A client named Horace is eager to spend a lot of advertising money on a sport called Jai Alai. Don knows that making a sport like that really big is nearly impossible and argues against the project on ethical grounds—and also because the client's father is a friend of Bert Cooper—but his colleagues disagree and take the account. Peggy looks for a roommate. The Bye Bye Birdie campaign is developed but the client who requested it is not pleased. Eugene bonds with Sally, in the last few weeks before he dies.
This episode contains examples of:
- Brick Joke: After all the discussions of who to cast as an Ann-Margret impersonator, and the discussion of whether Peggy should be concerned about male gaze issues, the ad does not work for the client. They had asked for the frame for frame recreation of Ann-Margret singing, but when they saw it, they knew it was wrong. Roger delivered the punch line to the joke, the reason that it could never work was: "It's not Ann-Margret."
- Fan Boy: Horace is one of these for the sport Jai Alai.
- It Will Never Catch On: Don all but says this about jai alai. He is right.
- Killed Off for Real: Sally has this to say about Eugene: "Nobody cares that he is really, really, really, really, gone." It would be more accurate to say no but Sally wants to confront reality.
- The Oner: The image of the Ann-Margret look alike has to be shot in this way to match the movie frame for frame the way the client requested.
- My Beloved Smother: Katherine was hoping that Peggy would move back in with her and harshly tells her she'll be raped when she moves to Manhattan.
- "The Reason You Suck" Speech: Betty gives one to her father after he asks her look over his funeral arrangements. Eugene knows that funeral companies take advantage of peoples fear of dealing with death, and wants Betty to avoid being taken advantage of. Betty thinks his insistence on selfish behavior pushing her on the issue when it hurts her.
- Social Darwinism: Cooper declares himself to have these views after the asking Horace's father whether Sterling Cooper would lose points with father after taking advantage of the son. The father considers his son a failure and sees no reason that Sterling Cooper should deal honestly with his son. Cooper says he was raised with the belief : "Kill or be killed."
