History Characters / BorderlandsWeaponBrands

** To Jakobs guns as well. Compared their slogans with Vladof's being ''"You don't need to be a better shot, you just need to shoot more bullets!"'' to Jakobs' ''"If it took more than one shot you weren't using a Jakobs!"''. And while Jakobs guns can shoot a lot of bullets with few trigger pulls, and even has a few automatic guns, it favors precision over the sheer amount of bullets Vladof guns can spew.

* {{Foil}}: To Bandit/Scav/[=COV=] guns. While both manufacturers boast high fire rates to overwhelm their enemies Vladof guns tend to have better accuracy and handling and values some trigger discipline instead of merely jamming your finger on it and firing wildly to cause serious damage. In ''3'' Vladof values versatility, having several alternate fire modes, instead of the single-minded track of "shoot until your gun breaks" [=COV=] firearms.

[[folder:Jakobs]]
[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/unknown_59.jpeg]]
->''"The Jakobs family has been assembling quality firearms for over 300 years, and although the world has changed quite a lot since Montgomery's grandfather bolted on the sandalwood grip of the company's first revolver, our family tradition and commitment to building a superior product is still as true as ever. The employees at Jakobs may not all share the same last name anymore, but we're still family. And we want you to join us. When you invest in a Jakobs, you're not only getting the most powerful firearm money can buy; you're also joining the biggest family of satisfied gun owners the world over. Whether you're shouldering one of our renowned rifles or staring down the barrel of one of our timeless pistols, you can be sure each and every shot packs the reliability and strength that only a Jakobs can offer."''\\\

Founded by the Jakobs family and headed by Montgomery Jakobs, the Jakobs corporation prides itself on high-quality firearms with a classical aesthetic. Their guns often feature wooden handles, making them a rarity among manufacturers.\\\
Jakobs guns generally feature high damage, high accuracy and critical damage bonuses at the cost of tiny magazines, long reloads and no elemental damage. As of the second game, their guns simply fire as fast as you can press the fire button and often feature hidden bonuses to critical hit damage. As a rule, Jakobs does not manufacture shields (bar one, the Rough Rider in ''2'') or grenades.\\\
In ''Borderlands 3'', they've augmented their guns with the ability to ricochet shots from enemy to enemy upon scoring a critical hit. They are also involved in the war against the COV after Montgomery was assassinated.\\\

* TheAestheticsOfTechnology: Jakobs weapons all resemble antiques ripped straight from a western (except for the high end models that include a ''wheel'' as the magazine) or World War 2 at the very latest, complete with plenty of wooden components.
** They don't stray far from this in ''Borderlands 3'', though some of their guns seem to now come with a few futuristic accoutrements.
* ALighterShadeOfBlack: At their worst, anyway. While they're a multi-galaxy-spanning MegaCorp that has plenty of abuses of workers that we've personally seen, such as letting their workers die at Pandora's Jakobs Cove [[spoiler: and leaving Gehenna to die after bombing it back to the 1860s]]... they made a point of staying out of the Last Corporate War, and come across as far better than their competitors.
* ArchaicWeaponForAnAdvancedAge: Jakobs doesn't make a single design that doesn't look like it dates back to 1950 at best, and these designs frequently square up against lasers, elemental capacitors, and E-Tech... and often ''win''.
* AttackItsWeakPoint: Especially relevant with Jakobs guns, as they have a greater crit multiplier than other manufacturers.
* BadassFamily: Being a crack shot is evidently expected of the Jakobs family, which is why Wainwright feels like an InadequateInheritor due to being half-blind (though still very capable with shotguns).
* BewareTheSillyOnes: Despite making weaponry that'd be primitive even today, Jakobs is nonetheless one of the most dangerous corporations out there. Not only do they make some of the most outrageously lethal firearms in the Borderlands universe, but it's heavily suggested that they or their management have a ''very'' strong grasp of how to use the Eridian-derived technology, going by the Jakobs Manor's Vault puzzle and [[spoiler: the blacksite on Gehenna]].
* BilingualBonus: Their "Skookum" line of rifles comes from an American Aboriginal word for "strong."
* BoringButPractical: [[DownplayedTrope Downplayed.]] Jakobs guns are [[BlingBlingBang far from aesthetically-boring]] and they usually have the highest average damage per shot count, but they virtually never have elemental damage (Save for a few Uniques throughout the series) thus there is no DamageOverTime, aside from a few very rare exceptions. That said, Jakobs weapons are generally so high in quality that high-rarity Jakobs guns may generally last you for quite a while. Jakobs pistols in particular are commonly said to be the best pistols for general use in ''2'' and ''The Pre-Sequel'', lacking any bells and/or whistles but hitting like a truck all the same.
* BorrowedCatchphrase: ''3'' reveals that Typhon [=DeLeon=] came up with their slogan after seeing Montgomery take out a creature in one shot. Monty liked it so much that he made it official.
* BubblegloopSwamp: The Jakobs corporation is stationed on Eden-6, a SingleBiomePlanet that's effectively one single large swamp. They also have a facility on Pandora in very similar terrain.
* CharacterizationMarchesOn: Compare the hilariously negligent characterization of Jakobs from ''The Zombie Island of Dr. Ned'' with their surprisingly caring attitudes and business practices in Videogame/{{Borderlands 3}}. Monty Jakob's characterization in 3 serves to somewhat bridge the two depictions, and [[spoiler:their [[BlackSite facility on Gehenna]] in ''A Fistful of Redemption'' makes it clear that, whatever their leadership is like now, they have as many skeletons in their closet as any other corporation]].
* CoolGuns: Jakobs guns, as of Borderlands 3, integrate a ''lot'' of parts from historical CoolGuns such as Winchester-styled levers. As a result, it's possible - not entirely likely, but ''possible'' - for the procedural generation system to create something extremely similar to a Ruger Redhawk, Colt Anaconda, or various cap and ball revolvers, Winchester rifles and shotguns, an M14, or an M1 Garand.
* CripplingOverspecialisation: With the exception of a very small handful of Legendary and Unique guns from Borderlands 2 onwards, Jakobs guns never have elemental capacitors, and so tend to be less effective against armoured or shielded targets. That being said, they're still capable of some high damage numbers, often more than enough to punch through that defense anyway with critical hits.
* CriticalHitClass: Pretty much sums up Jakobs as a manufacturer, particularly with their new gimmick in ''3''.
* DifficultButAwesome: The lack of an auto-firing option in ''2'' can easily set down several users from hammering shots in accord with its maximum firing speed, especially when the Jakobs gun in question is an assault rifle. Fulfilling the firing speed, on the other hand, allows a hilariously large damage output from their respective magazine sizes.
* FamilyBusiness: The Jakobs corporation has been owned and operated by the Jakobs family, with Montgomery being the current president and his son Wainwright as the heir.
* GatlingGood: In 3, Jakobs produce automatic weapons in the form of rare rifle variants that also function as hand-cranked gatling guns. They even make a Legendary rifle ''called'' the Gatling Gun, which functions a lot more like a Vladof spinigun barrel - only MUCH faster.
* HandCannon: The longest pistol barrel in Borderlands 2 is of Jakobs manufacture, although ironically the guns actually named "Hand Cannon" are Torgue pistols with either Bandit, Dahl, Maliwan, or Tediore barrels.
* HonestCorporateExecutive: Jakobs seems to be legit in their ideals of honesty and family values. They're also relatively pro-environment, as their operations on Eden-6 have mostly left the planet's ecosystem unharmed save for the logging facilities used to collect the wood used in their weapons and other products.
* HufflepuffHouse: Aside from playing a minor role in the "Zombie Island of Dr. Ned" DLC, Jakobs as a corporation has relatively little attention given to it until ''3'', where the Jakobs family are the central focus of the Eden-6 plotline.
* ICallItVera: The Legendary "Maggie" Pistol, which Monty evidently named after his own wife.
* MoralMyopia: The Jakobs Corporation is beloved on its main planet, Eden-6, where its workers [[AFatherToHisMen truly are treated as family]], and readily form a resistance out of personal loyalty to the Jakobs family when [[spoiler:Aurelia]] takes over on behalf of the Children of the Vault. Their treatment of their workers on Pandora, however, is negligient and callous, and [[spoiler:their BlackSite on Gehenna devastated the world's ecosystem so badly [[SpeakOfTheDevil its people refuse to speak Jakobs' name]].]]
* MoreDakka: A Jakobs pistol or assault rifle can empty its clip really quickly and messily, although overall dakka levels are kept down by clip size and how fast you can pull the trigger (assuming it's not a Sniper).
* NewOldWest: Their guns are all western-themed in a futuristic setting.
* NonElemental: With the exception of a few Uniques and the Hot Mama, Jakobs guns never have any elements attached aside from a few explosives here and there.
* PinballProjectile: In ''3'', their guns gain the ability to ricochet to other enemies upon critical hits. This gets especially silly with the Wagon Wheel, which spreads out ''six'' on crits. And the Duc, which fires out two on crits. Which are then remotely detonated.
* PistolWhipping: The Law, one of the two best firearms in Borderlands 2 for melee specialists (and possibly ''the'' best once the Order shield is equipped), is a Jakobs wheelgun with a nasty bayonet.
* PowerfulButInaccurate: While the ''first'' shot a Jakobs gun fires is usually quite accurate, follow up shots end up going everywhere at once thanks to their vicious recoil and slow recoil recovery, combined with their ability to fire as fast as you pull the trigger.
* TheRival: As of ''Borderlands 2'', they have an ''especially'' vitriolic relationship with Hyperion, frequently badmouthing them in their radio ads.
* RevolversAreJustBetter: Jakobs handguns always take the form of revolvers and pack quite a punch. Their high rate of fire is represented by fanning the hammer like a Western gunslinger. Jakobs sniper rifles also often use a revolver mechanism: in ''Borderlands 1'' and ''2'' their sniper rifles use [[https://en.wikipedia.org/wiki/Colt%27s_New_Model_Revolving_rifle Colt's mid-19th century revolver rifles]] with another kind of mechanism -- a pump action in ''Borderlands 1'' like the [[https://en.wikipedia.org/wiki/Colt_Lightning_Carbine Colt Lightning carbine]], and ''Borderlands 2'' upgrades to the more modern and still nowadays ubiquitous bolt action.
* ShoddyKnockoffProduct: The Shoddy, either Jakobs has a subsidiary that makes [[JokeWeapon gag weapons]], it's a genuine knockoff and the game is gently aware of this trope, or it's a failure and their marketing department is trying to spin it as being this. Either way, it's advertised as "100% genuine Fakobs". It's certainly got the performance of a knockoff - the pellets instantly fall to the ground the second they leave the muzzle.
* SmallGirlBigGun: One of Jakobs's rifles is as long as Gaige is tall.
* ShotgunsAreJustBetter: Downplayed. While Jakobs Coach Guns, Longriders, Scatterguns, Bushwhacks and Quads are by no means ''bad'' (in fact their accuracy and damage are very good), their recoil kicks hard and their signature tiny (often single-shot) ammo capacity means you spend a lot of time reloading. Jakobs, however, ''is'' very good at loading multiple-slug bullets into other kinds of guns, with things like the Masher/Maggie (shotgun pistol) and the Skullmasher (shotgun sniper rifle).
** However, if you play as Gaige and have the Anarchy skill, you might actually want to use a Jakobs shotgun, because their tiny magazines and the constant reloads you'll do as a result can make you easily rack up 30 stacks or more in a single gun fight.
** Played much straighter in ''3'', as Jakobs makes a much wider range of shotguns, probably the most varied range of any manufacturer[[note]]Pump-Action, Semi-Auto, Lever Action, weird crank pump action or Break Action, with two-shot, tube or box magazines and drums on some Legendaries[[/note]], that allow you to put that high damage to much better use.
* SimpleYetAwesome: The Jakobs design philosophy. They don't look as futuristically fancy as other weapons -- even at higher rarity levels, their BlingBlingBang doesn't match the aesthetic touches given to other manufacturers at the same level. They're almost always NonElemental, and always have small magazines(their shotguns are often single shot). However, their statistics are consistently off the charts, and when they hit, ''they hit hard''. A Jakobs sniper rifle with a reasonable rarity can last many levels beyond when the player picked it up.
* {{Slogan}}:
-->If it took more than one shot, you weren't using a Jakobs.
* SniperPistol: If a Jakobs pistol doesn't fire as fast as you can pull the trigger, it's probably this. Case in point, the Rex from Borderlands 2 and the Unforgiven from Borderlands 3, which are incredibly slow but boast ''ridiculous'' critical damage.
* SniperRifle: In two flavors:
** For the DMR/Battle Rifle, look no further than a Jakobs Assault Rifle; sure, they're semi-auto only, but given their high damage, and Jakobs being the CriticalHitClass of the manufacturers, they fit well in that role.
** Their snipers are slower bolt-action weapons, but given the raw damage numbers that they're capable of, it's probably more accurate to label them as anti-materiel rifles. Notably, in Borderlands 2, a bolt-action blue-quality Jakobs far often outdoes [[InfinityPlusOneSword a semiautomatic one]] in terms of damage.
* StarterEquipment: Nisha, fittingly, starts every new game of ''Pre-Sequel'' with an Ornery Iron with fixed Jakobs parts plus a sight. In ''Borderlands 2'', if you paid the Premiere Club DLC, you start with a Gearbox-branded Jakobs rifle.
* TalkingWeapon: Strange as it may sound, Jakobs has one; the Hot Mama, an Effervescent sniper rifle whose voice module speaks with a seductive tone and flirts with the user.
* TokenGoodTeammate:
** While the standing as a corporation can still be morally questioned[[note]]The ''Zombie Island'' DLC of ''1'' showed them as having BadBoss tendencies, not evacuating their workers from the zombie apocalypse-ravaged island they own, and being absurdly ineffective at doing much of ''anything'' to help those still stranded on the island. While this may not make Jakobs a straight example of the TokenGoodTeammate, it's still probably an improvement over working at Hyperion.[[/note]], Jakobs is at its closest to ever be docile to its consumers and employees, without pushing radical militarism, brute advertising, [[ComedicSociopathy or comedic abuse of workers]] compared to other companies - the workers on Eden-6 genuinely ''like'' working for them. Also, unlike corporations such as Hyperion, it stayed out of the Last Corporate War. It is also noted that it has been aware of Hyperion's unstable leadership and how it functions.
** [[CharacterizationMarchesOn Zig-zagged in ''3'',]] though. On the one hand, it's shown that Monty Jakobs was a BenevolentBoss to his employees as well as [[spoiler:actively trying to prevent the Vault of Eden-6 from falling into the wrong hands]]. The company cultivated a family-like atmosphere that results in the people on Eden-6 being deeply loyal to the actual Jakobs family and hating [[spoiler:Aurelia for her takeover]]. On the other hand, the ''Bounty of Blood'' DLC for ''3'' reveals that [[spoiler:they were involved in extremely dangerous experiments in bioweaponry rivaling even the Eridians and nuking Gehenna to hide what they did.]]

%% [[folder:Pangolin]]
%% [[/folder]]

[[folder:S&S Munitions]]
[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/unknown_3.png]]
->''"The brothers who first founded S&S Munitions did so with the goal to not just make a weapon, but to change an industry. As avid outdoorsmen with time in the military, they knew the power of your weapon only mattered when it was loaded. Tired of seeing their clips run dry at the most inopportune times, they set out to develop the highest capacity guns on the market. S&S Munitions is now the standard-bearer for large capacity, easy-to-change magazines. Today, our commitment to functional technological advancements doesn't end there. S&S Munitions also makes some of the most powerful tech weapons on the market. If power and capacity are your concerns, then say yes to S&S."''

A manufacturer that only appeared in the first ''Borderlands'', which produced high-capacity weaponry often augmented with [[ElementalWeapon elemental tech]]. Unfortunately, they went out of business (at least on Pandora and Elpis) due to the proliferation of cheaper, locally-produced Bandit and Scav guns.

* TheCameo: Borderlands 3 mentions that they manufacture the loot identification lights on various weapons. That's the most we see of them after the first game.
* TheGenericGuy: Among the weapons of all three games, there just wasn't much distinguishing them from everyone else aside from very large magazines, moderate to fast fire rates and decent elemental multipliers that were still outclassed by Maliwan. As a result, they got replaced by Bandit weapons, which were much more flavorful.
* HufflepuffHouse: Originally, S&S was one of several manufacturers that only had characterization through ad copy, but it remains the only one to not be expanded upon at all. For example, Jakobs was given a prominent appearance in The Zombie Island of Doctor Ned, and both it and Torgue were then given radical redesigns for Borderlands 2 based on their respective motifs (The Wild West and manliness, respectively), before being made a central part of 3. S&S was dropped entirely and had its characteristics given to Bandit/Scav/COV and Vladof; it is implied that the development and proliferation of cheap, homemade Bandit/Scav/COV guns that also focused on large magazines ended up driving S&S into bankruptcy.
* MoreDakka: Their main schtick was having generously large magazines for their guns. To quote one of their advertisement posters:
--> '''Reload: Verb. '''
--> '''1. Something you do''' '''''after''''' '''your target is dead.'''
* MyFriendsAndZoidberg: Again, don't plan on hearing about these guys past the first game.
[[/folder]]

[[folder:Vladof]]
[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/vladof_1.png]]
->''"We see the pain in your eyes. We sense your anger, your feelings of betrayal, and your disgust. And we at Vladof are with you. The time is coming, comrades! The time to stand up and be heard is nearly upon us and you must be prepared. You must be armed! Vladof firearms were designed for this moment in time. Seize it! When you shoulder a Vladof, you will know at once that you are not alone and that you can be heard. You will be heard! All Vladof weapons are constructed in the factories of your brethren and designed to pack the highest firing rate possible. The oppressors will be fast -- we know this -- Vladof helps you to be even quicker. Rise with Vladof. Together we will forge a better tomorrow!"''

A very clearly Russian-based corporation headed by Ivan Vladof, Vladof are mostly notable for two things: the revolutionary fervour of their radio ads, and the enthusiasm with which their guns spray ammunition. Vladof's unique manufacturer trait in ''2'' is their exceptional rate of fire, with a deeper magazine to make better use of that fire rate. Vladof make pistols, assault rifles, rocket launchers and sniper rifles, and most are given names implying revolution (the "Anarchist" pistol, for example). Vladof shields can absorb incoming fire and add the ammunition to the wearer's reserves, allowing them to keep shooting for even longer, while their grenades create large elemental areas of effect.\\\
In ''Borderlands 3'', their guns can be kitted out with underbarrel attachments: tasers, rocket tubes, even extra barrels.
----

'''Weapon Brands''': [[Characters/BorderlandsAtlas Atlas]] | [[Characters/BorderlandsDahl Dahl]] | [[Characters/BorderlandsHyperion Hyperion]] ([[Characters/BorderlandsHandsomeJack Handsome Jack]]) | [[Characters/BorderlandsMaliwan Maliwan]] | [[Characters/BorderlandsTorgue Torgue]] | [[Characters/BorderlandsTediore Tediore]] | '''Other Weapon Brands'''\\

In ''Borderlands 3'', they've augmented their guns with the ability to ricochet shots from enemy to enemy upon scoring a critical hit. They are also involved in the war against the COV after Montgomery was assassinated and [[spoiler:Aurelia Hammerlock]] took over.\\\

* AuthorityEqualsAsskicking: Somewhat downplayed in that a fair number of corporate higher ups are capable of defending themselves and getting their hands dirty when the situation calls for it. Jack and Katagawa Jr. are both capable of putting up a decent fight against Vault Hunters and Wainwright is competent enough with a shotgun to give Troy Calypso a run for his money.

* AppliedPhlebotinum: Reverse engineered Eridian technology is the source of elemental weapons, while Eridium was used in the making of E-tech weaponry in ''2'' This is phased out in ''3'' for a new, non-explained but seemingly still Eridian system.