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This was a ubiquitous practice in the Golden Age of RadioDrama. It was also common in the earliest generation of TV shows, many of which had started on radio. These days, it serves as one of many ways to conduct ViralMarketing. The plug can be for a sponsor's product, or a product offered by the show's producer, which can include [[TheMerch tie-in merchandise]], theme parks, or other shows.

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This was a ubiquitous practice in the Golden Age of RadioDrama.MediaNotes/TheGoldenAgeOfRadio. It was also common in the earliest generation of TV shows, many of which had started on radio. These days, it serves as one of many ways to conduct ViralMarketing. The plug can be for a sponsor's product, or a product offered by the show's producer, which can include [[TheMerch tie-in merchandise]], theme parks, or other shows.
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General clarification on works content


* Sponsored programs are quite common in some countries such as the Philippines, where they essentially serve as thirty-minute commercials for the companies involved. Notable examples of these include ''[[https://en.wikipedia.org/wiki/Jollitown Jollitown]]'' and ''[[https://en.wikipedia.org/wiki/Tropang_Potchi Tropang Potchi]]'', sponsored by Jollibee[[note]]A Philippine fast-food chain in similar vein to [=McDonald's=][[/note]] and Columbia International Food Products[[note]]A confectionery company in the Philippines[[/note]] respectively.

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* Sponsored programs are quite common in some countries such as the Philippines, where they essentially serve as thirty-minute commercials for the companies involved. Notable examples of these include ''[[https://en.wikipedia.org/wiki/Jollitown Jollitown]]'' ''Series/{{Jollitown}}'' and ''[[https://en.wikipedia.org/wiki/Tropang_Potchi Tropang Potchi]]'', sponsored by Jollibee[[note]]A Philippine fast-food chain in similar vein to [=McDonald's=][[/note]] and Columbia International Food Products[[note]]A confectionery company in the Philippines[[/note]] respectively.

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