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Was this in the UK? When I was younger (I'm talking about the early 2000s here) I used to see something very similar on TV a lot. I think it was about the TV licence or something rather than an actual product. I specifically remember my mum saying "that's revolting" when she first saw it. Young me didn't think that but each to their own, I guess.
EDIT: I just spent a while searching and I can't find it. It may have actually been for a hair product but I am not entirely sure.
Edited by Automaton120
I consulted Applemask (a You Tube channel that uploads adverts) and he came up with this:
https://www.youtube.com/watch?v=Pwnk8WpMzg0
I'm looking for an old advert I used to watch. It had a man in a black jumper change his face, literally, by repeatedly ripping it off, before going back to his original face.
Edited by JohnShel91