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* Wrestling/RheaRipley since her FaceHeelTurn in April 2022. Her targets have included the likes of Wrestling/LivMorgan (her former tag team partner), {{Wrestling/Natalya Neidhart}}, {{Wrestling/Edge}} and Wrestling/BethPhoenix.
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* Wrestling/RheaRipley since her FaceHeelTurn in April 2022 and joining Wrestling/TheJudgmentDay in May 2022. Her targets have included the likes of Wrestling/LivMorgan (her former tag team partner), {{Wrestling/Natalya Neidhart}}, {{Wrestling/Edge}} and Wrestling/BethPhoenix.
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* Wrestling/RheaRipley since her FaceHeelTurn in April 2022. Her targets have included the likes of Wrestling/LivMorgan (her former tag team partner), {{Wrestling/Natalya Neidhart}}, {{Wrestling/Edge}} and Wrestling/BethPhoenix.
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KickTheDog in ProfessionalWrestling.
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* Another method for this involves a tag team or stable splitting with one member pulling a FaceHeelTurn and absolutely brutalizing his partner for whatever petty reason the new villain has been stewing over. Examples include Wrestling/{{Edge}} and Wrestling/{{Christian}}, Wrestling/ShawnMichaels and Marty Janetty, the Hardys (at least twice), Jericho and the WWE team during Survivor Series 2001, Wrestling/ReyMysterioJr / Wrestling/EddieGuerrero (again, at least twice), Rey Mysterio Jr. / Wrestling/ChavoGuerreroJr, Rey Mysterio Jr. / Spike Dudley...
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* Another method for this involves a tag team or stable splitting with one member pulling a FaceHeelTurn and absolutely brutalizing his partner for whatever petty reason the new villain has been stewing over. Examples include Wrestling/{{Edge}} Wrestling/{{Edge|Wrestler}} and Wrestling/{{Christian}}, Wrestling/ShawnMichaels and Marty Janetty, the Hardys (at least twice), Jericho and the WWE team during Survivor Series 2001, Wrestling/ReyMysterioJr / Wrestling/EddieGuerrero (again, at least twice), Rey Mysterio Jr. / Wrestling/ChavoGuerreroJr, Rey Mysterio Jr. / Spike Dudley...
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* Wrestling/CandiceLeRae and Wrestling/JohnnyGargano on the 4th November edition of Wrestling/WWENXT when they ran over Shotzi Blackheart's tank. Thankfully Shotzi got a better tank at NXT Takeover: WarGames 2020.
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* Wrestling/CandiceLeRae and Wrestling/JohnnyGargano on the 4th November edition of Wrestling/WWENXT {{Wrestling/WWENXT}} when they ran over Shotzi Blackheart's tank. Thankfully Shotzi got a better tank at NXT Takeover: WarGames 2020.
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* Wrestling/CandiceLeRae and Wrestling/JohnnyGargano on the 4th November edition of Wrestling/WWENXT when they ran over Shotzi Blackheart's tank. Thankfully Shotzi got a better tank at NXT Takeover: WarGames 2020.
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* Even after The Great Khali sang a hard-to-hear yet heartwarming Happy Birthday song to Natalya on her birthday, the Wrestling/BellaTwins beat Natalya and sing a [[DarkReprise nasty version of the birthday song]] to the upset diva. The worst part was that [[KarmaHoudini they got away with it]].
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* Even after The Great Khali Wrestling/TheGreatKhali sang a hard-to-hear yet heartwarming Happy Birthday song to Natalya on her birthday, the Wrestling/BellaTwins beat Natalya and sing a [[DarkReprise nasty version of the birthday song]] to the upset diva. The worst part was that [[KarmaHoudini they got away with it]].
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** Laurinaitis is getting good at these. On the 4/6/2012 episode of Friday Night Smackdown, after winning control over both Raw and Smackdown, he offered Teddy Long a job after Teddy told him to drop dead. Not so bad, right? The dog-kicking came when he said that if he didn't accept the job, he'd cut off the college fund Teddy's grandchildren were getting. (The condition was that the college fund was controlled by the Smackdown general manager, which Laurinaitis now was.) And to add insult to injury [[SmugSnake Laurinaitis]] made Teddy say that he (Laurinaitis) was better than him.
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** Laurinaitis is getting good at these. On the 4/6/2012 episode of Friday Night Smackdown, after winning control over both Raw and Smackdown, he offered Teddy Long Wrestling/TeddyLong a job after Teddy told him to drop dead. Not so bad, right? The dog-kicking came when he said that if he didn't accept the job, he'd cut off the college fund Teddy's grandchildren were getting. (The condition was that the college fund was controlled by the Smackdown general manager, which Laurinaitis now was.) And to add insult to injury [[SmugSnake Laurinaitis]] made Teddy say that he (Laurinaitis) was better than him.
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** Let's not even go into how many of these Rey's gotten. Wrestling/TheBigShow slamming him into the turnbuckle while in a stretcher, Eddie Guerrero's brutal FaceHeelTurn...really sucks to be the smallest fish in a tank full of piranhas, especially when the Cruiserweight Title's been dropped.
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** Let's not even go into how many of these Rey's gotten. Wrestling/TheBigShow Wrestling/BigShow slamming him into the turnbuckle while in a stretcher, Eddie Guerrero's brutal FaceHeelTurn...really sucks to be the smallest fish in a tank full of piranhas, especially when the Cruiserweight Title's been dropped.
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* The Undertaker's first HeelFaceTurn was brought about by then-partner [[Wrestling/JakeRoberts Jake "the Snake" Roberts]] trying to take a steel chair to [[Characters/WWEDivas Miss Elizabeth]], the wife and manager of [[Wrestling/RandySavage Randy "Macho Man" Savage]], with whom he had a serious feud.
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* The Undertaker's first HeelFaceTurn was brought about by then-partner [[Wrestling/JakeRoberts Jake "the Snake" Roberts]] trying to take a steel chair to [[Characters/WWEDivas Miss Elizabeth]], Wrestling/MissElizabeth, the wife and manager of [[Wrestling/RandySavage Randy "Macho Man" Savage]], with whom he had a serious feud.
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*** Taker's first HeelFaceTurn was brought about by then-partner [[Wrestling/JakeRoberts Jake "the Snake" Roberts]] trying to take a steel chair to [[Characters/WWEDivas Miss Elizabeth]], the wife and manager of [[Wrestling/RandySavage Randy "Macho Man" Savage]], with whom he had a serious feud.
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Has nothing to do with familiarity with in-universe fiction.
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** Trips is quite good at forcing {{Heel Face Turn}}s doing this, especially if it looks like he'd become a good guy himself. However, GenreSavvy Wrestling/{{Batista}} didn't suffer the same fate as Randy Orton (and a year later, Wrestling/RicFlair) did.
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** Trips is quite good at forcing {{Heel Face Turn}}s doing this, especially if it looks like he'd become a good guy himself. However, GenreSavvy Wrestling/{{Batista}} didn't suffer the same fate as Randy Orton (and a year later, Wrestling/RicFlair) did.
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* There have been a few examples of women wrestlers being forced to take on male wrestlers in singles matches, usually as punishment for a minor offense and/or for the male wrestler's sadistic pleasure. One of the most famous examples of the former was when WWE Diva Wrestling/MariaKanellis bumped into Eric Bischoff and spilled coffee over his jacket; Bischoff immediately demanded that Maria wrestle sadistic madman Wrestling/{{Umaga}}, and if she refused she would be fired. Maria (predictably) was beaten to a pulp ... until John Cena ran into the ring and knocked Umaga out of the ring just before he was able to finish her off.
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* There have been a few examples of face women wrestlers being forced to take on heel male wrestlers in singles matches, usually as punishment for a minor offense and/or for the male wrestler's and authority figure's sadistic pleasure. One of the most famous examples of the former was when WWE Diva Wrestling/MariaKanellis bumped into Eric Bischoff and spilled coffee over his jacket; Bischoff immediately demanded that Maria wrestle sadistic madman Wrestling/{{Umaga}}, and if she refused she would be fired. Maria (predictably) was beaten to a pulp ... until John Cena ran into the ring and knocked Umaga out of the ring just before he was able to finish her off. This was not the first time she was involved in such a match, as she faced Kurt Angle a year before, although Angle admitted he didn't want to hurt her because she was a woman. [[spoiler: It was a ruse.]]
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** Then there was the time when he interrupted Wrestling/TheUndertaker's tribute to Paul Bearer so he could put himself over as the guy who would beat 'Taker at 'Mania. [[EvenEvilHasStandards Even Vickie Guerrero was disgusted]]. This is also crossed with BullyingADragon and TooDumbToLive, something Punk more or less admitted in his VillainousBSOD promo the night after WM.
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** Then there was the time when he interrupted Wrestling/TheUndertaker's tribute to Paul Bearer so he could put himself over as the guy who would beat 'Taker at 'Mania. [[EvenEvilHasStandards Even Vickie Guerrero was disgusted]]. This is also crossed with BullyingADragon and TooDumbToLive, something Punk more or less admitted in his VillainousBSOD promo the night after WM. Indeed, the Lawler and Bearer angles were back-to-back "[[Wrestling/TheWrestlingObserverNewsletter Most Digusting Promotional Tactic]]" winners.
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* There have been a few examples of women wrestlers being forced to take on male wrestlers in singles matches, usually as punishment for a minor offense and/or for the male wrestler's sadistic pleasure. One of the most famous examples of the former was when WWE Diva Maria bumped into Eric Bischoff and spilled coffee over his jacket; Bischoff immediately demanded that Maria wrestle sadistic madman Wrestling/{{Umaga}}, and if she refused she would be fired. Maria (predictably) was beaten to a pulp ... until John Cena ran into the ring and knocked Umaga out of the ring just before he was able to finish her off.
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* There have been a few examples of women wrestlers being forced to take on male wrestlers in singles matches, usually as punishment for a minor offense and/or for the male wrestler's sadistic pleasure. One of the most famous examples of the former was when WWE Diva Maria Wrestling/MariaKanellis bumped into Eric Bischoff and spilled coffee over his jacket; Bischoff immediately demanded that Maria wrestle sadistic madman Wrestling/{{Umaga}}, and if she refused she would be fired. Maria (predictably) was beaten to a pulp ... until John Cena ran into the ring and knocked Umaga out of the ring just before he was able to finish her off.
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* AJ and Big E Langston set up the Kaitlyn's Secret-Admirer scenario to humiliate her in public. During this, AJ gives her [[{{Irony}} the same]] TheReasonYouSuckSpeech Wrestling/DolphZiggler gave her during the AJ scandal, insulting her with [[{{Hypocrite}} the same words her boyfriend once gave her]].
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* AJ and Big E Langston Wrestling/BigELangston set up the Kaitlyn's Secret-Admirer scenario to humiliate her in public. During this, AJ gives her [[{{Irony}} the same]] TheReasonYouSuckSpeech Wrestling/DolphZiggler gave her during the AJ scandal, insulting her with [[{{Hypocrite}} the same words her boyfriend once gave her]].
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* On 9/9/13 of ''Raw'', Goldust fights Randy Orton to get [[spoiler:his brother's]] job back...and loses. What makes it worse? After the match, when he was already upset, Stephanie [=McMahon=] gives him a heartbreaking and cruel BreakingSpeech, saying that he let Cody Rhodes, his family, and the entire WWE down. The look on his face when she said that...he was already close to tears.
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* On 9/9/13 of ''Raw'', Goldust Wrestling/{{Goldust}} fights Randy Orton to get [[spoiler:his brother's]] job back...and loses. What makes it worse? After the match, when he was already upset, Stephanie [=McMahon=] gives him a heartbreaking and cruel BreakingSpeech, saying that he let Cody Rhodes, his family, and the entire WWE down. The look on his face when she said that...he was already close to tears.
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Moving to proper title.
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* A very common {{Heel}} tactic is to draw heat by either ambushing the {{Face}} during a match, during interviews or non-wrestling ringside appearances when the {{Face}} often has his or her guard down. Wrestling/ChrisJericho, Wrestling/RandyOrton and a couple others have made a career out of doing this tactic.
* '''Wrestling/TripleH''' from ''[[Wrestling/WWERaw WWE Raw]]'' joked about this trope saying, "I'm gonna beat Wrestling/{{Batista}} like a bag of puppies."
** Trips is quite good at forcing {{Heel Face Turn}}s doing this, especially if it looks like he'd become a good guy himself. However, GenreSavvy Wrestling/{{Batista}} didn't suffer the same fate as Randy Orton (and a year later, Wrestling/RicFlair) did.
* Authority figures in ProfessionalWrestling often Kick The Dog by placing commentators, referees, valets, and other non-wrestlers into wrestling matches with particularly brutal heels (villains), who then proceed to [[SquashMatch demolish the hapless non-wrestler with glee]]. This is a sort of double-dog-kick, as it serves as a kick-the-dog moment for both the authority figure and the wrestler who does his dirty work.
** An example of a wrestler bullying a commentator was used to kick off Wrestling/TheUndertaker's FaceHeelTurn in late 2001, when The Undertaker forced Wrestling/JimRoss to join [[Wrestling/VinceMcMahon Vince [=McMahon=]]]'s Kiss My Ass club. Also, when the WWF was desperate for [[Wrestling/StoneColdSteveAustin "Stone Cold" Steve Austin]] to be considered a heel and not be cheered after ''Wrestling/{{WrestleMania}} X-Seven'', he got heat by beating up J.R. If you need your wrestler to be a hated heel, have him beat up the guy with Ball's Palsy who's the most kick-ass commentator in the business.
** Ross has also been involved in matches against Triple H, including a no-holds barred match on WWE Raw where then-blatant heel commentator [[Wrestling/JerryLawler Jerry "the King" Lawler]] was so disgusted by Triple H's brutality (he had a bloodied Ross pinned several times, only he pulled him up repeatedly to continue punishing him) that it began a slow HeelFaceTurn in his commentary style. (Batista, with whom Triple H was feuding, eventually ran in for the save, knocking out Triple H and draping an unconscious Ross over top.)
*** Taker's first HeelFaceTurn was brought about by then-partner [[Wrestling/JakeRoberts Jake "the Snake" Roberts]] trying to take a steel chair to [[Characters/WWEDivas Miss Elizabeth]], the wife and manager of [[Wrestling/RandySavage Randy "Macho Man" Savage]], with whom he had a serious feud.
* During his Iraqi-sympathizer heel run in 1991, Wrestling/SgtSlaughter once kicked and beat a ring paramedic with his swagger stick after Slaughter had already pummeled his hapless opponent (a jobber) so badly he "required medical attention," helping to push Slaughter as a [[WrestlingMonster Monster Heel]].
* More literal, when Wrestling/ChrisJericho needed[[note]]Not really, but HHH was coming back and they needed a way to kill off Jericho's heat[[/note]] to make a FaceHeelTurn before his [=WrestleMania=] match against HHH, he was given the responsibility of watching over HHH's dog. His negligence of the dog led to its OffCameraDeath.
** A RealLife example for Jericho: after years of being denied a push in Wrestling/{{WCW}}, a gift from his girlfriend (action figure set of him and {{Kayfabe}} rival Wrestling/DeanMalenko) showed up on his receipt as Wrestling/HulkHogan and Wrestling/{{Sting}}, meaning that Hogan and Sting got all the residuals from selling Jericho and Malenko toys.
* Another method for this involves a tag team or stable splitting with one member pulling a FaceHeelTurn and absolutely brutalizing his partner for whatever petty reason the new villain has been stewing over. Examples include Wrestling/{{Edge}} and Wrestling/{{Christian}}, Wrestling/ShawnMichaels and Marty Janetty, the Hardys (at least twice), Jericho and the WWE team during Survivor Series 2001, Wrestling/ReyMysterioJr / Wrestling/EddieGuerrero (again, at least twice), Rey Mysterio Jr. / Wrestling/ChavoGuerreroJr, Rey Mysterio Jr. / Spike Dudley...
** Let's not even go into how many of these Rey's gotten. Wrestling/TheBigShow slamming him into the turnbuckle while in a stretcher, Eddie Guerrero's brutal FaceHeelTurn...really sucks to be the smallest fish in a tank full of piranhas, especially when the Cruiserweight Title's been dropped.
* Randy Orton from 2006 onwards. Talk about a GenerationXerox...and he takes it one step further by having a punt as his other FinishingMove.
* Wrestling/MattHardy turned on his brother [[Wrestling/JeffHardy Jeff]] by knocking him in the head and costing him his first-ever WWE Championship against their mortal enemy, [=Edge=]. Jeff refused to fight him. Matt verbally assaulted and berated Jeff for two weeks and beat up a mutual friend mercilessly. Jeff refused to fight him. Matt called Jeff out and backhanded him to the ground. Jeff refused to fight him. Matt cost Jeff a chance to be in the Money In The Bank Ladder Match at ''Wrestling/{{WrestleMania}} 25''. Jeff STILL refused to fight him. Then Matt came out, carrying the burnt collar of Jeff's dead dog, and admitted he was the one who had killed Jeff's dog (and burnt his house and tried to kill him several times, but it was mostly about the dog here). At this point, Jeff finally snaps and proceeds to open the proverbial can of whoopass.
** He didn't ''actually'' kill the dog, or set the house on fire, that was faulty wiring, but he did [[{{Kayfabe}} find the dog after it had died & stole its collar]].
* Wrestling/JohnLaurinaitis ''big time on the 12/05/2011 episode of ''Raw'' by forcing a SadisticChoice on Wrestling/JohnCena, forcing him to choose between getting a WWE Title Shot for himself or giving his close friend Wrestling/ZackRyder a chance to get a shot at the US Championship he's been hunting for a long time. When Cena chooses to give Ryder his shot, Laurinaitis puts the already tired Ryder against Wrestling/MarkHenry in a No-Disqualification Match, making it clear he had no intention to give Ryder a fair chance and intended to screw Cena.
** Laurinaitis is getting good at these. On the 4/6/2012 episode of Friday Night Smackdown, after winning control over both Raw and Smackdown, he offered Teddy Long a job after Teddy told him to drop dead. Not so bad, right? The dog-kicking came when he said that if he didn't accept the job, he'd cut off the college fund Teddy's grandchildren were getting. (The condition was that the college fund was controlled by the Smackdown general manager, which Laurinaitis now was.) And to add insult to injury [[SmugSnake Laurinaitis]] made Teddy say that he (Laurinaitis) was better than him.
* There have been a few examples of women wrestlers being forced to take on male wrestlers in singles matches, usually as punishment for a minor offense and/or for the male wrestler's sadistic pleasure. One of the most famous examples of the former was when WWE Diva Maria bumped into Eric Bischoff and spilled coffee over his jacket; Bischoff immediately demanded that Maria wrestle sadistic madman Wrestling/{{Umaga}}, and if she refused she would be fired. Maria (predictably) was beaten to a pulp ... until John Cena ran into the ring and knocked Umaga out of the ring just before he was able to finish her off.
** During her occasional face runs, [[Wrestling/StephanieMcMahon Stephanie [=McMahon=]]] has had to wrestle Wrestling/BrockLesnar and her father, [[Wrestling/VinceMcMahon Vince [=McMahon=]]], the storyline always being that she was to assert her independence, and the heels (Lesnar and [=McMahon=]) accepting ... and creating match-types (usually, no holds barred) to hurt Stephanie as much as possible.
** Actually subverted on the March 30 (taped March 28) episode of ''[[Wrestling/WWESmackDown WWE [=SmackDown!=]]]''. Vince, in an attempt to punish Stephanie for her [[FaceHeelTurn Heel Turn]] and association with Wrestling/TripleH, put her in a match against the [[http://www.wrestling-titles.com/wwe/wwf-wm.html WWE Women's Champion]] Wrestling/{{Jacqueline}}. The "match" consisted of Jacqueline chasing Stephanie in and out of the ring until Stephanie's [[Wrestling/DGenerationX DeGeneration X]] cohort [[Wrestling/TerriPoch Tori (Terri Poch)]] DDT'd Jackie. That this turned out to be a really bad idea was evident when Stephanie clearly had no idea what she was supposed to do and had to be TOLD that she needed to cover Jackie. Of course, she won the title in her FIRST EVER match.
* The Divas of Doom Wrestling/BethPhoenix and [[Wrestling/NatalyaNeidheart Natalya Neidhart]] really enjoy hurting the {{Face}} divas especially TheWoobie Wrestling/AJLee, Wrestling/KellyKelly and Wrestling/EveTorres.
** To be more specific, Beth normally will announce "it's cry time" and lock said Diva in a painful looking submission hold while Natalya holds the microphone up to her face so the crowd can hear her scream.
* [[Wrestling/TedDiBiase Ted [=DiBiase=]]] [[http://www.youtube.com/watch?v=nwoQ2b3k8Uo offers $500 to a small boy to dribble a basketball 15 times, then kicks it out from under him at the 14th bounce.]]
* Wrestling/CMPunk and Wrestling/PaulHeyman insult Jerry The King Lawler after he returns from the hospital due to a heart attack. To make things worse, Heyman fakes a heart attack and CM Punk "saves" him, intending on screwing with the Hall of Famer.
** Then there was the time when he interrupted Wrestling/TheUndertaker's tribute to Paul Bearer so he could put himself over as the guy who would beat 'Taker at 'Mania. [[EvenEvilHasStandards Even Vickie Guerrero was disgusted]]. This is also crossed with BullyingADragon and TooDumbToLive, something Punk more or less admitted in his VillainousBSOD promo the night after WM.
* Even after The Great Khali sang a hard-to-hear yet heartwarming Happy Birthday song to Natalya on her birthday, the Wrestling/BellaTwins beat Natalya and sing a [[DarkReprise nasty version of the birthday song]] to the upset diva. The worst part was that [[KarmaHoudini they got away with it]].
** And they recently do it again in 7/29/13, where they call Natalya an ugly duckling and distract her to cost her the match. Once again, no one calls them out on it.
* AJ and Big E Langston set up the Kaitlyn's Secret-Admirer scenario to humiliate her in public. During this, AJ gives her [[{{Irony}} the same]] TheReasonYouSuckSpeech Wrestling/DolphZiggler gave her during the AJ scandal, insulting her with [[{{Hypocrite}} the same words her boyfriend once gave her]].
** And on Smackdown, Big E Langston [[ArsonMurderAndJaywalking took Teddy Long's Hardees burger and ate it in front of him]], perhaps relishing that Long wouldn't get to eat it.
* On 9/9/13 of ''Raw'', Goldust fights Randy Orton to get [[spoiler:his brother's]] job back...and loses. What makes it worse? After the match, when he was already upset, Stephanie [=McMahon=] gives him a heartbreaking and cruel BreakingSpeech, saying that he let Cody Rhodes, his family, and the entire WWE down. The look on his face when she said that...he was already close to tears.
* Wrestling/TheAuthority have been masters of this trope.
** Wrestling/SethRollins doing it many times to Wrestling/DeanAmbrose, his cruelest being a Curb Stomp through some cinder blocks with the aid of Kane.
** Wrestling/StephanieMcMahon to both [[{{Wrestling/BryanDanielson}} Daniel Bryan]] and Brie of The Wrestling/BellaTwins (It also resulted in Nikki's FaceHeelTurn on Brie).
** Wrestling/TripleH to anyone who crosses him.
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* '''Wrestling/TripleH''' from ''[[Wrestling/WWERaw WWE Raw]]'' joked about this trope saying, "I'm gonna beat Wrestling/{{Batista}} like a bag of puppies."
** Trips is quite good at forcing {{Heel Face Turn}}s doing this, especially if it looks like he'd become a good guy himself. However, GenreSavvy Wrestling/{{Batista}} didn't suffer the same fate as Randy Orton (and a year later, Wrestling/RicFlair) did.
* Authority figures in ProfessionalWrestling often Kick The Dog by placing commentators, referees, valets, and other non-wrestlers into wrestling matches with particularly brutal heels (villains), who then proceed to [[SquashMatch demolish the hapless non-wrestler with glee]]. This is a sort of double-dog-kick, as it serves as a kick-the-dog moment for both the authority figure and the wrestler who does his dirty work.
** An example of a wrestler bullying a commentator was used to kick off Wrestling/TheUndertaker's FaceHeelTurn in late 2001, when The Undertaker forced Wrestling/JimRoss to join [[Wrestling/VinceMcMahon Vince [=McMahon=]]]'s Kiss My Ass club. Also, when the WWF was desperate for [[Wrestling/StoneColdSteveAustin "Stone Cold" Steve Austin]] to be considered a heel and not be cheered after ''Wrestling/{{WrestleMania}} X-Seven'', he got heat by beating up J.R. If you need your wrestler to be a hated heel, have him beat up the guy with Ball's Palsy who's the most kick-ass commentator in the business.
** Ross has also been involved in matches against Triple H, including a no-holds barred match on WWE Raw where then-blatant heel commentator [[Wrestling/JerryLawler Jerry "the King" Lawler]] was so disgusted by Triple H's brutality (he had a bloodied Ross pinned several times, only he pulled him up repeatedly to continue punishing him) that it began a slow HeelFaceTurn in his commentary style. (Batista, with whom Triple H was feuding, eventually ran in for the save, knocking out Triple H and draping an unconscious Ross over top.)
*** Taker's first HeelFaceTurn was brought about by then-partner [[Wrestling/JakeRoberts Jake "the Snake" Roberts]] trying to take a steel chair to [[Characters/WWEDivas Miss Elizabeth]], the wife and manager of [[Wrestling/RandySavage Randy "Macho Man" Savage]], with whom he had a serious feud.
* During his Iraqi-sympathizer heel run in 1991, Wrestling/SgtSlaughter once kicked and beat a ring paramedic with his swagger stick after Slaughter had already pummeled his hapless opponent (a jobber) so badly he "required medical attention," helping to push Slaughter as a [[WrestlingMonster Monster Heel]].
* More literal, when Wrestling/ChrisJericho needed[[note]]Not really, but HHH was coming back and they needed a way to kill off Jericho's heat[[/note]] to make a FaceHeelTurn before his [=WrestleMania=] match against HHH, he was given the responsibility of watching over HHH's dog. His negligence of the dog led to its OffCameraDeath.
** A RealLife example for Jericho: after years of being denied a push in Wrestling/{{WCW}}, a gift from his girlfriend (action figure set of him and {{Kayfabe}} rival Wrestling/DeanMalenko) showed up on his receipt as Wrestling/HulkHogan and Wrestling/{{Sting}}, meaning that Hogan and Sting got all the residuals from selling Jericho and Malenko toys.
* Another method for this involves a tag team or stable splitting with one member pulling a FaceHeelTurn and absolutely brutalizing his partner for whatever petty reason the new villain has been stewing over. Examples include Wrestling/{{Edge}} and Wrestling/{{Christian}}, Wrestling/ShawnMichaels and Marty Janetty, the Hardys (at least twice), Jericho and the WWE team during Survivor Series 2001, Wrestling/ReyMysterioJr / Wrestling/EddieGuerrero (again, at least twice), Rey Mysterio Jr. / Wrestling/ChavoGuerreroJr, Rey Mysterio Jr. / Spike Dudley...
** Let's not even go into how many of these Rey's gotten. Wrestling/TheBigShow slamming him into the turnbuckle while in a stretcher, Eddie Guerrero's brutal FaceHeelTurn...really sucks to be the smallest fish in a tank full of piranhas, especially when the Cruiserweight Title's been dropped.
* Randy Orton from 2006 onwards. Talk about a GenerationXerox...and he takes it one step further by having a punt as his other FinishingMove.
* Wrestling/MattHardy turned on his brother [[Wrestling/JeffHardy Jeff]] by knocking him in the head and costing him his first-ever WWE Championship against their mortal enemy, [=Edge=]. Jeff refused to fight him. Matt verbally assaulted and berated Jeff for two weeks and beat up a mutual friend mercilessly. Jeff refused to fight him. Matt called Jeff out and backhanded him to the ground. Jeff refused to fight him. Matt cost Jeff a chance to be in the Money In The Bank Ladder Match at ''Wrestling/{{WrestleMania}} 25''. Jeff STILL refused to fight him. Then Matt came out, carrying the burnt collar of Jeff's dead dog, and admitted he was the one who had killed Jeff's dog (and burnt his house and tried to kill him several times, but it was mostly about the dog here). At this point, Jeff finally snaps and proceeds to open the proverbial can of whoopass.
** He didn't ''actually'' kill the dog, or set the house on fire, that was faulty wiring, but he did [[{{Kayfabe}} find the dog after it had died & stole its collar]].
* Wrestling/JohnLaurinaitis ''big time on the 12/05/2011 episode of ''Raw'' by forcing a SadisticChoice on Wrestling/JohnCena, forcing him to choose between getting a WWE Title Shot for himself or giving his close friend Wrestling/ZackRyder a chance to get a shot at the US Championship he's been hunting for a long time. When Cena chooses to give Ryder his shot, Laurinaitis puts the already tired Ryder against Wrestling/MarkHenry in a No-Disqualification Match, making it clear he had no intention to give Ryder a fair chance and intended to screw Cena.
** Laurinaitis is getting good at these. On the 4/6/2012 episode of Friday Night Smackdown, after winning control over both Raw and Smackdown, he offered Teddy Long a job after Teddy told him to drop dead. Not so bad, right? The dog-kicking came when he said that if he didn't accept the job, he'd cut off the college fund Teddy's grandchildren were getting. (The condition was that the college fund was controlled by the Smackdown general manager, which Laurinaitis now was.) And to add insult to injury [[SmugSnake Laurinaitis]] made Teddy say that he (Laurinaitis) was better than him.
* There have been a few examples of women wrestlers being forced to take on male wrestlers in singles matches, usually as punishment for a minor offense and/or for the male wrestler's sadistic pleasure. One of the most famous examples of the former was when WWE Diva Maria bumped into Eric Bischoff and spilled coffee over his jacket; Bischoff immediately demanded that Maria wrestle sadistic madman Wrestling/{{Umaga}}, and if she refused she would be fired. Maria (predictably) was beaten to a pulp ... until John Cena ran into the ring and knocked Umaga out of the ring just before he was able to finish her off.
** During her occasional face runs, [[Wrestling/StephanieMcMahon Stephanie [=McMahon=]]] has had to wrestle Wrestling/BrockLesnar and her father, [[Wrestling/VinceMcMahon Vince [=McMahon=]]], the storyline always being that she was to assert her independence, and the heels (Lesnar and [=McMahon=]) accepting ... and creating match-types (usually, no holds barred) to hurt Stephanie as much as possible.
** Actually subverted on the March 30 (taped March 28) episode of ''[[Wrestling/WWESmackDown WWE [=SmackDown!=]]]''. Vince, in an attempt to punish Stephanie for her [[FaceHeelTurn Heel Turn]] and association with Wrestling/TripleH, put her in a match against the [[http://www.wrestling-titles.com/wwe/wwf-wm.html WWE Women's Champion]] Wrestling/{{Jacqueline}}. The "match" consisted of Jacqueline chasing Stephanie in and out of the ring until Stephanie's [[Wrestling/DGenerationX DeGeneration X]] cohort [[Wrestling/TerriPoch Tori (Terri Poch)]] DDT'd Jackie. That this turned out to be a really bad idea was evident when Stephanie clearly had no idea what she was supposed to do and had to be TOLD that she needed to cover Jackie. Of course, she won the title in her FIRST EVER match.
* The Divas of Doom Wrestling/BethPhoenix and [[Wrestling/NatalyaNeidheart Natalya Neidhart]] really enjoy hurting the {{Face}} divas especially TheWoobie Wrestling/AJLee, Wrestling/KellyKelly and Wrestling/EveTorres.
** To be more specific, Beth normally will announce "it's cry time" and lock said Diva in a painful looking submission hold while Natalya holds the microphone up to her face so the crowd can hear her scream.
* [[Wrestling/TedDiBiase Ted [=DiBiase=]]] [[http://www.youtube.com/watch?v=nwoQ2b3k8Uo offers $500 to a small boy to dribble a basketball 15 times, then kicks it out from under him at the 14th bounce.]]
* Wrestling/CMPunk and Wrestling/PaulHeyman insult Jerry The King Lawler after he returns from the hospital due to a heart attack. To make things worse, Heyman fakes a heart attack and CM Punk "saves" him, intending on screwing with the Hall of Famer.
** Then there was the time when he interrupted Wrestling/TheUndertaker's tribute to Paul Bearer so he could put himself over as the guy who would beat 'Taker at 'Mania. [[EvenEvilHasStandards Even Vickie Guerrero was disgusted]]. This is also crossed with BullyingADragon and TooDumbToLive, something Punk more or less admitted in his VillainousBSOD promo the night after WM.
* Even after The Great Khali sang a hard-to-hear yet heartwarming Happy Birthday song to Natalya on her birthday, the Wrestling/BellaTwins beat Natalya and sing a [[DarkReprise nasty version of the birthday song]] to the upset diva. The worst part was that [[KarmaHoudini they got away with it]].
** And they recently do it again in 7/29/13, where they call Natalya an ugly duckling and distract her to cost her the match. Once again, no one calls them out on it.
* AJ and Big E Langston set up the Kaitlyn's Secret-Admirer scenario to humiliate her in public. During this, AJ gives her [[{{Irony}} the same]] TheReasonYouSuckSpeech Wrestling/DolphZiggler gave her during the AJ scandal, insulting her with [[{{Hypocrite}} the same words her boyfriend once gave her]].
** And on Smackdown, Big E Langston [[ArsonMurderAndJaywalking took Teddy Long's Hardees burger and ate it in front of him]], perhaps relishing that Long wouldn't get to eat it.
* On 9/9/13 of ''Raw'', Goldust fights Randy Orton to get [[spoiler:his brother's]] job back...and loses. What makes it worse? After the match, when he was already upset, Stephanie [=McMahon=] gives him a heartbreaking and cruel BreakingSpeech, saying that he let Cody Rhodes, his family, and the entire WWE down. The look on his face when she said that...he was already close to tears.
* Wrestling/TheAuthority have been masters of this trope.
** Wrestling/SethRollins doing it many times to Wrestling/DeanAmbrose, his cruelest being a Curb Stomp through some cinder blocks with the aid of Kane.
** Wrestling/StephanieMcMahon to both [[{{Wrestling/BryanDanielson}} Daniel Bryan]] and Brie of The Wrestling/BellaTwins (It also resulted in Nikki's FaceHeelTurn on Brie).
** Wrestling/TripleH to anyone who crosses him.
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