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* Poor Uryu Ishida gets it from rabid fans from all sides. The Ichigo/Rukia section blames him for failing to seduce Orihime and make her forget about Ichigo (no matter how out of character that would be), and more recently, for assisting her in an endeavour where ''she'' ended up saving Ichigo's life (instead of their PossessionSue version of Rukia) and Ichigo [[spoiler:went berserk to protect her]]. Those in the other camp insist he is a) not good enough for their darling, pure and perfect goddess and/or b) a douchebag that doesn't let Orihime fight for herself, never mind that ''everybody'' (save for Rukia and Chad) wants her to keep out of fights.

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* Poor Uryu Ishida gets it from rabid fans from all sides. The Ichigo/Rukia section blames him for failing to seduce Orihime and make her forget about Ichigo (no matter how out of character that would be), and more recently, for assisting her in an endeavour where ''she'' ended up saving Ichigo's life (instead of their PossessionSue version of Rukia) and Ichigo [[spoiler:went berserk to protect her]]. Those in the other camp insist he is a) not good enough for their darling, pure and perfect goddess and/or b) a douchebag that doesn't let Orihime fight for herself, never mind that ''everybody'' (save for Rukia and Chad) wants her to keep out of fights.


[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/Bleach_canon_fanon_small_3755.jpg]]
[[caption-width-right:350:Can they get along with both Ichigo and each other?]]

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[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/Bleach_canon_fanon_small_3755.jpg]]
[[caption-width-right:350:Can they get along with both Ichigo and each other?]]
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** Some fans go as far as to twist the [[CrowningMomentOfHeartwarming very sweet]] ([[LesYay and femslashy, for some]]) scene between them where [[spoiler:Rukia vehemently tells Orihime that [[YouAreNotAlone she's a great person and her friends love her]], that she was not a burden to them and that [[IOweYouMyLife if Orihime hadn't been there, Rukia would have died]], pulling her from the HeroicBSOD state she's been for a while]] into a "CatFight" where Rukia curses and bitches at Orihime for laying her eyes on Ichigo.

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** Some fans go as far as to twist the [[CrowningMomentOfHeartwarming [[SugarWiki/HeartwarmingMoments very sweet]] ([[LesYay and femslashy, for some]]) scene between them where [[spoiler:Rukia vehemently tells Orihime that [[YouAreNotAlone she's a great person and her friends love her]], that she was not a burden to them and that [[IOweYouMyLife if Orihime hadn't been there, Rukia would have died]], pulling her from the HeroicBSOD state she's been for a while]] into a "CatFight" where Rukia curses and bitches at Orihime for laying her eyes on Ichigo.


** Reaches its more idiotic, sexist and almost horrifying extreme when [[http://web.archive.org/web/20150401210622/http://www.journalfen.net/community/fandom_wank/1280151.html rabid IchiRukis make truly mindboggling assumptions]] about Orihime [[spoiler:FightingFromTheInside against Tsukishima's brainwashing]]. Such a fact somehow makes her a "shallow whore" and a "selfish bitch", whose care for Ichigo is "utterly pathetic" and "will never compare to Rukia's Eternal and Mature Love.

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** Reaches its more idiotic, sexist and almost horrifying extreme when [[http://web.archive.org/web/20150401210622/http://www.journalfen.net/community/fandom_wank/1280151.html rabid IchiRukis make truly mindboggling assumptions]] about Orihime [[spoiler:FightingFromTheInside against Tsukishima's brainwashing]]. Such a fact somehow makes her a "shallow whore" and a "selfish bitch", whose care for Ichigo is "utterly pathetic" and "will never compare to Rukia's Eternal and Mature Love."


*** Rabid fans of the losing ship(s) throwing BIG tantrums, making up lies about Kubo sabotaging his own manga and insulting the fans of the favored couple(s).

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*** Rabid fans of the losing ship(s) ships throwing BIG tantrums, making up lies about Kubo sabotaging his own manga and insulting the fans of the favored couple(s).couples.



*** And more rabid fans destroying official Bleach merchandise, burning manga pictures, or making up rumors about the chapter being taken out of circulation.'''
* Some stuff [[AllThereInTheManual released after chapter 686]] keep upsetting the shippers who were on the losing side. The TV interview where one of Kubo's editors confirmed that [[spoiler: Rukia always was a non-romantic friend to Ichigo while Orihime was the "heroine" aka LoveInterest from the very beginning]] and the light novel ''We do knot always love you'' (where [[spoiler: Rukia and Renji marry and it's implied that Orihime and Ichigo started dating few afterwards]]) have become very, ''very'' sore spots for that particular side of the [[spoiler: Ichigo/Rukia]] fandom.

to:

*** And more rabid fans [[https://imgur.com/a/LK0hl destroying official Bleach merchandise, merchandise]], [[http://zamasu.tumblr.com/tagged/anti-ichiruki burning manga pictures, pictures]], or making up rumors about the chapter being taken out of circulation.'''
circulation.
* Some stuff [[AllThereInTheManual released after chapter 686]] keep upsetting the shippers who were on the losing side. The [[https://www.youtube.com/watch?v=kj_3pxyEegc TV interview interview]] where one of Kubo's editors confirmed that [[spoiler: Rukia [[spoiler:Rukia always was a non-romantic friend to Ichigo while Orihime was the "heroine" aka LoveInterest from the very beginning]] and the light novel ''We do knot always love you'' (where [[spoiler: Rukia [[spoiler:Rukia and Renji marry and it's implied that Orihime and Ichigo started start dating few not too long afterwards]]) have become very, ''very'' sore spots for that particular side of the [[spoiler: Ichigo/Rukia]] fandom.


* At chapter 686, the final ships have been revealed: [[spoiler: [[HighschoolSweethearts Ichigo married Orihime]] and stayed on Earth with her, while [[ChildhoodFriendRomance Rukia married Renji]] and stayed at Soul Society but they drop by to Karakura once in a while for old time's sake. Both couples [[BabiesEverAfter have children]]: the first have a boy named [[AdorablyPrecociousChild Kazui]] and the second have a girl named [[LittleMissBadass Ichika]].]] '''EVERYONE can imagine how the fans have taken THAT.''' [[https://imgur.com/gallery/XcMWY This link speaks for itself.]]

to:

* At chapter 686, the final ships have been revealed: [[spoiler: [[HighschoolSweethearts Ichigo married Orihime]] and stayed on Earth with her, while [[ChildhoodFriendRomance Rukia married Renji]] and stayed at Soul Society but they drop by to Karakura once in a while for old time's sake. Both couples [[BabiesEverAfter have children]]: the first have a boy named [[AdorablyPrecociousChild Kazui]] and the second have a girl named [[LittleMissBadass Ichika]].]] '''EVERYONE can imagine how the fans have taken THAT.''' [[https://imgur.com/gallery/XcMWY This link speaks for itself.]]itself]].
** Some reactions include:
*** Rabid fans of the losing ship(s) throwing BIG tantrums, making up lies about Kubo sabotaging his own manga and insulting the fans of the favored couple(s).
*** Other rabid fans making fanworks where [[spoiler:Ichigo and Rukia]] cheat on their spouses and/or [[spoiler:Ichigo's son Kazui is mothered by Rukia and not by his canon mother Orihime]].
*** And more rabid fans destroying official Bleach merchandise, burning manga pictures, or making up rumors about the chapter being taken out of circulation.'''


* Ever since [[BarrierWarrior Orihime]] [[CloudCuckooLander Inoue]] started to [[CharacterDevelopment take a bigger role in the storyline]] ''and'' was revealed to ''actually'' be in love with Ichigo as well as [[ScrewDestiny MUCH]] [[RealityWarper more powerful]] than anybody would think, militant and enraged Ichigo/Rukia fangirls twist her into a [[StalkerWithACrush Rukia-hating]], [[{{Yandere}} Ichigo-obsessed stalker]] to make Rukia look like a better match for him. Never mind that Orihime is the [[YouAreBetterThanYouThinkYouAre depressed and passive kind of jealous]], that she ''adores'' Rukia (to the point of actively ''rejecting'' the idea of hating her, as well as praising Rukia's kindness and strength), that she actually got over it as she got more spotlight and development, and that ''Rukia herself'' adores Orihime and [[NotSoDifferent sees her own issues reflected in her]]. This has become so bad that ''everyone'' in the Ichigo/Rukia corner has been stereotyped as Orihime bashers, including sane ones who ''like'' or at least don't mind Orihime and only hate the idea of being lumped with the crazies.

to:

* Ever since [[BarrierWarrior Orihime]] [[CloudCuckooLander Inoue]] started to [[CharacterDevelopment take a bigger role in the storyline]] ''and'' was revealed to ''actually'' be in love with Ichigo as well as [[ScrewDestiny MUCH]] [[RealityWarper more powerful]] than anybody would think, militant and enraged Ichigo/Rukia fangirls twist her into a [[StalkerWithACrush Rukia-hating]], [[{{Yandere}} Ichigo-obsessed stalker]] to make Rukia look like a better match for him. Never mind that Orihime is the [[YouAreBetterThanYouThinkYouAre depressed and passive kind of jealous]], that she ''adores'' Rukia (to the point of actively ''rejecting'' the idea of hating her, as well as praising Rukia's kindness and strength), that she actually got over it as she got more spotlight and development, and that ''Rukia herself'' adores Orihime and [[NotSoDifferent sees her own issues reflected in her]].her. This has become so bad that ''everyone'' in the Ichigo/Rukia corner has been stereotyped as Orihime bashers, including sane ones who ''like'' or at least don't mind Orihime and only hate the idea of being lumped with the crazies.


* At chapter 686, the final ships have been revealed: [[spoiler: [[HighschoolSweethearts Ichigo married Orihime]] and stayed on Earth with her, while [[ChildhoodFriendRomance Rukia married Renji]] and stayed at Soul Society but they drop by to Karakura once in a while for old time's sake. Both couples [[BabiesEverAfter have children]]: the first have a boy named [[AdorablyPrecociousChild Kazui]] and the second have a girl named [[LittleMissBadass Ichika]].]] '''EVERYONE can imagine how the fans have taken THAT.'''
* Some stuff [[AllThereInTheManual released after chapter 686]] keep upsetting the shippers who were on the losing side. The TV interview where one of Kubo's editors confirmed that [[spoiler: Rukia was a non-romantic friend to Ichigo while Orihime was the "heroine" aka LoveInterest]] and the light novel ''We do knot always love you'' (where [[spoiler: Rukia and Renji marry and it's implied that Orihime and Ichigo started dating few afterwards]]) have become very, ''very'' sore spots for that particular side of the [[spoiler: Ichigo/Rukia]] fandom.

to:

* At chapter 686, the final ships have been revealed: [[spoiler: [[HighschoolSweethearts Ichigo married Orihime]] and stayed on Earth with her, while [[ChildhoodFriendRomance Rukia married Renji]] and stayed at Soul Society but they drop by to Karakura once in a while for old time's sake. Both couples [[BabiesEverAfter have children]]: the first have a boy named [[AdorablyPrecociousChild Kazui]] and the second have a girl named [[LittleMissBadass Ichika]].]] '''EVERYONE can imagine how the fans have taken THAT.'''
''' [[https://imgur.com/gallery/XcMWY This link speaks for itself.]]
* Some stuff [[AllThereInTheManual released after chapter 686]] keep upsetting the shippers who were on the losing side. The TV interview where one of Kubo's editors confirmed that [[spoiler: Rukia always was a non-romantic friend to Ichigo while Orihime was the "heroine" aka LoveInterest]] LoveInterest from the very beginning]] and the light novel ''We do knot always love you'' (where [[spoiler: Rukia and Renji marry and it's implied that Orihime and Ichigo started dating few afterwards]]) have become very, ''very'' sore spots for that particular side of the [[spoiler: Ichigo/Rukia]] fandom.


* At chapter 686, the final ships have been revealed: [[spoiler: [[HighschoolSweethearts Ichigo married Orihime]] and stayed on Earth with her, while [[ChildhoodFriendRomance Rukia married Renji]] and stayed at Soul Society but they drop by to Karakura once in a while for old time's sake. Both couples [[BabiesEverAfter have children]]: the first have a boy named [[AdorablyPrecociousChild Kazui]] and the second have a girl named [[LittleMissBadass Ichika]].]] '''EVERYONE can imagine how the fans have taken THAT.'''

to:

* At chapter 686, the final ships have been revealed: [[spoiler: [[HighschoolSweethearts Ichigo married Orihime]] and stayed on Earth with her, while [[ChildhoodFriendRomance Rukia married Renji]] and stayed at Soul Society but they drop by to Karakura once in a while for old time's sake. Both couples [[BabiesEverAfter have children]]: the first have a boy named [[AdorablyPrecociousChild Kazui]] and the second have a girl named [[LittleMissBadass Ichika]].]] '''EVERYONE can imagine how the fans have taken THAT.''''''
* Some stuff [[AllThereInTheManual released after chapter 686]] keep upsetting the shippers who were on the losing side. The TV interview where one of Kubo's editors confirmed that [[spoiler: Rukia was a non-romantic friend to Ichigo while Orihime was the "heroine" aka LoveInterest]] and the light novel ''We do knot always love you'' (where [[spoiler: Rukia and Renji marry and it's implied that Orihime and Ichigo started dating few afterwards]]) have become very, ''very'' sore spots for that particular side of the [[spoiler: Ichigo/Rukia]] fandom.


* As a warning, don't ''ever'' bring up Senna in a conversation. Despite only appearing in one film, her chemistry with Ichigo provoked a lot of attacks from shippers of ''both'' Ichigo/Rukia and Ichigo/Orihime, but since she's never featured in any other Bleach-related media, outside of the first movie, a video game and a cameo in episode 204, the hate for her (thankfully) isn't as frequent or heated. Then again, one only needs to click on a fanart of the pairing or see the ''Memories of Nobody'' movie on Website/{{Youtube}} to find someones' loathing for it and Senna.

to:

* As a warning, don't ''ever'' bring up Senna from ''Anime/BleachMemoriesOfNobody'' in a conversation. Despite only appearing in one film, her chemistry with Ichigo provoked a lot of attacks from shippers of ''both'' Ichigo/Rukia and Ichigo/Orihime, but since she's never featured in any other Bleach-related media, outside of the first movie, a video game and a cameo in episode 204, the hate for her (thankfully) isn't as frequent or heated. Then again, one only needs to click on a fanart of the pairing or see the ''Memories of Nobody'' movie on Website/{{Youtube}} to find someones' loathing for it and Senna.


* At chapter 686, the final ships have been revealed: [[spoiler: [[HighschoolSweethearts Ichigo married Orihime]] and stayed on Earth with her, while [[ChildhoodFriendRomance Rukia married Renji]] and stayed at Soul Society but they drop by to Karakura once in a while for old time's sake. Both couples [[BabiesEverAfter have children]]: the first have a boy named [[AdorablyPrecociousChild Kazui]] and the second have a girl named [[LittleMissBadass Ichika]].]] '''EVERYONE can imagine how the fans have taken THAT.'''
** Some reactions include:
*** Rabid fans of the losing ship(s) throwing big, BIG tantrums, making up lies about Kubo sabotaging his own manga and insulting the fans of the favored couple/s.
*** Other rabid fans completely denying any in-story development between the {{Official Couple}}s, especially [[spoiler:Ichigo and Orihime]].
*** And more rabid fans making fanworks where [[spoiler:Ichigo and Rukia]] cheat on their spouses and/or [[spoiler:Ichigo's son Kazui is mothered by Rukia and not by his canon mother Orihime]].
*** And even more rabid fans destroying official Bleach merchandise, burning manga pictures, or making up rumors about the chapter being taken out of circulation.

to:

* At chapter 686, the final ships have been revealed: [[spoiler: [[HighschoolSweethearts Ichigo married Orihime]] and stayed on Earth with her, while [[ChildhoodFriendRomance Rukia married Renji]] and stayed at Soul Society but they drop by to Karakura once in a while for old time's sake. Both couples [[BabiesEverAfter have children]]: the first have a boy named [[AdorablyPrecociousChild Kazui]] and the second have a girl named [[LittleMissBadass Ichika]].]] '''EVERYONE can imagine how the fans have taken THAT.'''
** Some reactions include:
*** Rabid fans of the losing ship(s) throwing big, BIG tantrums, making up lies about Kubo sabotaging his own manga and insulting the fans of the favored couple/s.
*** Other rabid fans completely denying any in-story development between the {{Official Couple}}s, especially [[spoiler:Ichigo and Orihime]].
*** And more rabid fans making fanworks where [[spoiler:Ichigo and Rukia]] cheat on their spouses and/or [[spoiler:Ichigo's son Kazui is mothered by Rukia and not by his canon mother Orihime]].
*** And even more rabid fans destroying official Bleach merchandise, burning manga pictures, or making up rumors about the chapter being taken out of circulation.
'''


* At chapter 686, the final ships have been revealed: [[spoiler: [[HighschoolSweethearts Ichigo married Orihime]] and stayed on Earth with her, while [[ChildhoodFriendRomance Rukia married Renji]] and stayed at Soul Society but they drop by to Karakura once in a while for old time's sake. Both couples [[BabiesEverAfter have children]]: the first have a boy named [[AdorablyPrecociousChild Kazui]] and the second have a girl named [[LittleMissBadass Ichika]].]] '''EVERYONE can imagine how the fans have taken THAT.'''

to:

* At chapter 686, the final ships have been revealed: [[spoiler: [[HighschoolSweethearts Ichigo married Orihime]] and stayed on Earth with her, while [[ChildhoodFriendRomance Rukia married Renji]] and stayed at Soul Society but they drop by to Karakura once in a while for old time's sake. Both couples [[BabiesEverAfter have children]]: the first have a boy named [[AdorablyPrecociousChild Kazui]] and the second have a girl named [[LittleMissBadass Ichika]].]] '''EVERYONE can imagine how the fans have taken THAT.''''''
** Some reactions include:
*** Rabid fans of the losing ship(s) throwing big, BIG tantrums, making up lies about Kubo sabotaging his own manga and insulting the fans of the favored couple/s.
*** Other rabid fans completely denying any in-story development between the {{Official Couple}}s, especially [[spoiler:Ichigo and Orihime]].
*** And more rabid fans making fanworks where [[spoiler:Ichigo and Rukia]] cheat on their spouses and/or [[spoiler:Ichigo's son Kazui is mothered by Rukia and not by his canon mother Orihime]].
*** And even more rabid fans destroying official Bleach merchandise, burning manga pictures, or making up rumors about the chapter being taken out of circulation.


* At chapter 686, the final ships have been revealed: [[spoiler: [[HighschoolSweethearts Ichigo married Orihime]] and stayed on Earth with her, while [[ChildhoodFriendRomance Rukia married Renji]] and stayed at Soul Society but they drop by to Karakura once in a while for old time's sake. Both couples [[BabiesEverAfter have children]]: the first have a boy named [[AdorablyPrecociousChild Kazui]] and the second have a girl named [[LittleMissBadass Ichika]].]] '''EVERYONE can imagine how the fans have taken THAT.'''
** Some reactions include:
*** Rabid fans of the losing ship(s) throwing big, BIG tantrums, making up lies about Kubo sabotaging his own manga and insulting the fans of the favored couple/s.
*** Other rabid fans completely denying any in-story development between the {{Official Couple}}s, especially [[spoiler:Ichigo and Orihime]].
*** And more rabid fans making fanworks where [[spoiler:Ichigo and Rukia]] cheat on their spouses and/or [[spoiler:Ichigo's son Kazui is mothered by Rukia and not by his canon mother Orihime]].
*** And even more rabid fans destroying official Bleach merchandise, burning manga pictures, or making up rumors about the chapter being taken out of circulation.

to:

* At chapter 686, the final ships have been revealed: [[spoiler: [[HighschoolSweethearts Ichigo married Orihime]] and stayed on Earth with her, while [[ChildhoodFriendRomance Rukia married Renji]] and stayed at Soul Society but they drop by to Karakura once in a while for old time's sake. Both couples [[BabiesEverAfter have children]]: the first have a boy named [[AdorablyPrecociousChild Kazui]] and the second have a girl named [[LittleMissBadass Ichika]].]] '''EVERYONE can imagine how the fans have taken THAT.'''
** Some reactions include:
*** Rabid fans of the losing ship(s) throwing big, BIG tantrums, making up lies about Kubo sabotaging his own manga and insulting the fans of the favored couple/s.
*** Other rabid fans completely denying any in-story development between the {{Official Couple}}s, especially [[spoiler:Ichigo and Orihime]].
*** And more rabid fans making fanworks where [[spoiler:Ichigo and Rukia]] cheat on their spouses and/or [[spoiler:Ichigo's son Kazui is mothered by Rukia and not by his canon mother Orihime]].
*** And even more rabid fans destroying official Bleach merchandise, burning manga pictures, or making up rumors about the chapter being taken out of circulation.
'''


Whenever a {{Shonen}} has an EstrogenBrigade amidst their fandom, it's inevitable for a shipping war to ignite ''the mere second'' that a character interacts with another. What makes ''Manga/{{Bleach}}'' especially notable, however, is how the ''het fans'' are the ones causing the most amount of controversy around these parts.

to:

Whenever a {{Shonen}} has an EstrogenBrigade amidst their fandom, it's inevitable for a shipping war to ignite ''the mere second'' that a character interacts with another. What makes ''Manga/{{Bleach}}'' especially notable, however, is how the ''het fans'' are the ones causing the most amount of controversy around these parts.
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