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* SkillGateCharacters: Sadly, a lot of Jakobs guns fall into this category in ''2'' on Ultimate Vault Hunter Mode (and OP levels) and in ''3'' on higher Mayhem levels. While Jakobs guns are truly devastating on early to late game in normal modes they usually are outclassed by other elemental guns since enemies become so bulky in high difficulty modes that without them they just cannot do enough damage to surpass other brands. Most exceptions usually defy the non-elemental rule of Jakobs guns.

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* SkillGateCharacters: Sadly, a lot of Jakobs guns fall into this category in ''2'' on Ultimate Vault Hunter Mode (and OP levels) and in ''3'' on higher Mayhem levels. While Jakobs guns are truly devastating on early to late game in normal modes they usually are outclassed by other elemental guns since enemies become so bulky in high difficulty modes that without them elements they just cannot do enough damage to keep up, let alone surpass other brands. Most exceptions usually defy the non-elemental rule of Jakobs guns.
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* GayCowboy: Well, an [[GayEuphemism uranic]] SouthernGentleman that would not exactly be out of place in a secession era story (or the SpaceWestern that ''Borderlands'' as a whole is), but close enough.

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* AttackItsWeakPoint: Especially relevant with Jakobs guns, as they have a greater crit multiplier than other manufacturers.

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* AttackItsWeakPoint: Especially relevant with Jakobs guns, as they have a greater crit multiplier than other manufacturers. In ''3'' critical hits also make bullets ricochet to another target giving them a degree of crowd control as long as you're a decent shot.



* MoralMyopia: The Jakobs Corporation is beloved on its main planet, Eden-6, where its workers [[AFatherToHisMen truly are treated as family]], and readily form a resistance out of personal loyalty to the Jakobs family when [[spoiler:Aurelia]] takes over on behalf of the Children of the Vault. Their treatment of their workers on Pandora, however, is negligient and callous, and [[spoiler:their BlackSite on Gehenna devastated the world's ecosystem so badly [[SpeakOfTheDevil its people refuse to speak Jakobs' name]].]]

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* MoreDakka: Subtler than most examples, but the Masher pistols and assault rifles fires more than one bullet with a single trigger pull and you can fill the room with lead if you fire fast enough.
* MoralMyopia: The Jakobs Corporation is beloved on its main planet, Eden-6, where its workers [[AFatherToHisMen truly are treated as family]], and readily form a resistance out of personal loyalty to the Jakobs family when [[spoiler:Aurelia]] takes over on behalf of the Children of the Vault. Their treatment of their workers on Pandora, however, is negligient negligent and callous, and [[spoiler:their BlackSite on Gehenna devastated the world's ecosystem so badly [[SpeakOfTheDevil its people refuse to speak Jakobs' name]].]]



* SniperPistol: If a Jakobs pistol doesn't fire as fast as you can pull the trigger, it's probably this. Case in point, the Rex from Borderlands 2 and the Unforgiven from Borderlands 3, which are incredibly slow but boast ''ridiculous'' critical damage.

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* SniperPistol: If a Jakobs pistol doesn't fire as fast as you can pull the trigger, it's probably this. Case in point, the Rex from Borderlands 2 ''Borderlands 2'' and the Unforgiven from Borderlands 3, ''Borderlands 3'', which are incredibly slow but boast ''ridiculous'' critical damage.
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* {{Slogans}}: "If it took more than one shot you weren't using a Jakobs!"
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* GutFeeling: An unusual example, in that we only find out about his hunch that the "War of the Vaults" happening at ''some'' point in the future when said war is already in full swing.

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* GutFeeling: An unusual example, in that we only find out about his hunch that the "War of the Vaults" happening will happen at ''some'' point in the future when said war is already in full swing.
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* GutFeeling: An unusual example, in that we only find out about his hunch that the "War of the Vaults" happening at 'some' point in the future after said war had come to pass.

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* GutFeeling: An unusual example, in that we only find out about his hunch that the "War of the Vaults" happening at 'some' ''some'' point in the future after when said war had come to pass.is already in full swing.
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* GutFeeling: An unusual example, in that we only find out about his hunch that the "War of the Vaults" happening at 'some' point in the future after said war had come to pass.

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* CharacterTics: Has a habit of navigating, spaceships or people, which [=GenIVIV=] points out much to his embarrassement. He has to remind himself not to do it during the mission he's accompanying you.



* YouGetWhatYouPayFor: Inverted. Balex cost so little he was bought to make up for how much GENIVIV cost. He ended up being the far better purchase.

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* YouGetWhatYouPayFor: Inverted. Balex cost so little he was bought to make up for how much GENIVIV [=GenIVIV=] cost. He ended up being the far better purchase.
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* SkillGateCharacters: Sadly, a lot of Jakobs guns fall into this category in ''2'' on Ultimate Vault Hunter Mode (and OP levels) and in ''3'' on higher Mayhem levels. While Jakobs guns are truly devastating on early to late game in normal modes they usually are outclassed by other elemental guns since enemies become so bulky in high difficulty modes that without them they just cannot do enough damage to surpass other brands. Most exceptions usually defy the non-elemental rule of Jakobs guns.

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* EstablishingCharacterMoment: His intro: he gets the drop on two [=COV=] goons, quickly makes them drop their guards by talking and throwing money away, and shows he's ''very'' quick on the draw putting two bullets in two heads before the COV have a chance to fire even once.

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* EstablishingCharacterMoment: His intro: he gets the drop on two [=COV=] [=CoV=] goons, quickly makes them drop their guards by talking and throwing money away, and shows he's ''very'' quick on the draw putting two bullets a bullet in two each of their heads before the COV [=CoV=] have a chance to fire even once.


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* QuickDraw: His intro has him drawing his revolver and firing from the hip so fast the two [=CoV=] bandits didn't even have a chance to react despite having their guns ready.


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* TheSocialExpert: Clay has a very suave voice and a way with words. His title card even describes him as "People Person".
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* GreenRocks: [[spoiler: Core, or ''malleus mutatio'', the AppliedPhlebotinum behind the advancements they developed (and left behind) in their BlackSite on Gehenna. Its closest real life parallel seems to be [[ILoveNuclearPower uranium]], as it was used as the core component in a FantasticNuke and has mutagenic properties (just like radiation does). However, it's far more naturally volatile, sizzly, and aggregates in crystals like native sulfur.]]

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* GreenRocks: [[spoiler: Core, or ''malleus mutatio'', the AppliedPhlebotinum behind the advancements they developed (and left behind) in their BlackSite on Gehenna. Its closest real life parallel seems to be [[ILoveNuclearPower uranium]], uranium, as it was used as the core component in a FantasticNuke and has mutagenic properties (just like radiation does). However, it's far more naturally volatile, sizzly, and aggregates in crystals like native sulfur.]]
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* GreenRocks: [[spoiler: Core, or ''malleus mutatio'', the AppliedPhlebotinum behind the advancements they developed (and left behind) in their BlackSite on Gehenna. Its closest real life parallel seems to be [[ILoveNuclearPower uranium]], as it was used as the core component in a FantasticNuke and has mutagenic properties (just like radiation does). However, it's far more naturally volatile, sizzly, and aggregates in crystals like native sulfur.]]
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* ParentalNeglect: Implied. Wainwright thinks fondly of him, but also wishes he had cared more for him. And then there's the [[spoiler: [[CornerOfWoe fully equipped bedroom, kitchen,]] [[AlcoholicParent and drinking room full of "Swampbloom Ale"]] [[CornerOfWoe hidden under the Jakobs Estate]]... Monty's Den]] indeed.
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* LawOfInverseRecoil: A rare playing straight of this trope in an universe where every other gun seems to be affected, and a fairly egregious one at that - Wainwright not only holds his shotgun with one hand and remains perfectly [[StealthPun straight]] while firing it, it's (obviously) a Jakobs, which have famously high recoil. Possibly justified, as shotguns are his weapon of choice and he has gotten really good at using them.

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* LawOfInverseRecoil: A rare playing straight of this trope in an universe where every other gun seems to be affected, has ([[SchizoTech mostly]]) realistic recoil, and a fairly egregious one at that - Wainwright not only holds his shotgun with one hand and remains perfectly [[StealthPun straight]] while firing it, it's (obviously) a Jakobs, which have famously high recoil. Possibly justified, as shotguns are his weapon of choice and he has gotten really good at using them.
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*LawOfInverseRecoil: A rare playing straight of this trope in an universe where every other gun seems to be affected, and a fairly egregious one at that - Wainwright not only holds his shotgun with one hand and remains perfectly [[StealthPun straight]] while firing it, it's (obviously) a Jakobs, which have famously high recoil. Possibly justified, as shotguns are his weapon of choice and he has gotten really good at using them.
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'''Weapon Brands''': [[Characters/BorderlandsAtlas Atlas]] | [[Characters/BorderlandsDahl Dahl]] | [[Characters/BorderlandsHyperion Hyperion]] ([[Characters/BorderlandsHandsomeJack Handsome Jack]]) | [[Characters/BorderlandsMaliwan Maliwan]] | '''Jakobs''' | [[Characters/BorderlandsTorgue Torgue]] | [[Characters/BorderlandsTediore Tediore]] | [[Characters/BorderlandsWeaponBrands Other Weapon Brand]]\\

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'''Weapon Brands''': [[Characters/BorderlandsAtlas Atlas]] | [[Characters/BorderlandsDahl Dahl]] | [[Characters/BorderlandsHyperion Hyperion]] ([[Characters/BorderlandsHandsomeJack Handsome Jack]]) | [[Characters/BorderlandsMaliwan Maliwan]] | '''Jakobs''' | [[Characters/BorderlandsTorgue Torgue]] | [[Characters/BorderlandsTediore Tediore]] | [[Characters/BorderlandsWeaponBrands Other Weapon Brand]]\\Brands]]\\
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* DrinkBasedCharacterization: An enjoyer of finely aged whiskey ([[DrowningYourSorrows which he overindulges in when his partner goes missing]]).

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* DrinkBasedCharacterization: An enjoyer of finely aged whiskey ([[DrowningYourSorrows ([[DrowningHisSorrows which he overindulges in when his partner goes missing]]).
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* DrinkBasedCharacterization: An enjoyer of finely aged whiskey ([[DrowningYourSorrows which he overindulges in when his partner goes missing]]).
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* HayseedName: While [[AerithAndBob his first name is mundane, and his last one is normal]], the GL&T script read reveals his middle name to be Del Frisco.

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* HayseedName: While [[AerithAndBob his first name is mundane, weird, and his last one is normal]], the GL&T script read reveals his middle name to be Del Frisco.
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* HayseedName: While [[his first name is mundane, and his last one is normal]], the GL&T script read reveals his middle name to be Del Frisco.

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* HayseedName: While [[his [[AerithAndBob his first name is mundane, and his last one is normal]], the GL&T script read reveals his middle name to be Del Frisco.
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* HayseedName: While [[his first name is mundane, and his last one is normal]], the GL&T script read reveals his middle name to be Del Frisco.


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* RaginCajun: A FantasyCounterpartCulture variant. He's as badass as they come, thickly accented and lives in a bayou; he just so happens to not be from Earth.


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*TalksLikeASimile: Very, very fond of this trope.
-->'''Wainwright:''' Jakobs Estate has [[NaughtyTentacles more entrances than a harlot at a bordello for squids]], if you don't mind a tight squeeze.
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* SamuraiCowboy: While [[spoiler: Gehenna is the biggest example of this trope]], echoes of Japanese culture and aesthetics are still present elsewhere, mixing with the CattlePunk essence of this corporation: ranging from the clothes the customer service lady wears in ''1'''s Jakobs Cove DLC, to the architectural style of Jakobs Manor.

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* SamuraiCowboy: Downplayed. While [[spoiler: Gehenna is the biggest example of this trope]], echoes of Japanese culture and aesthetics are still present elsewhere, mixing with the CattlePunk essence of this corporation: ranging from the clothes the customer service lady wears in ''1'''s Jakobs Cove DLC, to the architectural style of Jakobs Manor.

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* SamuraiCowboy: While [[spoiler: Gehenna is the biggest example of this trope]], echoes of Japanese culture and aesthetics are still present elsewhere, mixing with the CattlePunk essence of this corporation: ranging from the clothes the customer service lady wears in ''1'''s Jakobs Cove DLC, to the architectural style of Jakobs Manor.



* SteamPunk / CattlePunk: Their non-weapon products (phonographs, chests, etc.) seem to have this bent, with a bit of DieselPunk and futuristic additions thrown in.

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* SteamPunk / CattlePunk: SteamPunk: Their non-weapon products (phonographs, chests, etc.) seem to have this bent, with a bit of DieselPunk and futuristic additions thrown in.

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* HandicappedBadass: He's been blind in one eye since he was a kid, meaning he's a terrible shot with any gun that requires precision. He compensated for this by getting ''really'' good with shotguns [[spoiler:on Typhon [=DeLeon=]'s suggestion]], and he puts them to good use against Troy the Ratboy.



* LastOfHisKind: The sole remaining Jakobs heir by the time of the game.
* HandicappedBadass: He's been blind in one eye since he was a kid, meaning he's a terrible shot with any gun that requires precision. He compensated for this by getting ''really'' good with shotguns [[spoiler:on Typhon [=DeLeon=]'s suggestion]], and he puts them to good use against Troy the Ratboy.


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* LastOfHisKind: The sole remaining Jakobs heir by the time of the game.
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* SteamPunk/CattlePunk: Their non-weapon products (phonographs, chests, etc.) seem to have this bent, with a bit of DieselPunk and futuristic additions thrown in.

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* SteamPunk/CattlePunk: SteamPunk / CattlePunk: Their non-weapon products (phonographs, chests, etc.) seem to have this bent, with a bit of DieselPunk and futuristic additions thrown in.
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** Curiously enough, while all of the above names don't really function as first names in real life, they do exist as ''surnames''.


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* SteamPunk/CattlePunk: Their non-weapon products (phonographs, chests, etc.) seem to have this bent, with a bit of DieselPunk and futuristic additions thrown in.
** Their installations on [[spoiler: Gehenna]] however, take a full nose-dive into ArtDeco.


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* QueerEstablishingMoment: No later than around a minute and a half after you meet him in person:
--> '''Wainwright:''' Alistair Hammerlock, [[OneTrueLove love of my life]]. If they kill him, I got nothin' left.

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* AerithAndBob: All known members of the Jakobs family have unusual first names contrasting with their rather mundane last one. The list include Singleton, Maddox, Montgomery and Wainwright.



* CoolGuns: Jakobs guns, as of Borderlands 3, integrate a ''lot'' of parts from historical CoolGuns such as Winchester-styled levers. As a result, it's possible - not entirely likely, but ''possible'' - for the procedural generation system to create something extremely similar to a Ruger Redhawk, Colt Anaconda, or various cap and ball revolvers, Winchester rifles and shotguns, an M14, or an M1 Garand.

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* {{Catchphrase}}: "Navigated, [[ThisIsForEmphasisBitch bitch]][[AccentOnTheWrongSyllable ES!]]"

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* {{Catchphrase}}: CharacterCatchphrase: "Navigated, [[ThisIsForEmphasisBitch bitch]][[AccentOnTheWrongSyllable ES!]]"



* VocalDissonance: Rather jarring hearing Ice-T's voice from a pink teddy bear, no?

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* RidiculouslyHumanRobots: Unlike most robots in the series, he speaks with an human-sounding voice and is far from monotonous.
* VocalDissonance: Rather jarring hearing Ice-T's [[Music/IceT Ice-T]]'s voice from a pink teddy bear, no?
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!!On Jakobs' Cove
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!!Administrivia/SpoilersOff for games prior to ''VideoGame/Borderlands3'' as well as for spoiler characters that are marked as such. Proceed with caution. [[{{Administrivia/YouHaveBeenWarned}} You Have Been Warned.]]

[[WMG:[[center:''VideoGame/{{Borderlands}}'' [[Characters/{{Borderlands}} Character sheets]]\\
[-'''[[Characters/BorderlandsVaultHunters Playable Vault Hunters]]''': ''[[Characters/Borderlands1VaultHunters Borderlands]]'' | ''[[Characters/Borderlands2VaultHunters Borderlands 2]]'' ([[Characters/BorderlandsKrieg Krieg]]) | ''[[Characters/BorderlandsThePreSequelVaultHunters The Pre-Sequel]]'' ([[Characters/BorderlandsClaptrap Claptrap]]) | ''[[Characters/Borderlands3VaultHunters Borderlands 3]]''\\
'''Supporting Characters''': ''[[Characters/Borderlands1 Borderlands]]'' | ''Characters/Borderlands2'' (''Characters/TinyTinasAssaultOnDragonKeep'' DLC) | ''[[Characters/BorderlandsThePreSequel The Pre-Sequel]]'' | ''Characters/Borderlands3''\\
'''Spinoffs and other media''': ''Characters/TalesFromTheBorderlands'' | ''Characters/TinyTinasWonderlands'' | ''Characters/NewTalesFromTheBorderlands'' | [[Characters/BorderlandsOtherCharacters Other media]]\\
'''Weapon Brands''': [[Characters/BorderlandsAtlas Atlas]] | [[Characters/BorderlandsDahl Dahl]] | [[Characters/BorderlandsHyperion Hyperion]] ([[Characters/BorderlandsHandsomeJack Handsome Jack]]) | [[Characters/BorderlandsMaliwan Maliwan]] | '''Jakobs''' | [[Characters/BorderlandsTorgue Torgue]] | [[Characters/BorderlandsTediore Tediore]] | [[Characters/BorderlandsWeaponBrands Other Weapon Brand]]\\
'''Other''': [[Characters/BorderlandsBanditsAndBanditFactions Bandits and Bandit Factions]] ([[Characters/BorderlandsChildrenOfTheVault Children of the Vault]]) | [[Characters/BorderlandsHodunkAndZafordClans Hodunk and Zaford Clans]] | [[Characters/BorderlandsCreatures Creatures]] ([[Characters/BorderlandsEridiansAndVaultMonsters Eridians and Vault Monsters]]) | [[Characters/BorderlandsRaidBosses Raid Bosses]]-]]]]]
----
[[foldercontrol]]

[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/unknown_59.jpeg]]
->''"The Jakobs family has been assembling quality firearms for over 300 years, and although the world has changed quite a lot since Montgomery's grandfather bolted on the sandalwood grip of the company's first revolver, our family tradition and commitment to building a superior product is still as true as ever. The employees at Jakobs may not all share the same last name anymore, but we're still family. And we want you to join us. When you invest in a Jakobs, you're not only getting the most powerful firearm money can buy; you're also joining the biggest family of satisfied gun owners the world over. Whether you're shouldering one of our renowned rifles or staring down the barrel of one of our timeless pistols, you can be sure each and every shot packs the reliability and strength that only a Jakobs can offer."''\\\

Founded by the Jakobs family and headed by Montgomery Jakobs, the Jakobs corporation prides itself on high-quality firearms with a classical aesthetic. Their guns often feature wooden handles, making them a rarity among manufacturers.\\\
Jakobs guns generally feature high damage, high accuracy and critical damage bonuses at the cost of tiny magazines, long reloads and no elemental damage. As of the second game, their guns simply fire as fast as you can press the fire button and often feature hidden bonuses to critical hit damage. As a rule, Jakobs does not manufacture shields (bar one, the Rough Rider in ''2'') or grenades.\\\
In ''Borderlands 3'', they've augmented their guns with the ability to ricochet shots from enemy to enemy upon scoring a critical hit. They are also involved in the war against the COV after Montgomery was assassinated.\\\

!!General
[[folder:In General]]
* TheAestheticsOfTechnology: Jakobs weapons all resemble antiques ripped straight from a western (except for the high end models that include a ''wheel'' as the magazine) or World War 2 at the very latest, complete with plenty of wooden components.
** They don't stray far from this in ''Borderlands 3'', though some of their guns seem to now come with a few futuristic accoutrements.
* ALighterShadeOfBlack: At their worst, anyway. While they're a multi-galaxy-spanning MegaCorp that has plenty of abuses of workers that we've personally seen, such as letting their workers die at Pandora's Jakobs Cove [[spoiler: and leaving Gehenna to die after bombing it back to the 1860s]]... they made a point of staying out of the Last Corporate War, and come across as far better than their competitors.
* ArchaicWeaponForAnAdvancedAge: Jakobs doesn't make a single design that doesn't look like it dates back to 1950 at best, and these designs frequently square up against lasers, elemental capacitors, and E-Tech... and often ''win''.
* AttackItsWeakPoint: Especially relevant with Jakobs guns, as they have a greater crit multiplier than other manufacturers.
* BadassFamily: Being a crack shot is evidently expected of the Jakobs family, which is why Wainwright feels like an InadequateInheritor due to being half-blind (though still very capable with shotguns).
* BewareTheSillyOnes: Despite making weaponry that'd be primitive even today, Jakobs is nonetheless one of the most dangerous corporations out there. Not only do they make some of the most outrageously lethal firearms in the Borderlands universe, but it's heavily suggested that they or their management have a ''very'' strong grasp of how to use the Eridian-derived technology, going by the Jakobs Manor's Vault puzzle and [[spoiler: the blacksite on Gehenna]].
* BilingualBonus: Their "Skookum" line of rifles comes from an American Aboriginal word for "strong."
* BoringButPractical: [[DownplayedTrope Downplayed.]] Jakobs guns are [[BlingBlingBang far from aesthetically-boring]] and they usually have the highest average damage per shot count, but they virtually never have elemental damage (Save for a few Uniques throughout the series) thus there is no DamageOverTime, aside from a few very rare exceptions. That said, Jakobs weapons are generally so high in quality that high-rarity Jakobs guns may generally last you for quite a while. Jakobs pistols in particular are commonly said to be the best pistols for general use in ''2'' and ''The Pre-Sequel'', lacking any bells and/or whistles but hitting like a truck all the same.
* BorrowedCatchphrase: ''3'' reveals that Typhon [=DeLeon=] came up with their slogan after seeing Montgomery take out a creature in one shot. Monty liked it so much that he made it official.
* BubblegloopSwamp: The Jakobs corporation is stationed on Eden-6, a SingleBiomePlanet that's effectively one single large swamp. They also have a facility on Pandora in very similar terrain.
* CharacterizationMarchesOn: Compare the hilariously negligent characterization of Jakobs from ''The Zombie Island of Dr. Ned'' with their surprisingly caring attitudes and business practices in Videogame/{{Borderlands 3}}. Monty Jakob's characterization in 3 serves to somewhat bridge the two depictions, and [[spoiler:their [[BlackSite facility on Gehenna]] in ''A Fistful of Redemption'' makes it clear that, whatever their leadership is like now, they have as many skeletons in their closet as any other corporation]].
* CoolGuns: Jakobs guns, as of Borderlands 3, integrate a ''lot'' of parts from historical CoolGuns such as Winchester-styled levers. As a result, it's possible - not entirely likely, but ''possible'' - for the procedural generation system to create something extremely similar to a Ruger Redhawk, Colt Anaconda, or various cap and ball revolvers, Winchester rifles and shotguns, an M14, or an M1 Garand.
* CripplingOverspecialisation: With the exception of a very small handful of Legendary and Unique guns from Borderlands 2 onwards, Jakobs guns never have elemental capacitors, and so tend to be less effective against armoured or shielded targets. That being said, they're still capable of some high damage numbers, often more than enough to punch through that defense anyway with critical hits.
* CriticalHitClass: Pretty much sums up Jakobs as a manufacturer, particularly with their new gimmick in ''3''.
* DifficultButAwesome: The lack of an auto-firing option in ''2'' can easily set down several users from hammering shots in accord with its maximum firing speed, especially when the Jakobs gun in question is an assault rifle. Fulfilling the firing speed, on the other hand, allows a hilariously large damage output from their respective magazine sizes.
* FamilyBusiness: The Jakobs corporation has been owned and operated by the Jakobs family, with Montgomery being the current president and his son Wainwright as the heir.
* GatlingGood: In 3, Jakobs produce automatic weapons in the form of rare rifle variants that also function as hand-cranked gatling guns. They even make a Legendary rifle ''called'' the Gatling Gun, which functions a lot more like a Vladof spinigun barrel - only MUCH faster.
* HandCannon: The longest pistol barrel in Borderlands 2 is of Jakobs manufacture, although ironically the guns actually named "Hand Cannon" are Torgue pistols with either Bandit, Dahl, Maliwan, or Tediore barrels.
* HonestCorporateExecutive: Jakobs seems to be legit in their ideals of honesty and family values. They're also relatively pro-environment, as their operations on Eden-6 have mostly left the planet's ecosystem unharmed save for the logging facilities used to collect the wood used in their weapons and other products.
* HufflepuffHouse: Aside from playing a minor role in the "Zombie Island of Dr. Ned" DLC, Jakobs as a corporation has relatively little attention given to it until ''3'', where the Jakobs family are the central focus of the Eden-6 plotline.
* ICallItVera: The Legendary "Maggie" Pistol, which Monty evidently named after his own wife.
* MoralMyopia: The Jakobs Corporation is beloved on its main planet, Eden-6, where its workers [[AFatherToHisMen truly are treated as family]], and readily form a resistance out of personal loyalty to the Jakobs family when [[spoiler:Aurelia]] takes over on behalf of the Children of the Vault. Their treatment of their workers on Pandora, however, is negligient and callous, and [[spoiler:their BlackSite on Gehenna devastated the world's ecosystem so badly [[SpeakOfTheDevil its people refuse to speak Jakobs' name]].]]
* MoreDakka: A Jakobs pistol or assault rifle can empty its clip really quickly and messily, although overall dakka levels are kept down by clip size and how fast you can pull the trigger (assuming it's not a Sniper).
* NewOldWest: Their guns are all western-themed in a futuristic setting.
* NonElemental: With the exception of a few Uniques and the Hot Mama, Jakobs guns never have any elements attached aside from a few explosives here and there.
* PinballProjectile: In ''3'', their guns gain the ability to ricochet to other enemies upon critical hits. This gets especially silly with the Wagon Wheel, which spreads out ''six'' on crits. And the Duc, which fires out two on crits. Which are then remotely detonated.
* PistolWhipping: The Law, one of the two best firearms in Borderlands 2 for melee specialists (and possibly ''the'' best once the Order shield is equipped), is a Jakobs wheelgun with a nasty bayonet.
* PowerfulButInaccurate: While the ''first'' shot a Jakobs gun fires is usually quite accurate, follow up shots end up going everywhere at once thanks to their vicious recoil and slow recoil recovery, combined with their ability to fire as fast as you pull the trigger.
* TheRival: As of ''Borderlands 2'', they have an ''especially'' vitriolic relationship with Hyperion, frequently badmouthing them in their radio ads.
* RevolversAreJustBetter: Jakobs handguns always take the form of revolvers and pack quite a punch. Their high rate of fire is represented by fanning the hammer like a Western gunslinger. Jakobs sniper rifles also often use a revolver mechanism: in ''Borderlands 1'' and ''2'' their sniper rifles use [[https://en.wikipedia.org/wiki/Colt%27s_New_Model_Revolving_rifle Colt's mid-19th century revolver rifles]] with another kind of mechanism -- a pump action in ''Borderlands 1'' like the [[https://en.wikipedia.org/wiki/Colt_Lightning_Carbine Colt Lightning carbine]], and ''Borderlands 2'' upgrades to the more modern and still nowadays ubiquitous bolt action.
* ShoddyKnockoffProduct: The Shoddy, either Jakobs has a subsidiary that makes [[JokeWeapon gag weapons]], it's a genuine knockoff and the game is gently aware of this trope, or it's a failure and their marketing department is trying to spin it as being this. Either way, it's advertised as "100% genuine Fakobs". It's certainly got the performance of a knockoff - the pellets instantly fall to the ground the second they leave the muzzle.
* SmallGirlBigGun: One of Jakobs's rifles is as long as Gaige is tall.
* ShotgunsAreJustBetter: Downplayed. While Jakobs Coach Guns, Longriders, Scatterguns, Bushwhacks and Quads are by no means ''bad'' (in fact their accuracy and damage are very good), their recoil kicks hard and their signature tiny (often single-shot) ammo capacity means you spend a lot of time reloading. Jakobs, however, ''is'' very good at loading multiple-slug bullets into other kinds of guns, with things like the Masher/Maggie (shotgun pistol) and the Skullmasher (shotgun sniper rifle).
** However, if you play as Gaige and have the Anarchy skill, you might actually want to use a Jakobs shotgun, because their tiny magazines and the constant reloads you'll do as a result can make you easily rack up 30 stacks or more in a single gun fight.
** Played much straighter in ''3'', as Jakobs makes a much wider range of shotguns, probably the most varied range of any manufacturer[[note]]Pump-Action, Semi-Auto, Lever Action, weird crank pump action or Break Action, with two-shot, tube or box magazines and drums on some Legendaries[[/note]], that allow you to put that high damage to much better use.
* SimpleYetAwesome: The Jakobs design philosophy. They don't look as futuristically fancy as other weapons -- even at higher rarity levels, their BlingBlingBang doesn't match the aesthetic touches given to other manufacturers at the same level. They're almost always NonElemental, and always have small magazines(their shotguns are often single shot). However, their statistics are consistently off the charts, and when they hit, ''they hit hard''. A Jakobs sniper rifle with a reasonable rarity can last many levels beyond when the player picked it up.
* {{Slogan}}:
-->If it took more than one shot, you weren't using a Jakobs.
* SniperPistol: If a Jakobs pistol doesn't fire as fast as you can pull the trigger, it's probably this. Case in point, the Rex from Borderlands 2 and the Unforgiven from Borderlands 3, which are incredibly slow but boast ''ridiculous'' critical damage.
* SniperRifle: In two flavors:
** For the DMR/Battle Rifle, look no further than a Jakobs Assault Rifle; sure, they're semi-auto only, but given their high damage, and Jakobs being the CriticalHitClass of the manufacturers, they fit well in that role.
** Their snipers are slower bolt-action weapons, but given the raw damage numbers that they're capable of, it's probably more accurate to label them as anti-materiel rifles. Notably, in Borderlands 2, a bolt-action blue-quality Jakobs far often outdoes [[InfinityPlusOneSword a semiautomatic one]] in terms of damage.
* StarterEquipment: Nisha, fittingly, starts every new game of ''Pre-Sequel'' with an Ornery Iron with fixed Jakobs parts plus a sight. In ''Borderlands 2'', if you paid the Premiere Club DLC, you start with a Gearbox-branded Jakobs rifle.
* TalkingWeapon: Strange as it may sound, Jakobs has one; the Hot Mama, an Effervescent sniper rifle whose voice module speaks with a seductive tone and flirts with the user.
* TokenGoodTeammate:
** While the standing as a corporation can still be morally questioned[[note]]The ''Zombie Island'' DLC of ''1'' showed them as having BadBoss tendencies, not evacuating their workers from the zombie apocalypse-ravaged island they own, and being absurdly ineffective at doing much of ''anything'' to help those still stranded on the island. While this may not make Jakobs a straight example of the TokenGoodTeammate, it's still probably an improvement over working at Hyperion.[[/note]], Jakobs is at its closest to ever be docile to its consumers and employees, without pushing radical militarism, brute advertising, [[ComedicSociopathy or comedic abuse of workers]] compared to other companies - the workers on Eden-6 genuinely ''like'' working for them. Also, unlike corporations such as Hyperion, it stayed out of the Last Corporate War. It is also noted that it has been aware of Hyperion's unstable leadership and how it functions.
** [[CharacterizationMarchesOn Zig-zagged in ''3'',]] though. On the one hand, it's shown that Monty Jakobs was a BenevolentBoss to his employees as well as [[spoiler:actively trying to prevent the Vault of Eden-6 from falling into the wrong hands]]. The company cultivated a family-like atmosphere that results in the people on Eden-6 being deeply loyal to the actual Jakobs family and hating [[spoiler:Aurelia for her takeover]]. On the other hand, the ''Bounty of Blood'' DLC for ''3'' reveals that [[spoiler:they were involved in extremely dangerous experiments in bioweaponry rivaling even the Eridians and nuking Gehenna to hide what they did.]]
----
[[/folder]]

!!Jakobs Family

[[folder:Wainwright Jakobs]]
!!'''Yes, THAT Jakobs'''
[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/borderlands3_jakobs.jpg]]
->'''Voiced by:''' Creator/DavidWald

The son of Montgomery Jakobs, the heir to the Jakobs corporation, and Sir Hammerlock's boyfriend.
----
* AffectionateNickname: Hammerlock calls him "Winny".
* BadassInDistress: Of sorts. Gets [[spoiler: possessed by an eldritch artifact]] and captured by Eleanor, the leader of the Cultists on Xylourgos, and thus, most of ''Guns, Love, & Tentacles'' revolves around trying to save him from himself (and the psycho cult that kidnapped him).
* TheCobblersChildrenHaveNoShoes: Despite the fact that his company specializes in precision firearms and dreaming of being a gunslinger as a kid, he's half-blind and thus a naturally terrible shot. Thankfully, Typhon [=DeLeon=] recognized this and told Wainwright he'd be better off using shotguns.
* DatingWhatDaddyHates: He seemed to think he was doing this with Hammerlock, since he thought that his father blamed Hammerlock for pulling him away from the company. It's unconfirmed if Monty actually felt this way, though.
* GenreBlind: In "Guns, Love, and Tentacles", it's clear that he has never seen a horror movie and would last about thirty seconds in one, and given that the DLC ''is'' basically a horror movie, he does exactly that.
** First, he goes out into the creepy town he's having his wedding in all by his lonesome, and doesn't think that maybe ''not'' going out into the creepy town without backup (Amara, Zane, [=FL4K=] and Moze notwithstanding) would be a good idea.
** Second, upon hearing creepy chanting and evidence of occult activity, rather than turn around and go back the way he came, he ''somehow'' mistakes it as a themed-wedding and barges right in, hoping to get some advice on what to do during his wedding. This leads to a shootout the moment he figures that the cult will be adding ''him'' to the list of sacrifices.
** Third, after the shootout ends with the present group of cultists dead all around him, he notices the cursed artifact (a ring) that has conveniently rolled to his feet and ''puts it on'' (or rather, the ring puts itself on), leading to him [[spoiler:getting possessed by the spirit bonded to it.]] This results in the Vault Hunters mounting an ''extremely'' bloody crusade to save his life, which, admittedly, ''does'' do a lot of good for the people of Xylourgos.
* LastOfHisKind: The sole remaining Jakobs heir by the time of the game.
* HandicappedBadass: He's been blind in one eye since he was a kid, meaning he's a terrible shot with any gun that requires precision. He compensated for this by getting ''really'' good with shotguns [[spoiler:on Typhon [=DeLeon=]'s suggestion]], and he puts them to good use against Troy the Ratboy.
* InadequateInheritor: His logs found through Eden-6 show that he sees himself as such. He's a terrible shot, which for a gun company known for its precision and "one bullet, one kill" attitude is pretty bad. He also prefers peace and quiet, and has no interest in business ventures. He actually felt Clay was a more suitable man to run Jakobs. It's never quite confirmed if his father actually saw him this way, but Hammerlock doesn't believe Wainwright is as inadequate to run the company as he thinks he is.
** Ironically, [[GenerationXerox his father thought that he was an inadequate predecessor because he felt he didn't accomplish much in life]].
* IShallTauntYou: Wainwright irks Troy Calypso by calling him "Ratboy" and saying he has to suck on Tyreen's teat just to survive.
* TheNicknamer: He refers to Troy as "Ratboy" and Aurelia as "the harpy".
* PreAssKickingOneLiner: Delivers an impressive one right before introducing Troy Calypso to the smoking end of a Jakobs shotgun:
-->'''Wainwright:''' Fill your hands, you zealot scum!
* PrematurelyBald: He has a massive bald spot on the back of his head.
* ReasonableAuthorityFigure: Wisely sides with the Crimson Raiders and makes the Jakobs company a dependable ally, once they help him have full reign over the company.
* SharedFamilyQuirks: He has his father's love of puzzles and overcomplicated mechanics.
* ShotgunsAreJustBetter: He uses a Jakobs shotgun due to being half-blind and is extremely good with them, reloading and aiming at ''insanely'' fast speeds. The Ratboy never saw it coming.
* SouthernGentleman: Downplayed. He's got a very strong Southern accent, is charming and likes to wear a grey three-piece suit. On the other side, he's not above swearing frequently, taunts his opponents, and [[ArsonMurderAndJaywalking wears very baggy grey pants]].
* StraightGay: He's a SouthernGentleman in a relationship with Hammerlock, but you'd never be able to tell he's gay if he didn't flat out tell you.
* SpannerInTheWorks: Wainwright's decision to go trapezing about the town of Cursehaven kicks off a series of events that results in the The Cult of Xylourgos getting ''wiped out''. Let us repeat that. One man, in a fit of insecurity, went on a quest to make sure his wedding day was perfect and set in motion the events that ''violently'' toppled a cult terrorizing a planet for years.
* YouKilledMyFather: He hates the Children of the Vault because they tortured his father to death.
* UnwittingInstigatorOfDoom: His decision to go venturing around Cursehaven in search of ideas for what to do for his wedding leads to the Crimson Raiders discovering the existence of a psychotic cult hell-bent on sacrificing people to their leaders [[spoiler:so one of said leaders can live forever alongside his beloved]], that the creepy dead vault monster on the equally creepy planet ''isn't entirely dead'' and leads to him spending most of the story [[spoiler:possessed by one of the said cult's leaders.]]
* WackyMarriageProposal: [[spoiler:During the credits, [[https://66.media.tumblr.com/e7b768c17f5cee1ef73b2a3c0a1336b5/tumblr_pxu50v0uoT1yotk6bo2_1280.png he proposes to his boyfriend]] by getting down on one knee and presenting him with an engraved Jakobs revolver saying "Will you marry me?" Hammerlock tearfully accepts.]]
** Taken a step further in ''Guns, Love, & Tentacles''. After being saved from having his body and mind be consumed by an Eldtrich abomination, Wainwright immediately has the marriage ceremony commence in Gythian's heart cavity as the perfect venue and has the Vault Hunter marry them.
[[/folder]]

[[folder:Montgomery Jakobs]]
->'''Voiced by:''' Mark Stoddard
The former president of the Jakobs corporation and father of Wainwright, he was assassinated by the Calypsos sometime before the events of the game.
----
* ComplexityAddiction: He and his son loved puzzles so they filled the Jakobs Mansion with various esoteric puzzles that the players (and later Wainwright and Hammerlock) needed to complete to progress.
* EarlyBirdCameo: He can be heard on the radio in ''2''.
* InadequateInheritor: One of his last logs that are found involves him worrying about being an inadequate ''predecessor'' to Wainwright, unsure of what he's accomplished in his life.
* TheNicknamer: Also calls Aurelia "harpy" when she interrupts one of his ECHO musings.
* OnlySaneMan: By the standards of the series; while not without his flaws he seems to largely lack the overt cruelty, insanity and megalomania common among other corporate heads.
* PosthumousCharacter: He's dead by the time players reach Eden-6 but he still has influence over the story.
* TheScrooge: Monty is not willing to spend his fortune on much, be it evacuating his employees during a zombie outbreak, repairing his own manor, or renting a clown for his son's birthday.
* UniversallyBelovedLeader: Monty was beloved by the people of Eden-6 for being AFatherToHisMen and was able to inspire UndyingLoyalty from those around him.
* UnwittingInstigatorOfDoom: While generally honest and well-meaning, Monty could often times act as a cantankerous boob. This is best seen when he knowingly paired an expensive Maliwan weapons system with an incompatable Tediore nav system, and then changed the weapons system's personality setting for his own amusement. He would also be the one responsible for Jakobs' negligent actions in the first game.
* TheVoice: He's never made a physical appearance in the series. Presumably he's one of the busts found in Jakobs Manor but it's not clear which one. A movie poster seems to feature him and a Jabber butler.
[[/folder]]

!!On Eden-6

[[folder:Clay]]
!!'''Smuggler. Gunslinger. People Person.'''
[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/borderlands3_clay.jpg]]
->'''Voiced by:''' Major Attaway

A shades-wearing smuggler and talented gunslinger who you can find on Eden-6.
----
* BookDumb: He's not the most well-educated person around; While he values the use of language, he has a habit of picking up common sayings and quotes from people he's killed.
-->'''Clay:''' People don't expect me to be well-read. But i've finished as many books as I've killed men. Yes ''sir'', I got a cemetery of books up in my brain here.
* CloudCuckooLander: Subtle, but apparently his dream was to own two planets and travel between them via waterslide. He also brags about how he doesn't have an ego problem because he never looked at a mirror.
-->'''Clay:''' What was I doing? Oh right. Thinking.
* CoolShades: Wears some with one dark brown lens and the other that resembles a revolver's cylinder.
* CorporateSamurai: As a gunslinger in the employ of Jakobs, he's a rare example of a heroic one that isn't a DefectorFromDecadence like Roland, Athena, Axton, or Moze.
* EstablishingCharacterMoment: His intro: he gets the drop on two [=COV=] goons, quickly makes them drop their guards by talking and throwing money away, and shows he's ''very'' quick on the draw putting two bullets in two heads before the COV have a chance to fire even once.
* {{Foil}}: To [=Zer0=]. While both are [[CorporateSamurai Corporate Samurais]] Clay follow the western theme of the Jakobs family being a gunsliger while [=Zer0=] is a mix of samurai/ninja/assassin. Clay favors revolvers in combat while [=Zer0=] is all about snipers and swords. Clay has a suave and direct way of speaking while [=Zer0=] is still talking in haikus.
* TheGunslinger: The QuickDraw type. He's introduced distracting two bandits by throwing money into the air before whipping out his revolver and shooting them dead.
* HeelFaceTurn: In his past, he was in a smuggler clan until a mission brought him into contact and was caught by Montgomery Jakobs. Instead of killing him, Monty spared his life. Clay has been a loyal friend to the Jakobs family ever since.
* LoveableRogue: Clearly intended to recall this archetype.
* TheNicknamer: He likes to call the Vault Hunters "smooth operators" after they've proven themselves liberating Reliance from the [=CoV=].
* OnlyKnownByTheirNickname: He prefers to be called Clay, rather than Clayton.
* ScrewTheMoneyIHaveRules: [[spoiler:After killing the traitor Archimedes]], Clay mentions Aurelia attempted to pay him to sell out Jakobs. However, due to his UndyingLoyalty to Monty Jakobs, he refused.
* SoProudOfYou: Invoked and zigzagged. When he discovers his partner and best friend took Aurelia’s bribe, he gushes about how proud he is of him for snagging such a good score. He still kills him for the transgression, though.
* UndyingLoyalty: To Montgomery Jakobs and the Jakobs family by extension. He refuses to sell them out to Aurelia when given the offer to, and actively helps you hunt down traitors to the family.
[[/folder]]

[[folder:[=GenIVIV=]]]
->'''Voiced by:''' Blythe Renay\\\
[[quoteright:129:https://static.tvtropes.org/pmwiki/pub/images/geniviv.png]]
[[caption-width-right:129:[=GenIVIV=] A.I. body]]
[[quoteright:180:https://static.tvtropes.org/pmwiki/pub/images/gen_iviv.jpg]]
[[caption-width-right:180:[=GenIVIV=] regular appearance]]
The Combat A.I. for the Jakob's corporations' ship, the Family Jewel.
----
* AIIsACrapshoot: [[spoiler:Betrays the Jakobs family in order to get herself into a better combat body. Later, once she's expelled from the Jewel, she hijacks control of Santuary III and attempts to get it destroyed in an asteroid belt until BALEX intervenes and usurps control from her.]]
* ClimaxBoss: She's fought for the first piece of the Eden-6 Vault key.
* FateWorseThanDeath: [[spoiler:After being kicked out of Sanctuary's mainframe, BALEX suggests she gets put into a latrine body. Marcus says he has just the thing...]]
* FauxAffablyEvil: She calls people "cutie idiots" all while being a cold-hearted psychopath.
* {{Mecha}}: [[spoiler:She resides in a Maliwan combat mech to fight you. However destroying her mech body does not essentially kill her...]]
* PsychoExGirlfriend: To BALEX.
* SpeaksFluentAnimal: The time she spent on Eden-6 was used to, among other things, learn jabber mating calls. She uses this to summon packs of horny jabbers to attack the Vault Hunters and BALEX, the aftermath of this leaves BALEX ''very'' weirded out.
* VocalDissonance: One wouldn't expect to hear such a cutesy, girly voice for a Combat A.I.. An Echo log reveals she had a more low pitched voice before changing it to better please Montgomery Jakobs.
* WhoNamesTheirKidDude: [=GenIVIV=] (the Roman numeral for "four" twice), pronounced "Genevieve". BALEX complains that numerals don't work that way.
[[/folder]]

[[folder:BALEX]]
[[quoteright:250:https://static.tvtropes.org/pmwiki/pub/images/20200526203919_1.jpg]]
->'''Voiced by:''' Music/IceT

A navigation A.I. who worked alongside [=GenIVIV=] on the Family Jewel. A disagreement between the two led to a crash landing, him being installed into a pink teddy bear, and evicted from the vessel.
----
* BenevolentAI: Compared to [[AIIsACrapshoot [=GenIVIV=]]]. He helps the Vault Hunters reach and defeat her. [[spoiler:He then manages to kick [=GenIVIV=] out of Sanctuary's computer system, and becomes its main A.I., to boot.]]
* {{Catchphrase}}: "Navigated, [[ThisIsForEmphasisBitch bitch]][[AccentOnTheWrongSyllable ES!]]"
* DoesThisRemindYouOfAnything:
** While still stuck inside his teddy bear body, he can hijack robot bodies by being placed over them. He controlled his first bot by being replaced with the bot's head. For the combat bot, whose head is too high up to reach, he was instead placed somewhere a bit... [[GagPenis further down]].
** Also the thing about BALEX giving, erm, infesting the Family Jewel ([=GenIVIV=]) with "Ratch". It gets worse the more you think about it.
* EatenAlive: You find him in the middle of something, with said something being "a big fucking dinosaur", soon after you land on Eden-6.
* FunWithAcronyms: Tries to pass his name as some technobabble but goes only until the third letter in his name (Binary Automated Logistical) until he runs out of ideas and sheepishly reveals his name is actually a {{Portmanteau}}.
* HiddenBadass: He may have been built by Tediore and his main purpose is navigation, but as an A.I., he can hijack any machine he is plugged into, including a combat bot.
* HowDoIShootWeb: Twice. He fumbles the controls of a med bot and throws himself on the ground trying getting used to it, and does it again on a Maliwan combat mech which causes him to fly away from the Family Jewel. [[spoiler:Until he disables the anti-collision safeguards and crash lands right on top of [=GenIVIV=] smashing her barrier.]]
* {{Irony}}: An echo log reveals he was explicitly bought because of how cheap he was when Montgomery Jakobs blew the AI budget on GENIVIV. Balex ended up consistently loyal to Jakobs and has a far more stable mind and affable demeanor while GENIVIV is [[AIIsACrapshoot completely nuts and traitorous]].
* NiceGuy: BALEX is one of the few people (A.I.?) that are helpful from the get go and never ask for rewards or helps you with ulterior motives. He also reminds people of Sanctuary how much of a badass you are.
* {{Portmanteau}}: His name comes from Montgomery Jakobs being unsure of whether to name him "Barry" or "Alex" and deciding to just mash the names together.
* PrecisionFStrike: Drops one during the "The Family Jewel" quest. Unusually for this series, it isn't censored.
* VocalDissonance: Rather jarring hearing Ice-T's voice from a pink teddy bear, no?
* YouGetWhatYouPayFor: Inverted. Balex cost so little he was bought to make up for how much GENIVIV cost. He ended up being the far better purchase.
[[/folder]]

[[folder:Chadd]]
->'''Voiced by:''' Connor Thomas Cleary
[[quoteright:250:https://static.tvtropes.org/pmwiki/pub/images/chadd.jpg]]
A resident of the town of Reliance who seeks the ultimate thrill. He recruits the Vault Hunter to witness/assist him in increasingly ludicrous death-defying stunts.
----
* ArtificialLimbs: Chadd's left arm is a prosthetic arm. Given his lifestyle it's actually surprising this is the only artificial limb he has.
* BloodKnight: It's not just limited to fighting; Chadd is nuts for ''any'' kind of life-risking insanity.
* CatchPhrase: "Taste the '''''DANGER!'''''" [[spoiler:It's also his last words.]]
* DareToBeBadass: Jumps into life-threatening stunts that gives even the Vault Hunters ''pause'' with little or no sign of fear, though regret and agonizing pain tends to follow in short order.
* DumbassHasAPoint: The second of his stunts - base-jumping without the parachute - would be suicidally stupid in real life. The thing is, the Vault Hunter will likely have performed such a jump at least ''once'' by this point (dropping into the core of the asteroid base to shut down Katagawa's orbital laser) with no negative side effects.
* FearlessFool: He's ''way'' out of his depth doing things like bar-knuckle boxing predatory saurians, but he doesn't show a lick of fear.
* GoodOldFisticuffs: He tries to fist fight Saurians. This ends about as well as you can guess.
* GreatWayToGo: [[spoiler:Dude dies after being launched into orbit via gasoline boosted elevator. The Vault Hunters envy not the way he died, but that he died happy, doing what he wanted.]]
* HotBlooded: The man does what he does with a burning passion that could roast the fires of the Firehawk.
* NoIndoorVoice: Chadd tends to shout every sentence.
* RuleOfThree: You help him with three increasingly ridiculous stunts. [[spoiler:After injuries he suffered in the first two, the third ends up finishing him off.]]
* TakeThat: To extreme stunts and adrenaline junkies.
* TooDumbToLive: To put it ''charitably''.
* TooKinkyToTorture: He doesn't seem too put off by serious internal injuries after fighting dinosaur-like aliens or jumping off a high ledge.
* ViolationOfCommonSense: Challenging predatory dinosaurs to a fist-fight, jumping off a high ledge without a parachute, rigging an elevator with rocket boosters... Basically, ''everything'' Chadd does.
[[/folder]]

[[folder:Dr. Ned]]
!Dr. Ned Blanco
!!''I'm Helping!''
[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/rsz_imhelping_3225.png\\
As of ''1'' (''Dr. Ned'' DLC, original appearance). Click for: [[labelnote:''Dr. Ned'' second appearance]]https://static.tvtropes.org/pmwiki/pub/images/bl1_undead_ned.jpg[[/labelnote]] - [[labelnote:''Claptrap'' DLC]]https://static.tvtropes.org/pmwiki/pub/images/bl1_dr_ned_trap.jpg[[/labelnote]]]]
->'''Voiced by''': Creator/RicSpiegel

Zed's identical twin brother, [[SuspiciouslySpecificDenial who is not just Zed with a mustache]]. The main antagonist of the Zombie Island DLC.
----
* AffablyEvil: In spite of the fact that he's a ZombieApocalypse-unleashing, murderous MadScientist, he's pretty chatty and pleasant towards the Vault Hunters. He makes brownies, offers them some, then remembers he probably shouldn't be giving brownies to the people who want him dead.
* AntiClimaxBoss: Invoked. [[IntendedAudienceReaction Intended and subverted.]] He goes down quite easily; he doesn't even have full miniboss durability, at most he's just equal to a regular [[EliteMooks Badass]]. Followed by credits rolling past at lightning speed. Then they're suddenly ripped away and ''Undead Ned'' screams "It's not over yet!" Along with a character intro screen of Undead Ned with the text "HOLY F*#KING SHIT!!!"
* BerserkButton: His assistant, Bill, making popcorn when people are trying to work. This evidently ends up turning into a deep hatred of popcorn in general.
-->'''Ned:''' You smell like popcorn. Now I'm pissed!
%%* BigBad: Of "The Zombie Island of Dr. Ned" DLC, naturally.%%How?
%%* BodyHorror: As Undead Ned.
* CameBackWrong: ''Thrice''. Upon being killed in "Zombie Island", he almost instantly revives as Undead Ned. Then, in "Claptrap's New Robot Revolution", he is revived as Ned-Trap, ''then'' as Undead Ned-Trap.
* CardCarryingVillain: He actually makes note of the decision to dedicate himself to evil, records it, and idly hopes nobody happens to find the recording and learn of his nefariousness.
* DeadlyDoctor: Aside from the zombies, he can put up a pretty good fight one-on-one.
* EvilTwin:
** Of Dr. Zed. At first, it can be assumed that Ned is Zed with an [[PaperThinDisguise obvious fake moustache]] spouting [[SuspiciouslySpecificDenial suspicious denials]] ("I am Dr. Ned, who is totally not Dr. Zed in disguise"). However, other sources (such as the Game Of The Year Edition Guide, the fourth Claptrap webisode, [=DLC=]s 3 and 4 and, of course, ''Borderlands 2'') confirm that they are indeed two different people - brothers, specifically.
** In the Headhunter DLC of the third game, T.K. Baha hints that there's a third sibling (possibly making them triplets, not twins), named Ted, that is even worse than him. However Baha also pretty much says that none of the DLC is canon anyways.
* FlippingTheBird: In his second intro.
* JumpingOffTheSlipperySlope: It seems his initial motives for creating the zombies were altruistic (research into cheating death), but upon realizing that the results were useless for anything other than mass destruction he just shrugs his shoulders and decides to be a CardCarryingVillain instead. His reasoning seems to be IMeantToDoThat: if his creations are going to wreck havoc anyway, he might as well fully embrace it and consider himself a successful villain rather than a grossly incompetent scientist.
* KingMook: When you fight him at the end of the DLC, he fights just like a regular pistol bandit, only with more health and a slightly unique weapon. Then he goes OneWingedAngel and turns into a huge undead monster.
* INeedAFreakingDrink:
** When you first meet him.
** When wounded, Dr. Ned-trap might say "Pour alcohol on the wound. Also in my mouth."
%%* LaughablyEvil
* MadScientist: Not only created zombies, but Wereskags as well.
* MakerOfMonsters: His experiments are responsible for the zombies and wereskags of Jakob's Cove, which he uses to defend his lab.
* MorallyAmbiguousDoctorate: ''[[BossSubtitles Turns out he's a bad guy... who knew?]]''
* NinjaPirateZombieRobot: By the end of the first ''Borderlands'' storyline, he's a twice-undead cyborg physician.
* ObviouslyEvil: He's not even really trying to hide it. The time he made the Vault Hunters wait while he lowered his hand-cranked elevator, forcing them to fight off a massive horde of zombies, going so far as to drop the counter-weight ''twice'' comes to mind.
* OneWingedAngel: Undead Ned, a far tougher battle than the one just before it.
* PornStash: There are ''huge'' stacks of dirty magazines in his secret lab.
* {{Roboteching}}: When you fight him he's armed with a Purple-rarity submachine gun with a unique barrel that makes it fire drunken bullets that spiral randomly and ricochet off walls.
* SuspiciouslySpecificDenial: Denies frequently that he's just Zed with a moustache. In the ''Robot Revolution'' DLC, it's shown that he's telling the truth, as both Zed and the [[UnwillingRoboticisation newly activated Ned-Trap]] are both seen. Similarly, Zed is still present in the sequel, and the Pre-Sequel and Tales canonizes all the events of the Robo-lution.
* TreacherousQuestGiver: Played for laughs, given how ObviouslyEvil he is.
* UnwillingRoboticisation: How the Claptraps bring him BackFromTheDead.
[[/folder]]

[[folder:Hank Reiss]]
!Hank Reiss
!!''Nice Hat!''
[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/hankreiss.png]]

A man who was turned into a were-skag by Ned when he was given the anti-zombie antidote. Identified by his hat.
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* ApocalypticLog: His ECHO correspondence with his wife, which gradually tells the tale of the zombie outbreak in Jakobs Cove and first hints at Ned's direct involvement in same, and ends with him going to Ned as a volunteer test subject for the skag-based cure.
* MonsterProgenitor: The original wereskag, ultimately responsible for every other wereskag's existence.
* OurWerewolvesAreDifferent: Technically a were''skag'', but wereskags are more like werewolves than skags are like wolves in the first place. The main difference? The mouth, which opens like a flower. Oh, and wereskags would have never existed if Ned hadn't injected Reiss with skag stuff in the first place.
* TragicMonster: He was a loving family man before transforming into a wereskag.
* TurnsRed: Once his health gets below a certain threshold, he howls and gains a ton of it back. If you don't take them out fast enough, other wereskags do the same.
[[/folder]]

[[folder:Father O'Callahan]]
!Father Jackie O'Callahan
[[quoteright:203:https://static.tvtropes.org/pmwiki/pub/images/jackieocallahan.jpg]]

A local preacher who tried to fight the "evil" of Jakobs Cove before being infected with the Wereskag virus.
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* AndThenJohnWasAZombie: The Vault Hunters are hired to find out what happened to him, learning through ECHO recordings that he was "nicked in the neck" by Hank Reiss.
* BadassPreacher: He appears to be an actual priest who decides to "kick evil's arse".
* {{Determinator}}: Fighting the zombies and Hank Reiss is tough, but he stays strong through prayer...and the whiskey in his flask.
* OhMyGods: References the Guardian Angel at least once.
* TragicMonster: A BadassPreacher who tried to help Jakobs Cove and was turned into the very "evil" he was fighting. BeingGoodSucks on [[CrapsackWorld Pandora]].
[[/folder]]
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