YMMV / How to Win Friends and Influence People

• Periphery Demographic: The book is normally meant to be for business people and help them deal with customers and partners. This is emphasized by the "win friends" of the title and not "make friends". Also, "influence people". However, there are always many people who suffer of loneliness and social awkwardness, and who can use some of that help. The book is even translated in French as just Comment se faire des amis ("How to make friends").