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You Keep Telling Yourself That
Jane: He must not be undeserving, as we thought. He must truly be in love with her, I think.
Mr. Bennet: You think that, Jane, if it gives you comfort.

From an argumentative standpoint, it's pretty hard to get anywhere against the Well-Intentioned Extremist. His motives are good, after all, as he has a better rationale for his actions than just For the Evulz.

This trope is what happens when, as the Well-Intentioned Extremist is making his case, someone calls him out on it. He makes a point that, hey, just because you Pet the Dog every once in a while, that doesn't mean it's OK for you to be a total genocidal Jerkass. If you want to tell yourself a story about how great you are so you can live with yourself, go ahead. But spare me your crap.

Interestingly, this rarely ever actually gets a villain to rethink his point of view. From a narrative standpoint, this kind of speech exists mainly to avert a Draco in Leather Pants situation by pointing out just how shallow the villain's worldview really is.

Alternatively, a villain can say this to a hero, but with more mixed results. Sometimes the villain may have a point, but other times he'll be shown as being too callous and pathetic to understand that, yes, some people really do value abstract things like friendship.

Another option involves no morals. One person believes something, and another, more knowledgeable person knows better, but doesn't feel like explaining, whether it's because they're a jerkass, because they know trying to explain won't accomplish anything, or something else. Instead, when the less informed side tells the more informed side what they believe they know, the more informed side will condescendingly humor them with this retort.

Ofttimes whoever says this will add, "maybe soon/one day/eventually you'll actually believe it," implying that deep down, even the rationalizer him/herself realizes the argument is a lie.

Compare Shut Up, Hannibal!.

Examples:

Anime & Manga

Film
  • In the climax of No Country for Old Men, Anton Chigurh confronts Carla at her home, explaining that he has to kill her because he promised her husband Llewelyn that he would. Carla points out that this is crazy, and makes no sense. He goes on explain that he offered Llewelyn a chance to save Carla's life, but Llewelyn instead decided to use her to try and save himself. Carla calls him out on how that wasn't Llewelyn's rationale at all and Chigurh's twisting his words around. Finally, Chigurh lets her call a coin toss to get a chance to live. She refuses to call it, saying that Chigurh's only doing it so he can mentally conclude that he's "giving her a choice", when in reality, he's in complete control of the situation and the only one making any choices at all. This scene is the closest the movie comes to a loss for Chigurh, because Carla brings no outside knowledge into the conversation. He could justify the enmity of every other character in the film because they're his enemy and have reason to hate him. Carla's words, by contrast, deal entirely with the current situation. Chigurh has no reason to kill her at all, and is so randomly destructive that he doesn't have any more genuine human feeling than a car crash.
  • In X-Men, when Magneto is making his final speech to the heroes about how the turn-everyone-into-a-mutant-beam is going to bring peace to the world and is worth the sacrifice, Wolverine is not impressed. He quips that if Magneto really believed everything he was saying, he would have just used himself to power the doomsday apparatus rather than Rogue. One realizes that, if Magneto had in fact done this, his plan would have succeeded without a hitch (though considering that he sees himself as the one thing keeping mutants out of the death camps, he wouldn't sacrifice himself unless he was 100% certain of the outcome).
  • A villain-to-hero version occurs in the 2003 remake of The Italian Job.
    Stella Bridger: "You know this was never about the gold."
    [Stella responds by punching him in the face.]
  • Pirates of the Caribbean: Elizabeth to Jack Sparrow.
    Elizabeth: It never would have worked between us.
    Sparrow: Keep tellin' yourself that, darling.
  • From Romy And Michele's High School Reunion, when a former Girl Posse member shows up her class' Alpha Bitch:
    Christie: You're just jealous. Because unlike a certain ball-busting dried up career woman, I might mention, we're all HAPPILY MARRIED!
    Lisa Luder: That's right, Christie. Keep telling yourself that.

Literature
  • In the Dale Brown novel Edge of Battle, Zakharov tells Comandante Veracruz - from one villain to another - that he doesn't actually believe the Mexican ultranationalist rhetoric he's spouting from his own mouth and that it isn't fooling the former.
  • Jane in Pride and Prejudice insists to Elizabeth that she's not in love with Mr Bingley anymore and she just thinks he's the kindest, handsomest man she's ever met, and always will regard him as "the most amiable man of my acquaintance". And they can be Just Friends because she now knows he's not in love with her. Elizabeth just laughs in her face.

Live-Action TV
  • Performed by The Doctor on the villain of the Doctor Who episode "Boom Town", who was trying to rationalise that she wasn't pure evil because she let one of her victims go. The Doctor sharply points out that sparing a single life doesn't mean jack if you are engaging in a plot to blow Cardiff off the map.
  • In Spaced, Tim uses this line during the Tekken scene when Daisy protests that "spending hours bogeling to Aswad" was research:
    Tim: Well just keep telling yourself that Daisy OK, but I think I am big enough and ugly enough to make my own mistakes!
    • Daisy does it right back to him in the same argument (and ends up winning it), because the current topic is about whether Tim's right to get back with his manipulative ex-girlfriend. note 
      Daisy: Well Sarah obviously agrees!
  • In the infamous Star Trek: Deep Space Nine episode, In The Pale Moonlight, after confessing about his involvement with bribery, threats, fabricating evidence, and being an accessory to multiple murders, Sisko says that he can live with all that if it meant the Romulans were throwing their support against the Dominion. The way he delivers it, however, makes it sound like he's trying to convince himself of this. In other words, he's telling himself You Keep Telling Yourself That.
  • Jesse starts telling Walt this near the end of Breaking Bad.
    Jesse: What, just because I don't wanna cook meth any more I'm "lying down"? How many more people are gonna die because of us?
    Walt: No-one. None. Now that we're in control, no-one else gets hurt.
    Jesse: You keep saying that, and it's BULLSHIT every time!

Web Video

Video Games
  • Knights of the Old Republic has Carth and Canderous firing this line off to one another during their "warrior versus soldier" banter. Canderous asks Carth as a "fellow warrior" what glorious battles he's been in. Carth says he's not a "warrior," he's a "soldier"; soldiers "protect and defend the innocent, mostly from warriors." Canderous snarks that Carth can keep telling himself that, but really they're the same, and at least he can admit it. A warrior only needs to justify himself through victory. Carth points out that the Mandalorians actually lost the war. Canderous says they only lost because the Republic was richer and had more resources. Carth snarks right back that he can keep telling himself that.
  • At the end of the canon route of Blaze Union, this seems to be what Medoute is trying to say to Gulcasa; her own Fantastic Racism makes her rationale very shaky, however, and this quickly degenerates into a vicious and painful argument in which everything the former accuses is met with a Shut Up, Hannibal! and everything the latter tries to defend himself with gets a Shut Up, Kirk!.
  • As part of an Old Save Bonus, in Dragon Age II, if the hero from the original game married Alistair and took the throne with him, he'll refer to her as "the old ball and chain" when he shows up for his little cameo.
    Bann Teagan: You know the Queen hates it when you call her that.
    King Alistair: No she doesn't. Just because she killed an Archdemon... she doesn't scare me.
    Bann Teagan: You keep telling yourself that, Your Majesty.
  • A villain-on-hero (well, Sociopathic Hero-on-hero) example appears in Baldurs Gate 2. Korgan and Valygar are both kinslayers and Korgan, naturally, attempts to bond over it. Valygar rebuffs this by explaining that they're nothing alike: Valygar killed his parents after his mother went insane and dabbled in Black Magic while Korgan killed his brothers for their father's inheritance.

Western Animation
  • In the Family Guy episode "Fast Times at Buddy Cianci High", Lois is doing laundry and reads a note in Chris's pocket; she justifies herself to Stewie because, "Mommy doesn't usually read things out of Chris's pocket. She's more respectful than that." Stewie responds, "Yeah, whatever helps you sleep at night, bitch."


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