History Magazine / Loading

[[caption-width-right:290:One of the special issues, in this case it was about the JRPG genre.]]
''Loading'', (along with its SpiritualSuccessor(s) ''Gametype'' and ''[=GameTech=]'') were an independent Spaniard videogames (and also {{Anime}}) magazine published from 1999 to 2014 originally published in both Spain and Latin America by the defunct Spaniard publisher Ares Multimedia (Gametype was published by Megamultimedia) with twelve published issues (plus some specials about specific games, companies or genres and a online anniversary edition published in 2014 published in PDF format)

What made those magazines so special was the fact both magazines were the few Western magazines that dealt exclusively about Japanese videogames (especially those who were [[NoExportForYou only released in Japan]]), something who was extremely unusual in a country like Spain in that time. It was also notable for its ''[[BrutalHonesty no-punches-pulled]]'' style of writing, not to mention, unlike similar magazines, both magazines '''only reviewed Japanese games''': Any kind of Western-developed not only were not reviewed, but also it were always criticized, to the grade to be [[BoomerangBigot self-xenophobic at times]].

The brains behind all these magazines was Sergio Herrera Jimenez (aka Serukun, formerly [[VideoGame/ArtOfFighting Mr. Karate]] as he is a big fan of fighting games) plus a somewhat changing group of collaborators.

''Loading'' was cancelled after Herrera and the rest of the staff had a fallout with their published regarding the awful distribution of the magazine and the fact they didn't get paid for writing most of the articles of the magazine, and most of the stuff went to another publisher, when ''Gametype'' was born (along other sister magazines: ''[[{{Anime}} Anitype]], [[{{Hentai}} Hentype]] and [[YaoiGenre Yaoitype]]'') but they lasted less time than ''Loading''.

After a few years, Herrera managed to publish an anniversary edition, published in PDF format, especially dedicated to the remaining fans of the magazine in his Facebook page, and without changing his publishing style at the ''slightest''.

* BrutalHonesty: None of the members of both magazines' staff liked to mince words regarding the topics they liked to speak, and they were incredibly ''nasty'' with their opinions.
* BerserkButton: Herrera (the chief editor of both magazines) blatanly stated (and he still stands to this) which kind of stuff doesn't like to even speak in his magazines:

** All the Japanese games reviewed in both magazines were reviewed on ''their original Japanese names'', '''NEVER''' under the [[CompletelyDifferentTitle names used in either American or European versions]] (P.E. The ''Franchise/ResidentEvil'' games were always reviewed under its original Japanese name ''Biohazard'', ''VideoGame/FatalFury'' as ''Garou Densetsu'', etc.). If he had to use the American/Western name, he throwed a rant regarding how the Western name sucked and that name was chosed by those "stupid Americans".

* RantInducingSlight: A very egregious one happens in the 2014 anniversary issue regarding Creator/{{SNK}} and ''VideoGame/TheKingOfFighters'', as the writer of the article, Luis Retamal (aka [[VideoGame/FatalFury Kim Kaphwan]]) threw a giant ''two-page'' rant about how much SNK has decayed, just because the online mode from the console version of [=KOFXIII=] ''sucked''.

The brains behind ''Loading'' and ''Gametype'' was Sergio Herrera (aka Serukun, formerly [[VideoGame/ArtOfFighting Mr. Karate]] as he is a big fan of fighting games) plus a somewhat changing group of collaborators.

* RantInducingSlight: A very egregious one happens in the 2014 anniversary issue regarding Creator/{{SNK}} and ''VideoGame/TheKingOfFighters'', as the writer of the article, Luis Retamal (aka [[VideoGame/FatalFury Kim Kaphwan]]) throws a giant ''two-page'' rant about how much SNK has decayed, just because the online mode from the console version of [=KOFXIII=] ''sucked''.

''Loading'', (along with its SpiritualSuccessor ''Gametype'') were an independent Spaniard videogames (and also {{Anime}}) magazine published from 1999 to 2014 originally published in both Spain and Latin America by the defunct Spaniard publisher Ares Multimedia (Gametype was published by Megamultimedia) with twelve published issues (plus some specials about specific games, companies or genres and a online anniversary edition published in 2014 published in PDF format)

* '''NOTE 2:''' It also include tropes for both ''Loading'' and its SpiritualSuccessor ''Gametype'' as well, as both magazines shared the same staff and editorial style.

''Loading'' was an independent Spaniard videogames (and also {{Anime}}) magazine published from 1999 to earlier 2000s (when its SpiritualSuccessor ''Gametype'' lasted a few years) originally published in both Spain and Latin America by the defunct Spaniard publisher Ares Multimedia (Gametype was published by Megamultimedia) with twelve published issues (plus some specials about specific games, companies or genres and a online anniversary edition published in 2014 published in PDF format)

* BerserkButton: Herrera (the chief editor of both magazines) blatanly stated (and he still stands to this to this day) which kind of stuff doesn't like to even speak in his magazines:

** The ''Franchise/TombRaider'' franchise, albeit he seems to mellow down regarding this, as he included an article about the artbook of the most recent reboot.

** The ''Franchise/TombRaider'' franchise

* OccidentalOtaku: Many members of the staff, especially the chief editor Sergio Herrera.

** All the Japanese games reviewed in both magazines were reviewed on ''their original Japanese names'', '''NEVER''' under the [[CompletelyDifferentTitle names used in either American or European versions]] (P.E. The ''Franchise/ResidentEvil'' games were always reviewed under its original Japanese name ''Biohazard'', ''VideoGame/FatalFury'' as ''Garou Densetsu''). If he had to use the American/Western name, he throwed a rant regarding how the Western name sucked and that name was chosed by those "stupid Americans".

* '''NOTE 1:''' For the sake of clarity, all the names of the people behind the magazine will be published by LastNameBasis or FullNameBasis (along with their online/magazine alias), when applicable.