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* ''Advertising/BatmanOnStarCommercials'': For this campaign, [=OnStar=] products are brought forth as desirable and cool because it's freaking ComicBook/{{Batman}} using them.
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[[folder:Music]]
* Music/{{Cream}}: In the band's heyday, music papers looking for quotes from the members of Cream usually went straight to Clapton, because most journalists were terrified of Baker, and Bruce tended to be either quiet or rather disparaging of the technical abilities of other bands.
[[/folder]]
* Music/{{Cream}}: In the band's heyday, music papers looking for quotes from the members of Cream usually went straight to Clapton, because most journalists were terrified of Baker, and Bruce tended to be either quiet or rather disparaging of the technical abilities of other bands.
[[/folder]]
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* ''Series/{{Community}}'': Rick "Subway" literally becomes this thanks to the process of Corpohumanization.
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* ''Series/{{Community}}'': Rick "Subway" literally becomes this thanks to the process of Corpohumanization.Corpohumanization. They pay him to legally change his name to "Subway" (the company's name) to use him for advertising.
* ''Series/ThePeterSerafinowiczShow'': Brian Butterfield is a subversion; being a parody of the ''PI Helpline man'', you'd think this was played straight, but everything he advertises is so incompetent it's clear that he really is the only one running each operation.
* ''Series/ThePeterSerafinowiczShow'': Brian Butterfield is a subversion; being a parody of the ''PI Helpline man'', you'd think this was played straight, but everything he advertises is so incompetent it's clear that he really is the only one running each operation.
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SuperTrope of CelebrityEndorsement (using celebrities to promote products) and CharacterCelebrityEndorsement (using fictional characters to promote RealLife products). Contrast with {{Straightforward}} ads (an ad that says what the product does; no more, no less). Compare with SexSells (using {{fanservice}} to sell your product, regardless if it fits).
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SuperTrope of CelebrityEndorsement (using celebrities to promote products) and products), CharacterCelebrityEndorsement (using fictional characters to promote RealLife products).products), and InsaneProprietor (sellers claiming to be mentally insane as an explanation for their low prices). Contrast with {{Straightforward}} ads (an ad that says what the product does; no more, no less). Compare with SexSells (using {{fanservice}} to sell your product, regardless if it fits).
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General clarification on work content
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When a company presents something for its target customers to associate with their product. The something can range from a catchphrase to a charity campaign to a literal face in the form of a celebrity ([[CelebrityEndorsement real]] or [[CharacterCelebrityEndorsement fictional]]), the company's {{Mascot}}, a normal person (maybe an InsaneProprietor, [[TheDeadRiseToAdvertise someone raising from the dead to advertise]], or a member of the company's staff), or an expert in a product-related field (which would be a testimonial).
One of the BasicCommercialTypes. Often part of AdvertisingCampaigns. Might overlap with AdamWesting (a creator who parodies themselves and/or something involving them).
One of the BasicCommercialTypes. Often part of AdvertisingCampaigns. Might overlap with AdamWesting (a creator who parodies themselves and/or something involving them).
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When a company presents something for its target customers to associate with their product. The something can range from a catchphrase to a charity campaign to a literal face in the form of a celebrity ([[CelebrityEndorsement real]] or [[CharacterCelebrityEndorsement fictional]]), the company's {{Mascot}}, a normal person (maybe an InsaneProprietor, or [[TheDeadRiseToAdvertise someone raising from the dead to advertise]], or a member of the company's staff), or an expert in a product-related field (which would be a testimonial).
One of the BasicCommercialTypes. Often part of AdvertisingCampaigns. Might overlap with AdamWesting (a creator who parodies themselves and/or something involvingthem).
them) and TheDeadRiseToAdvertise.
One of the BasicCommercialTypes. Often part of AdvertisingCampaigns. Might overlap with AdamWesting (a creator who parodies themselves and/or something involving
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[[folder:Live-Action TV]]
* ''Series/{{Community}}'': Rick "Subway" literally becomes this thanks to the process of Corpohumanization.
[[/folder]]
[[folder:Western Animation]]
* ''WesternAnimation/DarkwingDuck'': Both before and after he changed into the The Liquidator, he constantly uses sales pitches with jargon like ButWaitTheresMore and OperatorsAreStandingBy.
[[/folder]]
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* ''Advertising/WillItBlend'': Tom Dickson, the Blendtec founder and CEO, appears on a series of Website/{{Youtube}} videos attempting to blend all sorts of objects with the advertised product: the Total Blender.
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* ''Advertising/WillItBlend'': Tom Dickson, the Blendtec founder and CEO, appears on a series of Website/{{Youtube}} Platform/{{Youtube}} videos attempting to blend all sorts of objects with the advertised product: the Total Blender.
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* Not the intention of the original Advertising/JakeFromStateFarm ad, which was just intended as one-off gag about a guy suspected of cheating for speaking with his insurance agent at 3 A.M. and Jake himself wasn't really supposed to the most memorable aspect of the ad. However, this is the entire idea of the relaunch, with the new Jake as a spokesperson for the company and launching him with a new version of an ad that was already familiar in people's minds to cement this.
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* ''Advertising/JakeFromStateFarm'': Not the intention of the original Advertising/JakeFromStateFarm ad, which ad was just intended as a one-off gag about a guy suspected of cheating for speaking with his insurance agent at 3 A.M. and Jake himself wasn't really supposed to the most memorable aspect of the ad. However, this is the entire idea of the relaunch, with the new Jake as a spokesperson for the company and launching him with a new version of an ad that was already familiar in people's minds to cement this.
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One of the BasicCommercialTypes. Often part of AdvertisingCampaigns.
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One of the BasicCommercialTypes. Often part of AdvertisingCampaigns.
AdvertisingCampaigns. Might overlap with AdamWesting (a creator who parodies themselves and/or something involving them).
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[[AC: Banking]]
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[[AC: Beauty and Personal Hygiene]]
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[[AC: Cars]]
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[[AC: Clothes]]
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[[AC: Food & Drink]]
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[[AC: Houseware]]
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[[AC: Legal Practices]]
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[[AC: Medicine]]
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[[AC: Restaurants]]
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[[AC: Technology]]
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SuperTrope of CelebrityEndorsement (using celebrities to promote RealLife products)and CharacterCelebrityEndorsement (using fictional characters to promote RealLife products). Contrast with {{Straightforward}} ads (an ad that says what the product does; no more, no less). Compare with SexSells (using {{fanservice}} to sell your product, regardless if it fits).
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SuperTrope of CelebrityEndorsement (using celebrities to promote RealLife products)and products) and CharacterCelebrityEndorsement (using fictional characters to promote RealLife products). Contrast with {{Straightforward}} ads (an ad that says what the product does; no more, no less). Compare with SexSells (using {{fanservice}} to sell your product, regardless if it fits).
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One of the BasicCommercialTypes.
Supertrope of CelebrityEndorsement and CharacterCelebrityEndorsement.
Often part of AdvertisingCampaigns.
Contrast with {{Straightforward}} ads. Compare with SexSells.
Supertrope of CelebrityEndorsement and CharacterCelebrityEndorsement.
Often part of AdvertisingCampaigns.
Contrast with {{Straightforward}} ads. Compare with SexSells.
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One of the BasicCommercialTypes.
Supertrope of CelebrityEndorsement and CharacterCelebrityEndorsement.
BasicCommercialTypes. Often part of AdvertisingCampaigns.
SuperTrope of CelebrityEndorsement (using celebrities to promote RealLife products)and CharacterCelebrityEndorsement (using fictional characters to promote RealLife products). Contrast with {{Straightforward}}ads. ads (an ad that says what the product does; no more, no less). Compare with SexSells.SexSells (using {{fanservice}} to sell your product, regardless if it fits).
Supertrope of CelebrityEndorsement and CharacterCelebrityEndorsement.
SuperTrope of CelebrityEndorsement (using celebrities to promote RealLife products)and CharacterCelebrityEndorsement (using fictional characters to promote RealLife products). Contrast with {{Straightforward}}
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!! Examples:
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[[foldercontrol]]
[[folder:Advertising]]
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* The ur-example: UsefulNotes/KentuckyFriedChicken founder Colonel Harlan Sanders. He went so far as to put his own face on the logo--and now his face is famous the world over. Not bad for a farmer's son from Southern Indiana.[[note]]Don't worry, it's the part of Indiana that's practically Kentucky, right outside of Louisville.[[/note]]
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* The ur-example: UrExample: UsefulNotes/KentuckyFriedChicken founder Colonel Harlan Sanders. He went so far as to put his own face on the logo--and now his face is famous the world over. Not bad for a farmer's son from Southern Indiana.[[note]]Don't worry, it's the part of Indiana that's practically Kentucky, right outside of Louisville.[[/note]]
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[[/folder]]
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index wick
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When a company presents something for its target customers to associate with their product. The something can range from a {{Catchphrase}} to a charity campaign to a literal face in the form of a celebrity ([[CelebrityEndorsement real]] or [[CharacterCelebrityEndorsement fictional]]), the company's {{Mascot}}, a normal person (maybe an InsaneProprietor, [[TheDeadRiseToAdvertise someone raising from the dead to advertise]], or a member of the company's staff), or an expert in a product-related field (which would be a testimonial).
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When a company presents something for its target customers to associate with their product. The something can range from a {{Catchphrase}} catchphrase to a charity campaign to a literal face in the form of a celebrity ([[CelebrityEndorsement real]] or [[CharacterCelebrityEndorsement fictional]]), the company's {{Mascot}}, a normal person (maybe an InsaneProprietor, [[TheDeadRiseToAdvertise someone raising from the dead to advertise]], or a member of the company's staff), or an expert in a product-related field (which would be a testimonial).
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*** The "Wendy" in the logo actually ''is'' Wendy Morse, as a little girl, but the girl in the logo went through several passes of stylization to result in the modern Wendy's logo, while the actual girl the logo was based on just aged out of the look.
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[[AC: Insurance]]
* Not the intention of the original Advertising/JakeFromStateFarm ad, which was just intended as one-off gag about a guy suspected of cheating for speaking with his insurance agent at 3 A.M. and Jake himself wasn't really supposed to the most memorable aspect of the ad. However, this is the entire idea of the relaunch, with the new Jake as a spokesperson for the company and launching him with a new version of an ad that was already familiar in people's minds to cement this.
* Not the intention of the original Advertising/JakeFromStateFarm ad, which was just intended as one-off gag about a guy suspected of cheating for speaking with his insurance agent at 3 A.M. and Jake himself wasn't really supposed to the most memorable aspect of the ad. However, this is the entire idea of the relaunch, with the new Jake as a spokesperson for the company and launching him with a new version of an ad that was already familiar in people's minds to cement this.
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* The idea the Advertising/JayBushAndDuke campaign for Bush's Baked Beans as originally conceived was to put a recognizable face on the company by hiring a descendant of the original founder as a spokesperson for the company. Putting a dog in the ads came afterward, but the basic idea succeeded in making both Jay Bush and Duke recognizable as the "face," such that some later ads even used them without the central gimmick of Duke trying to sell off the secret family recipe.
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Uncanny Valley is IUEO now and the subjective version has been split; cleaning up misuse and ZCE in the process
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* Orville Redenbacher did this for his popcorn for years until his death. Creepily, he continued to do so as [[UncannyValley an obvious zombie]] for years after his death.
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* Orville Redenbacher did this for his popcorn for years until his death. Creepily, he continued to do so death, and then as [[UncannyValley an obvious zombie]] zombie for years after his death.
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When a company presents something for its target customers to associate with their product. The something can range from a {{Catchphrase}} to a charity campaign to a literal face in the form of a celebrity ([[CelebrityEndorsement real]] or [[CharacterCelebrityEndorsement fictional]]), the company's {{Mascot}}, a normal person (maybe an InsaneProprietor, [[TheDeadRiseToAdvertise someone raising from the dead to advertise]], or a member of the company's staff), or an expert in a product-related field (which would be a {{Testimonial}}).
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When a company presents something for its target customers to associate with their product. The something can range from a {{Catchphrase}} to a charity campaign to a literal face in the form of a celebrity ([[CelebrityEndorsement real]] or [[CharacterCelebrityEndorsement fictional]]), the company's {{Mascot}}, a normal person (maybe an InsaneProprietor, [[TheDeadRiseToAdvertise someone raising from the dead to advertise]], or a member of the company's staff), or an expert in a product-related field (which would be a {{Testimonial}}).
testimonial).
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Supertrope of CelebrityEndorsement, CharacterCelebrityEndorsement, and {{Testimonial}}.
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Supertrope of CelebrityEndorsement, CharacterCelebrityEndorsement, CelebrityEndorsement and {{Testimonial}}.
CharacterCelebrityEndorsement.
