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It Came From Beverly Hills

With this in the title, expect luxury cars, furs, mansions, swimming pools, movie stars, and lots of palm trees.

"I wanna live a life like that
I wanna be just like a king
Take my picture by the pool
Cause I'm the next big thing
Beverly Hills... That's where I want to be!"

— Weezer, Beverly Hills

Beverly Hills is such an iconic place that just putting that in the title of a work is a selling point on its own. Just slap the words "Beverly Hills" in the title and make the city your setting, and you have half the work already made.

For many, the city has become synonymous with a collection of Rich People stereotypes: wealth, superficiality, frivolity, etc, so using the name helps make titles seem High Concept. There are richer and bitchier areas than Beverly Hills, but only Vegas rivals it as an icon of excess. The only place that rivals it for titles is America at large.