History AdoredByTheNetwork / SpongeBobSquarePants

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** There was a slight increase in reruns of the show that week, which took over slots for other shows like ''WesternAnimation/TheLoudHouse'', ''Series/AreYouSmarterThanAFifthGrader'' and ''Cousins For Life'', to promote the special.

* Like Peppa Pig and PAW Patrol on Nick Jr. Too, Nicktoons UK will sometimes be renamed to "Nick SpongeBob" or "Nick The Loud House" playing the main series and spin offs of both shows

* Still Nickelodeon's top show after [[LongRunners 23 years]] [[note]]the first few years and the most recent one during parent Viacom's merger with "America's Most Watched Network" itself, Creator/{{CBS}}[[/note]], and they've obviously decided to [[CashCowFranchise milk it for all its worth.]] Today, Nickelodeon's typical schedule (not counting the Creator/NickJr or Creator/NickAtNite blocks) is comprised almost entirely of either ''[=SpongeBob=]'' or ''WesternAnimation/TheLoudHouse''. It's gotten so bad, the animation fandom (particularly Pan of WebVideo/RebelTaxi) has even coined the term "The [=SpongeBob=] Principle": If a new Nick show (animated or live-action) comes out and it isn't an instant smash hit, Nickelodeon will just ignore it, never give it reruns, never promote it, move the premiere dates around and dump the last few episodes on their much less popular channels (Nicktoons Network or Creator/TeenNick) while they replace it with more [=SpongeBob=] reruns.

* Due to the success of ''WesternAnimation/ALVINNNAndTheChipmunks'', the show began airing six times each day in November 2015 (instead of eight or nine). Even ''WesternAnimation/TeenageMutantNinjaTurtles2012'' which had been absent from the main channel for a while, was added back to the schedule. Again, it is significant that more SpongeBob episodes were broadcast on the Nicktoons Network than on the main network.[[note]]

* By late 2014, it seemed like [=SpongeBob=] was getting fewer and fewer airings, prompting some suspicion that the show would suffer the same fate as ''Series/WhoWantsToBeAMillionaire'' suffered when ABC treated it the same way for many years. Then in December of that year, Nick did a 360 and showed endless marathons so that they could promote the then-upcoming ''Sponge Out Of Water'' feature film[[note]]just like Creator/ABCFamily did whenever a new ''Film/HarryPotter'' movie came out, and similar to when Channel 10 in Australia would show the original ''Franchise/StarWars'' trilogy over three weekends whenever a prequel was released[[/note]]. When that was said and done, Nick would once again diminish [=SpongeBob=]'s presence on the channel so they could focus on their live-action fare which includes shows like ''The Thundermans'', ''Nicky, Ricky, Dicky, and Dawn'', ''Henry Danger'', and ''The Haunted Hathaways'' to compete with Disney.

* By November 2015, the show was airing six times a day (instead of eight or nine) due to the popularity of ''WesternAnimation/ALVINNNAndTheChipmunks''. They even brought back ''WesternAnimation/TeenageMutantNinjaTurtles2012'' to the schedule after a long time of not being on the main channel. Again, it really says something when the Nicktoons Network aired more episodes of [=SpongeBob=] than the main network did.[[note]] Depending on the day of the week, they aired up to '''nine''' episodes a day in the dead hours of 11:30PM to 6:00AM, and mostly older ones and specials at that.[[/note]]

** Speaking of [=KCAs=], it has won for the category Favorite Cartoon every year it been nominated since 2003 (only ''WesternAnimation/AvatarTheLastAirbender'' could beat it and that was back in 2008), much to the chagrin of many cartoon fans. The outrage grows every year (although what happened in 2008 was rather unexpected), as people believes other cartoons deserve to win a blimp for this category.
* In November 2006, as shown by the image, the show aired a 24-hour marathon from November 9-10 which counted down the 100 best episodes, leading up to the episode "Best Day Ever" and the network premiere of ''WesternAnimation/TheSpongeBobSquarePantsMovie''. Subverted in the case of the former however, as it was just a standard 11-minute episode with no major adventure whatsoever.

* By August 2018, nothing but ''[=SpongeBob=]'' reruns were airing on the Nicktoons channel from 11PM to 6AM, ''every single day.'' Nick Australia and New Zealand also does the same overnight marathon shtick.

* On TV Osaka, the show is one of two animated programs to air every single day (the other being re-runs of ''Anime/YokaiWatch'').

** There was a slight increase in re-runs of the show that week, which took over slots for other shows like ''WesternAnimation/TheLoudHouse'', ''Series/AreYouSmarterThanAFifthGrader'' and ''Cousins For Life'', to promote the special.

** On a similar note, Amazon loves promoting the fact that Amazon Prime has the rights to the earlier seasons of this show. They make memes out of the show to convince people to buy their service, and often include it with other shows in ads for Amazon Prime.

* Still Nickelodeon's top show after [[LongRunners 23 years]] [[note]]the first few years and the most recent one during parent Viacom's merger with "America's Most Watched Network" itself, Creator/{{CBS}}[[/note]], and they've obviously decided to [[CashCowFranchise milk it for all its worth.]] Today, Nickelodeon's typical schedule (not counting the Creator/NickJr or Creator/NickAtNite blocks) is comprised almost entirely of either ''[=SpongeBob=]'' or ''WesternAnimation/TheLoudHouse''. It's gotten so bad, the animation fandom (particularly Pan of WebVideo/RebelTaxi) has even coined the term "The [=SpongeBob=] Principle": If a new Nick show (animated or live-action) comes out and it isn't an instant smash hit, Nickelodeon will just ignore it, never give it reruns, never promote it, move the premiere dates around and dump the last few episodes on their much less popular channels (Nicktoons Network or TeenNick) while they replace it with more [=SpongeBob=] reruns.

* Still Nickelodeon's top show after [[LongRunners 23 years]] [[note]]the first few years and the most recent one during parent Viacom's merger with "America's Most Watched Network" itself, Creator/{{CBS}}[[/note]], and they've obviously decided to [[CashCowFranchise milk it for all its worth.]] Today, Nickelodeon's typical schedule (not counting the Creator/NickJr or Creator/NickAtNite blocks) is comprised almost entirely of either ''[=SpongeBob=]'' or ''WesternAnimation/TheLoudHouse''. It's gotten so bad, the animation fandom (particularly Pan of WebVideo/RebelTaxi) has even coined the term "The [=SpongeBob=] Principle": If a new Nick cartoon comes out and it isn't an instant smash hit, Nickelodeon will just ignore it, never give it reruns, never promote it, move the premiere dates around and dump the last few episodes on their much less popular channel Nicktoons Network while they replace it with more [=SpongeBob=] reruns.

* By November 2015, the show was airing six times a day due to the popularity of ''WesternAnimation/ALVINNNAndTheChipmunks''. They even brought back ''WesternAnimation/TeenageMutantNinjaTurtles2012'' to the schedule after a long time of not being on the main channel. Again, it really says something when the Nicktoons Network aired more episodes of [=SpongeBob=] than the main network did.[[note]] Depending on the day of the week, they aired up to '''nine''' episodes a day in the dead hours of 11:30PM to 6:00AM, and mostly older ones and specials at that.[[/note]]