History SerialEscalation / MarvelCinematicUniverse

* ''Film/GuardiansOfTheGalaxy'' had the BigBad be a zealot who aspired to destroy a whole planet. [[Film/GuardiansOfTheGalaxyVol2 The sequel]] instead has a ''sentient planet'' who wanted to destroy the entire universe.

* ''Film/{{Doctor Strange|2016}}'' took place in one universe. ''Film/DoctorStrangeInTheMultiverseOfMadness'' instead took place primarily in ''three'' of them.

* ''Film/{{The Avengers|2012}}'' was in both America and Europe, with the EvilPlan culminating in an invasion of [[BigApplesauce New York City]]. ''Film/AvengersAgeOfUltron'' doubles the continents (America, Europe, Africa and Asia) and has an even larger scale climax, [[spoiler:where a whole city is turned into a FloatingContinent so it can trigger an [[ApocalypseHow extinction-level]] ColonyDrop]]. ''Film/AvengersInfinityWar'' goes even further with Thanos, a villain who plans to kill half the universe [[spoiler:and succeeds]]. ''Film/AvengersEndgame'' goes UpToEleven with a [[spoiler:alternate universe version of said villain who wants to rebuild the whole universe so no one will remember what he has done]]. ''[[WesternAnimation/WhatIf2021 What If...?]]'' introduced a villain who killed Thanos in 5 seconds, and destroyed his entire universe. And Kang the Conqueror looks to be a villain that threatens not just one universe, but the entire multiverse.

* Phase 3 itself is shaping up to be one before it even begins simply due to size -- the previous phases were each comprised of six films. Phase 3? ''[[UpToEleven Eleven]]''.

* Phase 4 ups the ante set by the Infinity Saga and then some. There are now TV shows and specials that are part of the main narrative. Instead of just one universe, we now have [[TheMultiverse a whole multiverse]] to deal with. We're introduced to an organization that dictated the whole of the Infinity Saga, and [[Characters/KangTheConqueror a villain]] primed to be even ''worse'' than Thanos. The FinalBoss of [[WesternAnimation/WhatIf2021 one of the installments]] is so powerful, he manged to one-shot Thanos, kill Captain Marvel, and effectively wipe out his entire universe. There's a CrisisCrossover with [[Film/SonysSpiderManUniverse three]] [[Film/SpiderManTrilogy seperate]] [[Film/TheAmazingSpiderManSeries universes]]. And that's only a third into the new saga!

* Phase 4 ups the ante set by the Infinity Saga and then some. There are now TV shows and specials that are part of the main narrative. Instead of just one universe, we now have [[TheMultiverse a whole multiverse]] to deal with. We're introduced to an organization that dictated the whole of the Infinity Saga, and [[ComicBook/KangTheConqueror a villain]] primed to be even ''worse'' than Thanos. The FinalBoss of [[WesternAnimation/WhatIf2021 one of the installments]] is so powerful, he manged to one-shot Thanos, kill Captain Marvel, and effectively wipe out his entire universe. There's a CrisisCrossover with [[Film/SonysSpiderManUniverse three]] [[Film/SpiderManTrilogy seperate]] [[Film/TheAmazingSpiderManSeries universes]]. And that's only a third into the new saga!

* Phase 4 ups the ante set by the Infinity Saga and then some. There are now TV shows and specials that are part of the main narrative. Instead of just one universe, we now have [[TheMultiverse a whole multiverse]] to deal with. We're introduced to an organization that dictated the whole of the Infinity Saga, and [[ComicBook/KangTheConqueror a villain]] primed to be even ''worse'' than Thanos. The FinalBoss of [[WesternAnimation/WhatIf2021 one of the installments]] is so powerful, he manged to one-shot Thanos, kill Captain Marvel, and effectively wiped out his entire universe. There's a CrisisCrossover with [[Film/SonysSpiderManUniverse three]] [[Film/SpiderManTrilogy seperate]] [[Film/TheAmazingSpiderManSeries universes]]. And that's only a third into the new saga!

* ''Film/{{The Avengers|2012}}'' was in both America and Europe, with the EvilPlan culminating in an invasion of [[BigApplesauce New York City]]. ''Film/AvengersAgeOfUltron'' doubles the continents (America, Europe, Africa and Asia) and has an even larger scale climax, [[spoiler:where a whole city is turned into a FloatingContinent so it can trigger an [[ApocalypseHow extinction-level]] ColonyDrop]]. ''Film/AvengersInfinityWar'' goes even further with Thanos, a villain who plans to kill half the universe [[spoiler:and succeeds]]. ''Film/AvengersEndgame'' goes UpToEleven with a [[spoiler:alternate universe version of said villain who wants to rebuild the whole universe so no one will remember what he has done]]. ''WesternAnimation/WhatIf2021'' introduced a villain who killed Thanos in 5 seconds, and destroyed his entire universe. Let's see if the next arc villain can top it.

* Phase 4 ups the ante set by the Infinity Saga and then some. There are now TV shows and specials that are part of the main narrative. Instead of just one universe, we now have [[TheMultiverse a whole multiverse]] to deal with. We're introduced to an organization that dictated the whole of the Infinity Saga, and a villain primed to be even ''worse'' than Thanos. The FinalBoss of [[WesternAnimation/WhatIf2021 one of the installments]] is so powerful, he manged to one-shot Thanos and kill Captain Marvel. There's a CrisisCrossover with [[Film/SonysSpiderManUniverse three]] [[Film/SpiderManTrilogy seperate]] [[Film/TheAmazingSpiderManSeries universes]]. And that's only the first phase in the new saga!

* Phase 4 introduced TV series and specials on Disney+ to the mix—resulting in at least '''twenty-four entries''' within the phase. That's '''larger than the first three phases combined'''—and that still isn't the entire phase.
** Phase 4 introduces TheMultiverse - we have He Who Remains, the one responsible for the creation of the Time Variance Authority and the Time-Keepers, who resides beyond the Void at the end of time. and '''ULTRON-VISION''', the BigBad of the first season of WesternAnimation/WhatIf2021, who killed heavy hitters such as '''THANOS''' and '''CAPTAIN MARVEL''' with ease. [[Film/SpiderManNoWayHome We have crossovers with]] [[Film/SonysSpiderManUniverse three]] [[Film/SpiderManTrilogy seperate]] [[Film/TheAmazingSpiderManSeries universes]]. Oh, and by the time this is written, we're not even ONE YEAR though Phase 4 yet...

** Phase 4 introduces TheMultiverse - we have He Who Remains, the one responsible for the creation of the Time Variance Authority and the Time-Keepers, who resides beyond the Void at the end of time. and '''ULTRON-VISION''', the BigBad of the first season of WesternAnimation/WhatIf2021, who killed heavy hitters such as '''THANOS''' and '''CAPTAIN MARVEL''' with ease. We have crossovers with [[Film/SonysSpiderManUniverse three]] [[Film/SpiderManTrilogy seperate]] [[Film/TheAmazingSpiderManSeries universes]]. Oh, and by the time this is written, we're not even ONE YEAR though Phase 4 yet...

* ''Film/{{The Avengers|2012}}'' was in both America and Europe, with the EvilPlan culminating in an invasion of [[BigApplesauce New York City]]. ''Film/AvengersAgeOfUltron'' doubles the continents (America, Europe, Africa and Asia) and has an even larger scale climax, [[spoiler:where a whole city is turned into a FloatingContinent so it can trigger an [[ApocalypseHow extinction-level]] ColonyDrop]]. ''Film/AvengersInfinityWar'' goes even further with Thanos, a villain who plans to kill half the universe [[spoiler:and succeeds]]. ''Film/AvengersEndgame'' goes UpToEleven with a [[spoiler:alternate universe version of said villain who wants to rebuild the whole universe so no one will remember what he has done]]. ''WesternAnimation/WhatIf2021'' introduced a villain who killed Thanos in 5 seconds, and destroyed te whole universe. Let's see if the next arc villain can top it.

* ''Film/{{The Avengers|2012}}'' was in both America and Europe, with the EvilPlan culminating in an invasion of [[BigApplesauce New York City]]. ''Film/AvengersAgeOfUltron'' doubles the continents (America, Europe, Africa and Asia) and has an even larger scale climax, [[spoiler:where a whole city is turned into a FloatingContinent so it can trigger an [[ApocalypseHow extinction-level]] ColonyDrop]]. ''Film/AvengersInfinityWar'' goes even further with a villain who plans to kill half the universe [[spoiler:and succeeds]]. ''Film/AvengersEndgame'' goes UpToEleven with a [[spoiler:alternate universe version of said villain who wants to rebuild the whole universe so no one will remember what he has done]]. Let's see if the next arc villain can top it.
* Phase 3 itself is shaping up to be one before it even begins simply due to size -- the previous phases were each comprised of six films. Phase 3? ''[[UpToEleven Eleven]]''.

** Phase 4 introduces TheMultiverse - we have He Who Remains, the one responsible for the creation of the Time Variance Authority and the Time-Keepers, who resides beyond the Void at the end of time. and Ultron-Vision, the BigBad of the first season of WesternAnimation/WhatIf2021, who killed heavy hitters such as '''THANOS''' and '''CAPTAIN MARVEL''' with ease. We have crossovers with [[Film/SonysSpiderManUniverse three]] [[Film/SpiderManTrilogy seperate]] [[Film/TheAmazingSpiderManSeries universes]]. Oh, and by the time this is written, we're not even ONE YEAR though Phase 4 yet...

* Phase 4 introduced TV series and specials on Disney+ to the mix—resulting in at least '''twenty-four entries''' within the phase. That's '''larger than the first three phases combined'''—and that still isn't the entire phase. We have He Who Remains, the one responsible for the creation of the Time Variance Authority and the Time-Keepers, who resides beyond the Void at the end of time. and Ultron-Vision, the BigBad of the first season of WesternAnimation/WhatIf2021 with his goal of becoming a MultiversalConqueror starting with the Party Thor timeline. We have crossovers with [[Film/SonysSpiderManUniverse three]] [[Film/SpiderManTrilogy seperate]] [[Film/TheAmazingSpiderManSeries universes]]. Oh, and by the time this is written, we're not even ONE YEAR though Phase 4 yet...

* Phase 4 introduced TV series and specials on Disney+ to the mix—resulting in at least '''twenty-four entries''' within the phase. That's '''larger than the first three phases combined'''—and that still isn't the entire phase. We have He Who Remains, the one responsible for the creation of the Time Variance Authority and the Time-Keepers, who resides beyond the Void at the end of time. and Ultron-Vision, the BigBad of the first season of WesternAnimation/WhatIf2021 with his goal of becoming a MultiversalConqueror starting with the Party Thor timeline. By the time this is written, we're not even ONE YEAR though Phase 4 yet...

* Phase 4 introduced TV series and specials on Disney+ to the mix—resulting in at least '''twenty-four entries''' within the phase. That's '''larger than the first three phases combined'''—and that still isn't the entire phase. We have He Who Remains, the one responsible for the creation of the Time Variance Authority and the Time-Keepers, who resides beyond the Void at the end of time. and Ultron-Vision, the BigBad of the first season of WesternAnimation/WhatIf2021 with his goal of becoming a MultiversalConqueror starting with the Party Thor timeline. By the time this is written, we're not even HALFWAY though Phase 4 yet...

* Phase 4 introduced TV series and specials on Disney+ to the mix—resulting in at least '''twenty-four entries''' within the phase. That's '''larger than the first three phases combined'''—and that still isn't the entire phase. We have He Who Remains and Ultron-Vision