- Feelies: Older Than Cable TV — the book included samples of Johnson & Johnson Band-Aids, and the text instructed children on how to properly clean a wound and apply the bandages. It formed part of a campaign on the part of the Johnson & Johnson company to introduce their Band-Aid bandages to a young audience. The book showcased the small, individually wrapped "plasters" that even a child could use, with some editions containing "patches, strips, and spots" in beige, while other editions included brightly colored bandages shaped like stars, clovers, and strips.
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