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"We Make Movies Better", also known as the Nicole Kidman AMC Theaters commercial, is an advertisement directed by Jeff and Tim Cronenweth and written by Billy Ray released in September 2021 that aired on television and in front of every movie shown at AMC Theaters. Almost immediately, it [[https://www.buzzfeednews.com/article/davidmack/nicole-kidman-amc-ad went viral]] due to its earnestness and hyperbolic description of the moviegoing experience that veered straight into pure {{camp}}. Quoting its lines became an AudienceParticipation ritual due to the fact that it was shown before every movie, and it inspired parodies, memes, edits, remixes, salutes, and even [[FunTShirt Fun T-Shirts]]. It proved so popular that AMC extended its contract with Kidman to keep the ad in theaters, and announced that they were recording [[https://www.vanityfair.com/hollywood/2022/08/nicole-kidmans-amazing-amc-ad-is-getting-a-sequel a sequel]].
to:
"We Make Movies Better", also known as the Nicole Kidman AMC Theaters commercial, is an advertisement directed by Jeff and Tim Cronenweth and written by Billy Ray released in September 2021 that aired on television and in front of every movie shown at AMC Theaters. Almost immediately, it [[https://www.buzzfeednews.com/article/davidmack/nicole-kidman-amc-ad went viral]] due to its earnestness and hyperbolic description of the moviegoing experience that veered straight into pure {{camp}}. Quoting its lines became an AudienceParticipation ritual due to the fact that it was shown before every movie, and it inspired parodies, memes, edits, remixes, salutes, and even [[FunTShirt Fun T-Shirts]]. It proved so popular that AMC extended its contract with Kidman to keep the ad in theaters, and announced that they were recording [[https://www.vanityfair.com/hollywood/2022/08/nicole-kidmans-amazing-amc-ad-is-getting-a-sequel a sequel]].
released [[https://variety.com/2024/film/news/amc-theatres-three-new-nicole-kidman-ads-1235926221/ three new promos]] in 2024.
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[[caption-width-right:421:''AMC Theaters. We make movies better.'']]
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[[caption-width-right:421:''AMC Theaters. We Theaters: we make movies better.'']]
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"We Make Movies Better", also known as the Nicole Kidman AMC Theaters commercial, is an advertisement directed by Jeff and Tim Cronenweth and written by Billy Ray released in September 2021 that aired on television and in front of every movie shown at AMC Theaters. Almost immediately, it [[https://www.buzzfeednews.com/article/davidmack/nicole-kidman-amc-ad went viral]] due to its earnestness and hyperbolic description of the moviegoing experience that veered straight into pure {{camp}}. Quoting its lines became an AudienceParticipation ritual due to the fact that it was shown before every movie, and it inspired parodies, memes, edits, remixes, salutes, and even [[FunTShirt Fun T-Shirts]]. It proved so popular that AMC extended its contract with Kidman to keep the ad in theaters, and announced that they were recording [[https://www.vanityfair.com/hollywood/2022/08/nicole-kidmans-amazing-amc-ad-is-getting-a-sequel a sequel.]]
Watch it [[https://www.youtube.com/watch?v=KiEeIxZJ9x0 here.]]
Watch it [[https://www.youtube.com/watch?v=KiEeIxZJ9x0 here.]]
to:
"We Make Movies Better", also known as the Nicole Kidman AMC Theaters commercial, is an advertisement directed by Jeff and Tim Cronenweth and written by Billy Ray released in September 2021 that aired on television and in front of every movie shown at AMC Theaters. Almost immediately, it [[https://www.buzzfeednews.com/article/davidmack/nicole-kidman-amc-ad went viral]] due to its earnestness and hyperbolic description of the moviegoing experience that veered straight into pure {{camp}}. Quoting its lines became an AudienceParticipation ritual due to the fact that it was shown before every movie, and it inspired parodies, memes, edits, remixes, salutes, and even [[FunTShirt Fun T-Shirts]]. It proved so popular that AMC extended its contract with Kidman to keep the ad in theaters, and announced that they were recording [[https://www.vanityfair.com/hollywood/2022/08/nicole-kidmans-amazing-amc-ad-is-getting-a-sequel a sequel.]]
sequel]].
Watch it [[https://www.youtube.com/watch?v=KiEeIxZJ9x0here.]]
here]].
Watch it [[https://www.youtube.com/watch?v=KiEeIxZJ9x0
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-->''Website/TVTropes: We Make Movies Better''
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[[quoteright:421:https://static.tvtropes.org/pmwiki/pub/images/amc_nicole_kidman.jpg]]
[[caption-width-right:421:''AMC Theaters. We make movies better.'']]
->''We come to this place... for magic. We come to AMC Theaters to love, to cry, to care. Because we need that, all of us. That indescribable feeling we get when the lights begin to dim, and we go somewhere we've never been before. Not just entertained, but somehow reborn. Together. Dazzling images on a huge silver screen. Sound that I can feel. Somehow, heartbreak feels good in a place like this. Our heroes feel like the best part of us, and stories feel perfect and powerful. Because here... they are.''
-->-- '''Creator/NicoleKidman'''
It's 2021. The UsefulNotes/COVID19Pandemic is still raging, and few industries have been hit harder than live entertainment. Movie theaters have been gutted, struggling to recover even after the end of lockdowns due to many people still being leery about the public health risks of sitting in a crowded theater for two hours. If you're running one of America's largest theater chains, how do you get your customers to come back?
AMC Theaters' solution was to create an extremely melodramatic ad with Creator/NicoleKidman extolling the magic of the movies. And with that, an instant legend was born.
"We Make Movies Better", also known as the Nicole Kidman AMC Theaters commercial, is an advertisement directed by Jeff and Tim Cronenweth and written by Billy Ray released in September 2021 that aired on television and in front of every movie shown at AMC Theaters. Almost immediately, it [[https://www.buzzfeednews.com/article/davidmack/nicole-kidman-amc-ad went viral]] due to its earnestness and hyperbolic description of the moviegoing experience that veered straight into pure {{camp}}. Quoting its lines became an AudienceParticipation ritual due to the fact that it was shown before every movie, and it inspired parodies, memes, edits, remixes, salutes, and even [[FunTShirt Fun T-Shirts]]. It proved so popular that AMC extended its contract with Kidman to keep the ad in theaters, and announced that they were recording [[https://www.vanityfair.com/hollywood/2022/08/nicole-kidmans-amazing-amc-ad-is-getting-a-sequel a sequel.]]
Watch it [[https://www.youtube.com/watch?v=KiEeIxZJ9x0 here.]]
----
!!We come to this place... for tropes.
* AudienceParticipation: It is not an unheard-of practice for audiences to recite the lines themselves along with Kidman, treating her speech almost like the Pledge of Allegiance or a {{cult}} induction.
* BackgroundHalo: The light of the film projector creates one of these behind Kidman's head after she sits down to watch the movie.
* InTheHood: The ad opens with Kidman lowering the hood on her jacket as she walks up to an AMC theater.
* LadyInAPowerSuit: Kidman wears a gray-blue suit with shiny silver pinstripes.
* {{Melodrama}}: It's Nicole Kidman extolling the power of cinema in the most dramatic language possible. What else can it be?
* MundaneMadeAwesome: Going to the movies as an experience that can make you "not just entertained, but somehow reborn."
* SummerBlockbuster: The films shown in the ad include some of the biggest blockbuster action films of TheNewTens, such as ''Film/JurassicWorld'', ''Film/TheForceAwakens'', and ''Film/WonderWoman2017''.
----
-->''Website/TVTropes: We Make Movies Better''
----
[[caption-width-right:421:''AMC Theaters. We make movies better.'']]
->''We come to this place... for magic. We come to AMC Theaters to love, to cry, to care. Because we need that, all of us. That indescribable feeling we get when the lights begin to dim, and we go somewhere we've never been before. Not just entertained, but somehow reborn. Together. Dazzling images on a huge silver screen. Sound that I can feel. Somehow, heartbreak feels good in a place like this. Our heroes feel like the best part of us, and stories feel perfect and powerful. Because here... they are.''
-->-- '''Creator/NicoleKidman'''
It's 2021. The UsefulNotes/COVID19Pandemic is still raging, and few industries have been hit harder than live entertainment. Movie theaters have been gutted, struggling to recover even after the end of lockdowns due to many people still being leery about the public health risks of sitting in a crowded theater for two hours. If you're running one of America's largest theater chains, how do you get your customers to come back?
AMC Theaters' solution was to create an extremely melodramatic ad with Creator/NicoleKidman extolling the magic of the movies. And with that, an instant legend was born.
"We Make Movies Better", also known as the Nicole Kidman AMC Theaters commercial, is an advertisement directed by Jeff and Tim Cronenweth and written by Billy Ray released in September 2021 that aired on television and in front of every movie shown at AMC Theaters. Almost immediately, it [[https://www.buzzfeednews.com/article/davidmack/nicole-kidman-amc-ad went viral]] due to its earnestness and hyperbolic description of the moviegoing experience that veered straight into pure {{camp}}. Quoting its lines became an AudienceParticipation ritual due to the fact that it was shown before every movie, and it inspired parodies, memes, edits, remixes, salutes, and even [[FunTShirt Fun T-Shirts]]. It proved so popular that AMC extended its contract with Kidman to keep the ad in theaters, and announced that they were recording [[https://www.vanityfair.com/hollywood/2022/08/nicole-kidmans-amazing-amc-ad-is-getting-a-sequel a sequel.]]
Watch it [[https://www.youtube.com/watch?v=KiEeIxZJ9x0 here.]]
----
!!We come to this place... for tropes.
* AudienceParticipation: It is not an unheard-of practice for audiences to recite the lines themselves along with Kidman, treating her speech almost like the Pledge of Allegiance or a {{cult}} induction.
* BackgroundHalo: The light of the film projector creates one of these behind Kidman's head after she sits down to watch the movie.
* InTheHood: The ad opens with Kidman lowering the hood on her jacket as she walks up to an AMC theater.
* LadyInAPowerSuit: Kidman wears a gray-blue suit with shiny silver pinstripes.
* {{Melodrama}}: It's Nicole Kidman extolling the power of cinema in the most dramatic language possible. What else can it be?
* MundaneMadeAwesome: Going to the movies as an experience that can make you "not just entertained, but somehow reborn."
* SummerBlockbuster: The films shown in the ad include some of the biggest blockbuster action films of TheNewTens, such as ''Film/JurassicWorld'', ''Film/TheForceAwakens'', and ''Film/WonderWoman2017''.
----
-->''Website/TVTropes: We Make Movies Better''
----
