Line #50 Main/RetailRiot


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14	[[quoteright:350:[[Anime/EurekaSeven https://static.tvtropes.org/pmwiki/pub/images/retailriot5_2015.jpg]]]]
15	[[caption-width-right:350:[[ButForMeItWasTuesday Another day at the supermarket, it looks like...]]]]
16	->''"TOUCH THOSE THAI SILK CURTAINS AND I'LL TURN ONE OF THOSE HOOP EARRINGS INTO A SEPTUM RING!"''
17	-->-- '''Chi Chi''', ''[[WebVideo/DragonBallZAbridged DBZ Abridged: Super 13]]''
18
19	A store opens its doors for a big liquidation sale, and there's a lineup of tense, excited customers hoping they can get one of the items. The crowd moves towards the display and pushing and shoving starts. As several customers start pulling the same package, a brawl breaks out!
20
21	In comedic works, this is likely due to a big sale offering great deals, or due to a toy or consumer item that everyone wants to have for Christmas or a Christmas-like holiday whose true meaning has been cheapened by commercialism.
22
23	In more serious situations, it can be the result of mobs desperate to hoard food, gasoline and other survival materials before an impending disaster (usually an apocalypse, a storm, or if there's a violent protest that leads to looting), though the "hoarding survival materials for a disaster" scenario can also be PlayedForLaughs, as seen in ''Series/ItsAlwaysSunnyInPhiladelphia'' and ''WesternAnimation/TheSimpsons''.
24
25	It can also show up in advertisements, where customers are so eager to get their hands on the advertised product that they'll fight each other over it.
26
27	This can sadly be TruthInTelevision, as there have been cases of people being injured or even killed at large sales events such as Black Friday.
28
29	----
30	!!Examples:
31	[[foldercontrol]]
32
33	[[folder:Advertising]]
34	* One of the famous roadside sign poems used to advertise ''Advertising/BurmaShave'' shaving cream:
35	-->RIOT AT\
36	DRUG STORE\
37	CALLING ALL CARS\
38	100 CUSTOMERS\
39	99 JARS
40	[[/folder]]
41
42	[[folder:Anime & Manga]]
43	* One episode of ''Anime/BurnUp'' features the heroes trying to find a bomb in a mall, only for their efforts to be continually hindered by a mob of housewives squabbling over sale items that keeps showing up wherever they're looking. At the end of the episode, the police even note that the housewives were a bigger problem than the terrorists.
44	* In ''Anime/CrayonShinChan'', Mitzy often finds herself beating the crap out of other women just to get her hands on anything on sale. One time, it was over bulk-packaged eggs. Most of them ended up smashed on the ground during the chaos.
45	* In the ''Anime/EurekaSeven'' episode "Vivid Bit", the episode briefly cuts to short scenes of Hilda gets into massive brawls in a store over the sale of toilet paper and toothpaste.
46	* In the ''WesternAnimation/TurningRed'' spinoff ''Manga/FourTownFourReal'', Aaron T. instigates this as a ploy to get a crowd of fans to leave him alone.
47	* In episde 15 of ''Anime/HugttoPrettyCure,'' Ruru was sent to the store that was having a sale on eggs for the first 20 customers. But she had to outrun a bunch of frantic women in order to get to them.
48	* One chapter of ''Manga/MyMonsterSecret'' sees Mikan, Aizawa, and Shiho try to take advantage of the limited daily sales at a local supermarket. Unfortunately for them, the local housewives are ''also'' at the sale, forcing them to team up to have a shot. After invoking a goddess of fortune, utilizing alien technology, and magical pervert powers, they come away with a single carton of eggs for their trouble.
49	* ''Anime/PokemonTheOriginalSeries'': Misty fights over an item of clothing with a larger woman while in Celadon City.
50	* Occurs several times in ''Anime/SailorMoon''.
51	** In the first episode, the MonsterOfTheWeek nearly sells Usagi a cursed diamond ring. However, when it loudly announces the absurdly large discount on the price, Usagi gets knocked to the ground by a crowd of women rushing to buy the ring for themselves.
52	** In episode 16, a fabric shop is filled with women struggling with each other over material to use in a wedding dress competition.
53	* ''Manga/TheWayOfTheHouseHusband'': In one chapter, Tatsu distracts some yakuza goons who still have a grudge against him by ducking into a department store and roping them into a fight over discount clothing.
54	[[/folder]]
55
56	[[folder:Comic Books]]
57	* ''ComicBook/GorskyAndButch'' featured one started by a Lobo expy.
58	[[/folder]]
59
60	[[folder:Film -- Live-Action]]
61	* In ''Series/HannahMontana: TheMovie'', Hannah Montana and Tyra Banks ruin the shoe dept. of a Belk store over a pair of boots.
62	* ''Film/JingleAllTheWay'': There's a brawl over the Turbo Man action figure.
63	* The opening sequence of ''Film/{{Krampus}}'' features herds of berserk customers trampling each other for Christmas gifts in dreamy slow-motion, [[SoundtrackDissonance set to]] "It's Beginning To Look A Lot Like Christmas". It establishes that the spirit of giving just isn't what it used to be.
64	* ''Film/Thanksgiving2023'': The catalyst of the film’s events is a massive riot at a local superstore on Black Friday, triggered by Jessica and her friends sneaking in though an employee entrance and being seen by the rabid shoppers. The carnage that results causes at least three deaths and Bobby’s arm getting horribly broken in the short term, and the murder spree throughout the movie in the long term.
65	[[/folder]]
66
67	[[folder:Literature]]
68	* The French novel ''Literature/{{Au Bonheur des Dames}}'' features one deliberately engineered by the store's "owner" by piling up various cheap items to nearly block the front door; the shrunken entrance makes it look like people are clamoring to get inside, which only attracts more people to see what the fuss is all about. On one big opening day, it nearly sparks a riot until the police intervene, which of course causes ''more'' people to come in.
69	* The entire plot of ''Literature/BenTo'' is hot-blooded fights over half-priced bento.
70	* In ''Literature/LifeAsWeKnewIt'', when everyone is stocking up for TheEndOfTheWorldAsWeKnowIt, Miranda uses a shopping cart to attack a woman who is trying to steal a food item from Mrs. Nesbitt.
71	* In one ''Literature/MythAdventures'' novel, while visiting Aahz's home dimension, Skeeve has to battle his way through a horde of Pervish shoppers.
72	[[/folder]]
73
74	[[folder:Live-Action TV]]
75	* In an episode of ''Series/{{Bones}}'' the VictimOfTheWeek was a {{Bridezilla}}, and Booth & Bones go to the bridal shop where she bought her dress when they happen to be having their one-day-a-year sale. Wedding dresses all over the place and future brides fighting over them.
76	* ''Series/TheDrewCareyShow'': In "The Wedding Dress", the gang discovers that a bridal shop is having a sale and tries to find Kate's dream wedding dress (the same one worn by her Barbie doll). Mimi, visiting the store in search of her costume for a music video, helps Kate fight through the throngs of bloodthirsty bargain hunters.
77	* On ''Series/{{Friends}}'', Monica tries to save money for her wedding by getting her dress from an outlet warehouse. Lots of women show up and when the doors open it's a pretty aggressive situation. Monica, Rachel, and Phoebe bring whistles so they can find each other.
78	* The ''Series/FullHouse'' episode "I've Got a Secret" has a scene with Danny, Jesse, and Joey trying to buy a Mighty Mutant Super Fortress playset for Michelle and her club, only it's such a hot-selling toy that the three men encounter such a riot at a toy store.
79	* ''Series/TheGoldenGirls'' had a scene talking about this once, with Dorothy making it sound like everyone else was doing the pushing and pulling and hitting, and then she says she still got what she was after.
80	* One episode of ''Series/HowIMetYourMother'' referred to a particular shoe sale as a "feeding frenzy." A flashback shows women literally fighting over the shoes, and upon losing a pair Lily tells the other women that "she'd made the list, bitch."
81	* In a Christmas episode of ''Series/TheJackBennyShow'', a mob of housewives is shown in a store with merchandise (clothing) flying everywhere. Jack crawls out from beneath them and makes sarcastic commentary on holiday shopping.
82	* On ''Series/LieToMe'', the B-Plot for "Black Friday" involves the team trying to figure out what caused a fight to break out in front of a store.
83	* ''Series/MalcolmInTheMiddle'': Lois takes the boys to a basement sale at Hannings in the "If Boys Were Girls" episode to buy their clothes for the next year. When they arrive, it is a screaming melee of people fighting over the clothes on sale.
84	-->'''Lois''': All right, we're going in. You see anything your size, you grab it and hold onto it, no matter what anyone tries to do to you. Protect your heads. Don’t trust anyone.\
85	'''Malcolm''': What are you trying to do? Scare us?\
86	'''Lois''': Yes, fear is good. It's an 80% off sale. Fear will keep you alive.
87	* ''Series/MyWorldAndWelcomeToIt'': It's more the aftermath that's shown in "Rally Round the Flag," as opposed to the riot itself. When John finally reaches the department store on Christmas Eve, he encounters a store with most of its merchandise gone and much of what's left strewn haphazardly around the floor and shelves, along with an exhausted woman sprawled on the ground. He and another shopper make a mad dash for the last "Feverish Phyllis" doll and fight tooth and nail over it.
88	* ''Series/TheNanny'': In the season 4 episode "The Bird's Nest", Fran gets in a fight with another shopper over a green sweater at the Loehmann's Semi-Annual Red Star Clearance. [[spoiler:It eventually turns out the woman is Brighton's science teacher, and Fran gives her the sweater as a bribe to get him an extension on his science project.]]
89	* Implied to have been the case in an episode of ''Series/PunkyBrewster'', at the height of the Toys/CabbagePatchKids craze. Henry goes to the store to get CP dolls for Punky, Cherie, and Margaux, but the crowd and demand is such that he's only able to get one doll. The episode focuses more on the friction this creates in the girls' friendship, but Henry's beleaguered expression and visible exhaustion when he returns from the shopping trip makes it clear that he had to contend with this trope.
90	* The Black Friday episode of ''Series/{{Superstore}}'': The mob of customers actually broke down the front door seconds before it opened.
91	* Several of the clips on ''Series/WorldsDumbest'' "Shoppers" are about the chaos that can occur at major sales events.
92	[[/folder]]
93
94	[[folder:Newspaper Comics]]
95	* [[https://www.gocomics.com/garfield/1985/09/15 This]] ''ComicStrip/{{Garfield}}'' has triple-coupon day at the supermarket leading to the shoppers racing each other with their carts. (Which may remind people of how they played ''Series/SupermarketSweep''.)
96	* Frequently seen in ''ComicStrip/{{Retail}}'' on Black Friday, the rest of the run-up to Christmas, and sales. One Christmas strip had Cooper ''terrified'' of putting a limited number of this year's Must-Have Toy on the shelves, in case the customers tore him apart trying to get it.
97	[[/folder]]
98
99	[[folder:Theatre]]
100	* The whole premise of Creator/TeamStarkid's HorrorComedy musical ''Theatre/BlackFriday''. An EldritchAbomination is trying to break into the world, and decides to do so by making itself into a toy fad that [[ArtifactOfAttraction makes people desperate to have it]]. After a greedy salesman drives the price past what most people can afford, the people in line tear down the store and start killing each other to get their hands on a toy.
101	[[/folder]]
102
103	[[folder:WebComics]]
104	* Occurs in [[http://exterminatusnow.co.uk/2010-12-15/comic/the-b-team/on-the-other-side/ this]] strip of ''Webcomic/ExterminatusNow''.
105	* Shown in [[http://www.penny-arcade.com/comic/2013/08/19 this]] ''Webcomic/PennyArcade'' strip.
106	* Seen in [[http://www.sluggy.com/comics/archives/daily/971221 this]] ''Webcomic/SluggyFreelance'' strip.
107	[[/folder]]
108
109	[[folder:WebOriginal]]
110	* From Website/CollegeHumor, [[https://www.youtube.com/watch?v=iRgbxhHxDoE one video]] has Katie outlining her Black Friday haul. As she shows her haul, it's clear that she killed at least three people for merchandise, and kidnapped a woman for her shoes.
111	* ''WebAnimation/HomestarRunner'': In "Toikey TV", Bubs runs an ad for a Black Friday sale at the concession stand.
112	-->'''Bubs:''' Line forms at 1 AM! Doors open at 2 AM! Shoving and trampling starts promptly at 2:05, followed by tear gas and riot police at 2:15. Come on, moms! You know you want to beat each other up over some stupid kids' toy! And if you draw blood, you just might make it onto this year's edition of ''Mommy Fights''!
113	* [[http://notalwaysright.com/coming-soon-to-not-always-right-a-zombie-apocalypse/16132 One comic strip]] on Website/NotAlwaysRight showed "Why dealing with customers is worse than a ZombieApocalypse". It states that "[[NoZombieCannibals Zombies will never attack each other, even when supplies are scarce]]" while "Customers ''will'' attack each other, especially when supplies are scarce".
114	* Satirized by [[http://www.theonion.com/articles/42-million-dead-in-bloodiest-black-friday-weekend,30517/ this]] article in ''Website/TheOnion''.
115	[[/folder]]
116
117	[[folder:Web Video]]
118	* ''WebVideo/JetLagTheGame'': Part of the "Be a Good Neighbor" challenge in Season 8 was to buy clothing from a goodwill store. Ben and Adam go to one in Seattle, where they are informed they could not film or bring their bags inside so Adam goes in to buy the clothes while Ben waits outside. After Adam returns, he describes what is apparently his first ever experience inside one as controlled chaos, with stylized animations presented to accompany his description.
119	[[/folder]]
120
121	[[folder:Western Animation]]
122	* ''WesternAnimation/BigCityGreens'': In "Big Deal", a Thanksgiving sale is held at Price Busters where everything is sold at extremely low prices, which cause the customers to brawl each other over the items. The Greens, minus Cricket, also get pulled into the riot in various moments when trying to get a TV to replace the one at home. Cricket soon realizes the reason behind the sale is because the owner Lewis is forced to work there on Thanksgiving every year and miss dinner with his family, so he holds sales on Thanksgiving so the customers can see what a pain it is.
123	* One episode of ''WesternAnimation/DarkwingDuck'' began with the titular hero in a wheelchair, apparently due to some sort of skiing accident. Launchpad then comments that he was lucky only his legs got broken- "I told you things got rough at those ski shop sales!"
124	* An episode of ''WesternAnimation/DextersLaboratory'' revolved around Dexter's Mom fighting another mother over an item (washing gloves) on sale. Mom won.
125	* ''WesternAnimation/TheFairlyOddparents'' When Timmy [[FreakyFridayFlip switches bodies]] with his mother due to a bet with Wanda, he has to do all the things his mother does every day. One of the tasks was to buy clothes, which he thought would be completely boring. ''Boy, was he wrong!''
126	* ''WesternAnimation/TheGhostAndMollyMcGee'': In "Ice Princess", the [=McGees=] go to the grocery store and find dozens of people panic-buying supplies because a big ice storm is about to hit Brighton.
127	* An episode of ''WesternAnimation/KingOfTheHill'' when a tornado is about to come through. Mega Lo Mart shelves are emptied by customers and fighting over merchandise including a bundle pack of oil filters Hank is trying to buy (which he only need one).
128	* ''WesternAnimation/OKKOLetsBeHeroes'': In "Super Black Friday" Rad, Enid, and K.O. are subject to crowds of crazed holiday shoppers on [[YouMeanXmas Shucksgiving]], with K.O. getting trampled underfoot, Enid having to fend off the horde with her scanning gun, and Rad getting mistaken for a Blorby by a little girl. Fortunately, Mr. Gar decides to make it up to his employees by coming by after the sale with Carol and some of her homemade pie.
129	* An Al Brodax ''ComicStrip/{{Popeye}}'' cartoon had Olive at a department store involved in such a scene. She buys something, decides she doesn't want it, then gets Popeye to get a refund for which he has to cut red tape lengthwise. When one of the items Popeye is thrown turned out to be the only one left, the women clamoring for it are out for his head on a platter.
130	* Occurs in ''WesternAnimation/TheSimpsons'':
131	** In the episode ''Grift of the Magi'', there was a riot thrown by customers desperate to get the new toy "Funzo". The marketing executives responsible watched the footage while celebrating the launch in a hot tub, and are happy that there was only "three seconds between thinking about buying and rioting".
132	** In another episode, there's a run at the Kwik-E-Mart when a hurricane is about to come through. Lisa gets put in a shopping cart by a crazy lady who feels Lisa's head and thinks she's a pineapple. Earlier in the same episode, Kent Brockman is covering the arrival of the hurricane, which has been named Hurricane Barbara. He then says that if you think it's sexist to name a destructive storm after a woman, you obviously haven't seen "the gals clawing for merchandise at a clearance sale".
133	---> '''Marge''': Hmm, that's ''true'', but he shouldn't SAY it.
134	** When the new Malibu Stacy was released, Lisa apologized to Marge because she was about to go a bit crazy, then jumped right into the crowd of girls fighting over the new doll.
135	* ''WesternAnimation/LesSisters'': The episode “Sisters Soldes” had Marine, Wendy, Sandrine, Rachel, and Rachel’s mother, along with several other characters, go to a clothing store’s annual sale with this trope in full effect: Rachel and Wendy get into a rough physical fight for a dress, the security guard gets trampled by crowds, etc. Marine uses the trope to her advantage by [[spoiler: making a fake announcement about discount prices on the intercom so a huge crowd of people trample Rachel and her mom in an attempt to get the discount.]]
136	* ''WesternAnimation/SouthPark'' had an entire ''{{trilogy}}'' based on this. The first episode was simply called "Black Friday" and played out like a satire on how people go crazy trying to find the "must-have" gift of the Christmas shopping season and an homage to the ''Game Of Thrones'' books.
137	* One episode of the 1999 ''WesternAnimation/WoodyWoodpecker'' series had him and Wally Walrus fighting over the last action figure in the store for their respective nephews (and niece, in Woody's case). They end up breaking it, but [[HereWeGoAgain there's a new must-have toy the kids want anyway]].
138	[[/folder]]
139
140	[[folder:RealLife]]
141	* As mentioned above, [[UsefulNotes/ChristmasInAmerica Black Friday]] is infamous for this in the USA.
142	** Weirdly inverted for 2015's British Black Friday. The American-style Black Friday only played out in earnest for the first time in the previous year (with this trope ensuing) As a reaction: security was stricter, one major supermarket avoided Black Friday altogether, and hardly anyone actually bothered turning up to the sales. Some news outlets reported how unexpectedly empty and calm Black Friday was![[note]]Also, a lot of people asked why Brits should bother with an import from the USA that has less than bugger all cultural or social significance in the UK, decided it was artificially hyped up for the sole reason of making money, and pointedly boycotted it. Adding to the underwhelming impression it made.[[/note]]
143	* This can happen in emergency situations, such as hurricane preparations, as everyone desperately tries to stock up, especially since stores, even huge retailers, can run out of necessities ''quickly''. (This is why emergency services recommend having a kit prepared and ready to use ''well'' in advance.) Though after the initial mob to get supplies, you're more likely to find crowded-yet-quiet retail stores, filled with worried people and mostly-empty shelves... though you'd still be hard-pressed to find a [[OnlyInFlorida Floridian]] not willing to come to blows over a case of bottled water just before a hurricane is supposed to hit.
144	* In 2005, Ikea opened a new flagship store in North London. Ridiculous hype over extreme discounts at the midnight inauguration [[https://www.theguardian.com/business/2005/feb/10/money.uknews led to a riot]] in which six people were hospitalised, one of whom got stabbed.
145	[[/folder]]
146

Context Main / RetailRiot