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* ''Literature/{{Temeraire}}'': Tharkay is the mixed-race son of a British nobleman and a Nepalese woman, and his heritage makes him a target of suspicion and prejudice from other Englishmen. As a sort of coping mechanism, he deliberately cultivates distrust with the people he travels with, behaving suspiciously and making veiled insults, because he prefers being disliked for concrete reasons than being looked down on for no reason at all.
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[[folder:Real Life]]
* Internet trolls. This is basically their raison d'etre.
[[/folder]]
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* ''Series/{{Scrubs}}'': In "My Big Move", Dr. Kelso gives the Janitor a new robin's egg blue uniform. The new uniform makes people less terrified and antagonistic towards the Janitor and more friendly towards him which he finds uncomfortable. In the end, the Janitor decides he'd rather be hated and feared and goes back to his original uniform. However, the episode's ending shows him wearing the blue uniform around his animal friends.
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* ''Series/{{Scrubs}}'': In "My Big Move", Dr. Kelso gives the Janitor a new robin's egg blue uniform. The new uniform makes people less terrified and antagonistic towards the Janitor and more friendly towards him which he finds uncomfortable.uncomfortable (due to a subconscious trigger, as the light blue color makes people feel more positive towards him than the dark green he used to wear). In the end, the Janitor decides he'd rather be hated and feared and goes back to his original uniform. However, the episode's ending shows him wearing the blue uniform around his animal friends.
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* ''WesternAnimation/TheSimpsons'': In the episode "[[Recap/TheSimpsonsS24E14GorgeousGrampa Gorgeous Grandpa]]", Mr. Burns explains to Abe Simpson that being hated is very fun because [[LoveToHate everyone loves a villain]].
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* ''WesternAnimation/TheSimpsons'': In the episode "[[Recap/TheSimpsonsS24E14GorgeousGrampa Gorgeous Grandpa]]", Mr. Burns explains to Abe Simpson that being hated is very fun because [[LoveToHate everyone loves a villain]]. Of course, Abe also got to experience the [[SurprisinglyRealisticOutcome the drawback]] of this kind of thinking, namely that people now despised him ''outside'' the wrestling ring as well thanks to {{Kayfabe}}, because Abe's original career was back in the 1950's when pro wrestling was portrayed as real, and the audience thought he really was the same jackass in real life.
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-->-- '''Mr. Burns''', ''WesternAnimation/TheSimpsons''
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-->-- '''Mr. Burns''', ''WesternAnimation/TheSimpsons''
''WesternAnimation/TheSimpsons'', "[[Recap/TheSimpsonsS24E14GorgeousGrampa Gorgeous Grandpa]]"
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* ''VideoGame/TouhouProject'' has the main antagonist of ''Double Dealing Character'', Seija Kijin. As an Amanojaku, a yokai so synonymous with contrariness that Japan uses the word to refer to any CommanderContrarian, her worldview is entirely reversed: [[BadIsGoodAndGoodIsBad She, by nature, likes what others hate, so she creates chaos because others prefer peace, and she is at her happiest when everyone rejects her because that means she's being properly contrary. People liking her and being happy because of her actions depresses her.]]
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* ''VideoGame/TouhouProject'' ''Franchise/TouhouProject'' has the main antagonist of ''Double Dealing Character'', Seija Kijin. As an Amanojaku, a yokai so synonymous with contrariness that Japan uses the word to refer to any CommanderContrarian, her worldview is entirely reversed: [[BadIsGoodAndGoodIsBad She, by nature, likes what others hate, so she creates chaos because others prefer peace, and she is at her happiest when everyone rejects her because that means she's being properly contrary. People liking her and being happy because of her actions depresses her.]]
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* ''VideoGame/Persona5 [[UpdatedReRelease Royal]]'': Mementos target Heiji Ono wants {{attention|Whore}} so badly that he's willing to make himself a nuisance to everyone around him to get it. The Phantom Thieves change his heart and he stops his behavior.
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* ''VideoGame/BlazBlue'': Yuuki Terumi, the BigBad of the series, is a sort of ghost. Without a host body like Hazama, he is sustained in this world only by the hatred people feel for him. Unfortunately, Terumi is very, very good at instilling this hatred in others due to all of the evil things that he does since he also [[ForTheEvulz takes pride in doing it]].
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* ''VideoGame/BlazBlue'': [[Characters/BlazBlueYuukiTerumi Yuuki Terumi, Terumi]], the BigBad of the series, is a sort of ghost. Without As such he is tied to the Schroedinger principle whenever he's not possessing a host body body, like Hazama, meaning he needs to be "observed" in order to exist. And the easiest way he has found to make people observe him is to make them obsess over their hatred of him. In other words, he is effectively [[GodsNeedPrayerBadly sustained in this world only by the hatred people feel for him. him.]] Unfortunately, Terumi [[CompleteMonster Terumi]] [[{{Jerkass}} is very, very,]] [[FantasticRacism very good good]] at [[HateSink instilling this hatred in others others]] [[KickTheDog due to to]] [[BreakTheCutie all of of]] [[WouldHurtAChild the evil things things]] [[MoralEventHorizon that he does does]] since he also [[ForTheEvulz takes pride in doing it]].enjoys being a depraved monster]].
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* ''VideoGame/TouhouProject'' has the main antagonist of ''Double Dealing Character'', Seija Kijin. As an Amanojaku, a yokai so synonymous with contrariness that Japan uses the word to refer to any CommanderContrarian, her worldview is entirely reversed. She by nature likes what others hate, so she creates chaos because others would prefer Gensokyo to be at peace, and is at her happiest when everyone rejects her because that means she's being properly contrary. People liking her and being happy because of her actions depresses her.
to:
* ''VideoGame/TouhouProject'' has the main antagonist of ''Double Dealing Character'', Seija Kijin. As an Amanojaku, a yokai so synonymous with contrariness that Japan uses the word to refer to any CommanderContrarian, her worldview is entirely reversed. She reversed: [[BadIsGoodAndGoodIsBad She, by nature nature, likes what others hate, so she creates chaos because others would prefer Gensokyo to be at peace, and she is at her happiest when everyone rejects her because that means she's being properly contrary. People liking her and being happy because of her actions depresses her.]]
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* [[Machinima/Supermarioglitchy4sSuperMario64Bloopers SMG4]] has Waluigi. One of the biggest arcs on the channel was his attack. After being shunned and neglected by everyone his entire life, he decided to take over the world, using his newly discovered "rejection powers." As the name suggests, his powers strengthened with the more people who hated him. Because of this, the start of the arc, before he began his takeover, revolved around him causing essentially mass terrorism. One of the last episodes before his attack was a direct attack against Mario, the last person who liked him, that involved kidnapping and torturing his Mario's brother Luigi.
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* [[Machinima/Supermarioglitchy4sSuperMario64Bloopers [[WebAnimation/Supermarioglitchy4sSuperMario64Bloopers SMG4]] has Waluigi. One of the biggest arcs on the channel was his attack. After being shunned and neglected by everyone his entire life, he decided to take over the world, using his newly discovered "rejection powers." As the name suggests, his powers strengthened with the more people who hated him. Because of this, the start of the arc, before he began his takeover, revolved around him causing essentially mass terrorism. One of the last episodes before his attack was a direct attack against Mario, the last person who liked him, that involved kidnapping and torturing his Mario's brother Luigi.
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Related to BadIsGoodAndGoodIsBad, ZeroApprovalGambit (except it has no greater purpose than incurring derision from others) and EnemiesEqualsGreatness (as this belief, albeit in a more misguided way, may lead to this trope). For those who feed on hatred literally, see EmotionEater (though this does not exclude them from being this trope if they enjoy inspiring hatred). Compare/contrast DeathSeeker. Contrast HeroicSelfDeprecation, where a character thinks they ''deserve'' to be hated in spite of all evidence to the contrary.
to:
Related to BadIsGoodAndGoodIsBad, ZeroApprovalGambit (except it (where incurring derision has no a greater purpose than incurring derision from others) just the sake of doing so), and EnemiesEqualsGreatness (as (since this belief, albeit in a more misguided way, belief may lead to this trope).trope if misguided). For those who feed on hatred literally, see EmotionEater (though this does not exclude them from being this trope if they enjoy inspiring hatred). Compare/contrast DeathSeeker. Contrast HeroicSelfDeprecation, where a character thinks they ''deserve'' to be hated in spite of all evidence to the contrary.
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->''"You've got to love to be hated, find the good in being bad! Oh, the crowd is full of gentlemen, but they've paid to see the cad! Yes, it's a hoot, a kick, a gas, when you're the villain of the show! And once you wear black, you never go back! It's a high to be loathed!"''
to:
Oh, the crowd is full of gentlemen, but they've paid to see the
Yes, it's a hoot, a kick, a gas, when you're the villain of the
And once you wear black, you never go back! It's a high to be
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* ''VideoGame/EldenRing'': The Dung Eater considers his life's purpose to be cursing the Golden Order via murder and defilement of corpses, even considering himself an [[HornedHumanoid Omen]] despite being a normal human. He welcomes hatred and disgust as part of his DevilComplex.
* ''VideoGame/TouhouProject'' has the main antagonist of ''Double Dealing Character'', Seija Kijin. As an Amanojaku, a yokai so synonymous with contrariness that Japan uses the word to refer to any CommanderContrarian, her worldview is entirely reversed. She by nature likes what others hate, so she creates chaos because others would prefer Gensokyo to be at peace, and is at her happiest when everyone rejects her because that means she's being properly contrary. People liking her and being happy because of her actions depresses her.
* ''VideoGame/TouhouProject'' has the main antagonist of ''Double Dealing Character'', Seija Kijin. As an Amanojaku, a yokai so synonymous with contrariness that Japan uses the word to refer to any CommanderContrarian, her worldview is entirely reversed. She by nature likes what others hate, so she creates chaos because others would prefer Gensokyo to be at peace, and is at her happiest when everyone rejects her because that means she's being properly contrary. People liking her and being happy because of her actions depresses her.
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* ''Manga/HunterXHunter'': Pariston Hill, a member of the Hunter's Association and one of the twelve Zodiacs, is noted as being one of the most despised Hunters in the organization despite his competence in the job. As Paristan reveals to Ging, during the plans to travel to the Dark Continent, he is aware of how much people hate him and actively tries to cultivate it. The reason being that, unlike most people in the world, who derive joy from experiencing love and being loved in return, Paristan only gains joy when as many people hate him as possible.
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Common to many {{Troll}}s whose only purpose is to inspire hatred in others, as well as many [[CardCarryingJerkass Card-Carrying Jerkasses]] and [[CardCarryingVillain Villains]], but it can also come from sympathetic characters who have faced some trauma. This character can be a HateSink if successful, but can easily become an IneffectualSympatheticVillain if their plans to gain notoriety are less than successful.
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Common to many {{Troll}}s whose only purpose is to inspire hatred in others, as well as many [[CardCarryingJerkass Card-Carrying Jerkasses]] and [[CardCarryingVillain Villains]], but it can also come from sympathetic characters who have faced some trauma. This character can be a HateSink if successful, but can easily become an IneffectualSympatheticVillain if their plans to gain notoriety are less than successful.
successful. The extreme endpoint to this is FameThroughInfamy.
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* ''Anime/OnePunchMan'': Garou hates heroes and wants to be seen as a villain and a monster, but he doesn't get along with monsters that well either. It's eventually revealed that his real goal is to unite the world in fear of him. [[spoiler:And even that is half-assed - in the end, Garou wants to be a ''hero'', but refuses to admit it because he's convinced himself heroes are inherently bad people. He's taken the path he has because EvilIsEasy, but evil isn't making him ''happy''. When Saitama calls him on his backwards worldview, Garou has no answers and surrenders.]]
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* ''Anime/OnePunchMan'': ''Anime/OnePunchMan'':
** Garou hates heroes and wants to be seen as a villain and a monster, but he doesn't get along with monsters that well either. It's eventually revealed that his real goal is to unite the world in fear of him. [[spoiler:And even that is half-assed - in the end, Garou wants to be a ''hero'', but refuses to admit it because he's convinced himself heroes are inherently bad people. He's taken the path he has because EvilIsEasy, but evil isn't making him ''happy''. When Saitama calls him on his backwards worldview, Garou has no answers and surrenders.]]
** Garou hates heroes and wants to be seen as a villain and a monster, but he doesn't get along with monsters that well either. It's eventually revealed that his real goal is to unite the world in fear of him. [[spoiler:And even that is half-assed - in the end, Garou wants to be a ''hero'', but refuses to admit it because he's convinced himself heroes are inherently bad people. He's taken the path he has because EvilIsEasy, but evil isn't making him ''happy''. When Saitama calls him on his backwards worldview, Garou has no answers and surrenders.]]
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** Saitama himself invokes this after defeating the Deep Sea King. In order to convince the people watching that the other heroes efforts weren't worthless, he pretends that the only reason he was able to win was because the other heroes wore the Deep Sea King down first, and he just delivered the finishing blow and intended to steal all of the credit.
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[[folder:Real Life]]
* Internet trolls. This is basically their raison d'etre.
[[/folder]]
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* ''WesternAnimation/ThePowerPuffGirls'': Mojo Jojo is a CardCarryingVillain who proudly proclaims that he is evil and wants everyone to acknowledge him as such. When he ends up saving the city from an alien invader, the townspeople (and even the narrator) hail him as a hero, which makes him extremely angry.
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* ''Anime/OnePunchMan'': Garou hates heroes and wants to be seen as a villain and a monster, but he doesn't get along with monsters that well either. It's eventually revealed that his real goal is to unite the world in fear of him.
to:
* ''Anime/OnePunchMan'': Garou hates heroes and wants to be seen as a villain and a monster, but he doesn't get along with monsters that well either. It's eventually revealed that his real goal is to unite the world in fear of him. [[spoiler:And even that is half-assed - in the end, Garou wants to be a ''hero'', but refuses to admit it because he's convinced himself heroes are inherently bad people. He's taken the path he has because EvilIsEasy, but evil isn't making him ''happy''. When Saitama calls him on his backwards worldview, Garou has no answers and surrenders.]]
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Related to BadIsGoodAndGoodIsBad, ZeroApprovalGambit (except it has no greater purpose than incurring derision from others) and EnemiesEqualsGreatness (as this belief, albeit in a more misguided way, may lead to this trope). For those who feed on hatred literally, see EmotionEater (though this does not exclude them from being this trope if they enjoy inspiring hatred). Compare/contrast DeathSeeker.
to:
Related to BadIsGoodAndGoodIsBad, ZeroApprovalGambit (except it has no greater purpose than incurring derision from others) and EnemiesEqualsGreatness (as this belief, albeit in a more misguided way, may lead to this trope). For those who feed on hatred literally, see EmotionEater (though this does not exclude them from being this trope if they enjoy inspiring hatred). Compare/contrast DeathSeeker. Contrast HeroicSelfDeprecation, where a character thinks they ''deserve'' to be hated in spite of all evidence to the contrary.
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* ''VideoGame/BlazBlue'': Yuuki Terumi literally subsists off hatred and needs it to live. Unfortunately, Terumi is very, very good at instilling this hatred in others due to all of the evil things that he does since he also [[ForTheEvulz takes pride in doing it]].
to:
* ''VideoGame/BlazBlue'': Yuuki Terumi literally subsists off Terumi, the BigBad of the series, is a sort of ghost. Without a host body like Hazama, he is sustained in this world only by the hatred and needs it to live.people feel for him. Unfortunately, Terumi is very, very good at instilling this hatred in others due to all of the evil things that he does since he also [[ForTheEvulz takes pride in doing it]].
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* Garou from ''Anime/OnePunchMan'' hates heroes and wants to be seen as a villain and a monster, but he doesn't get along with monsters that well either. It's eventually revealed that his real goal is to unite the world in fear of him.
to:
* ''Anime/OnePunchMan'': Garou from ''Anime/OnePunchMan'' hates heroes and wants to be seen as a villain and a monster, but he doesn't get along with monsters that well either. It's eventually revealed that his real goal is to unite the world in fear of him.
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* ''Literature/{{Dune}}'': The Baron Vladimir Harkonnen is grotesquely obese to the point that wearing an anti-gravity harness is required for him to move. A descendant with access to his personality and experiences, due to a form of [[GeneticMemory inherited memory]], claims that the Baron deliberately cultivated obesity because he "enjoyed offending" onlookers.
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[[folder:Literature]]
* ''Literature/TheFolkOfTheAir'': Due to a [[LonelyRichKid lonely childhood]] combined with [[SpoiledBrat being a member of the royal household]], Cardan learns that lashing out and behaving badly gets him attention, even if it's negative. By the time we see him as an adult, he's fully embraced his reputation as the bad seed of the Greenbriar family, including taking credit for murders he didn't actually commit. When he and Jude wind up dealing with their BelligerentSexualTension, her saying that she hates him is what turns him on.
[[/folder]]
* ''Literature/TheFolkOfTheAir'': Due to a [[LonelyRichKid lonely childhood]] combined with [[SpoiledBrat being a member of the royal household]], Cardan learns that lashing out and behaving badly gets him attention, even if it's negative. By the time we see him as an adult, he's fully embraced his reputation as the bad seed of the Greenbriar family, including taking credit for murders he didn't actually commit. When he and Jude wind up dealing with their BelligerentSexualTension, her saying that she hates him is what turns him on.
[[/folder]]
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* Garou from ''Anime/OnePunchMan'' hates heroes and wants to be seen as a villain and a monster, but he doesn't get along with monsters that well either. It's eventually revealed that his real goal is to unite the world in fear of him.
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* ''VideoGame/DanganronpaAnotherEpisodeUltraDespairGirls'': Jataro Kemuri looks like this. From his trauma due to his mother saying that he was so ugly and forcing him to wear a mask to hide his [[spoiler:[[BeautifulAllAlong supposed]]]] hideousness, his worldview became warped to the point that he only wants people to hate him.
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* ''VideoGame/DanganronpaAnotherEpisodeUltraDespairGirls'': Jataro Kemuri looks like this. From his trauma due to his mother saying that he was so ugly and forcing him to wear a mask to hide his [[spoiler:[[BeautifulAllAlong supposed]]]] hideousness, his worldview became warped to the point that he only wants people to hate him.
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Note that ProfessionalWrestling examples are barred from this trope, as {{heel}}s always try to {{invoke|dTrope}} [[IntendedAudienceReaction this trope]]. We don't need examples of every time a heel tried to get the people hate them, as that's basically [[OmnipresentTropes the very reason they have that role in the first place]].
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->''"You've got to love to be hated, find the good in being bad! Yes the crowd is full of gentlemen, but they've paid to see the cad!"''
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->''"You've got to love to be hated, find the good in being bad! Yes Oh, the crowd is full of gentlemen, but they've paid to see the cad!"''cad! Yes, it's a hoot, a kick, a gas, when you're the villain of the show! And once you wear black, you never go back! It's a high to be loathed!"''
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Related to BadIsGoodAndGoodIsBad ZeroApprovalGambit (except it has no greater purpose than incurring derision from others) and EnemiesEqualsGreatness (as this belief, albeit in a more misguided way, may lead to this trope). For those who feed on hatred literally, see EmotionEater (though this does not exclude them from being this trope if they enjoy inspiring hatred). Compare/contrast DeathSeeker.
to:
Related to BadIsGoodAndGoodIsBad BadIsGoodAndGoodIsBad, ZeroApprovalGambit (except it has no greater purpose than incurring derision from others) and EnemiesEqualsGreatness (as this belief, albeit in a more misguided way, may lead to this trope). For those who feed on hatred literally, see EmotionEater (though this does not exclude them from being this trope if they enjoy inspiring hatred). Compare/contrast DeathSeeker.
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Related to BadIsGoodAndGoodIsBad ZeroApprovalGambit (except it has no greater purpose than incurring derision from others), and EnemiesEqualsGreatness (as this belief, albeit in a more misguided way, may lead to this trope). For those who feed on hatred literally, see EmotionEater (though this does not exclude them from being this trope if they enjoy inspiring hatred). Compare/contrast DeathSeeker.
to:
Related to BadIsGoodAndGoodIsBad ZeroApprovalGambit (except it has no greater purpose than incurring derision from others), others) and EnemiesEqualsGreatness (as this belief, albeit in a more misguided way, may lead to this trope). For those who feed on hatred literally, see EmotionEater (though this does not exclude them from being this trope if they enjoy inspiring hatred). Compare/contrast DeathSeeker.
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->''"You've got to love to be hated, find the good in being bad! Yes the crowd is full of gentlemen, but they've paid to see the cad!"''
-->-- '''Mr. Burns''', ''WesternAnimation/TheSimpsons''
Some people want everyone to love them. Some people want nothing to do with anyone. And then, some people seem to want to be the bane of everyone's existence. The type of person who wants to be hated. They enjoy all the hatred that people throw towards them. Any insult is guaranteed to [[InsultBackfire backfire]]. And in extreme cases, they may [[BadIsGoodAndGoodIsBad view compliments as insults]]. This character is often HatedByAll (not that they mind). And [[AccidentalHero if they accidentally do something heroic]] and are praised for it, they will ''not'' be happy.
Common to many {{Troll}}s whose only purpose is to inspire hatred in others, as well as many [[CardCarryingJerkass Card-Carrying Jerkasses]] and [[CardCarryingVillain Villains]], but it can also come from sympathetic characters who have faced some trauma. This character can be a HateSink if successful, but can easily become an IneffectualSympatheticVillain if their plans to gain notoriety are less than successful.
Related to BadIsGoodAndGoodIsBad ZeroApprovalGambit (except it has no greater purpose than incurring derision from others), and EnemiesEqualsGreatness (as this belief, albeit in a more misguided way, may lead to this trope). For those who feed on hatred literally, see EmotionEater (though this does not exclude them from being this trope if they enjoy inspiring hatred). Compare/contrast DeathSeeker.
----
!!Examples:
[[foldercontrol]]
[[folder:Anime and Manga]]
* ''Anime/KillLaKill'': [[CuteAndPsycho Nui Harime]] is a particularly vile {{Troll}} who revels in causing misery to everyone around her. The more infuriated her victim is, the more gleeful Nui becomes, as she holds the belief that "hate and love are two sides of the same coin". [[spoiler:[[EvilMatriarch Ragyo Kiryuin]] - the woman who [[ArtificialHuman created]] and raised Nui, and as such almost certainly the one to blame for her twisted worldview - lampshades this, even quoting the line from ''Theatre/{{Macbeth}}''.]]
* ''Anime/SailorMoon'': Queen Nehelenia brainwashes Mamoru, subjects the Senshi to AndIMustScream fates and kills Usagi's KidFromTheFuture all to try and get her to hate her. [[AllLovingHero It doesn't work.]]
* ''Manga/SquidGirl'': A variation. Since Nagisa is the [[OnlySaneMan only one who thinks Squid Girl might be a threat]], Squid Girl is overjoyed that someone's finally taking her seriously. As such, she wants to mess with Nagisa as much as possible so that the latter will fear her.
[[/folder]]
[[folder:Comic Strips]]
* ''ComicStrip/{{Popeye}}'': In one strip, the Sea Hag shows up at Popeye's house, planning on moving in. He insults her and tells her to GetOut, but [[InsultBackfire she's very flattered]]. Granny says that's not the way to anger the Sea Hag, and she showers the Sea Hag with compliments, which offends her. The Sea Hag promptly storms out in a huff, saying she doesn't stay where she's wanted.
[[/folder]]
[[folder:Film -- Animation]]
* ''WesternAnimation/TheLegoBatmanMovie'': The Joker spends most of the movie trying to get Batman to acknowledge him as his greatest enemy while the latter still thinks of Superman as his greatest enemy at the moment.
[[/folder]]
[[folder:Live-Action TV]]
* ''Series/{{Scrubs}}'': In "My Big Move", Dr. Kelso gives the Janitor a new robin's egg blue uniform. The new uniform makes people less terrified and antagonistic towards the Janitor and more friendly towards him which he finds uncomfortable. In the end, the Janitor decides he'd rather be hated and feared and goes back to his original uniform. However, the episode's ending shows him wearing the blue uniform around his animal friends.
[[/folder]]
[[folder:Video Games]]
* ''VideoGame/BlazBlue'': Yuuki Terumi literally subsists off hatred and needs it to live. Unfortunately, Terumi is very, very good at instilling this hatred in others due to all of the evil things that he does since he also [[ForTheEvulz takes pride in doing it]].
* ''VideoGame/DanganronpaAnotherEpisodeUltraDespairGirls'': Jataro Kemuri looks like this. From his trauma due to his mother saying that he was so ugly and forcing him to wear a mask to hide his [[spoiler:[[BeautifulAllAlong supposed]]]] hideousness, his worldview became warped to the point that he only wants people to hate him.
[[/folder]]
[[folder:Web Original]]
* ''WebVideo/TheNostalgiaCritic'': In the ''Film/IllBeHomeForChristmas'' review, an annoying guy named D-Bag, a self-proclaimed parody of 1990s films starring "student A-holes," brags to Critic about doing awful things (such as bullying a nerd and burning down a little boy's house) because he thinks it's "cool to be hated." He eventually arrives at Critic's house and ''begs'' for Critic to hate him, but Critic refuses because it's "too easy" to hate a guy like him and it takes much more effort to be kind to people and relate to them. It's then revealed that D-Bag is so awful because he's [[spoiler:the Devil's nephew]].
* [[Machinima/Supermarioglitchy4sSuperMario64Bloopers SMG4]] has Waluigi. One of the biggest arcs on the channel was his attack. After being shunned and neglected by everyone his entire life, he decided to take over the world, using his newly discovered "rejection powers." As the name suggests, his powers strengthened with the more people who hated him. Because of this, the start of the arc, before he began his takeover, revolved around him causing essentially mass terrorism. One of the last episodes before his attack was a direct attack against Mario, the last person who liked him, that involved kidnapping and torturing his Mario's brother Luigi.
[[/folder]]
[[folder:Western Animation]]
* ''WesternAnimation/AdventureTime'': Magic Man is a detestable trickster who curses people with his magic just to hear people say he's a jerk.
* ''WesternAnimation/{{Chaotic}}'': Krystella and Klay are obnoxious, mean-spirited, hostile jerks to everyone they meet, and in return, everyone hates their guts, which the two are perfectly fine with. They've openly stated that they like being unpopular.
* ''WesternAnimation/TheMarvelousMisadventuresOfFlapjack'': In one episode, Flapjack tries hard to make at least one enemy in the Stormy Harbors because he learns from Captain Knuckles that every great adventurer has this. However, all his attempts to make people hate him cause something that makes him look likable instead. After Knuckles gets beaten near the end of the episode, he tells Flapjack that he hates him, which delights the boy.
* ''WesternAnimation/PhineasAndFerb'': This is one of the big reasons why Dr. Doofenshmirtz is a MadScientist, to the point that in a couple of episodes where Perry the Platypus has [[ScrewThisImOuttaHere quit hounding his footsteps]] because he's fed up with this assignment or been replaced by another agent, the doctor actually acts like a jilted lover and begs Perry to return.
* ''WesternAnimation/TheSimpsons'': In the episode "[[Recap/TheSimpsonsS24E14GorgeousGrampa Gorgeous Grandpa]]", Mr. Burns explains to Abe Simpson that being hated is very fun because [[LoveToHate everyone loves a villain]].
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-->-- '''Mr. Burns''', ''WesternAnimation/TheSimpsons''
Some people want everyone to love them. Some people want nothing to do with anyone. And then, some people seem to want to be the bane of everyone's existence. The type of person who wants to be hated. They enjoy all the hatred that people throw towards them. Any insult is guaranteed to [[InsultBackfire backfire]]. And in extreme cases, they may [[BadIsGoodAndGoodIsBad view compliments as insults]]. This character is often HatedByAll (not that they mind). And [[AccidentalHero if they accidentally do something heroic]] and are praised for it, they will ''not'' be happy.
Common to many {{Troll}}s whose only purpose is to inspire hatred in others, as well as many [[CardCarryingJerkass Card-Carrying Jerkasses]] and [[CardCarryingVillain Villains]], but it can also come from sympathetic characters who have faced some trauma. This character can be a HateSink if successful, but can easily become an IneffectualSympatheticVillain if their plans to gain notoriety are less than successful.
Related to BadIsGoodAndGoodIsBad ZeroApprovalGambit (except it has no greater purpose than incurring derision from others), and EnemiesEqualsGreatness (as this belief, albeit in a more misguided way, may lead to this trope). For those who feed on hatred literally, see EmotionEater (though this does not exclude them from being this trope if they enjoy inspiring hatred). Compare/contrast DeathSeeker.
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!!Examples:
[[foldercontrol]]
[[folder:Anime and Manga]]
* ''Anime/KillLaKill'': [[CuteAndPsycho Nui Harime]] is a particularly vile {{Troll}} who revels in causing misery to everyone around her. The more infuriated her victim is, the more gleeful Nui becomes, as she holds the belief that "hate and love are two sides of the same coin". [[spoiler:[[EvilMatriarch Ragyo Kiryuin]] - the woman who [[ArtificialHuman created]] and raised Nui, and as such almost certainly the one to blame for her twisted worldview - lampshades this, even quoting the line from ''Theatre/{{Macbeth}}''.]]
* ''Anime/SailorMoon'': Queen Nehelenia brainwashes Mamoru, subjects the Senshi to AndIMustScream fates and kills Usagi's KidFromTheFuture all to try and get her to hate her. [[AllLovingHero It doesn't work.]]
* ''Manga/SquidGirl'': A variation. Since Nagisa is the [[OnlySaneMan only one who thinks Squid Girl might be a threat]], Squid Girl is overjoyed that someone's finally taking her seriously. As such, she wants to mess with Nagisa as much as possible so that the latter will fear her.
[[/folder]]
[[folder:Comic Strips]]
* ''ComicStrip/{{Popeye}}'': In one strip, the Sea Hag shows up at Popeye's house, planning on moving in. He insults her and tells her to GetOut, but [[InsultBackfire she's very flattered]]. Granny says that's not the way to anger the Sea Hag, and she showers the Sea Hag with compliments, which offends her. The Sea Hag promptly storms out in a huff, saying she doesn't stay where she's wanted.
[[/folder]]
[[folder:Film -- Animation]]
* ''WesternAnimation/TheLegoBatmanMovie'': The Joker spends most of the movie trying to get Batman to acknowledge him as his greatest enemy while the latter still thinks of Superman as his greatest enemy at the moment.
[[/folder]]
[[folder:Live-Action TV]]
* ''Series/{{Scrubs}}'': In "My Big Move", Dr. Kelso gives the Janitor a new robin's egg blue uniform. The new uniform makes people less terrified and antagonistic towards the Janitor and more friendly towards him which he finds uncomfortable. In the end, the Janitor decides he'd rather be hated and feared and goes back to his original uniform. However, the episode's ending shows him wearing the blue uniform around his animal friends.
[[/folder]]
[[folder:Video Games]]
* ''VideoGame/BlazBlue'': Yuuki Terumi literally subsists off hatred and needs it to live. Unfortunately, Terumi is very, very good at instilling this hatred in others due to all of the evil things that he does since he also [[ForTheEvulz takes pride in doing it]].
* ''VideoGame/DanganronpaAnotherEpisodeUltraDespairGirls'': Jataro Kemuri looks like this. From his trauma due to his mother saying that he was so ugly and forcing him to wear a mask to hide his [[spoiler:[[BeautifulAllAlong supposed]]]] hideousness, his worldview became warped to the point that he only wants people to hate him.
[[/folder]]
[[folder:Web Original]]
* ''WebVideo/TheNostalgiaCritic'': In the ''Film/IllBeHomeForChristmas'' review, an annoying guy named D-Bag, a self-proclaimed parody of 1990s films starring "student A-holes," brags to Critic about doing awful things (such as bullying a nerd and burning down a little boy's house) because he thinks it's "cool to be hated." He eventually arrives at Critic's house and ''begs'' for Critic to hate him, but Critic refuses because it's "too easy" to hate a guy like him and it takes much more effort to be kind to people and relate to them. It's then revealed that D-Bag is so awful because he's [[spoiler:the Devil's nephew]].
* [[Machinima/Supermarioglitchy4sSuperMario64Bloopers SMG4]] has Waluigi. One of the biggest arcs on the channel was his attack. After being shunned and neglected by everyone his entire life, he decided to take over the world, using his newly discovered "rejection powers." As the name suggests, his powers strengthened with the more people who hated him. Because of this, the start of the arc, before he began his takeover, revolved around him causing essentially mass terrorism. One of the last episodes before his attack was a direct attack against Mario, the last person who liked him, that involved kidnapping and torturing his Mario's brother Luigi.
[[/folder]]
[[folder:Western Animation]]
* ''WesternAnimation/AdventureTime'': Magic Man is a detestable trickster who curses people with his magic just to hear people say he's a jerk.
* ''WesternAnimation/{{Chaotic}}'': Krystella and Klay are obnoxious, mean-spirited, hostile jerks to everyone they meet, and in return, everyone hates their guts, which the two are perfectly fine with. They've openly stated that they like being unpopular.
* ''WesternAnimation/TheMarvelousMisadventuresOfFlapjack'': In one episode, Flapjack tries hard to make at least one enemy in the Stormy Harbors because he learns from Captain Knuckles that every great adventurer has this. However, all his attempts to make people hate him cause something that makes him look likable instead. After Knuckles gets beaten near the end of the episode, he tells Flapjack that he hates him, which delights the boy.
* ''WesternAnimation/PhineasAndFerb'': This is one of the big reasons why Dr. Doofenshmirtz is a MadScientist, to the point that in a couple of episodes where Perry the Platypus has [[ScrewThisImOuttaHere quit hounding his footsteps]] because he's fed up with this assignment or been replaced by another agent, the doctor actually acts like a jilted lover and begs Perry to return.
* ''WesternAnimation/TheSimpsons'': In the episode "[[Recap/TheSimpsonsS24E14GorgeousGrampa Gorgeous Grandpa]]", Mr. Burns explains to Abe Simpson that being hated is very fun because [[LoveToHate everyone loves a villain]].
[[/folder]]
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