History Main / OurSloganIsTerrible

** In a similar vein from Hobart, Australia we have The Paint Shop "It's where you buy paint."

* All of the Canadian provinces and territories have different slogans on their licence plates[[note]]Minus Newfoundland & Labrador, who used to have a slogan, but dropped it in the mid-90's, and Nunavut, but they print their name in both English and Inuktitut[[/note]]. Most of these brag about some part of the province (''Friendly Manitoba'', ''Beautiful British Columbia''), a reference to their history or culture (Prince Edward Island's ''Birthplace of Confederation'', Quebec's ''Je me souviens''[[note]]''I remember''. It is also the provincial motto on their coat-of-arms. Taken from a remark by Étienne-Paschal Taché, one of the Fathers of Confederation. While he never specified what he meant, one can guess based on another famous remark of his: ''"we will never forget our allegiance till the last cannon which is shot on this continent in defence of Great Britain is fired by the hand of a French-Canadian"''[[/note]], Alberta's ''Wild Rose Country''[[note]]The wild rose is Alberta's provincial flower[[/note]]), or are inviting to visitors (Ontario's ''Yours to Discover''). All of them are quite good... except for New Brunswick, who decided to go with ''Be...In This Place''. To make things worse, since New Brunswick is the only province that has both English and French as their official language, they write it in both languages, ''"Be... in this place ᐧ Être... ici on le peut"'', apparently just so they can confuse people in two languages instead of just one.

* The Rax restaurant chain adopted the slogan, [[CaptainObvious "You Can Eat Here".]] Alongside this was the introduction of Mr. Delicious, an aggressively off-putting and unlikable mascot that uttered baffling and sometimes disturbing non-sequiturs that were somehow intended to be enticements to eat at Rax. This attempt at hipster-like irony did Rax's dwindling profits no favors, and the chain went bankrupt only ''three months'' later.

* WebVideo/{{HIVEMIND}}: Riley says that the slogan for the channel is "Glory!", a catchphrase of Graydon's from a previous episode. Graydon rejects this and instead says that the slogan is "That's not bugs, it's a bag of ranch!" It's a complete nonsense phrase he made up on the spot, but since Riley can't think of anything better he reluctantly says that they can keep it as the slogan.
-->'''Riley:'''' "I don't get how that describes our show at all."
-->'''Graydon:'''' "It doesn't. It's a slogan."

* WebVideo/{{HIVEMIND}}: Riley says that the slogan for the channel is "Glory!" Graydon rejects this and instead says that the slogan is "That's not bugs, it's a bag of ranch! Hivemind." It's a complete nonsense phrase he made up on the spot, but since Riley can't think of anything better he reluctantly says that they can keep it as the slogan.
'''Riley:'''' "I don't get how that describes our show at all."
'''Graydon:'''' "It doesn't. It's a slogan."

* Carlton & United Beverages ran an advertising campaign for Carlton Draught lager, with the slogan "Made From Beer". The ad campaign parodied old-fashioned Australian beer advertising of the '70's and '80's, using cliche images such as draught horses working in golden fields and phrases such as "Pulled By Horses".
* Also from the '70's in Australia, the prosaic slogan from a famous ad for a non-alcoholic beverage called Clayton's -- "The drink you have when you're not having a drink". This became so popular (the ad and slogan, not the drink) that "Clayton's" became a standard colloquialism for "ersatz", "fake", or "inauthentic".

* ''Series/TheDailyShow'' often used terrible slogans to comedic effect when titling segments. Often they have a joke about pedophilia.
** For a children's interest segment: "Jon Stewart Looks at Children's Things."
** A segment with cartoons: "Jon Stewart's Story Hole! Remember, it's our little secret."
** A segment on the negative influence of Twitter: "Jon Stewart Looks at Kid's Junk."
** For a segment on finding a job, the writers hit an increasingly exasperated Jon with more and more overtly sexual slogans. It goes from "Jon Stewart Fills the Openings" to "Jon Stewart Puts You in Unusual Positions" to "Jon Stewart Gives You a HAND and a JOB."