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We Care
We care a lot about the Army, Navy, Air Force and Marines
We care a lot about the N.Y., S.F. and L.A.P.D.
We care a lot about you people! We care a lot about your guns!
We care a lot about the wars you're fighting, gee! That looks like fun!
Faith No More, "We Care a Lot"

Money, Incorporated is catching a lot of flak for bad environmental practices, price-fixing, mistreatment of employees, and all kinds of Corrupt Corporate Executive-ness. So what do they do? Make a Public Relations Ad showing how much good they do, and just how much they really care about the Earth/Little Guy/Mom and Apple Pie/what have you. We really do, honest!

In reality, however, this company does not care. It never cares. This company is dead set against caring. The CEO doesn't allow the corporation to take an action that decreases projected profits, for any reason. Period. If it looks like it's bending that rule, you can bet there are a bevy of charts and graphs showing how the PR will pay for the losses.

When the theme is "We care about the environment", this is commonly termed greenwashing.

When the entire company acts like this to everyone, that's Peace & Love Incorporated.

Compare Photo Op With The Dog. Could be considered a variant of We Don't Suck Anymore, but that trope is related to quality, not ethics (and is sometimes true). Not related to We Really Do Care.


Examples:

Advertising

Comic Books
  • Used in at least one The Simpsons comic with "Globex Corporation - We Dominate Because We Care".

Film
  • Monsters, Inc.. "We scare because we care." Unlike in most cases of this trope, they actually do care. The problem is that they care too much.
  • In Tommy Boy, Ray Zalinsky's big honkin' auto parts ads always end in how much he cares about families. So much so that even Tommy is impressed, despite the fact that Zalinsky's attempting to buy out Tommy's hometown auto parts company just for the name, which would put hundreds (including Tommy) out of work in the process.
  • In the Steven Seagal movie On Deadly Ground, the Big Bad's company, Aegis Oil, is filming a We Care commercial with caribou and seals covered in oil and basically milking it for all it's worth. But the instant the director says "cut," the first words out of the Big Bad's mouth are "Fuck! These animals stink!" and he's yelling at his men to get the animals out of there.
  • In Michael Clayton, fictional company United North Cared a Lot.
  • In the movie Pump Up The Volume, Hubert Humphrey High School's principal started hanging up posters promoting a student outreach program called BIONIC (Believe It Or Not I Care), encouraging troubled teens to call a phone number on the posters. The posters were nothing but a trap to catch pirate radio broadcaster Christian Slater with a wire-tapped phone.
  • In Mr. Mom, Caroline, working for an advertising firm, convinces the head of a tuna company struggling due to a recession to make one of these ads, and to back it up by lowering the price of their tuna to make it easier for struggling consumers to put food on the table.
    Humphries: When this crisis is over, we will go back to our regular prices. Until then, remember, we're all in this together. Schooner Tuna. The tuna with a heart.

Literature
  • Spoofed in the Discworld novel Going Postal:
    "They had even instated an 'Employee of the Month' program to show how much they cared. That was how much they didn't care."

Live-Action TV

Music Videos
  • The plastic surgeon in the music video for TLC's "Unpretty" has this as their slogan. Needless to say, that particular facility cares more about its bottom line than its patients. For example, a girl is shown having (perhaps botched) breast implants ripped out of her while she is still awake, causing the Pinball Protagonist to rethink her plans to get breast implants.

Newspaper Comics

Video Games
  • Spoofed in Grand Theft Auto III: pay attention to the radio, and you'll see a Eris Running Shoes ad claiming that nope, their factories ain't sweatshops, no sir, hell no. Then you hear some kids saying "It's cool! We get to play with knives!", "My friend stitched his hands together the other day!", and "Yesterday, I made a dollar!".
  • "Spirited debate. It's the cornerstone of our philosophy here at the Hanso Foundation..." One of many from The Lost Experience. Players of the game know how evil these guys are.
  • The UAC from Doom 3.
  • Spoofed to hell and back in both Borderlands and Borderlands 2. There are loudspeakers throughout Pandora, blaring propaganda of the respective gun companies.
  • Wild Star has Protostar. Protostar: Making dreams come true. For money! (Protostar is not responsible for making dreams come true)

Web Comics
  • In Our Little Adventure, Brian Souballo magically disguised himself as an old teacher he failed to recruit to his side, and used the disguise to frame the teacher for destruction and murder at the city of Silverfronds. Right after this mission, Brian ordered his imperial toadies to assist in the cleanup of the damage caused, intending on getting good publicity for his empire.

Web Original
  • Skewered in The Onion article entitled ''GE Ad Trumpets Company's Government-Ordered Environmental Cleanup''
    • After the BP oil spill, this became reality: ads reminding viewers that they were working to clean up the spill were all over television. What's worse was that an investigation uncovered that the plans they had written out in case of such a disaster heavily prioritized PR over actually cleaning up the spill.
  • In the wake of BP's oil spill catastrophe, a fake Twitter account popped up, signing off most of its tweets with #bpcares. For instance: "We've created something that will affect your children's children. Can YOU say the same about YOUR life? #nailedit #bpcares"

Western Animation
  • In Futurama, Mom's Friendly Robot Company is headed by Mom, who's public image is that of a friendly mother. In actuality Mom is an unscrupulous business woman, and all around unpleasant.
  • In Batman: The Animated Series Goth Corp's Slogan was "The People Company". The CEO Ferris Boyle (Voiced by Mark Hamill) tried to expel Mr Freeze's wife after he found out that Freeze was using company equipment to cure her fatal disease, an act which killed her and caused Freeze's condition.
  • Parodied in Dinosaurs with the "We Say So" corporation.
  • Played with Hank Scorpio in The Simpsons. His compassionate nature and the new job he hired Homer for seem too good to be true. He genuinely is a Benevolent Boss who truly does care for his employees. He also happens to be a Bond Villain trying to take over the world.
  • Bio-Technical Corporate Concern Limited Company. We have no idea what we sell.


Was It Really Worth It?Administrivia/No Real Life Examples, Please!Weirdness Magnet
Viral MarketingAdvertising TropesWe Don't Suck Anymore

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