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You Should Know This Already
Congratulations! After plenty of Hype Aversion and general laziness, you finally decided to check out that series everyone's talking about. You go to the DVD store, buy the first season, set up your DVD player, turn on the TV, crack open the DVD case and...

... wait a minute. Isn't that a commercial for the latest season? Why is the first season's ruthless and merciless Big Bad being all chummy-chummy with the main protagonists? You mean he's going to turn good?!

Feeling annoyed that a major event has just been spoiled for you? Irritated? Enraged? Well, too bad! You Should Know This Already.

The spoilers under this trope are big ones that stop being spoilers for fans due to the franchise treating them as common knowledge by then. Commercials and trailers of the franchise will blare them without comment! Previews and reviews of the latest installment will mention them as an aside! Covers and synopses will display them as minor details! Dutiful posters of forums with anti-spoilers policies will type these out as part of their topic title, while their avatars and signatures hint details you really didn't want to know yet! These are usually justified since it's a little hard to hide the fact that say... The Dragon turned good if they're The Lancer of the next Season, or worse still, The Hero. Besides, why hide things that practically every fan of your franchise already knows?

Well, because "practically every fan" is never as large a category as they seem to think. There's always the possibility that someone could find something a bit later than others, or could simply not have gotten around to reading/watching/playing it until later, which is the entire reason spoiler warnings exist.

There's also the fact that due to differences in TV technology, DVDs are usually released in Japan and North America first, and the rest of the world some time later. This problem also applies to video games, with the result that American fans casually discuss major, surprising plot twists before the game is even released in Europe or Australia.

Sometimes hard to avoid in shows that feature major changes in setting and cast line-up that hinge on major plot twists in previous seasons. The Season 1 Big Bad is a major player on the good guys' side in Season 4 — how exactly are you going to hide that in promos just for the sake of not spoiling the people who haven't watched Season 3 yet?

Related to It Was His Sled, only it's possible that Average Joe has not heard of these spoilers if his interests don't coincide with the franchise. Compare and contrast Trailers Always Spoil, which spoils things before the fans even get their hands on the product, as well as Spoiler Opening. Arguably a subset of All There Is To Know About The Crying Game. Not to be confused with As You Know.

Obviously, SPOILERS AHOY, but... ya know, You Should Know This Already


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