of 18-25 year olds.
6) Guess what? Advertising doesn\\\'t always have to be truthful. The fact that you thought shock value was the only redeeming quality means you don\\\'t understand advertisements at all. It\\\'s a hook to draw the viewer in and buy the game. DS2 has been critically and commercially lauded.
Even if the content of the ad was suspect or just plain wrong, it\\\'s viewing figures and positive response (take a look at the number of positive comments and likes on [[http://www.youtube.com/watch?v=nKkPFDEiC6Q this]] video) justify the commercial\\\'s success.
