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Domestically, it isn't; The Passion of the Christ has made more ($370 million domestic).
Deadpool is at about $350 domestic and $745 international. It's about to beat Days of Future Past to become the highest-grossing X-Men movie worldwide.
edited 28th Mar '16 6:20:05 PM by Galadriel
The true impact of Batman v Superman may not be felt until Justice League, especially with the way they're breaking that movie into two parts.
I recall reading an article not long ago that the final Hunger Games movie kind of lagged as it finished off with it's final movie or two; assuming Bv S does manage to squeak out a profitable run, if DC and Warner take that at face value to mean "yep, everything's good, let's just keep doing things as we have been" and charge on full steam ahead, they could wind up in a situation similar to that or what the Amazing Spider-Man movies faced of diminishing returns.
If there is one thing to take away from this, it's that DC and Warner still have an opportunity to fix the negative feedback they've gotten on this and Man of Steel to prevent having to scrap their expanded universe plans and start over from scratch.
They still have a chance because Suicide Squad, Wonder Woman, and their other movies are being made by different people and could still be good. This might lead to an awkward situation where everyone dreads Justice League and the other big Snyder films, but look forward to these other "less well known" characters.
That's pretty much what happened with Ao U. "These other movies look alright but I'm unsure on Ao U" Ao U comes out "Hopefully the other movies before IW 1 are way better".
Marvel, though, has a pretty strong track record in the grand scheme of things and they've had nearly eight years over which to build up trust in their own cinematic universe.
Batman v Superman is a movie with a mixed reception coming off of a movie with a mixed reception without any solid footing to speak of.
On the other hand, the Batman franchise itself has proved solid legs several times before this. It can survive this easily; it's the Superman franchise that is in serious trouble after this; Superman Returns and Man of Steel were both lukewarm in their own ways, and this proves just adding Batman doesn't automatically lend better legs to Superman's movie cred.
BvS breaks Tuesday in March record.
Crossed 200m domestic.
edited 31st Mar '16 12:05:54 PM by LordofLore
Allegiant, the third entry in the The Divergent Series, is looking out to be a box office failure.
Die, another shitty YA dystopian series that is a hideous abomination child of The Hunger Games and Twilight (yes, really), die! Muahahahahahahahaha!!!!!
Though I'm guessing that the second half of the movie is already far enough along in production that odds are it's more costly to just drop it than to release it anyway and hope of getting some kind of compensation.
True, but the studios will likely still try to do some marketing on Divergent, which means more money and more loss on a franchise that only haters like me care about. (and I hadn't the courage to see Allegiant)
It's looking like Batman v. Superman is going to end up making less money domestically than Deadpool does.
Who would have guessed that at the beginning of the year?
It probably will out gross Deadpool by a small margin worldwide. But it's still baffling when you compare the movies' budgets. It could be that Deadpool had better advertising and is a more unique superhero film, or that Batman v Superman had such weak word of mouth that its success is starting to decline harshly. I know that a good number from the audience after seeing bvs said it was okay but they don't plan on seeing it again compared the audience from Deadpool that were eager to see it at least twice.
edited 9th Apr '16 12:51:55 PM by 123tbones
Early numbers indicate that Bv S will loose place one to The Boss this weekend. Which is just..wow...at this rate, the movie won't crack a billion. No wonder that there is talk of Warner Bros bringing the uncut version into theatres to make some extra bucks. (Honestly, if I were a really invested fan, this move would p... me off after having paid already a lot of money to see the movie in all possible formats).
Deadpool shouldn't have made more domestically but that it most likely will be shows that the legacy of the characters might create initial interest, but in order to make the big money, you need to get to your audience. Ironically Marvel might have lucked out with Iron Man and the Hulk...China doesn't really know much about Superheroes, but they really love robots and monster...
I guess it is official now that Bv S won't reach the billion. I admit, I didn't really expect it to end up on place 2, I entertained the possibility, but the Boss had so bad reviews....
Bv S isn't exactly a critical darling either though.
Zootopia is the first film of 2016 to crack the all-time Top 50.
Yeah, but there are a lot of obsessive fans who watch it multiple times.
You know, what's happening with BVS reminds me a lot of what happened with The Amazing Spider Man 2 a couple years ago. Both were the second installments in their franchise that were intended to launch a big film franchise. While both films did very well at the box-office and managed to make their budget back, both were considered critical failures and both seem unlikely to break the billion dollar mark that their studios were hoping for.
I'm not saying that the DC Extended Universe is going to collapse like the Amazing Spider-Man franchise (that series had a whole bunch of unique factors that ultimately did it in), but I do think that this film is going to serve as a wake-up call to WB to get their act together for their upcoming releases.
I think I also recall reading something about how the failure of it to reach the Billion-Dollar mark may be the criteria by which DC/Warner would be kicking Zack Snider off the franchise.
I am honestly surprised that it didn't happen already...in any case, it's a good thing that SS and WW are already in production.
Aaaaand Batman vs Superman passed the break-even point.
Good for it. I guess.
Well yeah, it's not like anyone thought it wouldn't. It might not reach the heights of TDK or DKR but it was always going to outperform movies like CA: TWS etc.
I wonder if it might not have already. I never got a solid source on exactly how much WB actually spent on advertising and especially how much of it was subsidized by their product placement and tie ins.
??? Nobody said it wouldn't make it, if someone did it sure ain't me.
You know, it would be really nice if there's a site that tells you how much a movie made through tie-in merchandise and how much the marketing cost and such.
edited 15th Apr '16 10:51:39 AM by dRoy
The studios would never allow it. It's make it way harder to cheat their taxes.
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