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* GenreBlind: Though her business plan wasn't as bad as Brittany's from the last season, and her business was already making a 250,000 turnover, she made the same mistake as Brittany by submitting a poorly written business plan missing key information, which was the reason she was fired.
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* GenreBlind: Though her business plan wasn't as bad as Brittany's from the last season, and her business was already making a 250,000 turnover, she made the same mistake as Brittany by submitting a poorly written business plan missing key information, which was the reason she was fired.
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* GenreBlind: Though her business plan wasn't as bad as Brittany's from the last season, and her business was a;ready making a 250,000 turnover, she made the same mistake as Brittany by submitting a poorly written business plan missing key information, which was the reason she was fired.
to:
* GenreBlind: Though her business plan wasn't as bad as Brittany's from the last season, and her business was a;ready already making a 250,000 turnover, she made the same mistake as Brittany by submitting a poorly written business plan missing key information, which was the reason she was fired.
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* GenreBlind: Though her business plan wasn't as bad as Brittany's from the last season, and her business was a;ready making a 250,000 turnover, she made the same mistake as Brittany by submitting a poorly written business plan missing key information, which was the reason she was fired.
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* WritersCannotDoMath: In her business plan, she stated she wanted to rent a kiosk for 90,000 pounds. In actuality, it was 390,000 pounds. She tried to justify that they had a discount, but it was soon pointed out to her that the discount would not be that high.
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!!Megan
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/megan_4.jpg]]
* LethalChef: Not exactly lethal, but her dog food was too much of a paste, not enticing dogs or their owners. This was despite the fact that she works in the cooking industry.
* PoorCommunicationKills: During the dog food task, Simba and Dani seemed to think that Megan's instructions to them on the branding were confusing, leading to a package that was seen as unappealling. Lord Sugar seemed to agree that the instructions weren't concise.
* PrecisionFStrike: Used the F-word during the tenth task when she realised she had done her calculations wrong.
* SickEpisode: Got seasick during the Dubai task, specifically when they were trying to serve their clients their food.
* WritersCannotDoMath: Got the calculations wrong on her dog food recipe, leading to it lacking texture.
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/megan_4.jpg]]
* LethalChef: Not exactly lethal, but her dog food was too much of a paste, not enticing dogs or their owners. This was despite the fact that she works in the cooking industry.
* PoorCommunicationKills: During the dog food task, Simba and Dani seemed to think that Megan's instructions to them on the branding were confusing, leading to a package that was seen as unappealling. Lord Sugar seemed to agree that the instructions weren't concise.
* PrecisionFStrike: Used the F-word during the tenth task when she realised she had done her calculations wrong.
* SickEpisode: Got seasick during the Dubai task, specifically when they were trying to serve their clients their food.
* WritersCannotDoMath: Got the calculations wrong on her dog food recipe, leading to it lacking texture.
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!!Megan
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/megan_4.jpg]]
* LethalChef: Not exactly lethal, but her dog food was too much of a paste, not enticing dogs or their owners. This was despite the fact that she works in the cooking industry.
* PoorCommunicationKills: During the dog food task, Simba and Dani seemed to think that Megan's instructions to them on the branding were confusing, leading to a package that was seen as unappealling. Lord Sugar seemed to agree that the instructions weren't concise.
* PrecisionFStrike: Used the F-word during the tenth task when she realised she had done her calculations wrong.
* SickEpisode: Got seasick during the Dubai task, specifically when they were trying to serve their clients their food.
* WritersCannotDoMath: Got the calculations wrong on her dog food recipe, leading to it lacking texture.
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/megan_4.jpg]]
* LethalChef: Not exactly lethal, but her dog food was too much of a paste, not enticing dogs or their owners. This was despite the fact that she works in the cooking industry.
* PoorCommunicationKills: During the dog food task, Simba and Dani seemed to think that Megan's instructions to them on the branding were confusing, leading to a package that was seen as unappealling. Lord Sugar seemed to agree that the instructions weren't concise.
* PrecisionFStrike: Used the F-word during the tenth task when she realised she had done her calculations wrong.
* SickEpisode: Got seasick during the Dubai task, specifically when they were trying to serve their clients their food.
* WritersCannotDoMath: Got the calculations wrong on her dog food recipe, leading to it lacking texture.
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!!Dani
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/dani_16.jpg]]
* AlliterativeName: Dani Donovan
* HistoryRepeats: Just like Team Unison in Series 15, her team, when trying to create a product to be used by children aged 6 to 8, created a product widely seen (even among the team) as being too childish for the brief. This time, however, she managed to secure some orders, largely due to a better design than the other team.
* HypercompetentSidekick:
** In the third task, although Avi was the project manager, it was Dani's ideas that ultimately led to their team winning.
** In the fourth task, although Simba was project manager, it was Dani who was responsible for many of the negotiations that led to the team's victory.
* InformedAttribute: Lord Sugar said after the tenth task that while Dani would boast about being good at branding, it didn't come across in the brand she had created for her team's dog food.
* MotorMouth: Is seen by Sugar as this.
* WhatWereTheySellingAgain: Some of the retailers her team went to with their dog food complained that their [=USP=] (the product contained insects) wasn't emphasized enough on their packaging
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/dani_16.jpg]]
* AlliterativeName: Dani Donovan
* HistoryRepeats: Just like Team Unison in Series 15, her team, when trying to create a product to be used by children aged 6 to 8, created a product widely seen (even among the team) as being too childish for the brief. This time, however, she managed to secure some orders, largely due to a better design than the other team.
* HypercompetentSidekick:
** In the third task, although Avi was the project manager, it was Dani's ideas that ultimately led to their team winning.
** In the fourth task, although Simba was project manager, it was Dani who was responsible for many of the negotiations that led to the team's victory.
* InformedAttribute: Lord Sugar said after the tenth task that while Dani would boast about being good at branding, it didn't come across in the brand she had created for her team's dog food.
* MotorMouth: Is seen by Sugar as this.
* WhatWereTheySellingAgain: Some of the retailers her team went to with their dog food complained that their [=USP=] (the product contained insects) wasn't emphasized enough on their packaging
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* CelebrityResemblance: Likened herself as the “Kim Kardashian” of business due to her physical resemblance to her.
to:
* CelebrityResemblance: Likened Described herself as the “Kim Kardashian” “Creator/KimKardashian of business business" due to her physical resemblance to her.
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!!Dani
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/dani_16.jpg]]
* AlliterativeName: Dani Donovan.
* HistoryRepeats: Just like Team Unison in Series 15, her team, when trying to create a product to be used by children aged 6 to 8, created a product widely seen (even among the team) as being too childish for the brief. This time, however, she managed to secure some orders, largely due to a better design than the other team.
* HypercompetentSidekick:
** In the third task, although Avi was the project manager, it was Dani's ideas that ultimately led to their team winning.
** In the fourth task, although Simba was project manager, it was Dani who was responsible for many of the negotiations that led to the team's victory.
* InformedAttribute: Lord Sugar said after the tenth task that while Dani would boast about being good at branding, it didn't come across in the brand she had created for her team's dog food.
* MotorMouth: Is seen by Sugar as this.
* WhatWereTheySellingAgain: Some of the retailers her team went to with their dog food complained that their [=USP=] (the product contained insects) wasn't emphasized enough on their packaging.
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/dani_16.jpg]]
* AlliterativeName: Dani Donovan.
* HistoryRepeats: Just like Team Unison in Series 15, her team, when trying to create a product to be used by children aged 6 to 8, created a product widely seen (even among the team) as being too childish for the brief. This time, however, she managed to secure some orders, largely due to a better design than the other team.
* HypercompetentSidekick:
** In the third task, although Avi was the project manager, it was Dani's ideas that ultimately led to their team winning.
** In the fourth task, although Simba was project manager, it was Dani who was responsible for many of the negotiations that led to the team's victory.
* InformedAttribute: Lord Sugar said after the tenth task that while Dani would boast about being good at branding, it didn't come across in the brand she had created for her team's dog food.
* MotorMouth: Is seen by Sugar as this.
* WhatWereTheySellingAgain: Some of the retailers her team went to with their dog food complained that their [=USP=] (the product contained insects) wasn't emphasized enough on their packaging.
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* TwoFirstNames: Her surname is Anthony. It is actually a case of Three First Names, as her middle name, Raye, is a variant on "Ray" or "Rae".
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If you're going to add an example, finish it.
* InformedAttribute: Lord Sugar said after the tenth task that while Dani would boast about being good at branding, it didn't come across in the brand she had created for her team's dog food.
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* InformedAttribute: Lord Sugar said after the tenth task that while Dani would boast about being good at branding, it didn't come across in the brand she had created for her team's dog food.
* WhatWereTheySellingAgain: Some of the retailers her team went to with their dog food complained that their [=USP=] (the product contained insects) wasn't emphasized enough on their
* WhatWereTheySellingAgain: Some of the retailers her team went to with their dog food complained that their [=USP=] (the product contained insects) wasn't emphasized enough on their
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* MotorMouth: Is seen by Sugar as this.
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* WhatWereTheySellingAgain: Some of the retailers her team went to with their dog food complained that their [=USP=] (the product contained insects) wasn't emphasized enough on their
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* PoorCommunicationKills: During the dog food task, Simba and Dani seemed to think that Megan's instructions to them on the branding were confusing, leading to a package that was seen as unappealling. Lord Sugar seemed to agree that the instructions weren't concise.
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* VeryFalseAdvertising: Was criticized by the retailers on the dog food task for including the words "Designed by Dogs, Approved by You" on the packaging, which implied that a dog had created the actual recipe (it was Rochelle, [[MostWritersAreHuman who isn't a dog]], who did it). She and Marnie tried to justify it by claiming it was just a play on "Designed by Humans, Approved by Dogs".
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* LethalChef: Not exactly lethal, but her dog food was too much of a paste, not enticing dogs or their owners. This was despite the fact that she works in the cooking industry.
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* LethalChef: Not exactly lethal, but her dog food was too much of a paste, not enticing dogs or their owners. This was despite the fact that she works in the cooking industry,
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Changed line(s) 42 (click to see context) from:
* {{Expy}}: To Akeem from Season 16 as he was the last of the men to be fired.
to:
* {{Expy}}: To Akeem from Season 16 16. They were both African men criticised for being weak-willed and unable to get their ideas through, and both ended up as he was the last of the men to be fired.fired in their seasons.
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* WritersCannotDoMath: Got the calculations wrong on her dog food recipe, leading to it lacking texture.
* LethalChef: Not exactly lethal, but her dog food was too much of a paste, not enticing dogs or their owners. This was despite the fact that she works in the cooking industry,
* LethalChef: Not exactly lethal, but her dog food was too much of a paste, not enticing dogs or their owners. This was despite the fact that she works in the cooking industry,
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* RuleOfSeven: The seventh consecutive man to leave the process in some way.
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{{Expy}}: To Akeem from Season 16.
to:
* {{Expy}}: To Akeem from Season 16.16 as he was the last of the men to be fired.
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Changed line(s) 20 (click to see context) from:
* BreakingPointSwearing: Used the F-word during the tenth task when she realised she had done her calculations wrong.
to:
* BreakingPointSwearing: PrecisionFStrike: Used the F-word during the tenth task when she realised she had done her calculations wrong.
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* InformedAttribute: Lord Sugar said after the tenth task that while Dani would boast about being good at branding, it didn't come across in the brand she had created for her team's dog food.
* BreakingPointSwearing: Used the F-word during the tenth task when she realised she had done her calculations wrong.
* TeamChef: It was revealed in the tenth task that she was doing most of the cooking in the house, which may have influenced Victoria to send her to work in the kitchen on the task.
!!Victoria
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/victoria_75.jpg]]
* HistoryRepeats: Like at Silverstone in the last season, the food for her team's clients arrived late, causing a 20% refund. They managed to get away with it only because the other team was even worse.
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/victoria_75.jpg]]
* HistoryRepeats: Like at Silverstone in the last season, the food for her team's clients arrived late, causing a 20% refund. They managed to get away with it only because the other team was even worse.
* BlackDudeDiesFirst: Inverted. Just like Akeem in the previous season, he was the last of the men to be fired.
{{Expy}}: To Akeem from Season 16.
Deleted line(s) 37,39 (click to see context) :
!!Victoria
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/victoria_75.jpg]]
* HistoryRepeats: Like at Silverstone in the last season, the food for her team's clients arrived late, causing a 20% refund. They managed to get away with it only because the other team was even worse.
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/victoria_75.jpg]]
* HistoryRepeats: Like at Silverstone in the last season, the food for her team's clients arrived late, causing a 20% refund. They managed to get away with it only because the other team was even worse.
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Changed line(s) 26 (click to see context) from:
* TheScapegoat: Discussed in Week 9, where after her team had ignored Bradley’s brief for the branding, she and Avi decided to stick to the brief he gave them this time, which was speculated to be because she didn’t want to earn his wraith. Unfortunately, they took it too far, resulting in the product leaving permanent green stains on everyone who touched it.
to:
* TheScapegoat: Discussed in Week 9, where after her team had ignored Bradley’s brief for the branding, branding four tasks earlier, she and Avi decided to stick to the brief he gave them this time, which was speculated to be because she didn’t want to earn his wraith. Unfortunately, they took it too far, resulting in the product leaving permanent green stains on everyone who touched it.
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* JustFollowingOrders: Her justification for what her team came up with for their cosmetic item (along with Avi) was that they were following Bradley's brief. Lord Sugar didn't buy it, believing that they should have deviated from said brief.
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* HypercompetentSidekick: In the immersive event, she was the one who steered the team to victory. She said this in the boardroom as well in defense of herself.
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* JustFollowingOrders: Both he and Rochelle tried to defend themselves by saying they were following Bradley's brief. However, Sugar thought that they should have deviated as it was common sense. The green skin-staining lotion was considered so awful that there was a double firing, with Avi as the second person to be fired.
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* MedalOfDishonour: Became the second contestant on the show to have lost as project manager three times, and like the first (Tom from Series 14), he was fired on the spot.
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* TheScapegoat: Discussed in Week 9, where after her team had ignored Bradley’s brief for the branding, she and Avi decided to stick to the brief he gave them this time, which was speculated to be because she didn’t want to earn his wraith. Unfortunately, they took it too far, resulting in the product leaving permanent green stains on everyone who touched it.
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* LethalChef: More like “Lethal Cosmetics Designer”. The concoction he helped create in the ninth task was so bad those who put it on were left with a stain they could not remove. Potential buyers were not pleased.
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** Then again it happened in Week 9 where he would talk about refining the product in front of customers who considered it unsalvageable. This time, Lord Sugar considered it unforgivable.
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Numbers before letters. Also slight grammar correction.
* ZeroPercentApprovalRating: His third loss as project manager caused his firing and like Sohail in Week 7, his "Anti-Venom" male beauty product earned no positive feedback whatsoever.
Changed line(s) 56 (click to see context) from:
* FourIsDeath: Fired after ending up in a position that would give him a four appearance in the final boardroom, namely his third loss as project manager.
to:
* FourIsDeath: Fired after ending up in a position that would give him a four fourth appearance in the final boardroom, namely his third loss as project manager.
* ZeroPercentApprovalRating: His team earned zero orders during the task where he was fired, and Karren noted that they got no positive feedback whatsoever.
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* ZeroPercentApprovalRating: His team earned zero orders during the task where he was fired, and Karren noted that they got no positive feedback whatsoever.
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* LastOfHisKind: Was left as the last man standing after Bradley and Avi's firing.
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Deleted line(s) 1,21 (click to see context) :
!!Avi
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/avi_0.jpg]]
* AccidentalInnuendo: In the Immersive Event task, regarding him being on the receiving end of a Victorian caning:
--> '''Lord Sugar''': ... and [Marnie] started off in a schoolteacher manner, demonstrating how you get the cane if you're a naughty boy, is that right?
--> '''Avi''': Yes, Lord Sugar, you're right: I did receive a whipping.
--> '''Karren''': And did you enjoy it.
--> '''Avi''': ... I'd be lying if I said I didn't enjoy it.
* HaveAGayOldTime: Ended up saying a few euphemisms when Lord Sugar asked him about camel riding in the sixth task.
--> '''Avi''': It was so fun that I had to put my legs up, cause you're meant to hold on...
* MisplacedKindergartenTeacher:
** In the fifth task, he asked the people they were pitching the electric motorcycle to if they know what onomatopoeia was as if they were primary school students.
** In the eighth task, his strategy for selling tickets to customers was to recap about "the five senses" again as if they were primary school students.
* TalkLikeAPirate: He voiced an animated pirate in the seventh task.
* WhatWereTheySellingAgain: While Shazia unilaterally decided to reject Bradley's idea for the team's motorcycle brand, Avi was the one who came up with the brand they eventually used. The result was that it was so poorly communicated that prospective customers couldn't tell whether the brand was supposed to be "Zip-Zap", "Zif-Zaf", or "Zi-Za" (the first of those being the correct one), much less that it was supposed to be advertising electric motorcycles.
!!Bradley
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/bradley_1.jpg]]
* ClosestThingWeGot: After his sub-team unwittingly supplied him with an actress who couldn't ride a motorcycle in the advertising task, Bradley himself had to jump in to act in the advert, as he was the only person present who knew how to ride a motorcycle.
* IgnoredExpert: He had a clear vision for his branding for the team's electric motorbike, being a motorbike enthusiast himself, but the subteam disregarded this and created their own branding.
* WhatWereYouThinking:
** Even though he wasn't fired, he was heavily chewed out by Lord Sugar in Week 2 for halving his target price from £8 to only £4, suggesting the only thing preventing him from being eliminated was that Kevin's performance was also so poor.
** Happened again in Week 5 in which he proceeded to openly distance himself from the campaign ''as he was pitching to the retailers'', earning this from both Lord Sugar and his teammates.
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/avi_0.jpg]]
* AccidentalInnuendo: In the Immersive Event task, regarding him being on the receiving end of a Victorian caning:
--> '''Lord Sugar''': ... and [Marnie] started off in a schoolteacher manner, demonstrating how you get the cane if you're a naughty boy, is that right?
--> '''Avi''': Yes, Lord Sugar, you're right: I did receive a whipping.
--> '''Karren''': And did you enjoy it.
--> '''Avi''': ... I'd be lying if I said I didn't enjoy it.
* HaveAGayOldTime: Ended up saying a few euphemisms when Lord Sugar asked him about camel riding in the sixth task.
--> '''Avi''': It was so fun that I had to put my legs up, cause you're meant to hold on...
* MisplacedKindergartenTeacher:
** In the fifth task, he asked the people they were pitching the electric motorcycle to if they know what onomatopoeia was as if they were primary school students.
** In the eighth task, his strategy for selling tickets to customers was to recap about "the five senses" again as if they were primary school students.
* TalkLikeAPirate: He voiced an animated pirate in the seventh task.
* WhatWereTheySellingAgain: While Shazia unilaterally decided to reject Bradley's idea for the team's motorcycle brand, Avi was the one who came up with the brand they eventually used. The result was that it was so poorly communicated that prospective customers couldn't tell whether the brand was supposed to be "Zip-Zap", "Zif-Zaf", or "Zi-Za" (the first of those being the correct one), much less that it was supposed to be advertising electric motorcycles.
!!Bradley
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/bradley_1.jpg]]
* ClosestThingWeGot: After his sub-team unwittingly supplied him with an actress who couldn't ride a motorcycle in the advertising task, Bradley himself had to jump in to act in the advert, as he was the only person present who knew how to ride a motorcycle.
* IgnoredExpert: He had a clear vision for his branding for the team's electric motorbike, being a motorbike enthusiast himself, but the subteam disregarded this and created their own branding.
* WhatWereYouThinking:
** Even though he wasn't fired, he was heavily chewed out by Lord Sugar in Week 2 for halving his target price from £8 to only £4, suggesting the only thing preventing him from being eliminated was that Kevin's performance was also so poor.
** Happened again in Week 5 in which he proceeded to openly distance himself from the campaign ''as he was pitching to the retailers'', earning this from both Lord Sugar and his teammates.
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!!Avi
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/avi_0.jpg]]
* AccidentalInnuendo: In the Immersive Event task, regarding him being on the receiving end of a Victorian caning:
--> '''Lord Sugar''': ... and [Marnie] started off in a schoolteacher manner, demonstrating how you get the cane if you're a naughty boy, is that right?
--> '''Avi''': Yes, Lord Sugar, you're right: I did receive a whipping.
--> '''Karren''': And did you enjoy it.
--> '''Avi''': ... I'd be lying if I said I didn't enjoy it.
* HaveAGayOldTime: Ended up saying a few euphemisms when Lord Sugar asked him about camel riding in the sixth task.
--> '''Avi''': It was so fun that I had to put my legs up, cause you're meant to hold on...
* MisplacedKindergartenTeacher:
** In the fifth task, he asked the people they were pitching the electric motorcycle to if they know what onomatopoeia was as if they were primary school students.
** In the eighth task, his strategy for selling tickets to customers was to recap about "the five senses" again as if they were primary school students.
* TalkLikeAPirate: He voiced an animated pirate in the seventh task.
* WhatWereTheySellingAgain: While Shazia unilaterally decided to reject Bradley's idea for the team's motorcycle brand, Avi was the one who came up with the brand they eventually used. The result was that it was so poorly communicated that prospective customers couldn't tell whether the brand was supposed to be "Zip-Zap", "Zif-Zaf", or "Zi-Za" (the first of those being the correct one), much less that it was supposed to be advertising electric motorcycles.
!!Bradley
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/bradley_1.jpg]]
* ClosestThingWeGot: After his sub-team unwittingly supplied him with an actress who couldn't ride a motorcycle in the advertising task, Bradley himself had to jump in to act in the advert, as he was the only person present who knew how to ride a motorcycle.
* DisappointedInYou: After his third loss as Project Manager, Lord Sugar let his disappointment in Bradley show before dismissing him.
* {{Expy}}: Of Series 14's Tom, since he got fired after losing three times as project manager as well.
* FourIsDeath: Fired after ending up in a position that would give him a four appearance in the final boardroom, namely his third loss as project manager.
* IgnoredExpert: He had a clear vision for his branding for the team's electric motorbike, being a motorbike enthusiast himself, but the subteam disregarded this and created their own branding.
* WhatWereYouThinking:
** Even though he wasn't fired, he was heavily chewed out by Lord Sugar in Week 2 for halving his target price from £8 to only £4, suggesting the only thing preventing him from being eliminated was that Kevin's performance was also so poor.
** Happened again in Week 5 in which he proceeded to openly distance himself from the campaign ''as he was pitching to the retailers'', earning this from both Lord Sugar and his teammates.
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/avi_0.jpg]]
* AccidentalInnuendo: In the Immersive Event task, regarding him being on the receiving end of a Victorian caning:
--> '''Lord Sugar''': ... and [Marnie] started off in a schoolteacher manner, demonstrating how you get the cane if you're a naughty boy, is that right?
--> '''Avi''': Yes, Lord Sugar, you're right: I did receive a whipping.
--> '''Karren''': And did you enjoy it.
--> '''Avi''': ... I'd be lying if I said I didn't enjoy it.
* HaveAGayOldTime: Ended up saying a few euphemisms when Lord Sugar asked him about camel riding in the sixth task.
--> '''Avi''': It was so fun that I had to put my legs up, cause you're meant to hold on...
* MisplacedKindergartenTeacher:
** In the fifth task, he asked the people they were pitching the electric motorcycle to if they know what onomatopoeia was as if they were primary school students.
** In the eighth task, his strategy for selling tickets to customers was to recap about "the five senses" again as if they were primary school students.
* TalkLikeAPirate: He voiced an animated pirate in the seventh task.
* WhatWereTheySellingAgain: While Shazia unilaterally decided to reject Bradley's idea for the team's motorcycle brand, Avi was the one who came up with the brand they eventually used. The result was that it was so poorly communicated that prospective customers couldn't tell whether the brand was supposed to be "Zip-Zap", "Zif-Zaf", or "Zi-Za" (the first of those being the correct one), much less that it was supposed to be advertising electric motorcycles.
!!Bradley
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/bradley_1.jpg]]
* ClosestThingWeGot: After his sub-team unwittingly supplied him with an actress who couldn't ride a motorcycle in the advertising task, Bradley himself had to jump in to act in the advert, as he was the only person present who knew how to ride a motorcycle.
* DisappointedInYou: After his third loss as Project Manager, Lord Sugar let his disappointment in Bradley show before dismissing him.
* {{Expy}}: Of Series 14's Tom, since he got fired after losing three times as project manager as well.
* FourIsDeath: Fired after ending up in a position that would give him a four appearance in the final boardroom, namely his third loss as project manager.
* IgnoredExpert: He had a clear vision for his branding for the team's electric motorbike, being a motorbike enthusiast himself, but the subteam disregarded this and created their own branding.
* WhatWereYouThinking:
** Even though he wasn't fired, he was heavily chewed out by Lord Sugar in Week 2 for halving his target price from £8 to only £4, suggesting the only thing preventing him from being eliminated was that Kevin's performance was also so poor.
** Happened again in Week 5 in which he proceeded to openly distance himself from the campaign ''as he was pitching to the retailers'', earning this from both Lord Sugar and his teammates.
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Added DiffLines:
* AccidentalInnuendo: In the Immersive Event task, regarding him being on the receiving end of a Victorian caning:
--> '''Lord Sugar''': ... and [Marnie] started off in a schoolteacher manner, demonstrating how you get the cane if you're a naughty boy, is that right?
--> '''Avi''': Yes, Lord Sugar, you're right: I did receive a whipping.
--> '''Karren''': And did you enjoy it.
--> '''Avi''': ... I'd be lying if I said I didn't enjoy it.
--> '''Lord Sugar''': ... and [Marnie] started off in a schoolteacher manner, demonstrating how you get the cane if you're a naughty boy, is that right?
--> '''Avi''': Yes, Lord Sugar, you're right: I did receive a whipping.
--> '''Karren''': And did you enjoy it.
--> '''Avi''': ... I'd be lying if I said I didn't enjoy it.
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Added some extra trope to Avi, Simba and Mark's pages.
Changed line(s) 5 (click to see context) from:
* MisplacedKindergartenTeacher: In the fifth task, he asked the people they were pitching the electric motorcycle to if they know what onomatopoeia was as if they were primary school students.
to:
* MisplacedKindergartenTeacher: MisplacedKindergartenTeacher:
** In the fifth task, he asked the people they were pitching the electric motorcycle to if they know what onomatopoeia was as if they were primary school students.
** In the eighth task, his strategy for selling tickets to customers was to recap about "the five senses" again as if they were primary school students.
** In the fifth task, he asked the people they were pitching the electric motorcycle to if they know what onomatopoeia was as if they were primary school students.
** In the eighth task, his strategy for selling tickets to customers was to recap about "the five senses" again as if they were primary school students.
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* DrillSergeantNasty: Played the part of a prison warden in the immersive experience task, but got so far into character that it bordered on emotional abuse.
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* PungeonMaster: Had a knack for coming up with puns, the famous example:
--> '''Mark''' (when talking about negotiating with the magician): "We tried to get him to £100/£200 but he kept saying his hands were tied."
--> '''Mark''' (when talking about negotiating with the magician): "We tried to get him to £100/£200 but he kept saying his hands were tied."
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Changed line(s) 54 (click to see context) from:
* PoorCommunicationKills: He didn't seem to communicate his immersive experience at Shrewsbury Prison properly, leading to the customers being confused about what they had gotten themselves into.
to:
* PoorCommunicationKills: He didn't seem to communicate his immersive experience at Shrewsbury Prison properly, leading to the customers being confused about what they had gotten themselves into. Fortunately, Megan and Simba (who were playing prison officers) were [[ThrowItIn able to improvise in-character responses to the confused complaints of the guests]], thus avoiding any refunds which would have added insult to injury [=and/or=] left them in the red.
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Deleted line(s) 22,26 (click to see context) :
!!Mark
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/mark_89.jpg]]
* AlliterativeName: Mark Moseley
* FailedASpotCheck: Was criticized on the Brighton task for passing by one of the items his team was supposed to get and not noticing it.
* YouAreInCommandNow: He had to take over food preparation in Dubai after Megan, who was supposed to be leading the kitchen team, took ill.
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/mark_89.jpg]]
* AlliterativeName: Mark Moseley
* FailedASpotCheck: Was criticized on the Brighton task for passing by one of the items his team was supposed to get and not noticing it.
* YouAreInCommandNow: He had to take over food preparation in Dubai after Megan, who was supposed to be leading the kitchen team, took ill.
Added DiffLines:
!!Mark
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/mark_89.jpg]]
* AlliterativeName: Mark Moseley
* FailedASpotCheck: Was criticized on the Brighton task for passing by one of the items his team was supposed to get and not noticing it.
* MedalOfDishonor: Just before firing him, Lord Sugar said that his team had [[EpicFail started in the red]] and that he had never seen it before.
* PoorCommunicationKills: He didn't seem to communicate his immersive experience at Shrewsbury Prison properly, leading to the customers being confused about what they had gotten themselves into.
* YouAreInCommandNow: He had to take over food preparation in Dubai after Megan, who was supposed to be leading the kitchen team, took ill.
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/mark_89.jpg]]
* AlliterativeName: Mark Moseley
* FailedASpotCheck: Was criticized on the Brighton task for passing by one of the items his team was supposed to get and not noticing it.
* MedalOfDishonor: Just before firing him, Lord Sugar said that his team had [[EpicFail started in the red]] and that he had never seen it before.
* PoorCommunicationKills: He didn't seem to communicate his immersive experience at Shrewsbury Prison properly, leading to the customers being confused about what they had gotten themselves into.
* YouAreInCommandNow: He had to take over food preparation in Dubai after Megan, who was supposed to be leading the kitchen team, took ill.
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Added DiffLines:
* TotallyRadical: Voiced a rapping cap-wearing caterpillar during the lunchbox task.
